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  • (One Sheeter) Multiply Your Results Using The Latest Features in Performance Max (External, 2023)

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    Performance Max is Google's AI-powered tool that helps advertisers find new conversion opportunities across Google Ads channels. It achieves on average over 18% more conversions than standard campaigns at similar costs. New features for Performance Max include account-level negative keywords, experiments to test Performance Max against other campaigns, uploading landing page feeds, and a video creation tool to build videos within campaigns. Coming soon are brand exclusions, asset group reporting, and budget pacing insights.

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    [One Sheeter] Multiply your results using the latest features in Performance Max [External, 2023]

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    Performance Max is Google's AI-powered tool that helps advertisers find new conversion opportunities across Google Ads channels. It achieves on average over 18% more conversions than standard campaigns at similar costs. New features for Performance Max include account-level negative keywords, experiments to test Performance Max against other campaigns, uploading landing page feeds, and a video creation tool to build videos within campaigns. Coming soon are brand exclusions, asset group reporting, and budget pacing insights.

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    70 views1 page

    (One Sheeter) Multiply Your Results Using The Latest Features in Performance Max (External, 2023)

    Uploaded by

    Mark
    Performance Max is Google's AI-powered tool that helps advertisers find new conversion opportunities across Google Ads channels. It achieves on average over 18% more conversions than standard campaigns at similar costs. New features for Performance Max include account-level negative keywords, experiments to test Performance Max against other campaigns, uploading landing page feeds, and a video creation tool to build videos within campaigns. Coming soon are brand exclusions, asset group reporting, and budget pacing insights.

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    of 1

    Multiply your results using the

    latest features in Performance Max

    Why Performance Max


    Advertisers who use Performance Max
    Performance Max uses the full power of Google’s AI
    achieve on average over 18% more
    to help you find untapped and incremental conversion conversions at a similar cost per action.
    opportunities across all Google Ads channels. Source: Google Data, Global, Ads, November - December 2022

    You asked . . . and we answered with NEW ways to optimize and prove the incremental value of
    your Performance Max campaigns! Now available in Google Ads (learn more):

    ACCOUNT-LEVEL NEGATIVE KEYWORDS EXPERIMENTS

    Exclude specific queries you don’t want to See how Performance Max drives incremental
    show ads for results against your current campaign mix
    ● Applies to all campaigns that serve on Search and ● Set up 2 types of experiments: a Performance Max
    Shopping inventory, except Discovery campaigns uplift experiment on top of your current campaign
    mix or vs. Standard Shopping campaigns.
    ● Maintains brand suitability
    Pro Tip: If the experiment is successful and you fully
    Pro Tip: Watch out for how exclusions impact
    launch your campaign, increase budget to maximize
    your reach and performance.
    coverage as the campaign serves on more traffic.

    PAGE FEEDS VIDEO CREATION TOOL

    Upload a feed of landing page URLs to refine Build videos directly within Performance Max
    where you want to send traffic to campaign setup
    ● When final URL expansion is ON, page feeds help ● The video creation tool populates pre-made video
    Google’s AI understand that these URLs are templates tailored to your campaign goal
    important, but does not restrict its matching to ● Gives you more creative control to build and preview
    them. high-quality assets
    ● With final URL expansion OFF, Google’s AI will
    restrict its matching to just these URLs. Pro Tip: Create multiple videos using templates
    with varying ratios and formats so your videos can
    Pro Tip: Group URLs using labels to make them be shown in a wider range of inventory and
    easier to use in a campaign or asset group. placements.

    COMING SOON

    Campaign-level brand exclusions Asset group reporting Budget pacing insights


    Control which brands your campaign View conversions, conversion Uncover opportunities to optimize
    matches to - including your own - so your value, cost, and a variety of other your budget by seeing how much your
    Performance Max campaigns won’t serve metrics at the asset group level. campaigns have spent and are
    for branded queries you want to avoid on Use this data to guide your projected to spend, along with your
    Search and Shopping inventory. Applying creative strategy and improve current and forecasted performance.
    these exclusions will also block traffic from your campaigns by testing Understand at a glance how your
    most brand misspellings and brand searches entirely new asset groups and/or campaign is pacing, whether there’s
    in a foreign language. If any brands are new assets within existing asset an opportunity to change or
    missing from the list, you’ll see an option in groups. redistribute budget, and get
    Google Ads to request additions. customized recommendations to
    maximize your budget utilization.

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