UNIT IX LESSON 17 Art and Psychology Perception and Symbolism
UNIT IX LESSON 17 Art and Psychology Perception and Symbolism
UNIT IX
Lesson 17
Art and Psychology: Perception and Symbolism
Objectives:
Materials:
Duration: 3 hours
References:
Lumen. (n.d.) Introducing the Perception Process. Retrieved on August 23, 2020 at
https://courses.lumenlearning.com/boundless-psychology/chapter/introduction-
to-perception/
Read Gestalt Theory in Art (See Appendix 10.1) for your information and as
reference for the following questions and activities.
2. What are the different Principles of Gestalt System? Define each. (3 points)
a. ____________________________________________________________
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b. ____________________________________________________________
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c. ____________________________________________________________
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d. ____________________________________________________________
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e. ____________________________________________________________
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A. B.
Figure 1
C.
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
3. Why do you think the pictures chosen best depicts a cat? (3 points)
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Figure 2 Figure 3
A. B.
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Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
WVSU A.A. Module
456
- The process of transporting the visual image of an object into the picture
plane.
PERSPECTIVE
Figure 4
Figure 5
Figure 6 Figure 7
Figure 8
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
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Figure 9
Figure 10
Figure 11
Figure 12 Figure 13
Figure 14 Figure 15
Figure 16
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
Figure 17
Leonardo Despised the Sex Act by Man and Woman for Reproduction
"The act of procreation and everything that has any relation to it is so disgusting that
human beings would soon die out if it were not a traditional custom and if there
were no pretty faces and sensuous dispositions.“
In 1476, when Leonardo was 27 years old, he was accused of sodomy. He was
charged of having homosexual interaction with Jacopo Saltarelli, a model and a
notorious male prostitute.
Figure 19
Figure 20
Figure 21
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
10. What was the reason why most of Da Vinci’s painting were consists of
women? (3 points)
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Figure 23 Figure 24
Vulture Mut
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
Egyptian Mythology Mother Goddess Mut, Queen of the Goddesses and the Lady of
Heaven Heiroglyphics. “MOTHER” Mut wears a vulture headdress whose extension
looks like the male phallus.
“It seems that I should occupy myself with the vulture. I remember, when I was still
in the cradle, a vulture came down to me. It opened my mouth with its tail and
struck me with the tail against my lips.”
- LEONARDO
The tail of a vulture forcing itself inside the mouth of the baby Leonardo,
represented in the painting as the baby Jesus, is equivalent to our idea of fellatio.
Therefore, Leonardo’s fantasy about vulture, and its occurence in his painting is an
indication of his “repressed homosexuality” manifested during infancy.
- FREUD
Figure 25 Figure 26
Retrieved from:Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
Retrieved from:
Salvador Dali
Salvador Dali is a Spanish Surrealist artist renowned for his fearless inclination for
self-expression. He tried to access his subconscious to unlock his inner creativity and
imagination. By utilizing themes like ‘sexual symbolism, man’s universe and
perceptions, and ideographic imagery’, he interrupted the status quo with his art.
Figure 27 Figure 28
WVSU A.A. Module
465
Figure 29
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
13. What is the style or genre that Salvador Dali use in his paintings? Define it. (5
points)
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Figure 30
Figure 31
“Life is good, death is better, but the best is not to have been born at all.”
- SCHOPENHAUER
14. What you do think is the meaning behind the famous logo of McDonald? (5
points)
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Figure 32
Retrieved from: Lecture 10 – Art and Psychology: Perception and Symbolism by Dr. Allan Orate
16. If you are to sell popcorns, how will you subliminally advertise it? (5 points)
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II. Analysis
• Sigmund Freud and Carl Jung are the proponents of Psychoanalysis and
Theory of Collective Consciousness, respectively. The psychoanalytic
theory explains that the subconscious of the psychological state of mind
affects the perception or conception of beauty. Moreover, the perception
of ugliness is caused by some traumatic personal experiences.
The application of
Application of The application of The law is
the law is
the Law the law is correctly applied
appropriate but
appropriate in the to the large part
only in the small
whole composition. of the
part of the
composition.
composition
References:
Soto, M. (2017). Salvador Dali, The Life of the Iconic Surrealist. Retrieved on July
2020, from theculturetrip.com/Europe/spain/articles/Salvador-dali-the-life-of-
the-iconic-surrealist/
APPENDIX 17.1
Gestalt theory, a theory about perception, holds that the whole is more than the sum
of its parts.
The aspects of gestalt theory that interests designers are related to the
theory’s postulations of visual perception—principally the relationship between the
parts and the whole of visual experience.
The visual world is so complex that the mind has developed strategies for
coping with the confusion. The mind tries to find the simplest solution to a problem.
One of the ways it does this is to form groups of items that have certain
characteristics in common.
Most of what you will study about gestalt is concerned with how these
groups are formed and what effect they have on perception. The stronger the
grouping, the stronger the gestalt. It is this grouping that contributes to the unity in
a design. Gestalt is one of the most powerful tools available to a designer for
creating unity.
The same concepts that form groups can be reversed to ungroup items—to
make them look unique and stand alone. That is the basis for creating variety.
Variety is what adds interest to an image.
The trick is to strike a balance between unity and variety (emphasis). Too
much unity and the design can look boring and repetitive; too much variety and it
can look chaotic and disconnected. Understanding concepts of gestalt theory can
help a designer control unity and variety.
Summary:
We have all heard the expression that a picture is worth a thousand words.
However, considering gestalt theory, some pictures say more than others. If we
know how to construct our pictures and how our audiences will respond to them, our
visual communications will better complement our written ones.
The following pages provide examples of the principles included in this theory
of perception and what they mean.
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Cna yup raed tihs? Olny 55 plepoe out of 100 can. Can you read this? Only 55 people
out of 100 can.
I couldn’t believe that I could actually
understand what I was reading. The
phenomenal power of the human mind,
according to a researcher at Cambridge
University, it doesn’t matter in what
order the letters in a word are, the only
important thing is that the first and last
letter be in the right place. The rest can
be a total mess and you can still read it
without a problem. This is because the
human mind does not read every letter
by itself, but the word as a whole.
Amazing huh? Yeah and I always
thought spelling was important!
Properties
Emergence
Reification
Reification can be explained by progress in the study of illusory contours, which are
treated by the visual system as “real” contours.
Multistability
Invariance
Law of Closure — The mind may experience elements it does not perceive through
sensation in order to complete a regular figure (that is, to increase regularity).
Reference:
iam.colum.edu/claska/didweb/media/gestalttheory.pdf
UNIT 9- LESSON 17
ANSWER SHEET
2) What are the different Principles of Gestalt System? Define each. (3 points)
a. _________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
b. _________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
c. _________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
d. _________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
e. _________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
3) Why do you think the pictures chosen best depicts a cat? (refer to Figure 1)
(3 points)
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
4) What is the first thing you see below? (refer to Figure 2 and 3) (3 points)
a. ________________________________________________
b. ________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
10) What was the reason why most of Da Vinci’s painting were consists of
women? (3 points)
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
13) What is the style or genre that Salvador Dali use in his paintings? Define it. (5
points) (refer to Figures 27-28)
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
14) What you do think is the meaning behind the famous logo of McDonald?
(refer to Figure 30) (5 points)
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
16) If you are to sell popcorns, how will you subliminally advertise it? (5 points)
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
17) How can we use psychological theories, such as Gestalt Psychology and
Psychoanalysis to explain art and beauty? (5 points)
________________________________________________________________
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________________________________________________________________
18) Identify a popular artwork of its merit and demerit of this particular artwork
based on psychological principles. (10 points)
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19) Using symbolic meanings found in the works of artists, how can we
understand their personality? (10 points)
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end