A Study On Marketing Stratergy of One Plus and Its Effects On Consumers of India
A Study On Marketing Stratergy of One Plus and Its Effects On Consumers of India
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TABLE OF CONTENTS
1. INTRODUCTION
2. REVIEW OF LITERATURE
3. RESEARCH METHODOLOGY
4. COMPANY PROFILE
7. BIBLOGRAPHY
CHAPTER 1
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INTRODUCTION
➢ 1.1 Definition
➢ 1.2 Marketing proportions
➢ 1.3 Developing Marketing Strategy
➢ 1.4 Types of strategies
➢ 1.5 Strategic Model
➢ 1.6 Real -Life Marketing
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INTRODUCTION
1.1 Definition
Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable
competitive advantage.
CUMULATIVE
REPRESENTING
AMOUNT SPENT BY
COMPANIES ON
MARKETING AND
OTHER EXPENSES
Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill
market needs and reach marketing objectives. Plans and objectives are generally tested for
measurable results. Commonly, marketing strategies are developed as multi-year plans, with a
tactical plan detailing specific actions to be accomplished in the current year. Time horizons
covered by the marketing plan vary by company, by industry, and by nation, however, time
horizons are becoming shorter as the speed of change in the environment increases. Marketing
strategies are dynamic and interactive. They are partially planned and partially unplanned.
Marketing strategy involves careful scanning of the internal and external environments. Internal
environmental factors include the marketing mix, plus performance analysis and strategic
constraints. External environmental factors include custome analysis, competitor analysis, target
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market analysis, as well as evaluation of any elements of the technological, economic, cultural or
political/legal environment likely to impact success. A key component of marketing strategy is
often to keep marketing in line with a company's overarching mission statement. Besides SWOT
analysis, portfolio analyses such as the GE/McKinsey matrix or COPE analysis can be performed
to determine the strategic focus.
Once a thorough environmental scan is complete, a strategic plan can be constructed to identify
business alternatives, establish challenging goals, determine the optimal marketing mix to attain
these goals, and detail implementation. A final step in developing a marketing strategy is to
create a plan to monitor progress and a set of contingencies if problems arise in the
implementation of the plan.
Marketing strategies may differ depending on the unique situation of the individual
business. However there are a number of ways of categorizing some generic strategies. A
brief description of the most common categorizing schemes is presented below:
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• Growth strategies — in this scheme we ask the question, “How should the firm
grow?” There are a number of different ways of answering that question, but the
most common gives four answers:
• Horizontal integration
• Vertical integration
• Diversification
• Intensification
• Prospector
• Analyzer
• Defender
• Reactor
• Marketing warfare strategies - This scheme draws parallels between marketing
strategies and military strategies.
Marketing participants often employ strategic models and tools to analyze marketing
decisions. When beginning a strategic analysis, the 3Cs can be employed to get a broad
understanding of the strategic environment. An Ansoff Matrix is also often used to convey
an organization's strategic positioning of their marketing mix. The 4Ps can then be
utilized to form a marketing plan to pursue a defined strategy
There are many companies especially those in the Consumer Package Goods (CPG)
market that adopt the theory of running their business centered on Consumer, Shopper &
Retailer needs. Their Marketing departments spend quality time looking for "Growth
Opportunities" in their categories by identifying relevant insights (both mindsets and
behaviors) on their target Consumers, Shoppers and retail partners. These Growth
Opportunities emerge from changes in market trends, segment dynamics changing and
also internal brand or operational business challenges. The Marketing team can then
prioritize these Growth Opportunities and begin to develop strategies to exploit the
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opportunities that could include new or adapted products, services as well as changes to
the 7Ps.
Thus, for example, many new products will emerge from irrational processes and the
rational development process may be used (if at all) to screen out the worst non-runners.
The design of the advertising, and the packaging, will be the output of the creative minds
employed; which management will then screen, often by 'gut-reaction', to ensure that it is
reasonable.
For most of their time, marketing managers use intuition and experience to analyze and
handle the complex, and unique, situations being faced; without easy reference to theory.
This will often be 'flying by the seat of the pants', or 'gut-reaction'; where the overall
strategy, coupled with the knowledge of the customer which has been absorbed almost by
a process of osmosis, will determine the quality of the marketing employed. This, almost
instinctive management, is what is sometimes called 'coarse marketing'; to distinguish it
from the refined, aesthetically pleasing, form favored by the theorists.
OBJECTIVES TO STUDY
Marketing objectives are goals set by a business when promoting its products or services to
potential consumers that should be achieved within a given time frame. In other words,
marketing objectives are the marketing strategy set in order to achieve the overall
organizational objectives. A company's marketing objectives for a particular product might
include increasing product awareness among targeted consumers, providing information
about product features and reducing consumer resistance to buying the product.
SMART Approach to Marketing Objectives
When setting objectives, it is very important to ensure that they are specific, measurable,
achievable, realistic and time-specific - or SMART for short. The SMART approach allows a
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supervisor to effectively manage the marketing activities and be able to determine how
successful new objectives will be.
The SMART approach can help achieve your marketing objectives by asking the following
questions:
• Specific
Are the objectives stated in a way that is precise about what you are hoping to achieve?
• Measurable
Can you quantify each objective, i.e. can you use a unit of measure, such as a market share in
percentage or dollars, to provide a way to check your level of success?
• Achievable
Are your objectives reasonable in terms of what you can actually achieve, or are you setting
your sights too high?
• Realistic
Do you have sufficient employees and resources to achieve the objectives you have set? If
you don't, are they likely to be unrealistic?
• Time-specific
When are you hoping to achieve these objectives? You need to define a timing plan by using
target timing for each specific objective.
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COMPANY PROFILE
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COMPANY PROFILE
At one plus, they follow a simple philosophy: “NEVER SETTLE” which illustrates their
will to disrupt the way companies design and build mobile devices
Unlike other manufacturers, they don’t see a smartphone as a list of tech specs and
features. They focus on delivering the best end-user experience on a day-to-day basis. To
do so, their approach integrates three main elements: people (desirability), technology
(feasibility) and business (viability).
Every day, their people bring this philosophy to life. The leaders search for the brightest
talent from around the world, and give them the resources they need to be the best at what
they do. The result is that all of its products—from memory chips that help businesses
store vital knowledge to mobile phones that connect people across continents have the
power to enrich lives. And that’s what making a better global society all is abouT
Mission of Company
“Everything we do at one plus is guided by our mission: Our mission is to share the best
technology, built hand-in-hand with you.”
Values of ONE PLUS
It is our commitment to bring the best possible technology to users around the world, reaffirmed
by our personal experiences as smartphone geeks. Only a few devices available on the market
satisfy tech lovers. We believe that consumers shouldn’t choose between performance, quality
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and price. Our motto – Never Settle – illustrates our will to disrupt the way companies design and
build mobile devices.
At One Plus, a rigorous code of conduct and these core values are at the heart of every decision
we make.
Designing the best smartphone experience requires a full understanding of people’s expectations
and desires. We believe that engaging with costumers would provide us with the best insights on
tech scene, as seen by avid users, as well as excellent feedback on existing devices.
A smartphone is more than the sum of its parts. It is the combination of complementary
components that offer an overall experience. Some companies make believe that a particular spec
can totally transform a device. However, specs frequently conflict with each other. A powerful
battery lets the device run for longer, but frequently increases its thickness and weight. At
OnePlus we believe that a mobile experience has to take a holistic approach in order to be
optimal.
One Plus simply aims to create the best products that we can for consumers. Partnering with the
OS experts like Cyanogen Inc. is not only a disruptive way to deliver our promises but allows us
to leverage OnePlus high performance hardware.
Companies generally focus on retail price first when defining phone specs. The better the phone
specs, the more expensive the product. We believe that there are new ways to incorporate more
technology with no extra cost.OnePlus doesn’t compromise on product quality and plans to offer
greater value to consumers through innovative design and outline strategy.
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Vision 2020
As stated in its motto, OnePlus’ vision for the new decade is, "to pursue excellence, in other
words Never Settle."
This new reflects oneplus’ commitment to inspiring its communities by leveraging its three key
elements: : people (desirability), technology (feasibility) and business (viability).
Through these efforts, One plus hopes to contribute to a better world and a richer experience for
all.
To this end, one plus has also established three strategic approaches in its management:
“Creativity,” “Partnership,” and “Talent.”
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A good product
Oneplus builds only beautifully designed devices with the highest quality, because our users
would never settle for anything less.
Oneplus is excited about the future.Oneplus is now finally going to chase the ultra-premium
market.
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The idea is that not just to be a flagship killer. It also wants to be a flagship phone. The
company along with its goal of launching more than one phone, plans to launch a phone with
cutting edge technologies
Key Products
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CHAPTER II
REVIEW OF LITERATURE
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REVIEW OF LITERATURE
• Tajzadeh Namin Aidin (2012) analysed that the process of deciding over
(choosing) a brand may be influenced by situation and content. The findings
suggest a significant relationship between the variables “brand attitude” , and
“prodect (cell phone) choice”. In addition, no significant relationship was found
between individual decision making processes (independent or mediated) and
product choice.
• Nasr Azad ; Maryam Safaei (2012)states that there are many evidences to believe
that customers select their products based on brand name. Products also maintain
their own characteristics, which make them differentiable from others. In this paper,
researchers have present an empirical study to determine important factors
influencing customers' purchasing intend for cellular phones in capital city of Iran,
Tehran. The results of the study show that there are some positive relationships
between exclusive name and quality perception, between exclusive name and word
of mouth advertisement, between quality perception and fidelity, between word of
mouth advertisement and brand name and between brand name image and brand
name.
• Heikki Karjaluoto, Jari Karvonen et al, (2005), had analyzed that Mobile phone
markets are one of the most turbulent market environments today due to increased
competition and change. Thus, it is of growing concern to look at consumer buying
decision process and cast light on the factors that finally determine consumer
choices between different mobile phone brands. On this basis, this research deals
with consumers’ choice criteria in mobile phone markets by studying factors that
influence intention to acquire new mobile phones on one hand and factors that
influence on mobile phone change on the other are some general factors that seem
to guide the choices. The two studies show that while technical problems are the
basic reason to change mobile phone among students; price, brand, interface, and
properties are the most influential factors affecting the actual choice between
brands.
• Fred Robins, (2003) analyzed that the marketing of the next generation of mobile
phones. It begins with comments on the state of the telecom industry and draws
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attention to elements of technological and product convergence, highlighting the
point that while industry convergence on digital technology is a fact, today’s mobile
telephony marketplace is nonetheless characterized by three generations of
technology and the latest generation, 3G, embraces three related but competing
standards. The research examines 2G, 2 and a half G and 3G developments around
the world and identifies factors relevant to the marketing of 3G, including
recognition of geographical and user diversity and the consequent need for
marketers to keep these various user perspectives in mind. However, customer
desire for personalisation, including personalised 3G services, are important
features of the marketplace, as will be the availability of simple, secure payment
systems.
• Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, (2007) states
that the purpose of their study is twofold. First, in order to guarantee a coherent
discussion about mobile customer relationship management (mCRM), this paper
presents a conceptualization of mCRM delineating its unique characteristics.
Second, the authors develop the empirically grounded framework of the underlying
issues in the initiation of mCRM. Researchers have identifies issues that can be
divided into three categories (exogenous, endogenous and mCRM-specific) the
company has to take into account when moving towards CRM.
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CHAPTER -III
RESEARCH METHODOLOGY
Research Methodology
Descriptive research design was adopted to describe the data and characteristics about
what is being studied .In descriptive research we have to describe everything in detail like
what is the behaviour of consumer in buying ? What they focus on more while selection and
pricing? And hence we utilize this research method.
TYPE OF RESEARCH:
DESCRIPTIVE RESEARCH:
Descriptive research has been used, it involves survey and fact-finding enquiries if different
kinds, the purpose of descriptive research are the descriptive of stage of affairs, as it exists at
present.
PROJECT PLANNING:
Project planning is the first step in actually conducting & directing a research Project. It is one
of the most important tasks of researcher. This includes formulation of the researcher
objectives & goals and determining ways of achieving them.
Sources Of Data
Methods of data collection used for the project was done in two ways:
1 Primary Data : The primary data have been collected by questionnaires, schedules and
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conversations with the smartphone users in Greater Noida & lucknow.
2 Secondary Data : It is the data whioch is not originally collected but rather obtained
from published or unpublished source .Thus, secondary data are that which have
already been collected by someone else and has been passed through statistical
process. This data is useful fopr conceptual framework.The secondary data is collected
through following source:
Sample Size
A sample of 50 respondents (smartphone users) were considered keeping in view, the
constraints of time and resources . OnePlus supervisors, the expertise of the company
employees and partners were sought to build the overview of the current market
possibilities in lieu of the current situation of the local smartphone industry.Sample Method: Random Sampling
Research Instruments: Questionnaire, Surveys, Observation & Interview.
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• This study is based on the prevailing customer’s satisfaction. But the customer’s
satisfaction level may change according to time, fashion, technology, development,
etc.
CHAPTER-IV
DATA ANALYSIS AND INTERPRETATION
TABLE NO 1
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 16-21
22 15
2 21-26
25 17
3 26-31
32 21
4 31-36
30 20
41 27
5 36 and above
INTERPRETATION
From the above table it is observed that, 15% of the respondents are 16-21 years, 17% of the respondents
are 21-26 years, 21% of the respondents are 26-31 years, 20% of respondents are 3136 years, and 27% of
the respondents are above 36 years.
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CHART NO 1
25
20
15
AGE WISE CLASSIFICATION
10
0
16-21 21-26 26-31 31-36 36 and
above
TABLE NO 2
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INCOME WISE CLASSIFICATION
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 15000-20000 40 27
2 21000-25000 30 20
3 26000-30000 27 18
4 31000-35000 32 21
5 Above 36000 21 14
INTERPRETATION
From the above table it is observed that, 27% of the respondents are 15000-20000, 20% of the respondents
are 21000-25000, 18% of the respondents are 26000-30000, 21% of respondents are 31000-35000, and
14% of the respondents are above 36000.
CHART NO 2
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INCOME WISE CLASSIFICATION
30
25
20
15
TABLE NO 3
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MEDIA GETS YOUR ATTENTION
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Print 40 27
2 Online 30 20
3 Television 27 18
4 Word Of 32 21
Mouth
INTERPRETATION
From the above table it is observed that, 27% of the respondents are print, 20% of the respondents are
online, 18% of the respondents are television, 21% of respondents are word of mouth.
CHART NO 3
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MEDIA GETS YOUR ATTENTION
25
20
15
MEDIA GETS YOUR ATTENTION
10
0
Print Online Television Word Of
Mouth
TABLE NO 4
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ADVERTISEMENT AFFECT YOU
NO OF % OF
S.N PARTICULAR RESPONDEN RESPONDEN
O S TS TS
1 Recall 41 27
2 Positive 53 35
Impression
3 Interest 31 21
Desire To
4 Purchase/ 25 17
Explore
INTERPRETATION
From the above table it is observed that, 27% of the respondents are recall, 35% of the respondents are
positive impression, 21% of the respondents are interest, and 17% of respondents are desire to
purchase/explore
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CHART NO 4
TABLE NO 5
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
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1 just the 42 28
printed words
words with sound
2 31 21
3 words with a 30 20
visual
4 a moving 27 18
action
oriented ad
5 Picture
depicting a 20 13
scene/story
INTERPRETATION
From the above table it is observed that, 28% of the respondents are just the printed words, 21% of the
respondents are words with sound, 20% of the respondents are words with a visual, 18% of respondents
are a moving action oriented ad, and 13% of the respondents are Picture depicting a scene/story.
CHART NO 5
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CREATES A GREATER IMPACT
30
25
20
15
CREATES A GREATER IMPACT
10
0
just the words with words with a moving Picture
printed sound a visual action depicting a
words oriented ad scene/story
TABLE NO 6
IMPACT OF AN ADVERTISEMENT
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
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O RS TS TS
3 One Week 30 20
4 One Month 21 14
INTERPRETATION
From the above table it is observed that, 21.33% of the respondents are few hours, 31.33% of the
respondents are one day, 20% of the respondents are one week, 14% of respondents are one month and
13.33% of the respondents are more than a month.
CHART NO 6
IMPACT OF AN ADVERTISEMENT
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IMPACT OF AN ADVERTISEMENT
35
30
25
20
15 IMPACT OF AN
ADVERTISEMENT
10
0
Few Hours One Day One Week One Month More Than A
Month
TABLE NO 7
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
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1 Yes 90 60
2 No 60 40
INTERPRETATION
From the above table it is observed that, 60% of the respondents are yes, and 40% of the respondents are
no.
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CHART NO 7
60
50
40
ADVERTISEMENT URGE YOU TO
30 TRY A NEW BRAND
20
10
0
Yes No
TABLE NO 8
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HOW OFTEN DO YOU BUY THE SAME ONE PLUS MOBILE PHONES
AS YOU SEE IN THE AD
NO OF % OF
S. PARTICULAR RESPONDE RESPONDE
NO S NTS NTS
1 Always 60 40
most of the time
2 40 27
3 Sometimes 35 23
never
4 15 10
INTERPRETATION
From the above table it is observed that, 40% of the respondents are always, 27% of the respondents are
most of the time, 23% of the respondents are sometimes, and 10% of the respondents are never.
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CHART NO 8
HOW OFTEN DO YOU BUY THE SAME ONE PLUS MOBILE PHONES
AS YOU SEE IN THE AD
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
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O RS TS TS
1 Near the 47 31
residence
2 Places visited 40 27
frequently
3 on the way to 38 25
work
4 Online 25 17
advertisemen
t
INTERPRETATION
From the above table it is observed that, 31% of the respondents are Near the residence, 27% of the
respondents are Places visited frequently, 25% of the respondents are s on the way to work, and 17% of the
respondents are bus stand.
CHART NO 9
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REMEMBER THE HOARDINGS
35
30
25
20
10
0
Near the Places visited on the way to Online
residence frequently work advertisement
TABLE NO 10
PREFERED NEWSPAPER
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 The times of 30 20
India
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2 Hindustan 32 21
times
3 The Hindu 40 27
4 the Indian 27 18
express
5 The pioneer 21 14
INTERPRETATION
From the above table it is observed that, 20% of the respondents are the times of India, 21% of the
respondents are Hindustan times, 27% of the respondents are s the Hindu, 18% of respondents are the
Indian express and 14% of the respondents are the pioneer.
CHART NO 10
PREFERED NEWSPAPER
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PREFERED NEWSPAPER
30
25
20
15
PREFERED NEWSPAPER
10
0
The times of Hindustan The Hindu the Indian The pioneer
India times express
TABLE NO 11
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Yes 90 60
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2 No 60 40
INTERPRETATION
From the above table it is observed that, 60% of the respondents are yes, and 40% of the respondents are
no.
CHART NO 11
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HAVE YOU EVER USE DISCOUNTCOUPONS
PRINTED IN
MAGAZINES/NEWSPAPER/MAGAZINE
70
60
50
10
0
Yes No
TABLE NO 12
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
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1 0 hour 25 17
2 1-2 hours 40 27
3 3-5 hours 45 30
4 more than 5
hours 40 27
INTERPRETATION
From the above table it is observed that, 17% of the respondents are 0 hour, 27% of the respondents are 1-2
hour, 30% of the respondents are 3-5 hour, and 27% of the respondents are more than 5 hours.
CHART NO 12
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SPEND ON WATCHING ONLINE AD PER DAY
35
30
25
20
0
0 hour 1-2 hours 3-5 hours more than 5
hours
TABLE NO 13
ONLINE AD IS IMPORTANT
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Models 51 34
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2 background 47 31
3 punch line 32 21
4 caption 20 13
INTERPRETATION
From the above table it is observed that, 34% of the respondents are models, 31% of the respondents are
background, 21% of the respondents are punch line, and 13% of the respondents are caption.
CHART NO 13
TELEVISION AD IS IMPORTANT
ONLINE AD IS IMPORTANT
40
35
30
25
20
ONLINE AD IS IMPORTANT
15
10
0
Models background punch line caption
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TABLE NO 14
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
The product
1 is of high 47 31.33
quality
2 It must be 33 22
expensive
3 The company 30 20
must be big
4 The brand is
facing intense 20 13.33
competition
INTERPRETATION
From the above table it is observed that, 31.33% of the respondents are The product is of high quality, 22%
of the respondents are It must be expensive, 20% of the respondents are The company must be big, and
13.33% of the respondents are The brand is facing intense competition and
13.33% of the respondents are It does not affect you.
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CHART NO 14
30
25
20
15
PERSONALITY IN THE ONLINE
10 AD
0
The product It must be The The brand is
is of high expensive company facing
quality must be big intense
competition
TABLE NO 15
LISTEN TO THE TV AD
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NO OF % OF
S. PARTICULAR RESPONDE RESPONDE
NO S NTS NTS
everyday
1 51 34
2 only while 47 31
travelling/drivi
ng
occasionally
3 32 21
rarely
4 20 13
INTERPRETATION
From the above table it is observed that, 34% of the respondents are everyday, 31% of the respondents are
only while travelling/driving, 21% of the respondents are occasionally, and 13% of the respondents are
rarely.
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CHART NO 15
LISTEN TO THE TV AD
LISTEN TO THE TV AD
40
35
30
25
20
LISTEN TO THE TV AD
15
10
0
everyday only while occasionally rarely
travelling/driving
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TABLE NO 16
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Yes 90 60
2 No 60 40
INTERPRETATION
From the above table it is observed that, 60% of the respondents are yes, and 40% of the respondents are
no.
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CHART NO 16
60
50
40
ONLINE ADVERTISEMENT IS
30 ATTRACTIVE
20
10
0
Yes No
TABLE NO 17
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ONLINE ADVERTISEMENT CREATE AN URGE IN YOU TO TRY THE
ONE PLUS MOBILE PHONES BRAND
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Strong 65 43
influencer
keep the name
2 at the back of 60 40
mind
does not matter
3 25 17
INTERPRETATION
From the above table it is observed that, 43% of the respondents are Strong influencer, 40% of the
respondents are keep the name at the back of mind, 17% of the respondents are does not matter.
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CHART NO 17
NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Yes 95 63
2 No 55 37
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INTERPRETATION
From the above table it is observed that, 63% of the respondents are yes, and 37% of the respondents are
no.
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CHART NO 18
60
50
40
FAMILY BEFORE TRYING NEW
30 ONE PLUS MOBILE PHONES
20
10
0
Yes No
TABLE NO 19
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NO OF % OF
S.N PARTICULA RESPONDEN RESPONDEN
O RS TS TS
1 Always 60 40
2 most of the
time 40 27
3 Sometimes 35 23
4 never 15 10
INTERPRETATION
From the above table it is observed that, 40% of the respondents are always, 27% of the respondents are
most of the time, 23% of the respondents are sometimes, and 10% of the respondents are never.
CHART NO 19
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DO YOU SHAREAND DOESYOUR
FRIENDS/FAMILY SHARE ONE PLUS MOBILE
PHONESEXPERIENCES
45
40
35
30
25 DO YOUSHAREANDDOES
20 YOUR FRIENDS/FAMILY SHARE
15 ONE PLUS MOBILE PHONES
10 EXPERIENCES
5
0
Always mostof the Sometimes never
time
TABLE NO 20
NO OF % OF
S. PARTICULAR RESPONDE RESPONDE
NO S NTS NTS
product range
1 51 34
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design of products
2 32 21
3 width and
depth of the 27 18
products
quality
4 20 13
price range
5 20 13
INTERPRETATION
From the above table it is observed that, 34% of the respondents are product range, 21% of the respondents
are design of products, 18% of the respondents are width and depth of the products, and 13% of the
respondents are quality, and 13% of the respondents are price range.
CHART NO 20
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PREFERRINGA PARTICULAR ONE PLUS
MOBILE PHONES
30
25
20
15
PREFERRINGA PARTICULAR
10 ONE PLUS MOBILE PHONES
0
product design of width and quality
range products depth of the
products
Bibliography
Books
59 | Page
• Special Studies in Marketing- Romeo Mascarenhas
Websites
• http://www.Exchangeformedia.com
• http://www.Agencyfaqs.com
• http://www.Magindia.com
• http://www.Indiatelevision.com
• http://www.Indiainfoline.com/bschool/biz.asp
• http://www.oneplus.in
ANNEXURE QUESTIONNAIRE
1. Name:
2. Your age
a) 16-21
60 | Page
b) 21-26
c) 26-31
d) 31-36
e) 36 and above
3. Your income
a) 15000-20000
b) 21000-25000
c) 26000-30000
d) 31000-35000
e) Above 36000
4. Which media gets your attention towards One plus mobile phones?
a) Print
b) Radio
c) Television
d) Word of mouth
a) Recall
b) Positive impression
c) Interest
d) Desire to purchase/explore
7. How long does the impact of a One plus mobile phones advertisement last on you?
a) Few hours
b) one day
c) one week
d) one month
8. Does a One plus mobile phones advertisement urge you to try a new brand?
a) Yes
b) No
9. How often do you buy the same One plus mobile phones as you see in the ad?
a) Always
c) Sometimes
d) Never
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b) Places visited frequently
d) Online advertisement
11. You prefer reading which newspaper?
b) Hindustan times
c) The Hindu
e) The pioneer
a) Yes
b) no
A) 0 hour
b) 1-2 hour
c) 3-5 hour
a) Models
b) Background
c) Punch line
d) Caption
e) Photography
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15. Does the picture of a famous personality in the online ad make you think that?
b) It must be expensive
a) Everyday
c) Occasionally
d) Rarely
a) Yes b) no
18. Does online advertisement create an urge in you to try the brand?
a) Strong influencer
19. Do you refer to your friends and family before trying new One plus mobile phones?
a) Yes
b) No
20. Do you share and does your friends/family share One plus mobile phones experiences?
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a) Always
b) Sometimes
c) Occasionally
d) Never
21. What is the reason for preferring particular One plus mobile phones?
a) Product range
b) Design of products
d) Quality
e) Price range
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