2022/2023

NORE
INTERNATIONAL
LIMITED

Business
Plan
Business:
FOOTWEAR PRODUCTION

Industry:
MANUFACTURING FOOTWEAR

Prepared By:
infiniteSolutions [email protected]
+255748412666
TABLE OF CONTENTS

The Team 3

Overview 4

Our products and services 5

Company Mission 6

Target Market 7

Technology and Production Plan 8

Production Schedule 9

Financials 10
THE TEAM

XIAPING YIN LIN ZHONG JIE TONG

Chief Executive Officer Chief Financial Officer Chief Operations Officer

Job Description Job Description Job Description

Manages and directs the Prepare and implement Design, implement policies to
company toward its primary financial strategy, policies and promote company culture and
goals and objectives. Oversees procedures and financial vision and oversee operations
employment decisions at the controls framework in order to to keep businesses on track
executive level of the ensure the achievement of
company. Leads a team of institution wise financial
executives to consider major objectives, controls and
decisions. financial stability.

COMPANY MEMBERS

Directors

Administration Production

HR & Administration Finance Production Maintenance

HR officer Chief Finance Officer Factory Manager Mechanical Engineer

Administration Accountant Production Designer Quality Assurance Officer

Assistants Cashier Production Manager Maintenance Officer

NORE | Page 1
THE OVERVIEW
NORE INTERNATIONAL LIMITED is a standard and registered shoe & footwear
manufacturing company that will be located in Little Rock Arkansas; in an ideal location
highly suitable for the kind of business we want to establish. We have been able to lease a
facility that is big enough to fit into the design of the kind of standard shoe and footwear
manufacturing company that we intend to launch.

We will manufacture a wide range of footwear for men, women and children. We will
manufacture shoes and footwear in different forms such as rubber and plastic footwear,
protective footwear (Safety boots), house slippers and slipper socks. We are set to service a
wide range of clientele not just in TANZANIA, but also in all parts of the world.

To achieve our business goals, we will create a high-tech, precision manufacturing facility
and implement highly efficient operations processes. This will include a media campaign,
print and online advertising and a targeted direct-mail campaign.

In addition, we will focus heavily on establishing our presence within the industry at relevant
trade shows. By relying on our technology and an activity-based costing system, rather than
a time-based system, we will be able to maintain competitive prices and sustain high
profitability. Our technology and systematic efficiencies will allow us to have advantages in
cost, speed and design capability.

We are aware that there are several large and small shoe and footwear manufacturing
companies all around the TANZANIA, which is why we spent time and resources to conduct a
thorough feasibility study and market surveys so as to be well-positioned to favorably
compete with all our competitors.

NORE INTERNATIONAL LIMITED will ensure that all the shoes and footwear that leave the
factory are of the highest quality and highly durable and affordable. We want to build a
business with a wide range of clientele base cut across people of different financial
statuses. We have CRM software that will enable us to manage a one-on-one relationship
with our customers no matter how large the numbers of our customer base may grow.

We will ensure that we hold ourselves accountable to the highest standards by meeting our
customer’s needs precisely and completely whenever they patronize our products. We will
cultivate a working environment that provides a human, sustainable approach to earning a
living and living in our world, for our partners, employees and for our customers.

NORE | Page 2
OUR PRODUCTS AND SERVICES
NORE INTERNATIONAL CO LIMITED specialize in designing and manufacturing various types
of FOOTWEAR, we will work in real-time with our customers to meet their design needs,
which will reduce errors and detect design flaws early in the process. In turn, this will save
the customer time and money. We plan to position ourselves as forward-thinking company
technology. We will manufacture shoes and footwear in different forms such as rubber and
plastic footwear, protective footwear (Safety boots), house slippers and slipper socks.
Our products are as follows:

Manufacturing of rubber and plastic footwear

Manufacturing of house slipper
Manufacturing of athletic shoes
Manufacturing of ballet slipper
Manufacturing of cleated athletic shoes
Manufacturing of other footwear

KEYS TO SUCCESS
Financial stability for purchase of chemicals and other raw materials.
Stable forex exchange
Having a good retail location in high-shopping or residential areas.
Modern solutions and technology
Outstanding and excellent customer care service.
Power supply – for smooth and consistent production
NORE | Page 3
COMPANY MISSION
OBJECTIVES

To maintain profit margins at 20-25% through close attention to expenses and cost of
poultry production.
To drive awareness and build sales through mentions in both local print and digital
media.
To double revenue in less than two years.
To provide quality and products at fair and lowest possible prices with exemplary
services.

GOAL & VISION

To be the leading class shoe and footwear manufacturing company in Tanzania for ten
(10) years through the provision of excellent services.
To be a household name in the class shoe and footwear manufacturing company in
Tanzania
Give our customers the very best product and customer service so that we may earn their
trust and future business.

THE MARKET

Market Trends

One common trend in the shoe and footwear manufacturing industry is that the demand for
its product is driven by fashion, demographics, and of course consumer disposable income.
The profitability of individual shoe and footwear manufacturing companies depends on their
ability to design and market shoe models that effectively target consumers’ tastes and
preferences.

large shoes and footwear companies have economies of scale in distribution and marketing
and small-scale shoes and footwear companies can compete successfully by crafting
customized shoes and footwear based on their client’s preferences.

With this development, there will be an influx of new consumers and this will put pressure on
product developers to meet their unfamiliar preferences and needs. Developed economies
placing their products in emerging markets will also have to adjust their pricing strategies to
compete with local low-price manufacturers.

NORE | Page 4
 Market Targets

Perhaps it will be safe to submit that the shoe and footwear manufacturing industry is
amongst one the industry that has the widest range of customers; almost everybody on
planet Earth needs one form of footwear or the other. It is pretty rare to find someone in
TANZANIA and of course in other developed countries that don’t have shoes and other
footwear.
In view of that, we have positioned our shoe and footwear manufacturing company to
service the clientele in TANZANIA and other parts of the world.
We have conducted our market research and feasibility studies and we have ideas of what
our target market would be expecting from us. We in the shoe and footwear manufacturing
industry manufacture a wide range of shoes and footwear for the following people;
Men
Women
Children
Babies

Our Competitive Advantage

A close study of the shoe and footwear manufacturing industry reveals that the market has
become much more intensely competitive over the last decade. As a matter of fact, you
have to be highly creative with your designs and market approach, customer-centric and
proactive if you must survive in this industry.
We are aware of the stiffer competition and we are well prepared to compete favourably
with other leading shoe and footwear manufacturing companies in Tanzania and the globe.

NORE INTERNATIONA CO LTD. is launching a standard shoe and footwear manufacturing

company that will indeed become the preferred choice of residence in Dar es Salaam and
every other location where our showrooms and outlets will be opened.

Our shoe and footwear manufacturing company is located in an ideal property highly
suitable for the kind of manufacturing company that we want to run. We have enough
parking space that can accommodate well over 30 cars/trucks per a time.

One thing is certain, we will ensure that we manufacture a wide range of shoe and
footwear products in our factory at all times. It will be difficult for customers to visit our shoe
and footwear showroom and not see the type of shoe and footwear that they are looking
for.
One of our business goals is to make NORE INTERNATIONA CO LTD.; a one stop shoe and
footwear manufacturing company. Our excellent customer service culture, showrooms,
online store, various payment options and highly secured facility will serve as a competitive
advantage for us.

NORE | Page 5
SALES AND MARKETING STRATEGY
SOURCES OF INCOME

NORE INTERNATIONA CO LTD is in business to manufacture and retail a wide range of shoes
and footwear in the United States of America and other parts of the world. We are in the
shoe and footwear manufacturing industry to
Manufacturing of rubber and plastic footwear
Manufacturing of house slipper
Manufacturing of athletic shoes
Manufacturing of ballet slipper
Manufacturing of cleated athletic shoes
Manufacturing of other footwear

SALES FORECAST

One thing is certain when it comes to the shoe and footwear manufacturing business if you are
into the manufacturing of various types of shoes and footwear, you will always attract
customers cum sales and that will surely translate to an increase in revenue generation for the
business.
We are well positioned to take on the available market in the United States of America and of
course, the rest of the world and we are quite optimistic that we will meet our set target of
generating enough income/profits from the first six months of operations and grow the
business and our clientele base.
We have been able to critically examine the shoe and footwear manufacturing industry and we
have analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the field and
some assumptions that are peculiar to startups in Little Rock – Arkansas.
Below are the sales projection for the Company., it is based on the location of our business and
other factors as it relates to shoe and footwear manufacturing start-ups in the Country;

First Fiscal Year-: $ 90,000- $ 100,000

Second Fiscal Year-: $ 200,000- $ 300,000
Third Fiscal Year-: $ 450,000

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor manufacturing or retailing the same shoe and footwear products and customer
care services as we do within the same location. Please note that the above projection might
be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location for Factory. we conduct a thorough market survey and feasibility
studies in order for us to be able to penetrate the available market and become one of the
preferred choices for consumers not only in Urbans but also throughout the country and the
globe.
NORE | Page 6
We have detailed information and data that we were able to utilize to structure our business
to attract the numbers of customers we want to attract per time.
We hired experts who have a good understanding of the shoe and footwear manufacturing
industry to help us develop marketing strategies that will help us achieve our business goal
of winning a larger percentage of the available market in the United States of America.
In other to continue to be in business and grow, we must continue to manufacture and sell
the shoes and footwear that are available in our showrooms which is why we will go all out
to empower or sales and marketing team to deliver. In summary, Company will adopt the
following sales and marketing approach to win customers over;
Open our shoe and footwear manufacturing company and showroom in a grand style
with a party for all.
Introduce our shoe and footwear manufacturing company by sending introductory
letters alongside our brochure to organizations, households and key stakeholders in Little
Rock – Arkansas and other parts of the United States
Ensure that we manufacture a wide range of shoes and footwear
Make use of attractive handbills to create awareness and also to give direction to our
shoe and footwear showrooms
Position our signage banners at strategic places around Little Rock – Arkansas
Position our greeters to welcome and direct potential customers
Create a loyalty plan that will enable us to reward our regular customers
Engage on road shows within our neighbourhood to create awareness for our shoe and
footwear manufacturing company and showroom.
List our business and products on yellow pages ads (local directories)
Leverage the Internet to promote our business
Engage in direct marketing and sales
Encourage the use of Word of mouth marketing (referrals)

PUBLICITY AND ADVERTISING STRATEGY

Despite the fact that our shoe and footwear manufacturing company and showroom are
well located, we will still go ahead to intensify publicity for the business. We are going to
explore all available means to promote our shoe and footwear manufacturing company.

NORE INTERNATIONAL. has a long-term plan of opening our showrooms in various locations
all around Dar es Salaam and other key cities in Tanzania which is why we will deliberately
build our brand to be well-accepted in Tanzania before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers
over but to effectively communicate our brand. Here are the platforms we intend leveraging
on to promote and advertise NORE INTERNATIONAL CO LIMITED.;
Place adverts in community-based newspapers, radio stations and TV stations.
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms.
Ensure that our we position our banners and billboards in strategic positions all around
the cities
Distribute our fliers and handbills in target areas in and around our neighbourhood
Brand all our official cars and trucks and ensure that all our staff members and
management staff wear our branded shirt or cap at regular intervals.

NORE | Page 7
 OUR PRICING STRATEGY

Aside from quality, pricing is one of the key factors that gives leverage to shoe and
footwear manufacturing company, it is normal for consumers to go to places (shoe and
footwear manufacturing companies and showrooms) where they can get shoes and other
footwear at cheaper price which is why big player in the shoe and footwear manufacturing
industry like Nike, Puma, Adidas, Clarke®, New Balance, Allen Edmonds and co will always
attract loads of corporate and individual clients.
We know we don’t have the capacity to compete with Nike, Puma, Adidas, Clarke®, New
Balance and Allen Edmonds et al, but we will ensure that the prices and quality of all the
shoes and footwear products that we manufacture and are available in our showroom are
competitive with what is obtainable amongst shoe and footwear manufacturing companies
within our level.

STARTUP COST (BUDGET)

As for the detailed cost analysis for starting a shoe and footwear manufacturing business; it
might differ in other countries due to the value of their money. These are the key area where
we will spend our start-up capital;

Registering the Business – $ 1000

Legal expenses for obtaining licenses and permits– $ 1000.

Marketing promotion expenses for the grand opening are $ 4,580

The total cost for payment of the insurance policy covers – $ 2,400.

The total cost for year-term leasing of a standard warehouse and showroom – is $
28,000

Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $
20,000

The total cost for Start-up inventory (purchase of footwear-making tools and equipment
and the purchase of footwear-making raw materials inclusive) – is $ 60,000

The cost for the purchase of office furniture and gadgets: is $ 4,000.

We would need an estimate of $ 120,730 to successfully set up our shoe and footwear
manufacturing business in Tanzania Please note that this amount includes the salaries of all
the staff for the first month of operation.

NORE | Page 8
PRODUCTION SCHEDULE
1. LAUNCH TIMETABLE

1 - 4 months

Instigate parts and tooling production to manufacture the first batch of NORE
mattresses.
Find commercial space for product testing, assembly and dispatch.
Set up a manufacturing system capable of producing 50-100 units per month.
Build and test a number of units in-house and then test products in the field with beta
testers over a 4-week period.
Prepare a Kickstarter campaign to attain orders. Launch the website and hire admin and
marketing staff.

5 - 6 months

Set up a customer service centre to support initial sales.

Recruit specialist sales, marketing and other members of the management team and
complete an international marketing plan.
Launch with a fundraising campaign and support through pop-up displays.

7 - 9 months

Expand production to 200-400 units per month and set up a customer service centre to
support initial sales.
Prepare for additional Capital investment to be raised for January 2024 through grants,
equity fundraising, or financing of capital equipment.

BUSINESS MODEL & PRODUCT ADVANTAGES

NORE’s product range will be supplied to all market sectors utilising just one
manufacturing facility in each country or territory.
Seasonal market fluctuations are cushioned by hospitality and care sector sales.
Completely scalable automated manufacturing process requiring minimal labour cost
that can be replicated worldwide.
Unique hygienic and cleanable bed designs provide new business models to overcome
any price point barriers.
Profitable add-on accessories which can be added pre or post-sale to provide an
ongoing revenue stream.
All production methods and technology accessories are currently used in other products
eliminating any untested product risks.
NORE beds are lighter and easier to transport and assemble in comparison to existing
beds, making them ideal for courier distribution.
Beyond the bed market, other product ranges like seating will be launched to consumer,
hospitality, care and office seating sectors to expand the product portfolio.

NORE | Page 9
FINANCIALS

NORE | Page 10