MBA (OPERATIONS & SUPPLY CHAIN MANAGEMENT)

(Course code – 47)

CURRICULUM
st
1 YEAR - I SEMESTER
Sl.No.
Code Course Title
1 MBAC 1001 Management Concepts & Organisational Behaviour
2 MBAC 1002 Managerial Economics
3 MBAC 1003 Accounting for Managers
4 MBAC 1004 Business Environment and Law
5 MBAC 1005 Research Methodology
1st YEAR - II SEMESTER
Sl.No. Code Course Title
1 MBAC 2001 Financial Management
2 MBAC 2002 Marketing Management
3 MBAC 2003 Human Resources Management
4 MBAC 2004 Operations Research and Management
5 MBAC 2005 Strategic Management
2nd YEAR - III SEMESTER
Sl.No. Code Course Title
1
MBSC 3001 Production and Operations Management
2 MBSC 3002 Logistics Management
3 MBSC 3003 Supply Chain Management
4 MBSC 3004 Materials and Stores Management
5 MBSC 3005 Information System in Supply Chain Management
2nd YEAR - IV SEMESTER
Sl.No. Code Course Title
1 MBSC 4001 Project Management in Supply Chain Operations
2 MBSC 4002 Innovations and R&D Management
3 MBSC4003 Procurement and Quality Management
4 MBSC 4004 Customer Relationship Management
5 MBSC 4005 Global Supply Chain Management
6 MBSC 4006 Project Work

1
 MBA (OPERATIONS & SUPPLY CHAIN MANAGEMENT) - SYLLABUS

MBA – I Semester
PAPER – I
MANAGEMENT CONCEPTS & ORGANISATIONAL BEHAVIOUR
Paper Code: MBAC1001
Objectives
➢ to provide conceptual understanding of Management Concepts
➢ to familiarize the students with the contemporary issues in Management
➢ to understand and appreciate the human behaviour in organisations

UNIT - I
Nature of Management - Social Responsibilities of Business - Manager and Environment
Levels in Management - Managerial Skills - Planning - Steps in Planning Process - Scope and
Limitations - Short Range and Long Range Planning - Flexibility in Planning Characteristics
of a sound Plan - Management by Objectives (MBO) - Policies and Strategies - Scope and
Formulation - Decision Making - Techniques and Processes

UNIT – II
An Overview of Staffing, Directing and Controlling Functions - Organising - Organisation
Structure and Design - Authority and Responsibility Relationships - Delegation of Authority
and Decentralisation - Interdepartmental Coordination - Emerging Trends in Corporate
Structure, Strategy and Culture - Impact of Technology on Organisational design -
Mechanistic Vs Adoptive Structures - Formal and Informal Organisation

UNIT – III
Perception and Learning - Personality and Individual Differences - Motivation and Job
Performance - Values, Attitudes and Beliefs - Stress Management - Communication Types-
Process - Barriers - Making Communication Effective

UNIT – IV
Group Dynamics - Leadership - Styles - Approaches - Power and Politics - Organisational
Structure - Organisational Climate and Culture - Organisational Change and Development.

UNIT – V
Comparative Management Styles and approaches - Japanese Management Practices
Organisational Creativity and Innovation - Management of Innovation - Entrepreneurial
Management - Benchmarking - Best Management Practices across the world - Select cases of
Domestic & International Corporations - Management of Diversity.

REFERENCES
Koontz, Weirich &Aryasri, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill,
NewDelhi,2004
Tripathi & Reddy, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill, New Delhi,2008
Laurie Mullins, MANAGEMENT AND ORGANISATIONAL BEHAVIOUR, Pearson,
NewDelhi,2007
Meenakshi Gupta, PRINCIPLES OF MANAGEMENT, PHI Learning, NewDelhi, 2009
Stephen Robbins, ORGANISATIONAL BEHAVIOUR, Pearson, New Delhi
Ricky Griffin, MANAGEMENT: PRINCIPLES & APPLICATIONS, Cengage, NewDelhi,2008

2
MBA – I Semester
PAPER – II
MANAGERIAL ECONOMICS
Paper Code: MBAC1002
Objectives
➢ To introduce the economic concepts
➢ To familiarize with the students the importance of economic approaches in managerial
decision making
➢ To understand the applications of economic theories in business decisions

UNIT – I
General Foundations of Managerial Economics - Economic Approach - Circular Flow of
Activity - Nature of the Firm - Objectives of Firms - Demand Analysis and Estimation -
Individual, Market and Firm demand - Determinants of demand - Elasticity measures and
Business Decision Making - Demand Forecasting.
UNIT-II
Law of Variable Proportions - Theory of the Firm - Production Functions in the Short and
Long Run - Cost Functions – Determinants of Costs – Cost Forecasting - Short Run and Long
Run Costs –Type of Costs - Analysis of Risk and Uncertainty.
UNIT-III
Product Markets -Determination Under Different Markets - Market Structure – Perfect
Competition – Monopoly – Monopolistic Competition – Duopoly - Oligopoly - Pricing and
Employment of Inputs Under Different Market Structures – Price Discrimination - Degrees of
Price Discrimination.
UNIT-IV
Introduction to National Income – National Income Concepts - Models of National Income
Determination - Economic Indicators - Technology and Employment - Issues and Challenges
– Business Cycles – Phases – Management of Cyclical Fluctuations - Fiscal and Monetary
Policies.
UNIT – V
Macro Economic Environment - Economic Transition in India - A quick Review -
Liberalization, Privatization and Globalization - Business and Government - Public-Private
Participation (PPP) - Industrial Finance - Foreign Direct Investment(FDIs).

REFERENCES

Yogesh Maheswari, MANAGERIAL ECONOMICS, PHI Learning, NewDelhi, 2005

Gupta G.S., MANAGERIAL ECONOMICS, Tata McGraw-Hill, New Delhi
Moyer &Harris, MANAGERIAL ECONOMICS, Cengage Learning, NewDelhi, 2005
Geetika, Ghosh & Choudhury, , MANAGERIAL ECONOMICS, Tata McGrawHill,
NewDelhi, 2011

3
MBA - I Semester
PAPER –III
ACCOUNTING FOR MANAGERS
Paper code: MBAC1003
Objectives
➢ To acquaint the students with the fundamentals principles of Financial, Cost and Management
Accounting
➢ To enable the students to prepare, Analyse and Interpret Financial Statements and
➢ To enable the students to take decisions using Management Accounting Tools.
UNIT-I
Book-keeping and Accounting – Financial Accounting – Concepts and Conventions – Double
Entry System – Preparation of Journal, Ledger and Trial Balance – Preparation of Final
Accounts –Trading, Profit and Loss Account and Balance Sheet with adjustment entries,
simple problems only - Capital and Revenue Expenditure and Receipts.
UNIT-II
Depreciation – Causes – Methods of Calculating Depreciation – Straight Line Method,
Diminishing Balance Method and Annuity Method - Ratio Analysis – Uses and Limitations –
Classification of Ratios – Liquidity, Profitability, Financial and Turnover Ratios – Simple
problems only.
UNIT-III
Funds Flow Analysis – Funds From Operation, Sources and Uses of Funds, Preparation of
Schedule of Changes in Working Capital and Funds Flow Statements – Uses and Limitations
- Cash Flow Analysis – Cash From Operation – Preparation of Cash Flow Statement – Uses
and Limitations – Distinction between Funds flow and Cash Flow – only simple problems
UNIT-IV
Marginal Costing - Marginal cost and Marginal costing - Importance - Break-even Analysis -
Cost Volume Profit Relationship – Application of Marginal Costing Techniques, Fixing
Selling Price, Make or Buy, Accepting a foreign order, Deciding sales mix.
UNIT-V
Cost Accounting - Elements of Cost - Types of Costs - Preparation of Cost Sheet – Standard
Costing – Variance Analysis – Material Variances – Labour Variances – simple problems
related to Material and Labour Variances only
[Note: Distribution of Questions between Problems and Theory of this paper must be
60:40 i.e., Problem Questions: 60 % & Theory Questions: 40 %]

REFERENCES
Jelsy Josheph Kuppapally, ACCOUNTING FOR MANAGERS, PHI, Delhi, 2010.
Paresh shah, BASIC ACCOUNTING FOR MANAGERS, Oxford, Delhi, 2007
Ambrish Gupta, FINANCIAL ACCOUNTING FOR MANAGEMENT, Pearson, Delhi,
2004
Narayanaswamy R, FINANCIAL ACCOUNTING , PHI, Delhi, 2011

4
MBA - I Semester
PAPER-IV
BUSINESS ENVIRONMENT AND LAW
Paper Code: MBAC1004
Objectives
➢ To acquaint students with the issues of domestic and global environment in which
business has to operate
➢ To relate the Impact of Environment on Business in an integrated manner, and
➢ To give an exposure to important commercial and industrial laws

UNIT – I
Dynamics of Business and its Environment – Technological, Political, Social and Cultural
Environment - Corporate Governance and Social Responsibility - Ethics in Business -
Economic Systems and Management Structure - Family Management to Professionalism -
Resource Base of the Economy - Land, Forest, Water, Fisheries, Minerals - Environmental
Issues.
UNIT - II
Infrastructure - Economic- Social, Demographic Issues, Political context - Productivity
Factors, Human Elements and Issues for Improvement - Global Trends in Business and
Management - MNCs - Foreign Capital and Collaboration - Trends in Indian Industry - The
Capital Market Scenario.
UNIT - III
Law of Contract - Agreement - Offer - Acceptance - Consideration - Capacity of Contract
Contingent Contract - Quasi Contract - Performance - Discharge - Remedies to breach of
Contract - Partnership - Sale of Goods - Law of Insurance - Negotiable Instruments - Notes,
Bills, Cheques - Crossing - Endorsement - Holder in due course - Holder in value - Contract
of Agency.
UNIT - IV
Company - Formation - Memorandum - Articles - Prospectus - Shares - Debentures -
Directors - Appointment - Powers and Duties - Meetings - Proceedings – Management -
Accounts - Audit - Oppression and Mismanagement - Winding up.
UNIT - V
Factory Act – Licensing and Registration of Factories, Health, Safety and Welfare measures
- Industrial Disputes Act – Objects and scope of the Act, Effects of Industrial Dispute,
Administration under the Act- Minimum Wages Act - Workmen Compensation Act.

REFERENCES
Pathak, LEGAL ASPECTS OF BUSINESS, Tata McGraw- Hill Publishing Company Limited, New
Delhi, 2010.
Keith-Davis & William Frederick, BUSINESS AND SOCIETY, McGraw-Hill, Tokyo.
M.M. Sulphey & Az-har Basheer, LAWS FOR BUSINESS, PHI Learning Pvt. Ltd. New Delhi,
2011
Maheswari & Maheswari, MERCANTILE LAW. Himalaya Publishing House. Mumbai
Veena Keshav Pailwar, ECONOMIC ENVIRONMENT OF BUSINESS, PHI Learning Pvt.
Ltd, New Delhi, 2010

5
MBA-I Semester
PAPER-V
RESEARCH METHODOLOGY
Paper code: MBAC1005
Objectives
➢ To enable the students to know about the information needs of Management
➢ To introduce the concept of Scientific Research and the methods of conducting
Scientific Enquiry and
➢ To introduce the Statistical Tools of Data Analysis.
UNIT-I
Research – Qualities of Researcher – Components of Research Problem – Various Steps in
Scientific Research – Types of Research – Hypotheses Research Purposes - Research Design
– Survey Research – Case Study Research.

UNIT-II
Data Collection – Sources of Data – Primary Data – Secondary Data - Procedure
Questionnaire – Sampling methods – Merits and Demerits – Experiments – Observation
method – Sampling Errors - Type-I Error & Type-II Error.

UNIT-III
Statistical Analysis – Introduction to Statistics – Probability Theories – Conditional
Probability, Poisson Distribution, Binomial Distribution and Properties of Normal
Distributions – Hypothesis Tests – One Sample Test – Two Sample Tests / Chi-Square Test,
Association of Attributes - Standard deviation – Co-efficient of variations .

UNIT-IV
Statistical Applications – Correlation and Regression Analysis – Analysis of Variance –
Partial and Multiple Correlation – Factor Analysis and Conjoint Analysis – Multifactor
Evaluation – Two-Factor Evaluation Approaches.

UNIT-V
Research Reports – Structure and Components of Research Report – Types of Report,
characteristics of Good Research Report, Pictures and Graphs, Introduction to SPSS.

[Note: Distribution of Questions between Problems and Theory of this paper must be
40:60 i.e., Problem Questions: 40 % & Theory Questions: 60 %]

REFERENCES
Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi,
2004.
Kothari CR , RESEARCH METHODOLOGY-METHODS AND TECHNIQUES, New
Wiley Eastern Ltd., Delhi, 2009.

6
MBA - II Semester
PAPER-VI
FINANCIAL MANAGEMENT
Paper code: MBAC2001
Objectives
➢ To know the various sources of finance
➢ To understand the various uses for finance and
➢ To familiarize oneself with the techniques used in financial management.
UNIT-I
Financial Management – Financial goals - Profit vs. Wealth Maximization; Finance
Functions – Investment, Financing and Dividend Decisions – Cost of Capital – Significance
of Cost of Capital – Calculation of Cost of Debt – Cost of Preference Capital – Cost of Equity
Capital (CAPM Model and Gordon’s Model) and Cost of Retained Earnings – Combined
Cost of Capital (weighted/Overall).
UNIT-II
Capital Budgeting – Nature of Investment Decisions – Investment Evaluation criteria – Net
Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Payback Period,
Accounting Rate of Return (ARR) – NPV and IRR comparison.
UNIT-III
Operating and Financial Leverage – Measurement of Leverages – Effects of Operating and
Financial Leverage on Profit – Analyzing Alternate Financial Plans - Combined Financial
and Operating Leverage – Capital Structure Theories - Traditional approach - M.M.
Hypotheses – without Taxes and with Taxes – Net Income Approach (NI) – Net Operating
Income Approach (NOI) - Determining capital structure in practice.
UNIT- IV
Dividend Policies – Issues in Dividend Decisions – Relevance Theory – Walter's Model –
Gordon's Model – Irrelevance Theory – M-M hypothesis - Dividend Policy in Practice –
Forms of Dividends – Stability in Dividend Policy – Corporate Dividend Behaviour.
UNIT-V
Management of Working Capital – Significance and types of Working Capital – Calculating
Operating Cycle Period and Estimation of Working Capital Requirements – Financing of
Working Capital and norms of Bank Finance – Sources of Working capital – Factoring
services– Various committee reports on Bank Finance – Dimensions of Working Capital
Management.

[Note: Distribution of Questions between Problems and Theory of this paper must be
40:60 i.e., Problem Questions: 40 % & Theory Questions: 60 %]
REFERENCES
Khan MY, Jain PK, BASIC FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi ,
2005.
Chandra, Prasanna,. FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi.
Bhabatosh Banerjee, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi,
Chandra Bose D, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi,
2010

7
MBA- II Semester
PAPER-VII
MARKETING MANAGEMENT
Paper Code: MBAC2002
Objectives
➢ To familiarize with the basic concepts, and techniques of marketing management
➢ To understand the behaviour of consumers
➢ To create awareness of marketing mix elements, and
➢ To analyse and solve marketing problems in the complex and fast changing business
environment.

UNIT-I
Introduction to Marketing and Marketing Management, Marketing Concepts - Marketing
Process Marketing mix - Marketing environment. - Consumer Markets and buying behaviour
- Market segmentation and targeting and positioning.

UNIT-II
Product Decisions - concept of a Product - Product mix decisions - Brand Decision - New
Product Development – Sources of New Product idea - Steps in Product Development -
Product Life Cycle strategies- Stages in Product Life Cycle,

UNIT-III
Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing
method - New product pricing, Product Mix pricing strategies and Price adjustment strategy.

UNIT-IV
Channel Decision - Nature of Marketing Channels –. Types of Channel flows - Channel
functions - Functions of Distribution Channel – Structure and Design of Marketing Channels
-Channel co-operation, conflict and competition – Retailers and wholesalers.

UNIT - V
Promotion Decision - Promotion mix - Advertising Decision, Advertising objectives -
Advertising and Sales Promotion – Developing Advertising Programme – Role of Media in
Advertising - Advertisement effectiveness - - Sales force Decision.

REFERENCE
K.S. Chandrasekar, MARKETING MANAGEMENT TEXT AND CASES, Tata McGraw-Hill
Publication, New Delhi.2010
Govindarajan, MARKETING MANAGEMENT CONCEPTS, CASES, CHHALLENGES AND
TRENDS, Prentice Hall of India, New DelhI. 2009
Philip Kotler, MARKETING MANAGEMENT- ANALYSIS PLANNING AND CONTROL,
Prentice Hall of India, New Delhi,
Ramaswamy. V S & Namakumari. S, MARKETING MANAGEMENT-PLANNING
IMPLEMENTATION AND CONTROL, Macmillan Business Books, New Delihi, 2002,

8
MBA – II Semester
PAPER – VIII
HUMAN RESOURCES MANAGEMENT
Paper Code: MBAC2003
Objectives
➢ To understand and appreciate the importance of the human resources vis-a-vis other
resources of the organisation
➢ To familiarize the students with methods and techniques of HRM
➢ To equip them with the application of the HRM tools in real world business
situations.
UNIT-I
Human Resources Management - Context and Concept of People Management in a Systems
Perspective - Organisation and Functions of the HR and Personnel Department - HR
Structure and Strategy; Role of Government and Personnel Environment including MNCs.
UNIT – II
Recruitment and Selection - Human Resource Information System [HRIS] - Manpower
Planning - Selection – Induction & Orientation - Performance and Potential Appraisal -
Coaching and Mentoring - HRM issues and practices in the context of Outsourcing as a
strategy.
UNIT-III
Human Resources Development –Training and Development Methods - Design &
Evaluation of T&D Programmes - Career Development - Promotions and Transfers -
Personnel Empowerment including Delegation - Retirement and Other Separation Processes.
UNIT-IV
Financial Compensation- -Productivity and Morale - Principal Compensation Issues &
Management - Job Evaluation - Productivity, Employee Morale and Motivation - Stress
Management - Quality of Work Life.
UNIT – V
Building Relationships – Facilitating Legislative Framework - Trade Unions - Managing
Conflicts - Disciplinary Process - Collective Bargaining - Workers Participation in
Management - Concept, Mechanisms and Experiences.

REFERENCES
Venkata Ratnam C. S. & Srivatsava B. K.,PERSONNEL MANAGEMENT AND
HUMAN RESOURCES, Tata Mc-Graw Hill, NewDelhi,,
Aswathappa, HUMAN RESOURCE MANGEMENT, Tata McGraw Hill, NewDelhi, 2010
Garry Dessler &Varkkey, HUMAN RESOURCE MANAGEMENT, Pearson, New
Delhi,2009
Alan Price, HUMAN RESOURCE MANAGEMENT, Cengage Learning, NewDelhi, 2007
Pravin Durai, HUMAN RESOURCE MANGEMENT, Pearson, New Delhi,2010
Snell, Bohlander & Vohra, HUMAN RESOURCES MANAGEMENT, Cengage,
NewDelhi, 2010

9
MBA – II Semester
PAPER – IX
OPERATIONS RESEARCH AND MANAGEMENT
Paper Code: MBAC2004
Objectives
➢ To familiarize the Operations Management concepts
➢ To introduce various optimization techniques with managerial perspective
➢ To facilitate the use of Operations Research techniques in managerial decisions.

UNIT –I
Introduction to Operations Management - Process Planning - Plant Location - Plant Lay out -
Introduction to Production Planning.
UNIT –II
Stages of Development of Operations Research- Applications of Operations Research-
Limitations of Operations Research- Introduction to Linear Programming- Graphical
Method- Simplex Method - Duality.
UNIT-III
Transportation Problem- Assignment Problem - Inventory Control - Introduction to Inventory
Management - Basic Deterministic Models - Purchase Models - Manufacturing Models with
and without Shortages.
UNIT-IV
Shortest Path Problem - Minimum Spanning Tree Problem - CPM/PERT - Crashing of a
Project Network.
UNIT- V
Game Theory- Two Person Zero-sum Games -Graphical Solution of (2 x n) and (m x 2)
Games - LP Approach to Game Theory - Goal programming - Formulations - Introduction to
Queuing Theory - Basic Waiting Line Models: (M/M/1 ):(GD/a/a), (M/M/C):GD/a/a).
[Note: Distribution of Questions between Problems and Theory of this paper must be 60: 40 i:e,
Problem Questions: 60 % & Theory Questions : 40 % ]

REFERENCES
Kanishka Bedi, PRODUCTION & OPERATIONS MANAGEMENT, Oxford, NewDelhi, 2007
Panneerselvam, R, OPERATIONS RESEARCH, Prentice-Hall of India, New Delhi, 2002.
G.Srinivasan, OPERATIONS RESEARCH, PHI Learning, NewDelhi,2010
Tulsian & Pandey, QUANTITATIVE TECHNIQUES, Pearson, NewDelhi, 2002
Vohra, QUANTATIVE TECHNIQUES IN MANAGEMENT, Tata McGrawHill, NewDelhi, 2010

10
MBA- II Semester
PAPER-X
STRATEGIC MANAGEMENT
Paper Code: MBAC2005
Objectives
➢ Integrating the knowledge gained in functional areas of management
➢ helping the students to learn about the process of strategic management, and
➢ helping the students to learn about strategy formulation and implementation
UNIT-I
Concepts of Strategy - Levels at which strategy operates; Approaches to strategic decision
making; Mission and purpose, objectives and goals; Strategic business unit (SBD);
Functional level strategies

UNIT-II
Environmental Analysis and Diagnosis - Environment and its components; Environment
scanning and appraisal; Organizational appraisal; Strategic advantage analysis and diagnosis;
SWOT analysis

UNIT-III
Strategy Formulation and Choice - Modernization, Diversification Integration - Merger,
take-over and joint strategies - Turnaround, Divestment and Liquidation strategies -
Strategic choice - Industry, competitor and SWOT analysis - Factors affecting strategic
choice; Generic competitive strategies - Cost leadership, Differentiation, Focus, Value chain
analysis, Bench marking, Service blue printing

UNIT-IV
Functional Strategies: Marketing, production/operations and R&D plans and polices-
Personnel and financial plans and policies.

UNIT-V
Strategy Implementation - Inter - relationship between formulation and implementation -
Issues in strategy implementation - Resource allocation - Strategy and Structure - Structural
considerations - Organizational Design and change - Strategy Evaluation- Overview of
strategic evaluation; strategic control; Techniques of strategic evaluation and control.

REFERENCES
Azhar Kazmi, STRATEGIC MANAGEMENT & BUSINESS POLICY, Tata McGraw-Hill
Publishing Company Limited, New Delhi 2008.
Vipin Gupta, Kamala Gollakota & Srinivasan, BUSINESS POLICY & STRATEGIC
MANAGEMENT, Prentice Hall of India Private Limited, New Delhi,2008.
Amita Mittal, CASES IN STRATEGIC MANAGEMENT, Tata McGraw-Hill Publishing Company
Limited, New Delhi 2008.
Fred R. David, STRATEGIC MANAGEMENT CONCEPT AND CASES, PHI Learning Private
Limited, New Delhi, 2008.

11
MBA (Operations & Supply Chain Management) – III Semester
PAPER - XI
PRODUCTION AND OPERATIONS MANAGEMENT
Paper Code: MBSC3001
Objectives
➢ To understand the concepts and principles of Production and Operations
➢ To appreciate the importance of quality in Production Management
➢ To apply the productivity improvement techniques
UNIT I
Transformation process model: Inputs, Process and outputs; Classification of operations;
Responsibilities of Operations Manager; New Product Development, Selection and Design of
Product / Services.
UNIT II
Process types in manufacturing: Project, jobbing, batch, line, mass, continuous; Process
types in services: professional services, services shops, mass services; Plant location; Layout
planning.
UNIT III
Production Planning & Control: Production planning techniques for various process
choices, Techniques of production control, Aggregate planning techniques,
UNIT IV
Quality management: Introduction; Meaning; Quality characteristics of goods and services;
Tools and techniques for quality improvement: check sheet, histogram, scatter diagram, cause
and effect diagram, Pareto chart, process diagram, statistical process control chart; Quality
assurance; Total quality management (TQM) model; Service quality, concept of Six Sigma
and its application.
UNIT V
Productivity Improvement Techniques: Work study; Method study; Work measurement:
time study: stop watch time study; Work sampling. Maintenance: maintenance policies for
facilities and equipment; Time of failure; Preventive versus breakdown maintenance;
Procedure for maintenance, total productive maintenance (TPM)

REFERENCES
Adam Jr Everetl E. R J, PRODUCTION AND OPERATIONS MANAGEMENT ,
Prentice-Hall, 1992, 2000 5th ed.
Chary, PRODUCTION AND OPERATIONS MANAGEMENT, Tata McGraw-Hill, 1997
9th e
Hill T, OPERATIONS MANAGEMENT , Palgrave, 2000
Haleem A, PRODUCTION AND OPERATIONS MANAGEMENT ,Galgotia Publication,
2004
Shanker Ravi, Industrial Engineering, Galgotia Publication.
Kanishka Bedi, PRODUCTION & OPERATIONS MANAGEMENT, Oxford University
Press

12
MBA (Operations & Supply Chain Management) – III Semester
PAPER - XII
LOGISTICS MANAGEMENT
Paper Code: MBSC3002
Objectives
➢ To introduce process and functions of logistics system
➢ To understand the major building blocks, functions, business process, performance
metrics and decision making in supply chain network, and
➢ To provide an insight into the role of Internet Technologies in Logistics Management
UNIT I
Introduction to logistics management- Definition, scope, functions, objectives - Integrated
logistics management, role of logistics in the Supply chain - Logistics & customer service,
Role of logistics in competitive strategy, Logistics organization & performance measurement,
ERP –SAP - ORACLE
UNIT II
Inventory planning- inventory costs, classifying inventory, Nature & importance of
warehousing, types of warehouses, warehousing functions, warehouse layout & design.
Material handling -objectives, guidelines & principles, selection of material handling
equipments. Packaging-role of packaging, packaging materials, consumer & industrial
packaging, material handling efficiency
UNIT III
Transportation- role of transportation in logistics, transportation selection decision, basic
modes of transportation- Rail, Road, Water, Air, Pipeline- characteristics of different modes-
transport economics - Inter modal operations
UNIT IV
Containerization-concept, types, benefits, Types of carriers- indirect & special carriers, Role
of intermediaries- shipping agents, brokers- freight management- route planning Role of
ports, ICDs, CONCOR - Global shipping options
UNIT V
Reverse logistics- scope, design, e-logistics- logistics information system-application of IT in
logistics- automatic identification technologies- bar coding, RFID, Logistics outsourcing-
3PL & 4PL, Global logistics- operational & strategic issues

REFERENCES
Ailawadi C Sathish & Rakesh, LOGISTICS MANAGEMENT, Prentice Hall, India, 2005
Agrawal D K, LOGISTICS & SUPPLY CHAIN MANAGEMENT , Macmillan India Ltd,
2003
Coyle et al., THE MANAGEMENT OF BUSINESS LOGISTICS, Thomson, 7th ed., 2004
Bowersox Donald J, LOGISTICAL MANAGEMENT- THE INTEGRATED SUPPLY
CHAIN PROCESS, Tata McGraw Hill, 2000

13
MBA (Operations & Supply Chain Management) – III Semester
PAPER - XIII
SUPPLY CHAIN MANAGEMENT
Paper Code: MBSC3003
Objectives
➢ To introduce process and functions of supply chain management
➢ Appreciate the design and network in supply chain management
➢ To understand the role of coordination in supply chain management
UNIT I
Introduction to Supply Chain Management- Supply chain – objectives – importance –
decision phases – process view – competitive and supply chain strategies – achieving
strategic fit – supply chain drivers – obstacles – framework – facilities – inventory –
transportation – information – sourcing – pricing.
UNIT II
Designing the Supply Chain Network- Designing the distribution network – role of
distribution – factors influencing distribution – design options – e-business and its impact –
distribution networks in practice – network design in the supply chain – role of network –
factors affecting the network design decisions – modeling for supply chain.
UNIT III
Planning Demand and Supply- Role of forecasting – demand forecasting – approaches –
role of IT.
Planning and Managing Inventories- Safety inventory and its appropriate level – impact of
supply uncertainty, aggregation and replenishment policies.
UNIT IV
Transportation Networks and Sourcing- Role of transportation – modes and their
performance – transportation infrastructure and policies - design options and their trade-offs –
Tailored transportation. Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier
scoring and assessment.
UNIT V
Coordination in a Supply Chain- Lack of supply chain coordination and the Bullwhip
effect – obstacle to coordination – managerial levels – building partnerships and trust –
continuous replenishment and vendor-managed inventories – collaborative planning,
forecasting and replenishment.

REFERENCES
Sunil Chopra and Peter Meindl, SUPPLY CHAIN MANAGEMENT – STRATEGY,
PLANNING AND OPERATION, PHI, 4th Edition, 2010.
Wisner, Keong Leong and Keah-Choon Tan, PRINCIPLES OF SUPPLY CHAIN
MANAGEMENT A BALANCED APPROACH, Thomson Press, 2005..
Coyle, Bardi, Longley, THE MANAGEMENT OF BUSINESS LOGISTICS – A SUPPLY
CHAIN PERSPECTIVE, Thomson Press, 2006.
Jeremy F Shapiro, MODELING THE SUPPLY CHAIN, Thomson duxbury 2002.

14
MBA (Operations & Supply Chain Management) – III Semester
PAPER - XIV
MATERIALS AND STORE MANAGEMENT
Paper Code: MBSC3004
Objectives
➢ To understand the concepts and principles materials and store management
➢ To appreciate the role of store management and forecasting
➢ To analyze the management aspects of health and safety in work
UNIT I
Determination of Stockholding Policy. Customer expectations – internal/external; supply
market conditions; Categories of risks and their evaluation; Requirements of the business and
the need for stock; Economics constraints; methods of avoiding carrying stock; General
control methods e.g. ABC analysis. Control of Stock Range Coding, classification and
categorization methods;
UNIT II
Variety reduction and standardization; Application and approval of new stock items; Control
of slow moving; obsolete and redundant stock; Role of and function in determining stock
range, Control of Stock Levels Forecasting techniques in relation to demand and lead times;
Independent demand situations and the use of fixed order quantity and periodic review
systems; Techniques for dealing with dependent demand.
UNIT III
The Kanban approach and Just in Time philosophy; Coping with uncertainty in achieving
required service levels; Suppliers contribution to controlling stock. Management of Storage
Facilities. Identifying types of commodities to be stored and their characteristics with regard
to storage and handling needs; Materials requirements planning (MRP) and manufacturing
resource planning (MRPII) and distribution requirements planning (DRP); Pull systems.
UNIT IV
Physical Management of Stock Selection and operation of appropriate storage and materials
handling equipment – general outline; Methods of stores layout to optimize the use of space
and minimize picking costs; Outsourcing the activity and vendor managed inventory;
Maintenance of security and prevention of theft; Storage and disposal of redundant, obsolete
and scrap items; Environmental issues.
UNIT V
Management Aspects Health and Safety at work – operational issues: Health and Safety at
work – management issues interdependence and teamwork; Relationships with other
functions. Relevant Techniques Use of operational research techniques of queuing theory,
network analysis, simple simulation techniques and decision trees; Identifying methods to
distinguish between stores efficiency and effectiveness; Benchmarking and measurement of
performance.

REFERENCES
Jessop & Morrison, STORAGE AND SUPPLY OF MATERIALS,
Duru C. Innocent, PURCHASING AND STORES MANAGEMENT, Ken Printing Press,
Terry Lucey, QUANTITATIVE TECHNIQUES, Letts Educational, 5th Edition.
Dobler & Burt. PURCHASING & SUPPLY MANAGEMENT

15
MBA (Operations & Supply Chain Management) – III Semester
PAPERE - XV
INFORMATION SYSTEM IN SUPPLY CHAIN MANAGEMENT

Paper Code: MBSC3005

Objectives
➢ To appreciate the role of IT in supply chain
➢ To understand data mining in supply chain
➢ To analyze IT practices in supply chain
UNIT I
The role of IT in Supply Chain .Uses of IT in inventories, Transportation & facilities within a
Supply Chain .The Supply Chain IT frame work-macro Processes
UNIT II
The future of IT in the Supply Chain, Internal Supply Chain management, Supply
Relationship Management, The Transaction Management Foundation .Data mining –Methods
application area in Supply Chain
UNIT III
Goals of Supply Chain information Technology, Standardization, information Technology
infrastructure Presentation Devises, Communication Devices .Data base, System architecture.
UNIT IV
The Supply Chain IT in Practice, Integrating Supply Chain Information Technology, Stage of
Development, Implementation of ERP & DSS. Structure of DSS. Selection of Supply Chain
DSS. Supply Chain master Planning.
UNIT V
Supply Chain Information System Design – Planning, Capacity, Performance requirement’
manufacturing requirement, Operation, Transportation, Inventory Development .E-Business –
Role in Supply chain, Framework, Impact on Cost.
REFERENCES
David Simchi-Levi et al, DESIGNING AND MANAGING THE SUPPLY CHAIN –
CONCEPTS, STRATEGIES, AND CASE STUDIES, McGraw Hill International Edition
2003.
N. Chandrasekaran, SUPPLY CHAIN MANAGEMENT, Oxford University Press, New
Delhi 2010
Donald J Bowersox et al, SUPPLY CHAIN LOGISTICS MANAGEMENT, McGrawe hIll
Education (India) Pvt. Ltd.New Delhi 2007

16
MBA (Operations & Supply Chain Management) – IV Semester
PAPER - XVI
PROJECT MANAGEMENT IN SUPPLY CHAIN OPERATIONS

Paper Code: MBSC4001

Objectives
➢ To understand the role of project management
➢ To understand the technique to manage conflict in project planning
➢ To appreciate the role of IT in project management

UNIT I
Introduction – Project life cycle – Project selection – Types of project selection models –
Project manager – Selection of Project Manager.

UNIT II
Project Organization – types – Project planning. Sorting out the project – Work breakdown
structure and Linear Responsibility charts – Conflict and Negotiation – Conflict and Project
life cycle – some requirements and principles of negotiation.

UNIT III
Budgeting and cost estimation – Scheduling – Network techniques: PERT and CPM –Gantt
charts – Resource allocation – Resource loading – Resource Leveling.

UNIT IV
Monitoring and Information Systems – Project Control – Types of control processes –
Control as a function of Management.

UNIT V
Project auditing – Purposes of evaluation – Project Audit Life Cycle – Project termination –
Termination process.

REFERENCES
Jack R. Meredith & Samuel J. Mantel, PROJECT MANAGEMENT – A MANAGERIAL
APPROACH
Prasanna Chandra, PROJECTS PLANNING, ANALYSIS, SELECTION,
IMPLEMENTATION AND REVIEW
P. Gopalakrishnan & V.E. Ramamoorthy, TEXTBOOK OF PROJECT MANAGEMENT
Richard B. Chase et al, OPERATIONS AND SUPPLY CHAIN MANAGEMENT, Tata
McGraw Hill education Pvt. Ltd, New delhi2010

17
MBA (Operations & Supply Chain Management) – IV Semester
PAPER - XVII
INNOVATIONS AND R&D MANAGEMENT
Paper Code: MBSC4002

Objectives
➢ To understand the managerial aspects of Innovation functions
➢ To appreciate the Research & Development in management
➢ To evaluate the financial aspects of R&D projects
UNIT I
Introduction & Managerial aspects of Innovation function
Introduction, Components of Innovation, Types of Innovations, Models of Innovation Proces
ses,
Evolution and characteristics of Innovation Management, Key drivers of Innovation, Factors i
nfluencing Innovation,
Organizing for Innovation, Factors influencing organizational design, Developing
Innovation Strategy, Characteristics of creative of creative organization.

UNIT II
Research and Development Management-
Introduction, Meaning, Objectives,
Significance, Classification of R&D according to R&D type, process phase, measurement
level, purpose of measurement and measurement perspective. Technology development
approaches, Performance of R&D management in Indian scenario.

UNIT III
Financial Evaluation of R&D Projects
Introduction, Cost effectiveness of R&D,
R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of
managers. Allocation of resources, R&D programme planning and control. Project
management, Project Planning and Control Techniques.

UNIT IV
Organization R&D and innovation, HRM issues in innovation and R&D, Leadership and
R&D management, Organization Design and structure of R&D, R&D Project Management,
Measurement, Evaluation and assessment of R&D

UNIT V
National R&D infrastructure and Institutional Framework, Fiscal and other incentives
and Promotional /Support measures, Industry, Institutions and government cooperations.
Other important issues in R&D management, Commercialization of R&D.

REFERENCES
White,THE MANAGEMENT OF TECHNOLOGY AND INNOVATION‐A STRATEGIC
APPROACH, Cengage Publication
S Moikal, INNOVATION MANAGEMENT, Sage Publication
C.K Prahalad & M.S. Krishnan, THE NEW AGE OF INNOVATION, Tata McGraw Hill
Education Pvt. Ltd. New Delhi 2008.

18
MBA (Operations & Supply Chain Management) – IV Semester
PAPER - XVIII
PROCUREMENT AND QUALITY MANAGEMENT

Paper Code: MBSC4003

Objectives

➢ To understand the concepts of quality in supply chain

➢ To appreciate the role quality control in supply chain
➢ To analyze benefit and risk in outsourcing

UNIT I
Definition of Quality, Quality Standard, Quality Control, Aspects of Quality Control, Quality
Control of Purchased Materials in a Supply Chain.

UNIT II
General Problems of Vendor Quality, Suppliers Quality Survey, Model for evaluation of
Suppliers Quality.

UNIT III
Management Action for Quality Assurance, Activities under Quality Assurance, Evaluating
Product Quality, Control Chart – Mean & Range.

UNIT IV
Element of Quality Management, Benefits, Six Sigma Quality Control, Principles, Benefits,
Steps of Six Sigma.

UNIT V
Benefits and Risk of Outsourcing, What is E-Procurement, Framework of E-Procurement.

REFERENCES

David Simchi-Levi, Philip Kamiusky, Edith Simchi Levi, DESIGNING & MANAGING
THE SUPPLY CHAIN, Tata Mc Graw Hill
Dr. R.P. Mohanty & Dr. S.G. Deshmukh, ESSENTIALS OF SUPPLY CHAIN
MANAGEMENT, Jaico Publishing House
L.C. Jhamb, PRODUCTION MANAGEMENT, EPH.
Richard B. Chase et al, OPERATIONS AND SUPPLY CHAIN MANAGEMENT, Tata
McGraw Hill education Pvt. Ltd, New delhi2010

19
MBA (Operations & Supply Chain Management) – IV Semester
PAPER-XIX
CUSTOMER RELATIONSHIP MANAGEMENT
Paper Code: MBSC4004
Objectives
➢ To understand the concepts and principles of CRM
➢ To appreciate the role and changing face of CRM as an IT enabled function, and
➢ To enable managing Customer Relationship.
UNIT I
CRM concepts - Acquiring customers, - Customer loyalty and optimizing customer
relationships - CRM defined - success factors, the three levels of Service/ Sales Profiling -
Service Level Agreements (SLAs), creating and managing effective SLAs.
UNIT II
CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling -
Customer Retention, Behaviour Prediction - Customer Profitability & Value Modeling, -
Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call
Centre, Call Scripting - Customer Satisfaction Measurement.
UNIT III
Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge
Management -Field Force Automation. - CRM links in e-Business - E-Commerce and
Customer Relationships on the Internet - Enterprise Resource Planning (ERP), - Supply
Chain Management (SCM), - Supplier Relationship Management (SRM), - Partner
relationship Management (PRM).
UNIT IV
Analytical CRM - Managing and sharing customer data - Customer information databases -
Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data
analysis - Market Basket Analysis (MBA), Click stream Analysis, Personalization and
Collaborative Filtering.
UNIT V
CRM Implementation - Defining success factors - Preparing a business plan requirements,
justification and processes. - Choosing CRM tools - Defining functionalities - Homegrown
versus out-sourced approaches - Managing customer relationships - conflict, complacency,
resetting the CRM strategy. Selling CRM .internally - CRM development Team - Scoping
and prioritizing - Development and delivery - Measurement.

REFERENCES
Alok Kumar Rai, CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT & CASES,
Prentice Hall of India Private Limted, New Delhi. 2011
S. Shanmugasundaram, CUSTOMER RELA TIONSHIP MANAGEMENT, Prentice Hall of India
Private Limted, New Delhi, 2008
Kaushik Mukherjee, CUSTOMER RELATIONSHIP MANAGEMENT, Prentice Hall of India
Private Limted, New Delhi, 2008
Jagdish Seth, et al, CUSTOMER RELA TIONSHIP MANAGEMENT
V. Kumar & Werner J., CUSTOMER RELA TIONSHIP MANAGEMENT, Willey India, 2008

20
MBA (Operations & Supply Chain Management) IV Semester
PAPER - XX
GLOBAL SUPPLY CHAIN MANAGEMENT
Paper Code: MBSC4005
Objectives
➢ To understand the global market force in supply chain
➢ To analyze risks and advantages in supply chain
➢ To appreciate green supply chain indicators

UNIT I
Introduction, Forces of Global Supply Chain- Global market force, Technology force,
Global cost force, Political force. Stages of International Development.

UNIT II
Risk of Global Supply Chain- Speculative Strategies, Hedge Strategies, Flexible Strategies
Requirements for Global Strategy implementation, Advantages of Global Supply Chain.
Supply Chain security.

UNIT III
Issues in international Supply Chain Management –International Versus Regional
Product, Local autonomy versus control logistics –Importing & Exporting, Main forces,
Barriers

UNIT IV
The Global Supply Chain-Performance Cycle length, operations, system integration,
Alliances, Views of Global Logistics –Importing & Exporting, Main force.

UNIT V
Green Supply Chain –Strategies. Green Supply Chain indicators, Strategic, tactical,
Operational. Wastivity in Supply Chain.

REFERENCES

Sunil Chopra & PeterMeindl, SUPPLY CHAIN MANAGEMENT , PHI

Donald J. Bouersox David J. closs, LOGISTICAL MANAGEMENT , TATA MC
GRAWHILL
Dr. R.P.Mohanty & Dr. S.G.Deshmukh ESSENTIALS OF SUPPLY CHAIN
MANAGEMENT, Jaico Student Edition

21