Project On Meesho (BES)
Project On Meesho (BES)
Project On Meesho (BES)
(Submitted for the Degree of B.Com (H), In Accounting and Finance, Under
University of Calcutta)
A Case Study On
MEESHO
SUBMITTED BY
Coll Roll:
SUPERVISED BY
Name of the Supervisor: PROF. Islam Uddin Khan
Mahavidyalay
APRIL 2023
SUPERVISOR’S CERTIFICATE
This is to certify that, Mr. Rakesh Shamanata, a student of B.Com Honours in
in accounting Finance of The Shyampur Siddheswari Mahavidyalaya
under the UNIVERSITY OF CALCUTTA has worked under my supervision and
guidance for his Project Work and prepared a Project Report with the title “
ECOMMERCE – A CASE STUDY ON MEESHO “, which she is submitting,
Place:
Date:
SIGNATURE:
I hereby declare that the Project Work with the title of “E-
COMMERCE – A CASE STUDY ON MEESHO, submitted by
me for the partial fulfilment of the degree B.Com Honours in
Accounting & Finance under the UNIVERSITY OF CALCUTTA
is my original work and has not been submitted earlier to any other
Institution for the fulfilment of the requirement for any course or
study.
Signature:
Name: RAUSHAN CHAUDHARY
Address: 5B, sarat Bose
Road Kolkata-700020 Lansdowne court Building
Registration No.: 017-1111-2939-19
Place: Kolkata
choosing this topic and helping me to accomplish through a thorough research. Special
thanks to my college and Calcutta University for giving us the golden opportunity to do
this wonderful project on Entrepreneurship Development. Secondly, I would also like
to thank my family and my friends for their assistance in finalizing this project work
No.
1.1 BACKGROUND
INTRODUCTION
1 1.2 LITERATURE REVIEW
FRAMEWORK
2 2.2 TYPES, FEATURES,
ADVANTAGES / DISAVANTAGES
INTERPRETATION
With the current global industrial slowdown more and more companies are trying to
identify what went wrong. Thus clearly, the problem is how one can provide corrective
measures to the very concept of customer satisfaction to enable organizations to drive
the extra mile towards the concept of customer delight. The best solution perceivable to
such a situation is “E-COMMERCE”. Hence attention began to shift towards concepts
like “Customer Delight” in order to emphasize the need for organizations to go beyond
simply matching a set of baseline expectations of the customers. In the Internet era,
where decisions are made at the click of a button, it has become extremely important to
route critical information through appropriate processing channels in an effective and
timely manner. This allows for quick response to customer needs and providing a high
quality customer support leading to healthy and profitable relationships with the
customer. Retail success is no longer all about physical stores. With the growth of radio
cabs, comes a wealth of new market footprint coverage opportunities for stores that can
appropriately cater to offshore market demands and service requirements.
➢ Data collection: The study on e-commerce (case study on Meesho) was done
on the basis of PRIMARY DATA
➢ Representation of data: We have used simple graphs, pictures and tables to
analyse and to represent the collected data.
➢ Sampling Methodology: The Primary data have been collected through
an online survey via QUESTIONNAIRE on a sample of randomly
selected 100 people of West Bengal in which some are college students,
business persons, service holders, working etc.
1.5 LIMITATIONS
➢ Time Constraint: As the time limit for our project was fixed and lots of components
were there to be analysed. In-depth study of the topics could not be done.
➢ Unavailability of relevant data: This project is based on Primary and Secondary data.
In case of secondary data, a shortfall of relevant information turned out while browsing
through the internet.
➢ Response: The response of the customers were sometimes inadequate due to their busy
schedule
➢ Monetary Problems: This study is based on limited samples and the collection of
Primary data is costly affair.
1.6 CHAPTER PLANNING
CHAPTER -1 INTRODUCTION
➢ BACKGROUND OF STUDY
➢ LITERATURE REVIEW
➢ OBJECTIVE OF THE STUDY
➢ REASERCH METHODOLOGY
➢ LIMITATIONS
➢ CHAPTER PLANNING
CHAPTER 2: CONCEPTUAL FRAMEWOR
➢ DEFINITION OF E-COMMERCE
➢ TYPES, FEATURES AND ADVANTAGES/ DISADVANTAGES OF E-
COMMERCE
➢ CONCLUSION
➢ RECOMMENDATIONS
➢ BIBLIOGRAPHY
APPENDIX
CHAPTER 2:
CONCEPTUAL
FRAMEWORK
2.1 DEFINITION OF E-COMMERCE
Have you ever wondered what e-commerce is or what the exact meaning of the term
was?
What differences are there between this term and other similar-ones?
Surely you have since online business is more popular than ever. However, despite its
spread, a lot of-people still don’t really know what it is.
Definition of e-commerce states that E-commerce is the buying and selling of
good or services via the internet, and the transfer of money and data to complete
the sales. It’s also known as electronic commerce or internet commerce. In other
words, it is a business that electronically manages both the collections and
payments.
But E-commerce is often confused with e-business, although they have nothing to do
with one another.
E-commerce only refers to the goods and services transaction between a seller and a
consumer, whereas e-business refers to the complete process necessary to manage an
online business.
The e-business concept is wider than the e-commerce one and e-commerce is
actually a part of e-business since it is a type of business model.
• First generally based on who the buyers and sellers are i.e.
In addition to these types of electronic commerce, there are other popular types
such as G2C (Government-to-Consumer), C2G (Consumer-to-Government) or
B2E (Business-toEmployer).As you can see, e-commerce is more than a simply
transaction in a store.
Depending on how the income is generated or how the exchange between buyer and
seller takes place, they can be divided into:
• Online shop with its own products: The first idea that came to you when you heard
about ecommerce. They have the same characteristics as a physical store, but they in
an online version.
• Drop shipping: For the client, everything looks like a normal e-commerce shop. The
difference is that it is not the e-commerce shop seller who sends the product, but
rather a third party.
• Affiliate e-commerce: In this case, not only does the shop not send the product, the
purchase completion is not even carried out via its platform
• Membership: This type of e-commerce aims for recurring purchases. They achieve
this by using periodic subscriptions (weekly, monthly, bimonthly, etc.).
1. Advantages to Organizations
• E-Commerce helps to simplify the business processes and make them faster and
efficient
• 24x7 support. Customer can do transactions for the product or enquiry about
any product/services provided by a company anytime, anywhere from any location.
Here 24x7 refers to 24 hours of each seven days of a week
• A customer can put review comments about a product and can see what
others are buying or see the review comments of other customers before making final
buy.
3. Advantages to Society
• Customers need not to travel to shop a product thus less traffic on road and low air
pollution
. • E-Commerce helps reducing cost of products so less affluent people can also afford
the products
. • E-Commerce has enabled access to services and products to rural areas as well which
are otherwise not available to them.
• E-Commerce helps government to deliver public services like health care, education,
social services at reduced cost and in improved ways.
2.2.3B DISADAVANTAGES
• Many consumers still prefer the personal touch and relationships formed at a
brick-and mortar shop.
• Security and credit card fraud are also huge risks when dealing with online
shopping.
• If shopping is about instant gratification, then consumers are left empty-handed.
They often have to either pay more for expedited shipping or wait for several days
until the product arrives. The wait could drive away customers.
History
Coming from middle-class families, the founders had often purchased goods from small
businesses. However, when they looked at the e-commerce revolution taking place in the
country, they realized that majority of small businesses were left out. Same was the situation
with a number of talented individuals who had unique products to offer but weren’t able to sell
online. This prompted the founders to design a platform that will allow producers and resellers
to launch their products online. Instead of directly competing with e-commerce giants, the
founders thought it suitable to use social platforms for their business.
The focus on tier 2 and tier 3 cities is another factor that has helped Meesho register strong
growth. However, competition is expected to get tougher, as e-commerce giants too have
stepped up focus on smaller cities and towns. Nonetheless, with its unique business approach
and through social selling, Meesho is confident about its future prospects. The company has
plans to on-board 100 million small businesses on its platform. This will significantly
strengthen its ecosystem and choices available to end users.
Funding:
Meesho has received investments worth USD 515.2 million via 9 rounds of funding. Some of
the key investors include Y Combinator, SAIF Partners, Sequoia India, Shunwei Capital, DST
Partners, RPS Ventures, Venture Highway, Facebook, Naspers, SoftBank Vision Fund and
Knollwood Investment. Meesho has also received investments from a number of angel
investors.
Acquisitions:
Meesho has not made any acquisitions in recent times.
Competitors:
Meesho competes with the likes of DealShare, GlowRoad, Shop101, and StoreHippo.
On the basis of the responses received from 103 random people through online
questionnaire the following analysis has been made.
1. Gender of respondents.
male 42 41%
female 59 57%
others 2 2%
\ Table 3.2.1.1
Figure 3.2.1.1
2. Age of respondents
Below 20 47 46%
Between 20-30 49 47%
Between 30-40 3 3%
Above 40 4 4%
Table 3.2.1.2
Figure 3.2.1.2
3. OCCUPATION information
Occupation No. of response Percentage
Student 92 81%
Employee 4 3%
Business 10 9%
HOME MAKER 4 4%
OTHERS 3 3%
Table 3.2.1.3
NO.OF RESPONSE
92
STUDENT
81%
4
EMPLOYEE
3%
10
BUSINESS
9%
4
HOME MAKER
4%
3
OTHERS
3%
Figure 3.2.1.3
INTERPRETATION- The above three figures shows the Gender, Age and Occupation
of the people who were taken as sample for the study. By analysing the above three data
we can say that
4. According to Figure 3.2.1.1. Out of 103 respondents 59 are female i.e. 57%,
42 are male i.e., 41% and remaining 2% consists of other genders, which
provided us with a rough idea that majority part of the survey are females.
5. According to Figure 3.2.1.2. Majority of the respondents are under the age
category below 20 and between 20-30 i.e., 46% and 47% respectively and
minority are between the age 30 to 40 and above making it clear that most of
the respondents are either teenagers or people in their 20s indicating that online
shopping is most common among youths.
6. According to Figure 3.2.1.3. We can say the the majority of the respondents
are students i.e., out of 103, 92 are students, 9% have their own business and
rest are regular employee (3%), house maker (4%) or with other occupations
(3%).
Meesho 20 11%
Amazon 79 44%
Flipkart 48 27%
Others 31 18%
Table 3.2.2.1
Figure 3.2.2.1
Never 1 1%
Table 3.2.2.2
0 5 10 15 20 25 30 35 40 45 50
43
ONCE OT TWICE A MONTH
38%
44
ONCE IN 2-3 MONTHS
39%
24
ONCE IN 6 MONTHS
22%
1
NEVER
1%
NO.OF REPONSES
Figure 3.2.2.2
INTERPRETATION- from the above data of 103 respondents we can see that
mostly the people shop either once/twice a month or in two to three month which
consists of 43% and 44% respectively. Rest 22% shop once in six months and 1%
do not shop online.
3. How satisfied are you with your experience through online shopping?
Particulars No. Of responses %
Highly satisfied 19 18%
Satisfied 81 77%
Dissatisfies 4 4%
Highly dissatisfies 1 1%
Table.3.2.2.3
Figure 3.3.2.3
INTERPRETATION- From the figure 3.2.2.3 and table 3.2.2.3 shown above we can see that
77% of the respondents are satisfied with the experience of online shopping, still few of the
them are dissatisfies with their online experience.
Chart Title
NO. OF RESPONSES
71 70
60 60
27
INTERPRETATIONS- From the above figure we can see that respondents prefer buying
products from various categories online which consists of clothing 25%, electronic products
21%, accessories 24%, household products 21% and other rest from other remaining
categories.
5. What are the payment methods you generally use for online shopping?
Cash 85 51%
Credit/ debit card 39 24%
Net banking 10 6%
UPI 31 19%
Table 3.2.2.5
Figure 3.2.2.5
INTERPRETATION- From the above data we can see that majority of people are
convenient with cash on delivery i.e. 51%of total ,next comes credit/debit card payments
and the least preferred mode of payment is net banking.
6. a) did you buy any COVID-19 related essential supplies?
49 33 6 15
48% 32% 6% 14%
₹1000- ₹5000- ₹100000 Above ₹20000
No. of respnses 49 33 6 15
Percentage 48% 32% 6% 14%
Figure 3.2.2.7
INTERPRETATION- Above figure shows the amount of money respondents spent during a
year which ranges to maximum between ₹1000 to ₹5000 i.e. 48%, ₹5000 to ₹10000 by 32%
of the respondents the least range is ₹10000 to ₹20000 i.e. 6%.
8. Why do you prefer purchasing products online?
0 10 20 30 40 50 60 70 80 90
Wide range of
others Affordable price Home delivery Time saving
products
No. of presponses 9 44 81 69 65
percentage 3% 17% 30% 26% 24%
Figure 3.2.2.8
INTERPRETATION- From the above figure 3.2.2.8 we can see that respondents prefer
online shopping due to various reasons among which home delivery i.e. 30% is the most
common reason. Time saving, wide range of products affordable prices consisting 26%, 24%
and 17% respectively are other reasons for shopping online
RESPONSES PERCENTAGE
Figure 3.2.2.9
INTERPRETATION- As shown above in figure 3.2.2.9 Internet is the main source from
where majority of the respondents got too knew about Meesho i.e. 62% of the population. The
second most efficient source is television consisting of 23%, and newspaper/magazine being
the least i.e. only 5%...
Answer No. of %
responses
Yes 52 50%
No 15 15%
Maybe 36 35%
INTERPETATION-
• As per Figure 3.2.2.11a, According to the survey only 33% of the total respondents
are satisfied with the product quality of Meesho, where else, 44% of the people slightly
agree with the product quality.
• As per Figure 3.2.2.11b, 55% of the total respondents received proper products from
Meesho, and 30% received defective products from Meesho.
3.4 FINDINGS OF THE STUDY
The major Findings from the Primary Survey conducted on103 random people are as follows-
□ All the 103 respondents shop online.
□ Out of 103 people 59 are female, 42 are male and 2 are other genders. That means the
female population of the survey shop online more than the male or any other gender.
□ Most of the respondents fall under the age between 20 to 30 and below 20.which means the
youths are more into online shopping and have a good knowledge about e-commerce sites.
□ Out of 103 respondents, 81% are students and work in different sectors too.
□ On asking which online shopping sites they prefer using, respondents selected more than
one shopping apps maximum being Amazon and second Flipkart. Meesho was selected by
least which means people don’t find Meesho convenient enough as Amazon or Flipkart.
□ When asked how frequently people shop online 44 responses were for once in every 2-3
months, and 43 responses were for once or twice in a month. Which means respondents shop
quite frequently.
□ Maximum number of respondents are satisfied with their online shopping experience
□ All 103 people shop for various categories, but maximum responses were in Clothing and
Accessories categories. Electronics and households were second highest category people
shop for with 60 responses each.
□ The most use payment method among the respondents is Cash on delivery method and
second most used method of payment is via debit / credit cards. Which means people still
prefer Cash as the safest and convenient method of payments.
□ Out of 103 people only 47 purchases covid 19 essential products.
□ Maximum people were satisfied with the safe delivery service during covid -19 which
shows that that shopping during pandemic was quite a safe and convenient option.
□ Most of the people spend between ₹1000- ₹5000 on online shopping on an average.
□ People had different opinion on why they prefer online shopping and the most common
reason was Home delivery service, second reason was because it’s Time Saving and third due
to Wide Range of Products.
□ People mainly got to know about meeshovia Internet, which shows that internet plays a
vital role in spreading awareness about meesho
CHAPTER 4
CONCLUSION,
RECOMMENDATION &
BIBLIOGRAPHY
4.1 CONCLUSION
• Improve your search ranking: You don’t have to be an expert in search engine
optimization to improve your search ranking at sites like Google. There are five critical
elements to get right, and most of them can be done easily, and for free. In Getting Your
Business Online Now there's a whole chapter dedicated to improving your search ranking. And
don’t rely on natural search as the only way to drive customers to your site – it should be one
component of a comprehensive marketing and branding strategy.
• Better discounting policy: Both the sites should take out better discount option for their
customers to attract them and increase their sales as the above analysis clearly shows that
people while shopping online considers discount offer above any other factor
• Build customer loyalty: When Meesho switched to the market place, they failed to
sanitize the product categories. Fake products, illegal product listings, poor customer services,
delayed deliveries, no exclusive launches no big brand tie-ups. To earn customer’s faith one
need to make sure the service provided is safe and secure. If customers don’t trust your
website, they won’t buy from you. Adding an SSL certificate to your website. SSL certificates
ensure that your website is safe for transactions and to ensure that you solve customer queries
as soon as they post. It will reduce negative feedback against your online store.
• Make It Easy to Decide: Customers can easily make judgments about how well a
website is maintained. So, offer them content that prepares them to make a purchase decision
easily. These things are often viewed as more subjective and not universal.
• Show Off Testimonials: Apart from building trust with your brand, it’s also important
that you show off testimonials on your website. It’s a fantastic way to show off your company’s
performance and make people aware of the quality of service that you offer.
4.3 BILBLIOGRAPHY
www.voxya.com
https://en.wikipedia.org/wiki/E-commerce
https://economictimes.indiatimes.com/topic/meesho
https://economictimes.indiatimes.com/magazines/panache/meesho-founder-has-some-
monday-motivation-for-indias-youth-says-gen-z-capable-of-solving-
problems/articleshow/80096665.cms
https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/meesho-revenue-soars-
73-losses-drop-by-71-in-fy19/articleshow/70243470.cms?from=mdr
https://www.google.com/search?q=meesho+procedure+and+desciplnes&oq=meesho+proced
ure+and+desciplines&aqs=chrome...69i57j69i64.38767j0j7&sourceid=chrome&ie=UTF-8
https://www.europeanbusinessreview.com/innovation-trends-in-ecommerce-for-2020/
https://www.google.com/amp/s/www.financialexpress.com/industry/sme/ecommerce-
company-meesho-furloughed-employees-amid-covid-19-lockdown/1969056/lite
https://feinternational.com/blog/what-is-e-commerce-an-introduction-to-the-industry/
https://www.cloudways.com/blog/increase-ecommerce-sales/
APPENDIX
SURVEY ON E-COMMERCE SITE MEESHO
The following survey is a part of assessment submitted in Partial Fulfilment of
Requirement for the degree of Bachelors of Commerce. Providing information on this
survey is voluntary. There is no penalty if you choose not to respond. However, maximum
participation is encouraged so that the data will be complete and representative. Your
survey instrument will be treated as confidential.
NAME *
Email Address
Gender
Օ Male
Օ Female
Օ Prefer not to say
You’re Age
Օ Below 20
Օ 30-40
Օ 20-30
Օ above 40
Occupation status
Օ Student
Օ Home Maker
Օ Business
Օ Employee
Օ Others
□ Internet
□ Others
How frequently do you purchase online from Meesho?
Օ Once or Twice in a month
Օ Once in 2-3 months
Օ Once in 6 months
Օ Never
How satisfied are you with your experience through online shopping from Meesho?
Օ Highly Satisfied
Օ Satisfied
Օ Dissatisfied
Օ Highly Dissatisfied
What are the types of products you generally purchase online from Meesho
□ Clothing
□ Electronics
□ Accessories
□ Household products
□ Others
What are the payment methods you generally use for online shopping?
□ Cash
□ Debit card / Credit card
□ Net Banking
□ UPI
Rate the product quality of Meesho on a scale of 1-5 Are you satisfied with the fast delivery of
Meesho?
Օ 1
Օ 2
Օ 3
Օ 4
Օ 5
How satisfied you are with the Fast delivery of Meesho on a scale of 1-5? * Are you satisfied
with the exchange policy of Meesho?
Օ 1
Օ 2
Օ 3
Օ 4
Օ 5
Rate the exchange/ refund policy of Meesho on a scale of 1-5 Would you recommend people
to purchase products from Meesho?
Օ 1
Օ 2
Օ 3
Օ 4
Օ5