Business Analytics Ca

Course Code: MKTM504 Course Title: Business Analytics II
Course Instructor: Mr. Aman Bakshi Academic Task No.: 01
Academic Task Title: Assignment 01 Date of submission: 7th May 2023
Student Name: Ishaan Varam Section: Q2249
Student’s Roll No: Q2249B56 Student’s Reg. No: 12201005
Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

specified at the time of assigning the task by the instructor)
Learning Outcomes: (Student to write briefly about learnings obtained from the academic task
Declaration:
I declare that this Assignment is individual work. I have not copied it from any other student’s work or
from any other source except where due acknowledgement is made explicitly in the text, nor has any
part been written for us by any other person.
Student’s Signature:
Evaluator’s comments (For Instructor’s use only)
Evaluator’s Signature and Date:
Marks Obtained: Max. Marks:
Q1. Using the data

You are required to find out the Suspicious accounts “Excessive
claim accounts “Keeping into consideration the Transformation of
the data and aggregation using Mutate function. Creation of a New
Column for “Suspicious Accounts Excessive Claim amount”
indicated by values “0” and “1” Should represent the final
outcomes.
Note: You are required to complete the task using Mutate Function
only
Solution: For finding out the suspicious accounts we have to follow the given
steps-
Step-1 The Auto Claim data download from the link and change in CSV file.
Step-2 IBM cloud and login with Watson Studio click on projects create a new
project.
Step-3 After creating new projects go on assets and drop data files here or browse
for files to upload.
Step-4 Click on the data which are available on the assets after that click on
preparing data.
Step-5 Now we can see the CSV data in the IBM cloud after this we have to
convert column type.
Step-6 Calculate the claim amount. Determined whether Claim Amount is greater
than 15000 into Fraud.
Step-7 Convert column type String to Integer (0 And 1)
Step-8 Export the new data in excel on desktop. Excel sheet available in the Zip
file.
Here are the Suspicious accounts:

Q2.A. How to create a Dashboard in Tableau? Make a dashboard
with the help of super store data. (In dashboard minimum 6 graph)
Solution: Creating a dashboard in Tableau is a great way to visualize and analyze

data from multiple sources in one place.
Here are the general steps to create a dashboard in Tableau:
1. Connect to your data: Start by connecting to your data source(s) in

Tableau. You can connect to various data sources such as Excel, CSV, SQL,
and others.
2. Create a worksheet: Next, create a worksheet by dragging and dropping the

fields from your data source onto the view in Tableau. You can customize the
visualization by adding filters, sorting, and formatting the visualizations.
3. Add a new dashboard: After creating your worksheet, go to the "New

Dashboard" option on the bottom of the screen or go to "Dashboard" on the
menu bar and select "New Dashboard."
4. Add worksheets to the dashboard: On the new dashboard, drag the

worksheet(s) that you created in step 2 to the dashboard area. You can also add
text, images, or web pages to the dashboard.
5. Arrange the layout: Adjust the size and position of the worksheets and
other elements on the dashboard by dragging and dropping. You can also use
the formatting tools to adjust the font, color, and other visual elements.
6. Publish and share: Once you have created your dashboard, you can publish
it to Tableau Server or Tableau Online to share it with others. You can also
export it as a PDF, image, or Tableau file.
Creating a dashboard in Tableau involves connecting to data, creating worksheets,

arranging them in a dashboard, and customizing the layout and design to
effectively communicate insights.
Tableau Dashboard is given below with six graphs:
Q2.B. What is the Difference Between Tree Map and Heat Map?
Solution: Both TreeMap and HeatMap are useful data visualization techniques in
Tableau, but they serve different purposes and have distinct characteristics.
Differences:
The main difference between a TreeMap and a HeatMap is the way data is
represented. While both techniques use color to represent data, the TreeMap uses
rectangles of varying size and color to represent data values, while a HeatMap
represents data values using colors within a grid or table. TreeMaps are better
suited for displaying hierarchical or nested data, while HeatMaps are better suited
for comparing large amounts of data across multiple variables or dimensions.
TreeMap: A TreeMap is a hierarchical data visualization that displays data in

nested rectangles. Each rectangle represents a group of data or a category, and the
size and color of the rectangles represent the magnitude or value of the data.
TreeMap can be used to visualize and compare proportions, such as the sales of
different products or the distribution of a population across regions.
HeatMap: A HeatMap is a data visualization that represents data values in a
table or matrix format using colors to indicate the magnitude or value of the data.
HeatMaps can be used to compare multiple variables at once, or to identify trends
and patterns in large data sets. HeatMaps are commonly used to visualize
correlations and relationships between variables, such as customer demographics
and product sales.
In summary, while TreeMaps are useful for showing hierarchical data and
comparing proportions, HeatMaps are useful for visualizing correlations and
relationships between multiple variables or dimensions.
Q2.C. What Are the Data Types Supported in Tableau?
Solution: Tableau supports a wide range of data types, including:
Boolean: This data type is used to represent true/false values, also known as
binary data.
Date and Time: Tableau supports date and time data types, including Date,
Date Time, and Time.
Numeric: Tableau supports several numeric data types, including Integer,

Decimal, and Double. These data types are used to represent numbers and
mathematical calculations.
String: This data type is used to represent text, such as names, addresses, or
descriptions.
Geospatial: Tableau supports geospatial data types, such as latitude, longitude,

and geographic regions.
Currency: This data type is used to represent monetary values, such as sales
revenue or costs.
Percentage: Tableau supports percentage data types, which are used to represent
ratios or proportions.
BLOB (Binary Large Object): This data type is used to store large binary
data, such as images or multimedia files.
Tableau also supports other data types such as Duration, URL, and more.
When connecting to a data source in Tableau, the software automatically assigns

data types based on the source data. However, it is possible to manually modify the
data types and perform data transformations within Tableau to better suit your
analysis needs.
Q3. Create Dashboard Using Looker Studio By using [Sample
YouTube data] available in My data Source of Looker studio.
Following are the analysis Question you need to find out and create
a Dashboard using the sample data.
● Which video performed the best?

● Which video received the most likes, dislikes, and comments?
● Which countries have the most views?
● How many subscribers do we generate every month?
Solution: According to this data here we can find the solution of all questions
with the help of Looker Studio in google.

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Course Code: MKTM504 Course Title: Business Analytics II

Course Instructor: Mr. Aman Bakshi Academic Task No.: 01

Academic Task Title: Assignment 01 Date of submission: 7th May 2023

Student Name: Ishaan Varam Section: Q2249

Student’s Roll No: Q2249B56 Student’s Reg. No: 12201005

Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as

Evaluator’s comments (For Instructor’s use only)

Evaluator’s Signature and Date:

Marks Obtained: Max. Marks:

Q1. Using the data

Step-7 Convert column type String to Integer (0 And 1)

Here are the Suspicious accounts:

Solution: Creating a dashboard in Tableau is a great way to visualize and analyze

Here are the general steps to create a dashboard in Tableau:

1. Connect to your data: Start by connecting to your data source(s) in

2. Create a worksheet: Next, create a worksheet by dragging and dropping the

3. Add a new dashboard: After creating your worksheet, go to the "New

4. Add worksheets to the dashboard: On the new dashboard, drag the

Creating a dashboard in Tableau involves connecting to data, creating worksheets,

TreeMap: A TreeMap is a hierarchical data visualization that displays data in

Solution: Tableau supports a wide range of data types, including:

Numeric: Tableau supports several numeric data types, including Integer,

Geospatial: Tableau supports geospatial data types, such as latitude, longitude,

When connecting to a data source in Tableau, the software automatically assigns

● Which video performed the best?

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