Summer Training Report PDF
Summer Training Report PDF
ON
IN PARTIAL FULFILLMENT OF
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DECLARATION BY THE CANDIDATE
I, Mr. LAKSHAY YADAV, Roll No. 01051401720 certify that Summer Training Report
entitled “A STUDY ON DIGITAL MARKETING AND SALES RESEARCH” is done by
me and it is an authentic work carried out by me at GLINKS INTERNATIONAL PVT LTD.
The matter embodied in this has not been submitted earlier for the award of any degree or
diploma to the best of my knowledge and belief.
Signature of student
Date: 14 DECEMBER 2022
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CERTIFICATE
This is to certify that his report “Glink’s International” is submitted by “Lakshay Yadav”
who carried out the work under my supervision. I approve this project for submission of the
Bachler of Business Studies (Gen.) in the department affiliated to Guru Gobind Singh
Indraprastha University, Delhi.
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PROJECT COMPLETION CERTIFICATE
This is to certify Lakshay Yadav of Fairfield Institute of Management and Technology has
successfully completed his work from home internship under our organization from
July 10,2022 to October 10,2022.
During the virtual internship program, he demonstrated good skills with a self-motivated
attitude to learn new things. During the period of internship with us, he was found punctual,
hardworking and inquisitive.
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ACKNOWLEDGEMENT
I had been very fortunate to get the opportunity to work with GLINKS INTERNATIONAL
CONSULTANCY PVT LTD. a company that is the flagship Web Development Company. I
hereby take this opportunity to express my profound gratitude towards GLINKS
INTERNATIONAL CONSULTANCY PVT LTD for allowing me to perform my Summer
Internship in their esteemed organization. I would like to extend my deepest regards and
gratefulness to Mr. Vishesh Arora (HEAD OF THE COMPANY) my project guide at GLINKS
INTERNATIONAL who continuously guided me through-out the course of the project. I am also
grateful to Digital Marketing Specialist team members whose exemplary guidance, monitoring
and constant encouragement throughout the course of this study made the successful completion
of this project possible. I would also like to express my sincere gratitude to my College’s Faculty
Mentor Ms. Sonam Kishori, who timely guided me in going forward in the project and assisted
me in the successful completion of the project.
Thanking You
Lakshay Yadav
01051401720
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EXECUTIVE SUMMARY
Internship is such a program which makes a student experiences the corporate life for the
first time. I was assigned as intern under digital marketing and sales research department in
Glink’s International Consultancy Pvt Ltd. I did my report on “Digital marketing and sales
strategies”.
This report is prepared on the basis of my two-month practical experience at Glink’s
International Consultancy Pvt Ltd. This internship program helped me to learn about the
practical scenario of a youth education Consultation firm. Glink’s International Consultancy
Pvt Ltd is a dynamic business and marketing solution provider they firmly believe that it all
starts with having a clear vision of your unique goals. With this clarity, they combine
objective advice and experience-led execution to bring the collective vision for better
education in foreign countries. We offer every client true peace of mind. We define peace of
mind as a deeply rooted confidence that comes from feeling in control and knowing your
financial plan is built on a foundation of increasing self-knowledge and awareness. It is at
this critical juncture – the intersection of proactive planning and peace of mind – that we
believe our clients have the highest potential to realize their goals. Keeping main focus on
business expansion and growth in the most prospective sectors, the company is continuously
taking up projects to make it the largest conglomerate in the business arena despite fast-
changing business trend and tricky situation.
Their vision as a firm focuses on helping others achieve financial goals, educational goals as
well as understanding of each client’s unique purpose, mission and values. They strive to
empower clients by offering education, tools and resources aimed at facilitating clear
communication and bringing definition to their ambitions and objectives. Each client has
different ideas about what makes life great. They take the burden out of managing the
financial details so clients can enjoy life’s journey and live out their unique purpose. We
strive to be a force of calm, a navigator in the face of anxiety and uncertainty that all too
often accompany financial success. But despite intriguing growth and business expansion,
the company’s aims and objectives remain the same – to serve youth with maximum
satisfaction and keep on working for the greater welfare of the students and the country. Still
each and every employee of company care for their clients as their obligation and customer.
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PROFORMA FOR EVALUATION OF INTERNSHIP BY INSTITUTE
Ph.___________________Fax_______________Email_________________________________
Evaluation(I)__________________________________________________________________
Name of Student _______________________ Mob. No.________________________________
College Roll No. ________________University Roll No.________________________________
Branch/Semester _________________Period of Training________________________________
Home Address with contact No.____________________________________________________
Address of Training Site: _________________________________________________________
Address of Training Providing Agency: _____________________________________________
______________________________________________________________________________
Name/Designation of Training In-Charge____________________________________________
Type of work__________________________________________________________________
Date of Evaluation _____________________________________________________________
Attendance: (Satisfactory/Good/Excellent)
Practical Work: (Satisfactory/Good/Excellent)
Faculty’s Evaluation: (Satisfactory/Good/Excellent)
Evaluation of industry: (Satisfactory/Good/Excellent)
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Table of Content
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INTRODUCTION
GLINKS INTERNATIONAL CONSULTANCY PVT LTD.
Glink’s believe that an international education is a wonderful way to grow and experience the
world with its different cultures – teaching us all to be more acceptable and knowledgeable. And
studying abroad can help you be more prepared to make excellent decisions for your future
career. Glink’s pride ourselves on our relationships. We have excellent bonds with our students
and match them individually with counsellors who guide them through every step of the process:
from selecting a country of study and a perfect program to enrolment, study permit assistance,
and travel and housing.
Our organization has single minded focus; to guide students to the best possible institutions to
enable them to build their future. Using our expertise and vast experience, we can identify the
most suitable institutions for each student. Our excellent network with the Australian Institutions
helps us to deliver the best services to our students.
Measuring the contentment of many students and their guardians, we are now showered with
their unconditional love proving the bricks to success. This has triggered the expansion of our
facilities for the students of all levels and faculties. The Next with its incessant services to
students, willing to carry on higher study abroad, has created own border in study abroad
consultation as the most reliable source. We are proud to announce that students in various
faculties and institutions abroad have found our services better than the best.
We love getting messages that a student I have placed is having a wonderful time and excelling
in his or her course! I feel so lucky to be able to provide these amazing journeys for my
students.” Prabhdeep Singh, CEO Glink’s International, Dubai.
Glink’s offers students a full complement of services to get you to your educational
destination.
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Chapter 1
This report is the result of one-month long internship program conducted in Glink’s International
Consultancy Pvt Ltd and is prepared as a requirement for the completion of the BBA program of
Fairfield Institute of Management and Technology. As a result, I need to submit this report based
on the “Digital Marketing and Sales Research”. This report also includes information on the
other services of company, the overview of the organization. As the students of Business
Administration, I was assigned by my course instructor to involve in this study. My course
instructor has advised me to develop a thorough understanding of the “Sales & marketing
Strategies”.
• General Objective
• Specific Objective
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General Objective:
This internship report is prepared primarily to fulfil the Bachelor of Business Administration
(B.B.A) degree requirement under the Faculty of Fairfield Institute of Management and
Technology, Guru Gobind Singh Indraprastha University.
Specific Objective:
More specifically, this study entails the following aspects:
- To focus and discuss the digital marketing and sales strategies of Glink’s International
Consultancy Pvt Ltd.
- To give an overview of the Glink’s International Consultancy Pvt Ltd.
- To focus on the various services, work environment and facilities provided by Glink’s
International Consultancy Pvt Ltd.
- To focus on the importance, benefits and marketing strategies of Glink’s International
Consultancy Pvt Ltd.
1.4 Methodology
The internship has been conducted in a systematic procedure starting from selection of the topic
to final report preparation the main focus is to make this report easily understanding to all the
users of this report. The overall procedure and process of methodology followed in the study is
explained further.
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1.4.1. Selection of the topic:
The topic of the report is the Digital Marketing and sales research. The topic was thoroughly
discussed with both of my supervisors from my university as well as Glink’s International
Consultancy Pvt Ltd., so that a well-organized internship report can be prepared.
Primary Sources:
Primary Data was derived from the practical deskwork which I had been doing in my one-month
long internship program
Secondary Sources:
Internal sources- Different documents provided by my supervisor and other senior employees
and information provided by my supervisor. External source- Websites, Text books, articles,
several other reports, and other sources.
1.5. Limitations
The report has been prepared from the feedback and information provided by the market
operation division and also the learning throughout this one month of internship program. Market
Operation Division is a very confidential department in terms of its information. The information
is really very much private and confidential. The information about this division can only be
shared among very few other divisions and employees in the Glink’s International Consultancy
Pvt Ltd itself. The information cannot be disclosed to the external world. Though the report
would be helpful to Glink’s International Consultancy Pvt Ltd a lot, but the information was
confidential enough to disclose to the external world. Another problem was time constraint.
Duration of internship is not enough to get the full idea about all the activities of this division.
This period of time is not enough for a complete and clear study. Although there were many
limitations, I tried to give best effort to furnish the report.
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Chapter: 2 Overview of the Company
This chapter emphasize the overall background of the company under study, overview of the
company, the services and market condition of Glink’s International Consultancy Pvt Ltd.
Glink’s has been at the forefront of providing premium international education services for over
a decade. Our partnerships with world class universities and proven track record with students
has enabled us to excel at the services we provide. We mentor students to achieve their goals
every step of the way. With over 10 years of hands-on experience, Glink’s is your 1-stop, 360°
solution provider for obtaining your overseas education. We offer only high standards of service
and exceptional levels of trust from both students and global universities.
“Our experience with Glink’s was amazing. They provided us with such straightforwardness and
transparency and offered us very well-thought-out solutions. We were partnered with an
excellent counsellor right from the initial stages all the way to when my son started his first day
of school!” – Davinder Singh, UAE.
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Chapter 3
Feel comfortable that Glink’s is looking after your loved one with the upmost care and
reliability.
- Assistance with visas for parents to join or visit their students abroad.
For Investors
While all countries have a difference set of laws and regulations for investors, Glink’s can help
you to identify the best category for your profile. We can support you in every step towards your
goal of setting up a new business or joint venture.
Investment Options: -
Most countries offer a variety of programs depending on an individual’s net worth. Glink’s helps
deconstruct these plans for an investor’s better understanding, helping them make the right
choice
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3.2 How To choose and follow Study Program
Once the program has been decided, the next important step is to identify the right place to study.
You will want to consider – university rankings & categories, student scores, cost of living in the
country of that institution, and budget etc. We can then give you the options for where you can
study your program of choice and which educational institutes work best with your criteria
3.3. My Contribution:
I joined as an online intern with the Glink’s International Consultancy Pvt Ltd. The company
mostly work on students' education all over the world and provides multiple services for
students, parents and for investors respectively as discussed above. The company launched
various events in different countries all over the world such as Germany, USA, Australia.
Usually, I contributed in this particular project. My main task was to communicate with students
through phone and make them understand about the all the services provided by the Glink’s for
the better carrier options for students.
Moreover, I also had to make phone calls to add more students to visit our site or book
appointment. For this I had to make them understand about the project and give them proposal to
be our partner. We have to pitch the students as they get the studying opportunity in foreign
countries. After getting the positive response. Besides these I also had to do digital marketing for
Glink’s to create awareness among the students.
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INTRODUCTION TO DIGITAL MARKETING
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- Ease of Audience Targeting: -
With digital marketing, businesses can use data to target audiences based on factors like gender,
age, location, interests, and education. Companies can also retarget potential customers who are
already familiar with their brand using different methods and messages for each audience. There
are advanced online marketing certifications that can help digital marketers learn how to best
target audiences.
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- Lower cost: - A properly planned and well targeted digital marketing campaign can reach the
right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results: - Measuring your online marketing with web analytics and other
online metric tools makes it easier to establish how effective your campaign has been. You can
obtain detailed information about how customers use your website or respond to your
advertising.
- Personalization: - If your customer database is linked to your website, then whenever someone
visits the site, you can greet them with targeted offers. The more they buy from you, the more
you can refine your customer profile and market effectively to them.
- Openness: - By getting involved with social media and managing it carefully, you can build
customer loyalty and create a reputation for being easy to engage with.
- Improved conversion rates: - If you have a website, then your customers are only ever a few
clicks away from making a purchase. Unlike other media which require
people to get up and make a phone call, or go to a shop, digital marketing can be seamless and
immediate.
Together, all of these aspects of digital marketing have the potential to add up to more sales.
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service online can be challenging. Negative comments or failure to respond effectively can
damage your brand reputation.
- Security and privacy issues: - There are a number of legal considerations around collecting and
using customer data for digital marketing purposes. Take care to comply with the rules regarding
privacy and data protection.
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3. You can compete with larger corporations: -
Competition is the hardest part of running a business. When you’re in a market with bigger
corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a
big name for themselves, which automatically draws people to trust those corporations. You
have a fighting chance against bigger corporations, which is why digital marketing is important
to your business. Your business can reach interested leads with the same methods as a larger
corporation. Methods like SEO and pay-per-click (PPC) advertising level the playing field.
With SEO, your site ranks in the search results based on relevancy. A corporation can’t buy their
way to the top of the ranks. They have to optimize their pages just the same as a small mom-and-
pop shop.
When you use PPC, Google ranks ads based on relevancy, too.
Even if a corporation bids twice as much as you per click for the same keyword as your business,
it doesn’t guarantee them the top spot. They can’t buy a top-ranking ad spot because, again, the
rank is based on the relevancy of your ad.
This creates the opportunity for smaller to mid-size businesses to compete with bigger
corporations. If you can create content that is more relevant to the selected keywords than your
corporate competitors, no amount of money will enable them to outrank you.
Digital marketing is a great opportunity for your business to compete with bigger companies to
obtain more relevant leads.
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this ideal customer on social media to get them to follow your business. If you wanted
to precisely target those characteristics, you could easily set those perimeters for your social
media ad campaign. This would ensure that only the relevant people specified would see you can
segment your audience, too.
Let’s say you also wanted to target African-American women with the same characteristics. You
could segment these two groups to deliver a customized ad experience that is relevant to them.
When you can better target people in your audience, you drive better results with your campaign.
You’ll reach more leads that are interested in your products or services.
5. You can monitor your campaigns and optimize them for better results: -
The importance of digital marketing is that you can easily track and monitor your campaigns.
When you invest time and money into your campaigns, you want to know that they are working.
Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and
drive better results. When you use traditional methods, it’s challenging to know the results of
your campaign. If you run a TV ad, you may have to ask every person that comes into the store
about what brought them to your business. It would be a very time-consuming effort that could
annoy people who visit your business. With digital marketing, you don’t need to worry about
bothering your audience.
Every campaign you run is trackable. You can easily track a campaign’s ROI and other
indicators to see if it is driving valuable results for your business. You can see metrics such as
impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will
depend upon the medium and what you want to measure. You can easily set up your tracking
system to monitor specific metrics for your campaigns. When you can track your campaign’s
performance, it’s easier to fix it and adapt to changes.
Whenever you run a traditional advertising campaign, you typically can’t make changes until the
campaign is over. It only benefits the next campaign you run, which can feel like you wasted
money on the previous campaign. With digital marketing, you monitor your campaigns as you
go. You can see if they are successful or need improvement. If your campaigns need
improvement, you can make immediate changes and implement them at any point during your
campaign. You save money when you can make immediate changes. It allows you to get more
out of your campaign and spend your budget more wisely.
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6. You get an impressive return on your investment (ROI): -
If you want to know the importance of digital media, look at the results it drives for businesses.
Online marketing strategies have an awesome return on investment (ROI). When you invest in
these methods, you’ll get more out of them. Email marketing has one of the highest ROIs out of
all methods. For every $1 spent, you have the potential to earn up to $44 in return — an ROI of
4400 percent! This is a great opportunity for you to grow and earn a profit from your marketing
efforts. So, why is there so much room for a great ROI with these methods? It is very cost-
effective to use online marketing methods.
This leaves room for a great ROI because you don’t have to spend much money to run a
campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign, compared
to some traditional methods, which allows your business to have an opportunity to grow.
There are as many specializations within digital marketing as there are ways of interacting using
digital media. Here are a few key examples.
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In SEO, there's no quantifiable rubric or consistent rule for ranking highly. Google changes its
algorithm almost constantly, so it's impossible to make exact predictions. What you can do is
closely monitor your page's performance and make adjustments accordingly
2. Content marketing: -
SEO is a major factor in content marketing strategy based on the distribution of relevant and
valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately
convert into customers. But it does so differently than traditional advertising. Instead of enticing
prospects with potential value from a product or service, it offers value for free in the form of
written material. Content, and there are plenty of stats to prove it:
- 84% of consumers expect companies to produce entertaining and helpful content experiences
- 62% of companies that have at least 5,000 employees produce content daily
- 92% of marketers believe that their company values content as an important asset
As effective as content marketing is, it can be tricky. Content marketing writers need to be able
to rank highly in search engine results while also engaging people who will read the material,
share it, and interact further with the brand. When the content is relevant, it can establish strong
relationships throughout the pipeline.
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Direct purchase may not even be a goal of your social media marketing strategy. Many brands
use social media marketing to start dialogues with audiences rather than encourage them to spend
money right away. This is especially common in brands that target older audiences or offer
products and services not appropriate for impulse buys. It all depends on your company's goals.
To learn more about how Mailchimp can help with your social media strategy, check out the
comparison of our free social media management tools versus others.
4. Pay-per-click marketing: -
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.
How and when people see your ad is a bit more complicated. When a spot is available on
a search engine results page. also known as a SERP, the engine fills the spot with what is
essentially an instant auction. An algorithm prioritizes each available ad based on a number of
factors, including:
- Ad quality
- Keyword relevance
- Landing page quality
- Bid amount
Each PPC campaign has 1 or more target actions that viewers are meant to complete after
clicking an ad. These actions are known as conversions, and they can be transactional or non-
transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to
your home office.
Whatever you choose as your target conversions, you can track them via your chosen platform to
see how your campaign is doing.
5. Affiliate marketing: -
Affiliate marketing lets someone make money by promoting another person's business. You
could be either the promoter or the business who works with the promoter, but the process is the
same in either case. It works using a revenue sharing model. If you're the affiliate, you get a
commission every time someone purchases the item that you promote. If you're the merchant,
you pay the affiliate for every sale they help you make.
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Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or
other third-party site. Others have relationships with multiple merchants.
Whether you want to be an affiliate or find one, the first step is to make a connection with the
other party. You can use a platform designed to connect affiliates with retailers, or you can start
or join a single-retailer program. If you're a retailer and you choose to work directly with
affiliates, there are many things you can do to make your program appealing to potential
promoters. You'll need to provide those affiliates with the tools that they need to succeed. That
includes incentives for great results as well as marketing support and pre-made materials.
6. Native advertising: -
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so
that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the
cynicism of today's consumers toward ads.
Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is
biased and consequently ignore it a native ad gets around this bias by offering information or
entertainment before it gets to anything promotional, downplaying the "ad" aspect.
It’s important to always label your native ads clearly. Use words like “promoted” or
“sponsored.” If those indicators are concealed, readers might end up spending significant time
engaging with the content before they realize that it's advertising.
When your consumers know exactly what they're getting, they'll feel better about your content
and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not
meant to be deceptive.
7. Marketing automation: -
Marketing automation uses software to power digital marketing campaigns, improving the
efficiency and relevance of advertising.
According to statistics:
- 90% of US consumers find personalization either “very” or “somewhat” appealing
- 81% of consumers would like the brands they engage with to understand them better
- 77% of companies believe in the value of real-time personalization, yet 60% struggle with it
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Marketing automation lets companies keep up with the expectation of personalization. It allows
brands to:
- Collect and analyze consumer information
- Design targeted marketing campaigns
- Send and post marketing messages at the right times to the right audiences
Many marketing automations tools use prospect engagement (or lack thereof) with a particular
message to determine when and how to reach out next. This level of real-time customization
means that you can effectively create an individualized marketing strategy for each customer
without any additional time investment.
8. Email marketing: -
The concept of email marketing is simple—you send a promotional message and hope that your
prospect clicks on it. However, the execution is much more complex. First of all, you have to
make sure that your emails are wanted. This means having an opt-in list that does the following:
- Individualizes the content, both in the body and in the subject line
- States clearly what kind of emails the subscriber will get
- Offers a clear unsubscribe option
- Integrates both transactional and promotional emails
You want your prospects to see your campaign as a valued service, not just as a promotional
tool. Email marketing is a proven, effective technique all on its own: 89% of surveyed
professionals named it as their most effective lead generator. It can be even better if you
incorporate other techniques such as marketing automation, which lets you segment and schedule
your emails so that they meet your customer's needs more effectively.
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Chapter :4 Resources for students
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Chapter :5 Marketing Strategies
Product:
The product strategy in Glink’s can be explained as follows:
Glink’s is one of the top educations consulting company, having offices all across the world.
Glink’s offers consulting services in all fields related to education they are into almost all sectors
like airspace, oil, finance, marketing, media, travel, pharmaceuticals, mining, metals, chemicals,
power, electronics, electrical, forest, retail etc. Glink’s consulting involves solving problems for
the students as well as their parents. These problems relate to the advance carrier options and
hence the objective of the firm’s consultants is to come up with solutions which are cost effective
and sustainable so as to find better options for the students. This is done by extensive research of
the sectors in which the problem relates to and knowledge base is increased and developed on a
real-time basis.
Price:
The price strategy in Glink’s can be explained as follows:
Glink’s is a top-class firm and offers consulting service to students related to all education
policies and system in all over the world. Because of its quality of service and brand value
coupled with the high-profile clients that it works with it charges a premium for its services.
Thus, the pricing strategy in its marketing mix is called premium pricing strategy. The clients
don’t mind paying that as they trust the Glink’s and its consultants as long as their problem is
solved.
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Place:
Following is the distribution strategy in the Glink’s:
Glink’s consultancy services are provided by the consultants who are available at the offices of
the company.
It is currently in 6 plus locations and covers a vast number of geographical areas to offer their
services. There are more than 850 consultants in Glink’s. The consultants need to sometimes
travel extensively to meet their clients and hence there is a great amount of flexibility in the
offering of the service. These are the place distribution strategy of the Glink’s international Pvt
ltd.
Promotion:
The promotional and advertising strategy in the Glink’s is as follows:
Glink’s does not need to promote itself as its position has already been established in the market
as the best education consulting firm. But even before it acquired this position it always
maintained a low profile. It never wanted to advertise its service nor did it want to disclose its
clients. Glink’s have always been working silently in the background and still have managed to
be at the top. Although the website of the company may highlight its services it does not call out
to the internet users to come visit their site.
A SWOT analysis helps evaluate where a company stands in a competitive market and what
steps need to be taken for further strategic planning, helping decision makers draw a future
roadmap for the company.
Here are some key points that make it especially useful for companies:
- A SWOT analysis helps organizations get visibility on their current status, letting them
understand and measure overall business performance.
- It lets a business analyze their strength, which in turn can help them better penetrate the market
to meet business targets.
- It lets organizations get visibility on their weaknesses and potential areas of improvement. This
information helps them plan for and mitigate future roadblocks, ensuring long term growth of
business.
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- By leveraging its SWOT analysis, a business can create a strategic plan to meet desired
objectives and adapt to changing market conditions.
- It lets businesses understand and better identify internal and external factors and their positive
and negative impacts on the business. This information can help businesses be more proactive by
helping them take appropriate actions in a dynamic market to maintain momentum.
In conclusion, SWOT is an important tool to understand the health of an organization. It allows
decision makers to identify not only where an organization stands, but also where they need to
improve. This gives them the ability to be a proactive player in the market while helping them
remain competitive.
When you are conducting a SWOT analysis, you should keep in mind that it is only one stage of
the business planning process. For complex issues, you will usually need to conduct more in-
depth research and analysis to make decisions.
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Keep in mind that a SWOT analysis only covers issues that can definitely be considered a
strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or
two-sided factors, such as factors that could either be a strength or a weakness or both, with a
SWOT analysis (e.g., you might have a prominent location, but the lease may be expensive).
S.W.O.T Analysis
1. Strengths: -
- Glink’s has highly qualified consultants who are recruited from various different streams.
- Glink’s works with knowledgeable management who helps in gathering the information.
- Glink’s has a wide geographic reach as it has its presence across the world.
- Good relationships with high level consultants of different consulting company give strong
brand loyalty.
- Glink’s & Company has a good awareness and recall is very.
- Glink’s has actively sponsored events, seminars and conferences to spread more awareness.
2. Weaknesses: -
- Tough competition from big industry consultants as well as other knowledge consulting
agencies.
- Being a global player, Glink’s business is governed by external factors like government
policies, currency fluctuations etc.
3. Opportunities: -
- Glink’s could diversify from general strategy and venture into other areas of education too.
- Strong academic partners of Glink’s can strengthen the market position of Glink’s further.
- Glink’s is emerging in every corner of world rapidly.
4. Threats: -
- Expansion of existing education consultants in other competitive company can reduce Glink’s
business.
- Companies setting up their own knowledge centers and increasing consultants as well as.
DO YOU HAVE ANY OTHER COMMENTS OR SUGGESTIONS FOR US?
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Recommendation
Conclusion
I am happy to complete my internship in Glink's International Consultancy Pvt Ltd. Under digital
marketing and sales research. To my own experience the working environment of the company is
very inspiring. The company is always keen to implement new rules and actions for
improvement. Market Development Department is really working hard and every day they are
coming up with new unique and innovative ideas to wide spread their business. If this effort goes
on than they can able to cover the untapped markets, increase their distribution reach and which
will also ensure future source of business.
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References
Visit the following site to know more about Glink’s International Pvt Ltd:
https://glinksgroup.com
For more details about current activities of Vorrath vacancy please visit the Site:
https://glinksgroup.com
You can find a technical paper on service blueprints offering more complexity to the process
here - http://files.g51studio.com/parsons/ServiceBlueprinting.pdf
Lynn Hossack’s original article can be found at the Harvard Business Review -
https://hbr.org/1984/01/designing-services-that-deliver/ar/1
Borden, N.H. (1964), "The concept of marketing mix", Journal of Advertising Research, Vol. 4
No. June
Ferrell, O., Hartline, M., Lucas, G., Luck, D. (1998). "Marketing Strategy". Orlando, FL: Dryden
Press
The 4 Ps of Marketing – A complete guide to marketing strategy. David Pearson, P 2014.
Kotler, P. & Armstrong, G. (2012), Principles of Marketing, 14th ed, Pearson, Harlow.
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