Professional Documents
Culture Documents
Em Jury
Em Jury
Submitted by:
Chhavi Yadav
Dhanali Sandesara
Drishti Sheth
Srushti Vaidya
Tanya Uniyal
ABOUT THE BRAND
ALL ABOUT
BUNA
Biodegradable Indian crafts and textiles
THE DREAMERS
GAIA
REWAKE
EARTH SONG
MIDORI
ONCE UPON A TIME
TASHA'S GARDEN
MERAKI
FURA FURA
YOURS TRULY
PRODUCT LINE
MAXI DRESSES
MIDI DRESSES
MINI DRESSES
PANTS
SKIRTS
SAREES
COORDINATED SETS
BAGS
SUCCESS FACTORS OF THE BUSINESS
Product Development
Customer service
Marketing Strategies
Channel of Distribution- Website
Knowing their target market.
They know their goals
Collaborations with craft clusters
They work for social causes
Slow paced fashion
Inclusivity
RELEVANT IDENTIFIED QUALITIES
OF THE ENTREPRENEUR
Passion
- Her passion for slow design processes and finding
modernity in traditional techniques.
Creativity
- Things that are timeless and cozy and have a hint of
bohemia in them.
Strong Work Ethic
- Being a perfectionist is not obtained if one is not a hard
worker.
Risk Taker
- Focusing on creativity rather than the commercial side.
Confident
- Believing in herself that she could create a brand like
BUNA
Knowledge
- As she is a NIFT alumni, she has a great skill set in this field.
Communication
- Pallavi's greatest quality.
Competitive
- To create more sustainable products better than her
previous collection.
Challenges
- Postponing their flagship stores during the pandemic.
Experience
- Pallavi has 14 years of work experience in the field of textile
and designing.
SUSTAINABLE PRACTICES FOLLOWED
Empowers women
Work with local artisans
Well being of society- Developed a fund to
support education of the children of Artisans.
Made to order business model.
Provides employment to rural artisanal
communities.
Locally sourced fabric.
SUGGESTIONS FOR
IMPROVEMENT
IMPROVEMENT IN THE BUSINESS CONCERNING THE MARKET
Can be done by following different approaches:
1. Can improve the market with existing products
2. By penetrating into a new market
3. Expanding product selection
4. Diversification
Here are some of the suggestions which can help in the improvement of the business concerning the
market:
1. By doing Competitor Analysis and trend analysis
2. Partnering with E-commerce brands and companies
3. Partnering with Department stores like Shoppers Stop, Lifestyle, etc.
4. Partnering with more Artisans
5. Introducing more crafts and integrating them into apparel.
6. Diversification: handkerchiefs, crunchies, bandanas, etc.
7. Launching personalized combos
8. Opening more physical retail stores
Competitor Analysis and Trend Analysis
Competitors: Trends:
No nasties Traditional crafts with a modern outlook
Maati Motifs, bandhani, Ajrakh
Ka Sha Vegan Leather
B label Khadi
Doodlage
Hoomanwear
Rengé
Partnering with Partnering with Partnering with
E-commerce Department stores Artisans and
Brands introducing more crafts
Reuse,
Reduce,
Recycle
Transparency in Labor
grow brand image treatment and loyal
manufacturing customers
5. They can educate their audience on social media about slow living:
Sources:
www.bunastudio.com
https://www.instagram.com/bunastudio/