Professional Documents
Culture Documents
Business Plan
Business Plan
February 2023
Acknowledgement
all obstacles and hardship that obstruct our path, finally we reach
plan report. Hereby, without doubt we would like to say that during
Entrepreneurship course.
this course can help us to manage our own business and guide
express our apologies for any errors that occurred with or without
thank you to God and those who have aided us so greatly. Only
TABLE OF CONTENTS
ACKNOWLEDGEMENT
CHAPTER I
- Executive Summary
- Vision and Mission Statement
- Business Description
- Industry background
- Marketing plan
- Operational plan
CHAPTER II
- Structure and Ownership
- History
- Location
- Management team
CHAPTER III
- Product and Services
CHAPTER IV
- Market analysis
- Demographic and segmentation
- Target market
- Market strategies
- Competition
CHAPTER V
- Strategy
- Competitive edge
- Marketing plan
CHAPTER IV
- Operations
- Personnel plan
CHAPTER VII
- Financial plan
- Source of funds \ capital
- Projected financial statements
CHAPTER VIII
- Matching SWOT analysis
APPENDIX
- CURRICULUM VITAE
CHAPTER I
EXECUTIVE SUMMARY
possible.
communities.
per day.
sell.
work happily.
we produce.
a high quality.
Values
° High Standard of hard work, hygiene and sanitation in ice candy
BUSINESS DESCRIPTION
Ice candy , Ice - drop and penipig are good for our hot
20 pesos you can already purchase them all. Five pesos for both
ice candy and ice drop and 10 pesos for our penipig.
thin chocolate shell with pinipig bits embedded into it. I enjoy the
double crunch of the pinipig-crusted chocolate coating contrasting
The only difference is that ice candy is home made from fresh
fruits, though there are some that you can buy from sari-sari
INDUSTRY BACKGROUND
purposes.
a source of energy.
MARKETING PLAN
into. With these facts in mind, the proponents have come up with
which will cater the need of the students. The market will be the
students of the school, may they be stress by the heat or not; and
History
The owners really love eating foods that are easy to eat and
can fulfil their starving stomach. Some fast food chain don‟t offer
big serving with affordable price , people can enjoy eating food
MANAGEMENT TEAM
shop a long time ago. That‟s why she knows what to do and she
of financial supplies and storage and are also the manager of the
business.
both 5 pesos for ice candy and ice drop. The targets of the
company are mostly teenagers and people that really want to eat .
MARKET ANALYSIS
business. Also what may your gender is, your family size, or even
your family cycle, you can buy and visit the restaurant. This
Target Market
tries new adventure and new things in their lives. Most people
now need something new and something that can fulfil their
hunger, so the owners decided to do something new here in
Market Strategies
7PS’
PHYSICAL EVIDENCE
room
and Cleaning
Process Retailed
Competition
own. The business rivals are just in the same product (food) that
STRATEGY
Competitive Edge
because everything is extra except our pricing, but one thing that
would make our customers go craze is the way we serve all our
MARKETING PLAN
Students nowadays are finding something that they can cool them
into. With these facts in mind, the proponents have come up with
which will cater the need of the students. The market will be the
students of the school, may they be stress by the heat or not; and
Social media
Tactics :
Target buyers :
OPERATIONS
This section is where you get into the details of how your
Personnel Plan
FINANCIAL PLAN
A. Source of Funds/Capital
Pinipig
Ice candy
Ice drop
ICE DROP = 80
Matching of SWOT
easily drawn to unique and novel items, which could benefit our
The business must adjust for the cost of raw materials are
increasing, but our business can still make a way to cope up with
We must step back and cope up with this change through finding