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Carbonates in Vietnam
Carbonates in Vietnam
Euromonitor International
December 2022
CARBONATES IN VIETNAM Passport i
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CARBONATES IN VIETNAM Passport 1
CARBONATES IN VIETNAM
KEY DATA FINDINGS
▪ Off-trade volume sales increase by 5% in 2022 to 839 million litres
▪ Reduced sugar carbonates is the best performing category in 2022, with off-trade volume
sales rising by 15% to 14 million litres
▪ Suntory PepsiCo Vietnam Beverage Co Ltd is the leading player in 2022, with an off-trade
volume share of 48%
▪ Off-trade volume sales are set to increase at a CAGR of 5% over the forecast period to 1.0
billion litres
2022 DEVELOPMENTS
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CARBONATES IN VIETNAM Passport 2
Another factor to take into consideration is the strong support given to the leading brands of
low-calorie cola carbonates by players such as Coca-Cola Beverages Vietnam Co Ltd, through
chained foodservice outlets such as Hotpot Story and King BBQ, a trend which continued into
2022.
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CARBONATES IN VIETNAM Passport 3
becoming increasingly aware of the negative effects of excessive sugar intake, particularly the
increased risk of type II diabetes and metabolic syndrome. Moreover, the wide consumer
awareness of the high levels of sugar that are contained within carbonates means that
consumption of these products is likely to remain under pressure. As a result, more educated,
health-conscious consumers, such as working professionals, are likely to reduce their
consumption of carbonates as a way of reducing their sugar intake.
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
million litres
2017 2018 2019 2020 2021 2022
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CARBONATES IN VIETNAM Passport 4
VND billion
2017 2018 2019 2020 2021 2022
% volume growth
2021/22 2017-22 CAGR 2017/22 Total
million litres
2017 2018 2019 2020 2021 2022
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CARBONATES IN VIETNAM Passport 5
VND billion
2017 2018 2019 2020 2021 2022
% volume growth
2021/22 2017-22 CAGR 2017/22 Total
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CARBONATES IN VIETNAM Passport 6
million litres
2017 2018 2019 2020 2021 2022
% off-trade volume
Company 2018 2019 2020 2021 2022
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CARBONATES IN VIETNAM Passport 7
% off-trade volume
Brand (GBO) Company (NBO) 2019 2020 2021 2022
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CARBONATES IN VIETNAM Passport 8
Corp (Sabeco))
CC Lemon (Suntory Suntory PepsiCo Vietnam - - - -
Holdings Ltd) Beverage Co Ltd
Others Others 4.8 4.7 4.5 4.3
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Mirinda (PepsiCo Inc) Suntory PepsiCo Vietnam 16.7 17.1 17.8 18.8
Beverage Co Ltd
Coca-Cola (Coca- Coca-Cola Beverages 20.2 19.8 19.3 18.7
Cola Co, The) Vietnam Co Ltd
7-Up (PepsiCo Inc) Suntory PepsiCo Vietnam 14.6 14.8 15.1 15.6
Beverage Co Ltd
Fanta (Coca-Cola Coca-Cola Beverages 13.5 13.7 14.2 14.9
Co, The) Vietnam Co Ltd
Pepsi (PepsiCo Inc) Suntory PepsiCo Vietnam 12.2 12.2 12.4 12.6
Beverage Co Ltd
Sprite (Coca-Cola Coca-Cola Beverages 5.5 5.6 5.7 5.7
Co, The) Vietnam Co Ltd
Chuong Duong (Thai Chuong Duong Beverages 5.6 5.6 5.6 5.7
Beverage PCL) JSC
Pepsi Zero Calories PepsiCo Vietnam (PIVN) - 0.4 1.2 1.4
(PepsiCo Inc)
Coca-Cola Light Coca-Cola Beverages 0.8 0.9 1.0 1.1
(Coca-Cola Co, The) Vietnam Co Ltd
Schweppes (Coca- Coca-Cola Beverages 0.6 0.6 0.6 0.6
Cola Co, The) Vietnam Co Ltd
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CARBONATES IN VIETNAM Passport 9
million litres
2022 2023 2024 2025 2026 2027
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CARBONATES IN VIETNAM Passport 10
VND billion
2022 2023 2024 2025 2026 2027
% volume growth
2022/23 2022-27 CAGR 2022/27 Total
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CARBONATES IN VIETNAM Passport 11
million litres
2022 2023 2024 2025 2026 2027
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