H430TTM Sofitel Case Study Paper
H430TTM Sofitel Case Study Paper
SOFITEL HOTEL
For the subject of
Strategic Management
(MGTN12B)
In Partial Fulfillment
2022
TABLE OF CONTENTS
Viewpoint 2
IV. Assumption 8
Pestel Framework 10
Porter’s 5 forces 11-12
VII. Conclusion 12
On the gorgeous Manila Bay, the Sofitel Philippine Plaza Manila is a tastefully elegant and
utterly modern resort. It was built in 1976 as the Philippines' first international-standard hotel,
The resort was purchased by multinational hotel operator Accor in 2007 and transformed
into the luxury bayside refuge it is today. Beautiful scenery, opulent contemporary interiors, and
a luxurious spa.
Elections have brought tremendous impact in the Filipino citizens today, which is why
many Filipinos adhere to the fact regarding the conduct and execution of candidate’s debate in
order for them to sophisticatedly make a rational decision on whom to vote. However, Comelec’s
debate contractor stated that the scheduled debate of presidential and vice-presidential candidates
will be postponed due to the emerging misunderstanding with its partner Sofitel. Sofitel, the
contracted partner of the poll body’s sponsor Impact Hub Manila pressurize the Comelec debate
contractor regarding the cancelation of the schedules debate due to the failure of Impact Hub
Manila to settle its unpaid dues that is amounting to ₱14 million (Noriega 2022).
The initiatives between the two private companies have made a massive impact to the public and
therefore have publicized both of their statements for transparency. As stated by the management
of Sofitel that the company will suspend all of its remaining obligations to their client if the
unpaid due that is a total of ₱14,095,000 has not been settled by the 12 th noon of April 21, 2022
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Impact Hub Manila has released its statement that they are now privately resolving the
issue and thus refrains from any divulging specific confidential matters in which they and Sofitel
together with its stakeholders will discuss. Omitting the consequences of the said action, Sofitel
Manila bravely cancels that important event for the sake of their financial reassurance.
VIEWPOINT
Sofitel Philippines Plaza Manila, Front Office Department, and Accounting Department
are the viewpoint of this case since they are responsible of providing solutions on how Sofitel
Company is able move forward to its company’s goals. This is expected to them in able for them
to properly execute their responsibilities and control the negative impacts of this issue to their
organization. Furthermore, the success of this case heavily relies on the expected people’s
knowledge and skills in positioning and acquiring relevant information to support their actions
TIME CONTEXT
The table below represents the time context of how the unfortunate event unfolded.
March 09, 2022 Comelec debate contractor entrusted the search for presidential and
vice- presidential debate to the poll body’s sponsor Impact Hub Manila
March 10, 2022 Impact Hub Manila has entered into a 20.6 million contract with Sofitel
the total contract price for staging the debates in the hotel.
April 22, 2022 Comelec Commissioner George Erwin M. Garcia announced the
Hub Manila, the private firm tapped to organize the presidential and
This part of the case study will focus to comprehend the problems arising from the
chosen industry.
1. How should Sofitel handle the failure of Impact Hub Manila on settling their
unpaid dues?
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2. How the involvement of Sofitel does do contributes to the further discovery of
3. Does the publicized issue affect Sofitel’s reputation specially with their clients
and partners?
The case study aimed to determine the ways of Sofitel to deal with this company ordeal
Hub Manila
2. Analyze the company’s strategy to get the attention of the public brought by the
3. Assess the corporate technique of Sofitel to manage their relation with their
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This is the internal factors that provide the Sofitel Hotel with advantage and disadvantages in
serving the needs of its target market and key objectives that offer the firm an advantage in
STRENGHT
Managed by Accor Properties - the world's largest hotel operator and Europe's market
Luxury Brand - Manila's only 5-star luxury hotel. In the midst of an opulent tropical
Location - With its signature mix of Filipino friendliness and the French joie de vivre, the
Facilities - 609 rooms, including 46 suites, 17 event rooms, a lagoon pool, recreation, and
WEAKNESSES
Location - Natural calamities, like as typhoons and storm surges, are common in this
area.
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Human Resources - employee movement and advancement are slow.
Rooms -The majority of the rooms are ancient and in need of renovation.
Events occurring outside of Sofitel Hotel, in the border market. You can seize chances and
protect yourself from threats, but you cannot change them. Consider rivals, raw material prices,
OPPORTUNITIES
A diverse brand portfolio with a wide range of alternatives ranging from premium to
budget.
To ensure long-term expansion, Hotel Service (operation and franchising) and Hotel
blogs.
The hotel has hosted royalty, celebrities, and chiefs of state, all of whom have helped to
THREATS
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New hotel nearby - Solaire, City of Dreams, Tiger Hotels, Conrad, and more new hotels
Other five-star hotels, such as Shangri-la and Peninsula, are in a price war with each
other.
COMPETITIVE ANALYSIS
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5
Total 1 3.25 3.78 2.63 2.38
The competitive analysis of Sofitel Philippine Plaza and its direct competitors in
the area, specifically Shangri-La Hotel and Resorts, Solaire Resort and Casino and
Dreamplay City of Dreams, is shown in the table above. In conclusion, Shangri-La Hotel
and Resorts got the highest score than Sofitel, with a total score of 3.78. Followed by
Sofitel Philippine Plaza, with a total score of 3.25 and Solaire Resort and Casino with
2.63 and the lowest among all the competitor is Dreamplay City of Dreams with a total
score of 2.38.
IV. ASSUMPTIONS
Due to the excessive exposure of Sofitel’s case with Impact Hub Manila regarding
One of the reasons of the improvement is that the customers will know the trusted
management of the hotel since their service has provided impact to the
The involvement of which issue will dominantly affect the hotel in a good way.
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misunderstanding with other agreements with the partner e Section of
Impact Hub Manila – This is in order for the partners to the company
inevitable misunderstandings
Analyze the • Create effective strategy that Managers May 2022–
June 2022
company’s strategy to would supply the inefficacies of and
get the attention of the the problem – This will help the Accountants
connected to politics.
Assess the corporate • Comprehend the situation and Managers May 2022–
June 2022
technique of Sofitel to assess the corporate technique of and
VI. ANALYSIS
have encountered inevitable circumstances in their business. Therefore, they must examine and
identify the threats in their external environment in order to come up with the strategy of both
exploiting opportunities and avoiding threats which would help them gain competitive advantage
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PESTLE
considerations so they can manage more in sustaining and developing their business
operations. As stated, one of our business’ opportunities is trend, where it enables them to
get a significant amount of profit in this company endeavor by fulfilling the expectations
of consumers and matching their customized requirements. Their focal point will be
taking use of possibilities where we’d perceive more knowledge of customer demand for
industries have to consider and apply the five forces model in order for a company to
among other rivals, it has to build strong quality differences among others. This would
Threat of new entry – The Company should adhere to focus on redesigning their
products and tend to invest more in Research and Development because people will
Supplier Power – In order for the company to be cost and expenses wise, they should
not depend on a single supplier, it should acquire more supplier to manage the cost of
Buyer Power – Primary lever to this is the price sensitivity and product differentiation,
the company should value the perception and demand of their buyers.
VII. CONCLUSION
regarding the unpaid payment of the venue and accommodation and thus threatens the said
debate organizer to discontinue the service of Sofitel for the venue and accommodation of the
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presidential and vice-presidential debates. Provided the given statement, Comelec have been
investigating on the further case of the issue and the susceptible criminal liability of Impact Hub
Manila.
This case study determines if the said issue has brought negative or positive impact to
Sofitel’s company recognition. Moreover, this case study measures how the company is able to
handle the said contingencies in their business operations. This is because this issue might have
concluded tremendous impact in the company’s recognition of Sofitel. Furthermore, the case
study will contribute idea on Sofitel regarding how they should manage the inevitable
ways of Sofitel to should able to list all Directors and 2022– cost –
Manila
Analyze the • Examine the Managers
and May Manpower
2022–
company’s strategy complex strategy of Accountants June 2022 cost –
issue connected to
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politics.
Assess the corporate • Acquire more Managersand May Manpower
2022–
technique of Sofitel helpful employees to Accountants June 2022 cost –
corporate technique
References:
Mendoza, D. (2021). People’s movements and the 2022 presidential election. Retrieved
the-2022-presidential-election/
https://www.gmanetwork.com/news/topstories/nation/829472/co melec-debate-
fbclid=IwAR0gXUS1dchprjuqiXCC15FigyGxVd 0ErbL2ugxAinCELdY69aIfEGXEbQs
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CNN Philippines (2022). Sofitel threatens to stop use of debate venue over Comelec
https://www.cnnphilippines.com/news/2022/4/21/Sofitel- Comelec-Impact-Hub-
Manila- debates.html?fbclid=IwAR38uCYT3Ov3ZZwpk85ge6C2V2xzdH0iwIbRcaj-loI6-
ZvbVcyo-4r3q2M
Villa, K. (2022). Prexy, VP debates reset due to unpaid bill for hotel venue. Retrieved from:
https://newsinfo.inquirer.net/1586728/prexy-vp-debates- reset-due-to-unpaid-bill-for-
hotel-venue
Pazzibugan, D. (2022). ‘Criminal’ to pay P15 million to debate organizer. Retrieved from:
https://newsinfo.inquirer.net/1587397/criminal-to-pay-p15- million-to-debate-organizer
https://www.techtarget.com/searchcio/definition/strategic- management#:~:text=Five
%20stages%20of%20strategic%20managem ent%20process&text=identifying%20and
%20analyzing%20internal %20and,results%20are%20not%20being%20produced.
Mailchimp (2021). Competitor Analysis: What It Is and How to Conduct One. Marketing
analysis/#:~:text=A%20competitor%20analysis%2C%20also%20ref
erred,weaknesses%20relative%20to%20each%20competitor
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