Anushka Prakash Kamble OBHR Analysis 1650692 801803561
Anushka Prakash Kamble OBHR Analysis 1650692 801803561
2200026
ONS-SPRING-47
Chris Forster
Table of content
Introduction
Mode of communication
Leadership style
HR strategies
Organizational behavior and human resources play a crucial role in the development of an
organization. It analyses the effect of social and environmental factors that impacts the
employees, motivations skills and abilities, and their lacking areas, where the organization
can help them fill in the gaps for better performance. It supports the framework of the
organization’s structure and culture. Organizational structure is the guidance provided to the
employees by laying out certain rules and official reporting relationship that governs the
workflow of a company. Below are two case studies, one reaching the success peak and the
Qualitative research by Black Garner gives an insight into amazon being a globally-based
organization. It argues how the layout of business production, product planning, financial
outlines, and its cultural acceptance helped Amazon build globally. On the contrary, another
qualitative research by Tomi, Juha, and Eero talks about the management learning of Nokia.
The initial stage led to the success, however, the management failed to adhere to the
Organizational structure helps the organization in accomplishing its goals. Considering the
case of Amazon, it has a hierarchical structure. The hierarchical structure is mainly for the
larger companies which rely on having different levels of authorities with a connecting chain
of command managing levels. Amazon also supports hybrid working, where the employees
can work part-time. This enhances the performance of the employees. Further to the structure,
Jeff has introduced the two-pizza rules where minimum employees are called to the meeting.
This helps makes the employees more focused, innovative, and prevents data duplication. In
contrast to this, we have Nokia with a horizontal organizational structure. In the horizontal
structure, there’s a possibility of having one supervisor handling a medium size team,
resulting is led innovation, burden, and poor regulations of activities. This was one of the
reasons for the failure of Nokia, where they focused on the traditional phone instead of
which socially accepts the cultures and practices. There are four core cultural values followed
by the employees:
employees are aware of the taste and preferences of the customers through feedback and
Long-term Planning: The future forecast is done by taking take 5-6years plan into
consideration, which helps the organization to understand the further issues and work on
them accordingly.
Eagerness to invest: Few organizations invest in a risking taking project. Amazon is one of
the organizations that invest in the project that would profit them in long term despite the risk
involved.
Peculiarity: Amazon involves peculiarity in their culture. This characteristic refers to the idea
of challenging conventions. For example, Amazon motives their employees to see their
On the other hand, we have Nokia with a flat network organization with speed and flexibility
in decision making. They believe in providing equal opportunity. However, they failed in
retaining these values at a core level. Further, there were some internal clashes in the
organization from 2006-2009. These clashes were mainly due to favoritism and politics. This
neglected the skilled labor which impacted the growth of the organization. This led to the
The communication mode of Amazon with its customers is through emails, calling on toll-
free numbers, web chat, social media, and website queries. This communication takes place
with regard to customer queries or problems. Further, the internal mode of among the
Face-to-face: Where the employee meets each other over the conference table or at the desk
Virtual meeting: While working in a group the employees communicate through different
Further, the mode of communication of Nokia with its employees is mentioned below:
Bloghub: It’s a tool where the employees can create their own community by posting a
picture or video.
Infopide wiki: It allows the employees to collaborate and share knowledge by forming up
teams. These are the ways a team can bond and work on a given project.
The management style of Amazon is Autocratic. The superiors and the CEO are responsible
for all the decisions made during any project. The input of employees is considered, but later
its molded according to the thinking of the CEO, and a particular decision is made. Amazon
believes in a long-term leadership style. It doesn’t only focus on the internal options, but on
the facts borne out from the market places. Further, it has certain drawbacks like work
On the contrary, Nokia’s management is based on building, managing, and enforcing the
positive at the workplace to maintain decorum and avoid conflicts. The management at Nokia
is more democratic, where it gives an opportunity to the employees to voice their opinion.
Initially, Nokia had a management style involving innovation. Nokia is divided into four
parts, also called as business groups, where the employee can give the feedback and the
management can work on its accordingly in order ti enhance the performance and the
product’s productivity
The organization’s culture, structure, and management style of Amazon have helped it to
build its desired goal. Below are the key elements that contribute to the success:
Culture Acceptance: Amazon growing on the global level accepts the culture and
practices across the world. The employees and customer of Amazon is spread across.
Innovative and peculiar: This being the core cultural value made the employees come
ways making them achieve their desired goals. This helps the employee to perform
On the other hand, Nokia started by touching the peak of success with its organization’s
structure and culture, however, it could not retain its values over time. During 2006-2009
the organization faces major internal clashes. Below are some issues that lead to the
failure:
Political clashes: The organization faced political clashes during 2006-2009. They
encouraged nepotism and favoritism which lead to the loss of skilled labor.
Lacked Innovation: Since the organization lost skilled labor there wasn’t any
room for innovation and the organization failed to focus on modern features.
Pay structure: The compensation structure is low which failed to motivate the
management strategy
Amazon:
HR Strategics are the practices undertaken by the organization to evaluate the growth and
manage the resources. Below are some of the strategies undertaken by Amazon:
Customer-centric:
HR Recruitment and Selection concentrates on the talent management and the right pool of
Bar-risers:
Innovative Approach:
Work diversity:
Performance management strategies help the organization motivate the employees to enhance
their performance.
Pivot:
Reward Management:
Employee Retain:
Nokia:
Long-term goals:
HR Recruitment and selection strategies for Nokia are based on the basic HR Metris:
Innovative Approach:
Reward Management:
Compensation Policies:
Amazon:
Amazon ends up burdening the employees which might lead to burnout. They should
Nokia:
Nokia should update its pay structure. The compensation policies should be enhanced
to employee performance.
Focusing on short-term goals can help the organization to achieve the desired goals.
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