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Chapter 4
Chapter 4
This chapter presents the analysis of data collected from the survey questionnaire given
to the respondents who had/have experiences with regards to online shopping. The survey was
conducted in Holy Child’s Academy Old building campus and was administered to the Senior
High students of Holy Child’s Academy.These data were collected to determine the lived
Demographic Data
The study was conducted among the 50 grade 12 students of Holy Child’s Academy
whom had/have experience in online shopping.In this section of the study,the demographic
profile of respondents which is referred to as the description of the attribute of the sample were
Age
Under the category of age,3 of the respondents were 18 years old above.1 of the
respondents were dominated by students aging 18 years old.And the 21(42) respondents were 17
years old. According to (Verto Analytics data) , the vast majority of consumers who shop online
are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74.
Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only
30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for
34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the
online shopping population. 52% of Filipino online shoppers are in the 25-34 age range. If you
combine them with the 18-24 shoppers, they make up nearly 80% of all shoppers. Millennials
likely edge out Gen Z due to adulthood’s increased spending power and responsibilities.
approximately 58 percent of online shoppers between 26 and 41 years old worldwide had already
made purchases directly through social networks. That makes millennials the generational group
with the highest adaption of online shopping. It was followed by users aged 18-25, with more
the online shoppers belonged to the age group between 25 to 34 years old in 2018. Online
shopping is one of the most popular online activities that Filipinos do next to playing video
games. In a country like the Philippines, where locals spend an average of 10 hours a day online,
e-commerce is at an advantage. The demographics of internet users, wherein the majority own a
mobile device, increases the need for more connectivity in the e-commerce industry. As of the
3rd quarter of 2019, 91 percent of internet users searched for a product or service to buy and
visited an online retail store on the web Internet usage has affected not only the e-commerce
business but has also benefited industries like media, telecommunications, and logistics. In terms
of social media, the impact of e-commerce gave small enterprises a chance to create their brand
internet users in the Philippines at 741 million U.S. dollars in 2019. Moreover, electronics,
physical media, fashion, and beauty were among the most popular product groups for internet
accounted for about one percent of the total retail sales in the country as of 2018.
Figure 3.Distribution of Respondents According to their Gender
Gender
although women typically control approximately 80% of household spending, that when looking
at things from an eCommerce perspective, in the US, men drive nearly as much spending online
as women.They found that in the US in 2013, 57% of women made a purchase online, whereas
52% of men did. So, although there is a difference, it is less significant than many may have
assumed it to be.Most interesting of all though is that when referencing a study conducted by
SeeWhy, BI Intelligence reported that 22% of men made a purchase on their smartphones
whereas that figure was only 18% for women. So it’s clear that although more women overall
made a purchase online, men drove more sales from smartphone devices than women.BI
broke down mobile commerce usage by gender across a range of different product categories. The
results are below.Electronics purchased via a smartphone: Women 8% / Men 27%, food and drink
purchased via a smartphone: women 8% / Men 13%, movie and event tickets purchased via a
smartphone: women 11% / men 23%, digital content purchased via a smartphone: women 20% /
men 30%.So as can be seen, in all instances, men made a higher proportion of purchases from
smartphones than women did, according to the research. However, it is worth noting that the
study did not cover typically female orientated product categories like cosmetics or fashion.
Figure 4.Distribution of Respondents According to their Strand
Strand
The results indicated that 4 students(4),8% of the respondents were ABM students,and
16 students,32% of the respondents were HUMSS students.30 students, 60% of the respondents
were STEM students. This implies that STEM students were dominantly had more experiences
of online shopping.Less researchers and literatures have been made relating the academic strand
for online shopping experiences of the students unto their chosen strand. STEM students were
we gathered in the campus.The respondents were asked subjective questions with regards to their
Table 1.1
Question: Options Frequency Percentage
What online shopping Shopee 39 78%
you mainly use?
Lazada 6 12%
Shein 5 10%
of 12% are using the Lazada app in online shopping.And a frequency of 5 students with a
percentage of 10% are using Shein app for online shopping. Upong seeing the result,It proves the
site into one of the best online shopping apps in the Philippines. It was first launched in
Singapore. Then, it expanded its online market to Malaysia, Thailand, Indonesia, Taiwan,
Vietnam and the Philippines.As of the moment, Shopee app has more than 50 million
service. They also partnered with NinjaVan, 2Go, Zoom, J&T Express, and xPost for their
delivery and logistic deals. Some of the most favorite items in Shopee are men and women’s
apparel, mobile accessories and cool gadgets. Shopee vouchers and coupons are also offered
frequency of 25 students with a percentage of 50%,most of the respondents has respond that they
shopping because it is a low cost with a high quality products.Futhermore, there is a frequency of
10 students with a percentage of 20% responded that they engage in online shopping because of
their needs and wants that they can easily buy for themselves. Upong seeing the result,It proves
the article of Front Artif Intell (2020) that Persuasive strategies are used to influence the behavior
or attitude of people without coercion and are commonly used in online systems such as e-
commerce systems. However, in order to make persuasive strategies more effective, research
suggests that they should be tailored to groups of similar individuals. Research in the traits that
are effective in tailoring or personalizing persuasive strategies is an ongoing research area. In the
present study, we propose the use of shoppers' online shopping motivation in tailoring six
personalized to e-commerce shoppers based on the online consumers' motivation when shopping.
To achieve this, a research model was developed using Partial Least Squares-Structural Equation
Modeling (PLS-SEM) and tested by conducting a study of 226 online shoppers. The result of our
structural model suggests that persuasive strategies can influence e-commerce shoppers in
shoppers who typically plan their shopping ahead and are influenced by the desire to search for
who are motivated by the need for social interaction and immediate possession of goods—have
online because of the opportunity to search through a variety of products and brands, on the other
20 students,with a percentage of 40% responded that the advantages of online shopping is its not
percentage of 30% responded that the advantage of online shopping is you can go shopping
without going out,you will just click and order the things that you like without any
shopping is that there products are affordable.And the 5 students,with a percentage of 10%
responded that the advantage of online shopping is its easy to access,you’ll just click it and you
can buy anything you needed and wants. Upon seeing the result,It proves the article of Dr.Joshua
Chang(2019) .The advent of the Internet as a shopping medium has enabled shoppers to gain
shopping benefits such as convenience and time-saving, better information, and price savings.
This paper aims to provide a better understanding of the benefits of Internet shopping by
identifying and discussing the advantages of Internet shopping over traditional storefront
shopping. Shopping on the Internet offers convenience and time-saving benefits to shoppers, as
lack of time may make it more difficult for consumers to shop at physical locations such as stores
and shopping malls (Davies 1995, Cheeseman and Breddin 1995). Shopping on the Internet
addresses this problem as shoppers can shop in the comfort and convenience of home. Results of
the MasterCard Survey 'Internet Shopping' (1996) revealed that consumers viewed the Internet as
instrument in the purchasing process. For certain products such as books and Videos/CDs/DVDs,
reviews and recommendations are important factors in influencing purchase decision. With such
products, shoppers are not only able to browse through a larger selection on the Web in sites such
as Amazon.com, but are also able to conveniently obtain reviews and recommendations that are
usually unavailable in offline stores. Shopping using the Internet overcomes the time and
pecuniary costs of traditional shopping; shoppers can shop from the comfort and convenience of
home, and need not travel to physical storefronts. Shoppers are able to locate many vendors
online using search engines and websites designed to navigate shoppers, view detailed product
information from a variety of vendors' websites, compare price and quality among different
vendors, and make purchases online. The Internet makes it easier for shoppers to compare prices
between vendors. Online vendors offer the prices of their goods in their websites. Simply by
viewing different vendor websites, shoppers are able to obtain and compare prices easily, as
compared to visiting different physical storefronts, which is costly and time consuming.
Shoppers are able to find lower prices using the Internet due to the wider reach of information,
and navigator websites such as www.autobytel.com that offers prices of competing vendors. With
price information on the Internet, shoppers are less vulnerable to overpaying when buying from
frequency of 30 students with a percentage of 60% responded that the disadvantage of online
20% responded that the disadvantage of online shopping is the delay of deliveration.Moreover,
There are 10 students with a percentage of 20% responded that it’s a waste of money because
you will be addicted in ordering even though you’re not sure about the quality of the product and
the shipping fee in the hig price.Upon seeing the result,It proves the article of Iamcheated.com
(2018) Fraud in online shopping is the biggest disadvantage of online shopping. Many
people are attracted by great offers which seem too good to be true. Fake online shopping
portals display some great products on the website and attract customers to buy the product.
Usually, websites which sell fake products instead of the genuine article, do not accept cash
on delivery and request customers to make an online payment. But, in the end, customers
will either receive the fake product or they will not receive the product at all. There are
many cases of cybercrime where customers debit or credit cards details are misused to make
fraudulent transactions. In case of offline shopping, you can receive the product then and
there. But, this does not happen in online shopping. Even though it hardly takes 10-15
minutes to buy the product online, by the time it reaches your hands, it would be more than
4-5 days. During the big sales, e-commerce portals may take too long to deliver the product.
The sad part of online shopping is, you cannot touch the product and feel how it is. You can
just see the image and read the description. Online shopping is not suitable for people who
wish to buy the product only after trying it or by touching it. There is an option to return the
product, if you do not like it. But again, it is a big headache. The return policy differs from
one company to other. In case of some online shopping portals, customers have to bear the
cost of returning the product. If you return the product, you will not be paid shipping
charges which you had paid earlier. If you are shopping for cosmetics like a lipstick, they
can't be returned. When you first see the product on a portal, it generally looks cheaper. But
when you proceed for the payment, the extra charges like shipping charges, tax and packing
charges are added. These charges will make the product expensive vis-a-vis the local store.
Some portals offer free shipping if you shop more than a certain amount. Sometimes just to
avail free shipping, you end up shopping more than your requirement.
Table 1.2
Question: Options Frequency Percentage
Did you experience scams or Yes 26 52%
frauds?
No 24 48%
experienced scams or frauds.Moreover, A frequency of 24 with a percentage of 48% who did not
experienced scams or frauds. Upong seeing the result,It proves the article of PNP Anti-
Cybercrime group by Police General Chief Benjamin C. Acorda Jr. Online shopping scams
involve scammers pretending to be legitimate online sellers, either with a fake website or a fake
ad on a genuine retailer site.While many online sellers are legitimate, unfortunately scammers
can use the anonymous nature of the internet to rip off unsuspecting shoppers.Scammers use the
latest technology to set up fake retailer websites that look like genuine online retail stores. They
may use sophisticated designs and layouts, possibly stolen logos, and even domain name.Many
of these websites offer luxury items such as popular brands of clothing, jewellery and electronics
at very low prices. Sometimes you will receive the item you paid for but they will be fake, other
The biggest tip-off that a retail website is a scam is the method of payment. Scammers will often
ask you to pay using a money order, pre-loaded money card, or wire transfer, but if you send
your money this way, it’s unlikely you will see it again or receive your purchased item.A newer
version of online shopping scams involves the use of social media platforms to set up fake online
stores. They open the store for a short time, often selling fake branded clothing or jewelleries.
After making a number of sales, the stores disappear. They also use social media to advertise
their fake website, so do not trust a site just because you have seen it advertised or shared on
social media. The best way to detect an fake trader or social media online shopping scam is to