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(One Sheeter) Multiply Your Results Using The Latest Features in Performance Max (External, 2023)
(One Sheeter) Multiply Your Results Using The Latest Features in Performance Max (External, 2023)
You asked . . . and we answered with NEW ways to optimize and prove the incremental value of
your Performance Max campaigns! Now available in Google Ads (learn more):
Exclude specific queries you don’t want to See how Performance Max drives incremental
show ads for results against your current campaign mix
● Applies to all campaigns that serve on Search and ● Set up 2 types of experiments: a Performance Max
Shopping inventory, except Discovery campaigns uplift experiment on top of your current campaign
mix or vs. Standard Shopping campaigns.
● Maintains brand suitability
Pro Tip: If the experiment is successful and you fully
Pro Tip: Watch out for how exclusions impact
launch your campaign, increase budget to maximize
your reach and performance.
coverage as the campaign serves on more traffic.
Upload a feed of landing page URLs to refine Build videos directly within Performance Max
where you want to send traffic to campaign setup
● When final URL expansion is ON, page feeds help ● The video creation tool populates pre-made video
Google’s AI understand that these URLs are templates tailored to your campaign goal
important, but does not restrict its matching to ● Gives you more creative control to build and preview
them. high-quality assets
● With final URL expansion OFF, Google’s AI will
restrict its matching to just these URLs. Pro Tip: Create multiple videos using templates
with varying ratios and formats so your videos can
Pro Tip: Group URLs using labels to make them be shown in a wider range of inventory and
easier to use in a campaign or asset group. placements.
COMING SOON