BUSINESS PLAN

In Partial Fulfillment of the Requirements in

Entrepreneurship
By:
Sarah Mae C. Piad
Ednine Joice P. Agustin
Temothy Jhon Saac
Christian Bryle Angco
John Christian Estriba
Steven Jhon Dante
Rany Santiso
Airven Glenn Suan

February 2023
 Acknowledgement

With gratitude, all praises go to Him, The Creator of all. After

all obstacles and hardship that obstruct our path, finally we reach

our goal. With satisfaction, now we already finished our business

plan report. Hereby, without doubt we would like to say that during

the completion of this course, ample of knowledge and

experiences have been obtained.

Though, undeniably, it is a quite difficult to complete this

task, it is worthy and we learn much. Thank you to the Almighty

God because of His divine guidance which has enabled us to

finish our business plan.

Our entrepreneurship mentor, is to be thanked for his

encouragement, assistance, and advice. She also contributes his

expertise and experience to ensure that we complete this

business plan in compliance with the requirements of our

Entrepreneurship course.

Lastly, we hope the knowledge that we have gathered from

this course can help us to manage our own business and guide

us to be a successful entrepreneur in the future. We would like to

express our apologies for any errors that occurred with or without

our knowledge. Please accept our apology. Finally, a heartfelt

thank you to God and those who have aided us so greatly. Only

God has the power to repay your good deeds.

TABLE OF CONTENTS
ACKNOWLEDGEMENT

CHAPTER I

- Executive Summary
- Vision and Mission Statement
- Business Description
- Industry background
- Marketing plan
- Operational plan

CHAPTER II
- Structure and Ownership
- History
- Location
- Management team

CHAPTER III
- Product and Services

CHAPTER IV
- Market analysis
- Demographic and segmentation
- Target market
- Market strategies
- Competition

CHAPTER V
- Strategy
- Competitive edge
- Marketing plan

CHAPTER IV
- Operations
- Personnel plan

CHAPTER VII
 - Financial plan
- Source of funds \ capital
- Projected financial statements

CHAPTER VIII
- Matching SWOT analysis

APPENDIX
- CURRICULUM VITAE
 CHAPTER I

EXECUTIVE SUMMARY 

           Our product focuses on providing an affordable, Penipig

and nutritious flavored ice candy. Our product fits nicely in

promoting good nutrition. We want our products as affordable as

possible.

           Flavored Ice Candy and Penipig  will primary serve the

students, teachers, staffs and stakeholders of the school. We also

aim to produce fruit flavored ice candy to our nearby

communities. 

           We are set to put smiles on the faces of our customers,

giving them satisfactory and excellent customer services that they

cannot get anywhere else around FNHS. 

           To guarantee the quality of our product, the following steps

will be done respectively (inventory and estimation of the no.

Flavored ice candy to be frozen, purchase ingredients and new

materials, production and packaging, selling and monitoring and

evaluation). We aim to manufacture 20 ice candy and 40 Penipig

per day.

           The initial capital of our business is Php 150.00 . Until we

make profit and this capital of our became bigger everytime we

sell. 

VISION AND MISSION STATEMENT 

          Flavored Ice Candy and Penipig; Business Plan Vision To

inspire healthier communities by connecting people to nutritious

and affordable Flavored ice candy products . 

          Mission Aims to produce affordable healthy nutritious

products to the school, community and other stakeholders.

Mission

 To create a friendly and pleasant atmosphere for customers in

a welldesigned, and productive environment in which people can

work happily.

 To nurture a healthy, creative, respectful, and fun working

environment, in which our employees are fairly compensated and

encouraged to respect the customer and the quality of the product

we produce.

 To sell delicious foods that costumers love— products that have

a high quality.

 To keep our concept fresh, exciting and on the cutting edge of

the hospitality industry.

 To seek fair and responsible profit, enough to keep the

company financially healthy for the long term and to fairly

compensate owners and investors for their investment and risk. 

Values 
° High Standard of hard work, hygiene and sanitation in ice candy

preparation and handling  Proper grooming and etiquette of the

personnel involved in making the product. 

° Customers good services and offers entertainment. , fast and

accurate and best service to the customers. 

° Create a support system for fruits that as well as promoting

nutritious ice candy.

BUSINESS DESCRIPTION 

Ice candy , Ice - drop and penipig are good for our hot

weather , we sell our products in a inexpensive amount , for only

20 pesos you can already purchase them all. Five pesos for both

ice candy and ice drop  and 10 pesos for our penipig. 

 It is a vanilla flavored ice cream on a stick covered with a

thin chocolate shell with pinipig bits embedded into it. I enjoy the
double crunch of the pinipig-crusted chocolate coating contrasting

with the cool and creamy ice cream inside

Ice candy is one of the most favorite summer treats of

Filipinos. It is frozen juice(or smoothie) in a plastic like pop ice.

The only difference is that ice candy is home made from fresh

fruits, though there are some that you can buy from sari-sari

(variety) stores that are made from artificial fruit flavoring. 

We are located at Grade 12- Building , 3rd floor 1st room.

There's no room for you to felt regret or unsatisfied because our

products will make you feel " cool". 

INDUSTRY BACKGROUND 

The market for snack foods is anticipated to grow at a CAGR

of 3.37% during the following five years.

Snack food is the greatest choice today because consumers

expect their food to be portable and easily available.

Manufacturers eventually introduced products loaded with protein,

vitamins, and nutrients after noticing the unexpected increase in

demand, providing consumers with on-the-go nutrition while

munching. As people replace their meals with snacks these days,

it is becoming more and more important to snack for nutritional

purposes.

The 2021 Snacking Habits Report from Mondelez

International shows that 72% of individuals look for portion-

controlled snacking options, indicating that they expect snacking

to satisfy their nutritional needs.

In the longer term, snack foods could replace complete meals as

a source of energy.

MARKETING PLAN 

Students nowadays are finding something that they can cool

them down as the weather indulged so much. This is what the

proponents have found out in their recent survey of the students’

preference ice candy.

 In line with this, the proponents thought of coming up with a

nutritious but affordable ice candy. The proponents have also

found out that Flavored Ice Candy have seen to be abundant in

the area of study. They are excellent source of sugar that

produces energy which the students mostly need to be able to

perform all the school tasks.

 They also reduce the risk of heat stroke. In total, Flavored

Ice Candy is one of the dessert that everyone can be interested

into. With these facts in mind, the proponents have come up with

a nutritious and affordable Flavored Ice Candy – the ice candy

which will cater the need of the students. The market will be the

students of the school, may they be stress by the heat or not; and

the community as well.

OPERATIONAL PLAN  

Flavored Ice Candy will need raw materials to produce the

goods to be sold. These include: fruits (mango, buko), condense,

matling and white sugar. The proponents tried to interview the

teachers and some students by offering them a free taste and

made a comment after.

 CHAPTER II

Structure and Ownership

There are 10 owner of the company or who runs the

business. They were namely: Sarah Mae C. Piad Ednine Joice P.

Agustin, Temothy Jhon Saac, Christian Bryle Angco, John

Christian Estriba, Steven Jhon Dante , Rany Santiso ,Airven

Glenn Suan , Nathaniel Silak and Mark Fred Nerona.

History

The owners really love eating foods that are easy to eat and

can fulfil their starving stomach. Some fast food chain don‟t offer

big serving with affordable price , people can enjoy eating food

with big serving and very affordable.

Location

We are be located at Sasi highway, Fil-Am Avenue, Brgy. Fatima

Uhaw, General Santos City.

MANAGEMENT TEAM

Sarah Mae C. Piad : The President of the company. She is

in charge with the finance and administration. Ms. Piad is a

graduate of Accountancy. She is new in business industry but has

a little background because her grandparents have a furniture

shop a long time ago. That‟s why she knows what to do and she

has an adviser in doing business.

Ednine Joice P. Agustin: Co-president of the company. She

is the one who is handling or in charge of product sales and

marketing. She is a graduate of Nursing at a Medical School. SHe

has a background about business because her mother has a

lumpia business. She is also the cashier of the restaurant.

 Steven John Dante\ Rany Santiso : These two are the Vice

Presidents and the designer t of the company. They are in charge

of financial supplies and storage and are also the manager of the

business.

Temothy Saac\ Bryle Angco \ Airven Suan \ Christian

Estriba: Co-Vice President of the company. Graduate of Business

Administration and in charge with cleanliness and handles the

workers. They are also assigning as the barista.

 CHAPTER III

Product and Services

These products will be just 20 pesos, 10 pesos for penipig,

both 5 pesos for ice candy and ice drop. The targets of the

company are mostly teenagers and people that really want to eat .

They can order through buying directly or just order online.

I. Products, Description and Benefits

The Pinipig is a favorite of
mine. It consists of vanilla
ice cream on a stick that is
wrapped in a thin chocolate
shell that has pinipig chunks
mixed in. I like how the
chilled and creamy ice
cream contrasts with the
double crunch of the pinipig-
crusted chocolate coating.
In reality, these are flavored
frozen ice pops. It is the
ubiquitous street snack. the
kind you would typically get
from a street vendor. But
these tiny iced treats are
truly exceptional.

One of the most popular

summertime Filipino sweets
is ice candy. It is smoothie
or frozen juice in a pop-ice-
like plastic container. The
only difference is that ice
candy is home made from
fresh fruits, though there are
some that you can buy from
sari-sari (variety) stores that
are made from artificial fruit
flavoring.
 CHAPTER IV

MARKET ANALYSIS

Demographic and Segmentation

There is no specific age who will be the costumers of this

business. Also what may your gender is, your family size, or even

your family cycle, you can buy and visit the restaurant. This

business is open for any gender because we consider the needs

of every people. Lastly, no matter if you‟re a Filipino or a

foreigner, you can eat and buy to our products.

Target Market

The targets of the owners are mostly teenagers who want to

tries new adventure and new things in their lives. Most people

now need something new and something that can fulfil their
hunger, so the owners decided to do something new here in

Gensan. Everyone needs an affordable and delicious food.

Market Strategies

7PS’

PHYSICAL EVIDENCE

PRODUCT Penipig , Ice candy and Ice drop

PLACE Grade 12 building, 3rd floor 1st

room

PROMOTION Social media, flyers

PEOPLE Owner, Manager, Chef and

Assistant, Cashiers, Servers,

and Cleaning

PRICE 10 pesos , 5 pesos

Process Retailed
Competition

There are several competitors that will compete with our

product through with the attributes of the product as well as their

own. The business rivals are just in the same product (food) that

we are planning to sell.

 CHAPTER V

STRATEGY

Competitive Edge

Our business is unique among any other competitors

because everything is extra except our pricing, but one thing that

would make our customers go craze is the way we serve all our

product. Super affordable and can be shared to your family,

friends and your love ones.

MARKETING PLAN 

Students nowadays are finding something that they can cool them

down as the weather indulged so much. This is what the

proponents have found out in their recent survey of the students’

preference ice candy.

 In line with this, the proponents thought of coming up with a

nutritious but affordable ice candy. The proponents have also

found out that Flavored Ice Candy have seen to be abundant in

the area of study. They are excellent source of sugar that

produces energy which the students mostly need to be able to

perform all the school tasks.

 They also reduce the risk of heat stroke. In total, Flavored

Ice Candy is one of the dessert that everyone can be interested

into. With these facts in mind, the proponents have come up with

a nutritious and affordable Flavored Ice Candy – the ice candy

which will cater the need of the students. The market will be the

students of the school, may they be stress by the heat or not; and

the community as well.

Social media 

         - Social media is seen as an advertising platform , as it

plays houst to a alot of our digital advertising. As an extension of

our advertising strategy, social media engagement is excellent. 

Objectives: 

        - Engage with audience

        - Generate Loads 

        - Share information 

        - Build and Strengthen brand awareness 

Tactics : 

        - Utilize multiple platforms ( Tiktok , Facebook , IG ) 

        - Post engaging and persuasive contents 

Target buyers : 

     - Students , Teachers and Staff in FNHS. 

 CHAPTER VI

OPERATIONS

This section is where you get into the details of how your

company will operate. It usually starts with the personnel plan.

Personnel Plan

The TINDAHAN NI INDAY SARAH will employ 6 personnel.

Steven Dante , Rany Santiso and Christian Estriba are going to

be in charge in distributing the product. While , Bryle Angco ,

Temothy Saac and Airven Suan are in charge in buying the

ingredients of the said product.

 CHAPTER VII

FINANCIAL PLAN

A. Source of Funds/Capital

Sources of capital \ funds Amount

Sarah Mae C. Piad Php 250
Ednine Joice P. Agustin
Temothy Jhon Saac
Christian Bryle Angco
John Christian Estriba
Steven Jhon Dante
Rany Santiso
Airven Glenn Suan

Projected Financial Statements

Pinipig

      Sales per day = 25 pcs.

 Profit per pcs = Php 3

Profit per day = 25 x 3 = 75

Profit for 8 days = 8 x 75 = 600

Ice candy

Sales per day = 15 pcs.

Profit per pcs = Php 2

Profit per day = 15 x 3 = 45

Profit for 8 days = 8 x 15 = 120

Ice drop

Sales per day = 10 pcs.

Profit per pcs = Php 2

Profit per day = 10 x 3 = 30

Profit for 8 days = 8 x 10 = 80

PINIPIG = 600

ICE CANDY = 120

ICE DROP = 80

NET INCOME FOR 8 DAYS = 800

 CHAPTER VIII

Matching of SWOT

Strength vs. Opportunities

The business's chic and fashionable picture corresponds to

our target customers, who are students. These millennia‟s are

easily drawn to unique and novel items, which could benefit our

company because there is a high likelihood that these customers

will purchase our goods.

Strength vs. Threats

The business must adjust for the cost of raw materials are

increasing, but our business can still make a way to cope up with

this since we have a strong engagement on the consumers.

Weaknesses vs. Opportunities

The brand is yet to be established on the market, but with

the opportunities like there are no strong direct competitors and

the location of our business which is near to the market.

Weaknesses vs. Threats

Expensive raw materials and increasing cost of raw

materials can potentially give a negative impact in our business.

We must step back and cope up with this change through finding

suppliers with lesser cost of products.

 APPENDIX
CURRICULUM VITAE