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    Buna Studio is a sustainable fashion brand founded in 2017 that focuses on handcrafted, natural fabrics and traditional Indian crafts. The brand aims to promote a slow, mindful lifestyle through its minimal yet rich designs. It works with local artisans across India and uses techniques like block printing, hand-weaving and natural dyes. Buna Studio sells a variety of clothing like dresses, tops and bottoms made from fabrics like cotton. It focuses on sustainability through practices like working with artisans, using natural materials and educating customers.

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    entrepreneurship

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    EM JURY PPT

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    Buna Studio is a sustainable fashion brand founded in 2017 that focuses on handcrafted, natural fabrics and traditional Indian crafts. The brand aims to promote a slow, mindful lifestyle through its minimal yet rich designs. It works with local artisans across India and uses techniques like block printing, hand-weaving and natural dyes. Buna Studio sells a variety of clothing like dresses, tops and bottoms made from fabrics like cotton. It focuses on sustainability through practices like working with artisans, using natural materials and educating customers.

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    51 views22 pages

    Em Jury

    Uploaded by

    Chhavi
    Buna Studio is a sustainable fashion brand founded in 2017 that focuses on handcrafted, natural fabrics and traditional Indian crafts. The brand aims to promote a slow, mindful lifestyle through its minimal yet rich designs. It works with local artisans across India and uses techniques like block printing, hand-weaving and natural dyes. Buna Studio sells a variety of clothing like dresses, tops and bottoms made from fabrics like cotton. It focuses on sustainability through practices like working with artisans, using natural materials and educating customers.

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    of 22

    BUNA STUDIO

    Submitted by:
    Chhavi Yadav
    Dhanali Sandesara
    Drishti Sheth
    Srushti Vaidya
    Tanya Uniyal
    ABOUT THE BRAND

    Buna embodies a slow way of life that is rooted in


    culture, craft and community. Buna stands at an
    interesting intersection of local and global,
    traditional and innovative, classic and
    contemporary.

    The name Buna means handwork in the literal


    sense, creating the backbone for a slow-paced,
    mindful and personalized aesthetic. Each Buna
    garment is a play of natural fabrics defining a life
    of breathability, light and airiness that it wants its
    wearers to be part of. With every product they
    create, they want you to savour each thread; each
    thought that goes into it.
    DETAILS OF THE BUSINESS
    Founded in 2017
    Founded by Pallavi Shantam (NIFT, Gandhinagar Alumni)

    Essence of traditional craft


    Slow fashion Reducing wastage

    Handmade- blockprints Handcrafted

    ALL ABOUT
    BUNA
    Biodegradable Indian crafts and textiles

    Natural colours- no Neccessity of green fashion


    dyes, shades of white
    and pastels Connecting artisans
    work with theworld
    BRAND IDENTITY
    The clothing brings in a sublime sensibility to heritage textiles and craft traditions. Besides her
    own individuality and story, the idea of living mindfully and consciously is reflected in the
    ethos of Buna. Other than nature and art, Pallavi’s inspiration comes from yoga, meditation and
    mindfulness. As a believer and follower of the Zen school of thought, her forms and silhouettes
    are kept minimal and understated, yet rich. Comfort of the wearer and the fabric’s movement
    drive her design sensibilities.Channels of the brand are through
    Website
    Online Ads
    In-store services
    Social Media
    Earned media
    This brand targets people who are mindful and seek comfort through clothing. Someone's
    who's minimal with their style and can afford high end products with a global access to the
    brand.
    COLLECTIONS
    Buna studio use high quality Handwoven cotton textiles of India with a rich
    history spanning centuries. It is a versatile, eco friendly fabric with zero
    carbon foot print. It played a central role in the Indian independence
    movement, and became a symbol of self reliance.
    Buna came up with multiple collections with different themes with a similar
    comforting aesthetic.The latest collections are

    HEART IN THE HIGHLANDS

    THE DREAMERS
    GAIA
    REWAKE
    EARTH SONG
    MIDORI
    ONCE UPON A TIME
    TASHA'S GARDEN
    MERAKI
    FURA FURA
    YOURS TRULY
    PRODUCT LINE

    MAXI DRESSES

    MIDI DRESSES

    MINI DRESSES

    TOPS & BLOUSES

    PANTS

    SKIRTS

    STOLES & SCARVES

    JACKETS & OVERLAYERS

    SAREES

    COORDINATED SETS

    BAGS
    SUCCESS FACTORS OF THE BUSINESS

    Product Development
    Customer service
    Marketing Strategies
    Channel of Distribution- Website
    Knowing their target market.
    They know their goals
    Collaborations with craft clusters
    They work for social causes
    Slow paced fashion
    Inclusivity
    RELEVANT IDENTIFIED QUALITIES
    OF THE ENTREPRENEUR

    Passion
    - Her passion for slow design processes and finding
    modernity in traditional techniques.
    Creativity
    - Things that are timeless and cozy and have a hint of
    bohemia in them.
    Strong Work Ethic
    - Being a perfectionist is not obtained if one is not a hard
    worker.
    Risk Taker
    - Focusing on creativity rather than the commercial side.
    Confident
    - Believing in herself that she could create a brand like
    BUNA
    Knowledge
    - As she is a NIFT alumni, she has a great skill set in this field.
    Communication
    - Pallavi's greatest quality.
    Competitive
    - To create more sustainable products better than her
    previous collection.
    Challenges
    - Postponing their flagship stores during the pandemic.
    Experience
    - Pallavi has 14 years of work experience in the field of textile
    and designing.
    SUSTAINABLE PRACTICES FOLLOWED

    They use handwoven fabric.


    They upcycle and repurpose waste fabric.
    Their packaging is environment friendly.
    They use eco friendly raw materials.
    They educate people about sustainability
    and ethical living.
    They urge people to shop responsibly.
    SUSTAINABLE PRACTICES FOLLOWED

    Empowers women
    Work with local artisans
    Well being of society- Developed a fund to
    support education of the children of Artisans.
    Made to order business model.
    Provides employment to rural artisanal
    communities.
    Locally sourced fabric.
    SUGGESTIONS FOR
    IMPROVEMENT
    IMPROVEMENT IN THE BUSINESS CONCERNING THE MARKET
    Can be done by following different approaches:
    1. Can improve the market with existing products
    2. By penetrating into a new market
    3. Expanding product selection
    4. Diversification

    Here are some of the suggestions which can help in the improvement of the business concerning the
    market:
    1. By doing Competitor Analysis and trend analysis
    2. Partnering with E-commerce brands and companies
    3. Partnering with Department stores like Shoppers Stop, Lifestyle, etc.
    4. Partnering with more Artisans
    5. Introducing more crafts and integrating them into apparel.
    6. Diversification: handkerchiefs, crunchies, bandanas, etc.
    7. Launching personalized combos
    8. Opening more physical retail stores
    Competitor Analysis and Trend Analysis

    Competitors: Trends:
    No nasties Traditional crafts with a modern outlook
    Maati Motifs, bandhani, Ajrakh
    Ka Sha Vegan Leather
    B label Khadi
    Doodlage
    Hoomanwear
    Rengé
    Partnering with Partnering with Partnering with
    E-commerce Department stores Artisans and
    Brands introducing more crafts

    Amazon Shoppers Stop Block printing


    Myntra Lifestyle from different states
    Ajio Reliance Trends Tie-Dyes
    TATA Cliq Westside Ajrakh
    Flipkart Central Indigo
    Nykaa Pantaloons Kalamkari
    Koovs Max Fashion
    Diversification: Launching Personalized Opening more Physical
    Handkerchiefs, Combos Retail Stores
    Scrunchies, Bandanas

    Handkerchiefs with motifs Personalized combos- Can open more


    and Bandhani style dresses with scrunchies or physical retail stores in
    Scrunchies made with bandanas, bags with dresses Tier 1 and Tier 2 cities
    handwoven fabric etc Help reach a wider
    Bandanas made with tie- audience.
    dyes, motifs, hand block
    printing
    IMPROVEMENT IN THE BUSINESS' SUSTAINABLE PRACTICES
    Can be done by following different approaches::
    1. Follow CSR

    Educating students on Partnering with


    sustainability NGOs
    Corporate Social
    Responsibility
    Educating students on
    Educating students on local ethical practices to be
    crafts followed
    2. Educating Employees:

    Old clothes to fabric bag To reclycle Polybags


    and plastic

    Educating the Employees

    Home waste- Manure use sustainable products


    3. Reuse, Reduce, Recycle:
    Educating the employees as well as artisans and customers

    Kitchen Cloth Tshirts- Pocha clothes

    Reuse,
    Reduce,
    Recycle

    Make handkerchief Donate


    4. The brand can be more transparent of its labor treatments and manufacturing:

    Transparency in Labor
    grow brand image treatment and loyal
    manufacturing customers
    5. They can educate their audience on social media about slow living:

    Slow fashion rather Appreciate what you


    Slow living
    than fast fashion have
    THANK YOU

    Sources:
    www.bunastudio.com
    https://www.instagram.com/bunastudio/

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