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  • L3 Seo

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    Thành Đạt Huỳnh
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    This document provides an overview of search engine optimization (SEO) in 3 parts. It first explains how search engines work by ranking pages based on popularity, authority, relevance, trust and importance. It then discusses SEO, including choosing keywords, optimizing websites and content, and building link popularity. Finally, it lists tools that can help with SEO, such as Google Webmaster Tools, keyword research tools, and analytics tools.

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    L3_SEO

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    This document provides an overview of search engine optimization (SEO) in 3 parts. It first explains how search engines work by ranking pages based on popularity, authority, relevance, trust and importance. It then discusses SEO, including choosing keywords, optimizing websites and content, and building link popularity. Finally, it lists tools that can help with SEO, such as Google Webmaster Tools, keyword research tools, and analytics tools.

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    © All Rights Reserved
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    Download as pdf or txt
    37 views19 pages

    L3 Seo

    Uploaded by

    Thành Đạt Huỳnh
    This document provides an overview of search engine optimization (SEO) in 3 parts. It first explains how search engines work by ranking pages based on popularity, authority, relevance, trust and importance. It then discusses SEO, including choosing keywords, optimizing websites and content, and building link popularity. Finally, it lists tools that can help with SEO, such as Google Webmaster Tools, keyword research tools, and analytics tools.

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    of 19

    Lecture 3: Search Engines

    Optimisation

    Le ThI Hue Linh


    Contents

    01 Search engines work

    02 Search Engines Optimisation

    03 Tools support

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 2
    1

    How search engines work?

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 3
    Search Engines Work

    Popularity
    Authority
    Relevance
    Trust
    Importance

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 4
    2

    Search Engines Optimisation

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 5
    Search Engines Optimisation

    01 Key Word

    02 Website

    03 Content

    04 Link

    05 User Insight
    SOCATA
    Le ThI TEMPLATE
    Hue Linh 6
    SEO & Key Word
    Choosing Key Word

    Search volume Propensity to


    convert

    Competition Value per lead

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 7
    SEO & Key Word

    Step-by-step keyword research

    Use keyword
    research tools

    Gather data

    Brainstorm
    SOCATA
    Le ThI TEMPLATE
    Hue Linh 8
    SEO for Website
    Search engine friendly website structure

    Technical challenges that A competitive


    prevent the search marketing environment
    engine spider from where everyone wants
    accessing content to rank highly

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 9
    Content optimizing

    Engage

    Visitors
    Provide Persuade

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 10
    Content optimizing

    Anchor Bold

    Title
    Meta
    tag description

    Key word
    H1
    Domain header
    Tag

    Body content URL

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 11
    Content optimizing

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 12
    Link popularity

    Links help send signals of trust

    Emotive

    Links help to validate relevance


    Great
    content

    Entertaining Useful

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 14
    User Insight

    Social and Search

    Use social media Social links are used as


    properties to signals of relevance
    dominate brand SERPs

    Optimise for social Personalised results are


    search engines influenced by your online
    social network
    SOCATA
    Le ThI TEMPLATE
    Hue Linh 15
    SOCATA
    Le ThI TEMPLATE
    Hue Linh 16
    3

    Tools

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 17
    Tools - SEO

    Google Webmaster Tools


    www.google.com/webmasters

    Open Site Explorer


    www.opensiteexplorer.org

    Tools from SEOBook


    tools.seobook.com

    SOCATA TEMPLATE 18
    Tools - Keyword

    Google AdWords Keyword Planner


    Google AdWords Keyword Planner
    adwords.google.com/keywordplanner
    adwords.google.com/keywordplanner

    Trellian’s Keyword Discovery Tool


    Trellian’s Keyword Discovery Tool
    www.keyworddiscovery.com www.keyworddiscovery.com

    Wordtracker
    Wordtracker
    www.wordtracker.com
    www.wordtracker.com

    SOCATA TEMPLATE 19
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