Ebook Effortless Google Posts Profits
Ebook Effortless Google Posts Profits
By Luther Landro
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TABLE OF CONTENTS
1 Getting Started....................................................................................................................... 4
2 Google’s Business Evolution............................................................................................... 7
3 Why This Is Your Opportunity.............................................................................................. 8
3.1 Starting A Campaign..................................................................................................................................................11
3.2 Campaign Structure ...................................................................................................................................................12
3.3 Campaign Flow & Content ........................................................................................................................................12
3.4 Lead Collection ...........................................................................................................................................................13
3.5 Autoresponders...........................................................................................................................................................14
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1 GETTING STARTED
Hey You!
Thanks for investing in Effortless Google Post Profits.
This is a tremendous opportunity for people who have a burning desire to
see repeat success earning an income by consulting with local businesses.
Google has been evolving their ‘Google My Business’ offer, and these
changes open the doors for you to offer a new service to business owners,
many of whom actively spend big money on digital marketing services.
With this service, you simply act as a middle man or just do this work
yourself; it is easy enough that anybody who can fill out an online form can
make it happen. And there are no technical requirements, so you don’t
need a doctorate in rocket surgery to work with it.
However, you must act fast. The future is today, and your timing must be
perfect, because you find yourself reading this course. Yes – timing is
everything.
This is a new service, and to grab hold of this opportunity, you’ll need to
start making offers to biz owners before the bulk of large marketing firms
and corporate dealers catch wind of this opportunity.
If you’re ready to act fast, then this course is your boot camp. Anybody who
has ever been in military boot camp will tell you it is not all sit-ups and
singing.
There is a strong component of classroom study and drilling practice
involved.
To realize the opportunity I’m giving you today, you’ll need to study what’s
been given, spending time studying your target; especially the niches you
intend to sell to.
And you’ll need to drill.
I mean you must conduct outreach to owners, practice your delivery, and
take action. The more persistent you are, the more value you’ll get out.
You become an asset for which business owners will pay good money.
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If you can do what I’ve described, then this course is for you, and I’m about
to walk you through every step of the process.
However, if you are unwilling to put a little time and effort – why are you
here?
Maybe you want to do something, but you can’t seem to find the motivation
to get started or follow any of the steps.
Maybe you suffer from some fear of failure, or most commonly fear of
rejection, which happen to seem like the biggest “motivation-killers” most
students run into.
Cast those thoughts aside, as they are the feelings that chain us to the past
and hold us back from our future.
Remember that the key to motivation is not magically summoning the
motivation fairy who will smack you on the head with the glowing motivation
wand.
Nope – the key to motivation is movement. Just like “timing is everything”
…movement is also everything.
Typically, when people say they have trouble finding motivation, what they
are subconsciously saying is “I lack the confidence to begin.”
Well, the hard truth is that we can never get confidence if we don’t make
movement; taking some action – a step in the right direction.
And nobody said that step must be a giant one. You can take baby steps if
this is an area of personal struggle. Recall that even an Olympic runner
needed to learn how to crawl and then walk. Over time, the runner masters
the art of the sport, but they had to start gently, and stage their skills;
learning how to stretch, how to breath, and develop good form via practice.
Just start with 1 hour each day of dedicated focus to learning and applying
these lessons. Put in a solid hour a day, every day, and you’ll start making
movement; you’re now taking action. With each passing day, your
confidence level grows higher and higher. This is how you defeat a so-
called ‘lack of motivation.’ Act despite of how you feel, because how you
feel is entirely separate from what you do.
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If you have more time to dedicate, great. The more time you put in, the
faster you’ll get to where you want to be; however, you can get started by
making small movements over time to gain serious un-stoppable
momentum.
So what’s required is a little time, personal effort, and a map. I promise to
give you the roadmap now, but you must start the car, put it gear, and
drive.
Ok, enough metaphors. Let’s begin by learning more about Google Posts.
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That’s the general rub on this service. You could also expand it by offering
to do the content publication for them, and further expand it by upselling
other services that they need, but more on that later.
Businesses need to get posting and optimizing their profiles or they will be
excluded from this search audience of consumers. That means they will
send their potential customers into the arms of the nearest competitor; who
is active in this space, and sucking up all the leads.
NOTE: I’ve dedicated an entire book towards using Google Posts to
generate customers for your clients, including copy/paste examples.
Be sure to download and study that guide (and use those assets) from
the member’s area. You find them very helpful.
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Google Post
Event Lead Capture
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Each new campaign features a new post concept or offer developed by the
client, with your help if need be. (Which is easy to provide, just make a
proposal on www.freelancer.com and you’ll get plenty of ideas and the
writers to craft them at reasonable prices)
The basic timeline is one week to promote posts. You can bundle multiple
weeks and offer a discount if that is what it takes to close them on multi-
week or long-term monthly agreement:
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3.5 AUTORESPONDERS
For years I’ve used either GetResponse or Aweber for hosting and
promoting to lists. They are reasonably priced and reliable enough for this
type of project.
The lists subscribers are generated by optins from visitors on the
business’s landing pages, and broken segmented by, you guessed it,
campaign name. Name your campaigns the same in your auto responder
to track how each one is performing! This is where you will get the number
of leads generated for the campaign when you report back to the client.
www.getresponse.com
www.aweber.com
Please visit their respective support centers in case you are not familiar
with the either of these providers or how-to setup a list. They have
everything very well documented in a format that’s easy to understand and
follow.
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This search yields a few ranked Google Profiles (none of which have
reviews) and also a landscaper who is paying for advertising. Notice the
little “ad” in the top result?
This person is paying for ads, so they spend money on marketing and
would be the prime target for our Google Posts service.
Let’s Google Search their name, and check out their profile:
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Looking them up, I see they do have a decent profile, but notice something
is missing:
See, they are not using Google Posts, so they are not maximizing the
opportunity to influence the buying decision of people who find their
company.
Many of the unmanaged or unclaimed profiles you’ll find are that way
because the business owners simply don’t care. Even though we both
know it could help expand their business and drive up revenue from new
customers, these owners refuse to take action, and we can’t force them.
They might be convinced, but you’ll have to work to educate, pitch, and
close them. There are also the old-school owners, and a few of them will
buck the system, no matter what value or facts we drop on them.
Whereas if we contact enough people, we’ll find owners who may not know
about the service and want to invest in the opportunity. Bingo! That gives
us a closable lead where we only must answer questions and present a
proposal, and then ask for the sale.
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4. Once done, click Preview to review and then Publish to save it.
Once published these posts are removed after 7 days to ensure the content
the consumer finds is timely and relevant.
Only the first two and half posts are visible in search results, so to keep
fresh content alive and in front of visitors, you should be making one or two
posts every five to six days to make sure there is some overlap.
This is an opportunity for us, as we can sell weekly content to business
owners, and have them pay us in advance for months on end.
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Packaging
When you’ve got a prospect and the hook, and it’s time to talk turkey;
consider how you package your product or service.
Remember we are not only saving them time, we’re generating value for
them in the form of inbound leads and favorably influencing the buying
decision of their online audience. These hot benefits are meaningful to the
business owner, because the outcome generates revenue for them.
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If you’re good at predicting buying decisions but struggle to put them into
words; consider hiring out writing gigs for niche specific content. These
writers will generally be able to come up with clever ideas when they
understand the subject matter.
So when looking for a writer, ask if they can provide samples of similar
work in the past, or some knowledge of the niche you are hiring them to
write about. I’ll provide you with a source in the outsourcing section of this
guide.
Images
Your posts should always contain an image. The image size can be
250x250 to 750x750 with a 1:1 ratio (an picture that is wide as it is tall)
Note, the design related elements of these ads are covered in the
marketing document included with this course, and available in the
member’s area.
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5.4 OUTSOURCING
The beauty of this service is that most it can be outsourced, and your
involvement can be limited to just making sure all the pieces are running
well, taking a more of a CEO approach to running your consulting business.
See, always work your strengths, and hire out your weaknesses. You’re the
leader now, controlling all the pieces, but you can’t do everything. Where
you will see the best growth is by learning the entire business and
attempting the steps you are asking outsources to take. This way you know
exactly what to expect, how to instruct them, and can tell them what you
expect out of your business relationship.
Eventually, you will grow your consultancy to the point where you could hire
a manager to run everything for you.
When automating everything, it becomes a form of light project
management, ensuring that prospecting, sales, and servicing are all being
performed for your client base.
To help you along, I’m providing some outsource companies and gigs that
can do most of this work for you.
Prospecting
https://www.fiverr.com/socialplusit/compile-a-list-from-google-maps
https://www.fiverr.com/sadd4va/do-prospect-list-building-from-zoominfo
https://www.fiverr.com/hajikhan/do-data-mining-extraction-web-scraping-email-
list-leads
Google Advertising
https://www.fiverr.com/derekppc/setup-google-adwords-for-your-business
https://www.fiverr.com/seofanatics/ghostwrite-a-fascinating-and-kickass-seo-
article-of-about-500-words
Sales Calls
https://www.fiverr.com/caltabr0/design-a-custom-sales-script
https://www.fiverr.com/drew21pa/do-cold-calling-for-you-i-am-an-expert-in-
sales-appointments
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Campaign SEO
https://www.fiverr.com/best_seo/do-senuke-service-to-create-hummingbird-seo-
backlinks
https://www.fiverr.com/mamunjuel/local-citations-google-places
Content Production
https://www.fiverr.com/stevieanne/create-a-30-day-social-media-content-
calendar
https://www.fiverr.com/seocontent_ed/be-your-website-content-writer-for-seo-
website-content
https://www.fiverr.com/mraad/draw-business-themed-vector-cartoon
https://www.fiverr.com/adrover/write-awesome-content-for-your-social-media-
page
https://www.fiverr.com/sarapr/write-engaging-content-for-a-social-media-event
https://www.fiverr.com/sonia_forde/post-on-your-google-business-listing-
a23567d2-d520-4e44-9b69-19f9d47dd227
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Make sure you include the trailing slash at the end of the link if the PayPal
buy link contains one.
Now you can send this link to leads, and have them purchase your
services, or attach the link to a buy button for use on a landing page.
For subscription links, such as those for monthly payments:
Choose Subscription in Step 6 and set the monthly price.
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6.10ACCOUNT MANAGEMENT
I recommend http://www.biznesscrm.com/ which is a CRM (customer
relationship management) and lead generation tool.
A CRM allows you to track leads and clients, and keep tabs on the client’s
specific needs. Without a CRM, you’re relying on your memory or notes
scribbled on a piece of paper to ensure the clients are served properly.
That’s a bad place to be because it will be easy to misplace or forget the
important facets of your relationship with many clients.
Using a CRM will help you keep track of everything, but you have to
discipline yourself and commit to using it for every single case that requires
it.
This means making CRM a strong habit of yours. At first, this will slow you
down, but the more you use it, the faster and more efficient you’ll become.
CRMs allow you to have a vast attention to detail on every single client,
thus earning you top marks from them as a professional.
Another CRM you can use, is www.zohocrm.com.
Zoho is very useful and inexpensive and has comparable features to
www.biznesscrm.com
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And with an advertising campaign, the client will need better hosting,
landing pages design, sales videos, and social media content, among other
things.
Plus you could expand it further by providing reputation management
services for the online properties that their customers find helpful.
And lastly, add mobile apps and websites with unique offers for the large
mobile audience, and not only do you have a powerhouse campaign, but
one where you can charge many thousands, while paying a fraction of
those fees to an outsourcer who can do all the work.
All these elements feed what some call ‘the marketing mix” – a unified and
central campaign that puts all of the digital marketing service to work for a
common goal of increasing lead volume and customer value.
And most, if not all these services can be performed by outsourcers; again,
leaving you to just make sure all the pieces of this engine are humming
right along.
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lower engagement and push people away from non-secure web forms and
checkout pages.
In the coming months, more and more businesses will be forced to buy
SSL certificates for their websites, even if they are using simple contact or
lead forms.
I recommend you check out a course I put together that outlines this
opportunity. Not only would this make a wonderful upsell, it could be
enough for you to push a client off the fence.
Plus, you can get these security certificates super-cheap via wholesale
pricing, so you could even offer them for free to sweeten the deal and book
the higher end contracts, earning you even greater fees.
You can find out the details here:
http://links.successwithluther.com/secure-websites
Consulting Round Up
If you find yourself scratching your head and wondering at this point what
you should be doing, then it sounds like you need to learn some
fundamentals.
To help students who struggle to see the big picture for whatever reason,
I’ve put together an A to Z consulting round up that will walk you through
the principles, disciplines, and business models of offline consulting.
If you have experience in consulting, then the following course might not be
for you; however, if you are new, or want to get a refresher course, with
detailed explanations and bonus materials; my Udemy Consultant course
will be extremely helpful and save you a lot of time.
See it here:
https://www.udemy.com/how-to-earn-6-figures-working-from-home-as-a-consultant/
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8 GET SUPPORT
Support is available courtesy of Zendesk to all customers who need a little
advice, ideas, or account help.
Visit www.whitewavesupport.com and open a support ticket.
Keep in mind, to open a ticket, you will need to create a new support desk
account if you have never used my support desk before.
NOTE: This account is different than your successwithluther.com or
forum accounts.
Otherwise, you can email [email protected] to open a ticket
without creating a support desk account on Zendesk.
As far as the nature of your tickets; please keep them concise and as brief
as possible. This will allow me to answer you quickly and just as concisely,
ensuring you can move on from any roadblocks you encounter.
Most topics are fair game; however, please be aware that I handle the
majority of support personally, and therefore need 1 to 2 business days to
reply.
Lastly, if you have multiple issues, please limit yourself to a bulleted list of
questions or issues in a single ticket. Opening multiple tickets is confusing
and will only delay the response.
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If you prefer to work alone, do not play well with others, or already have a
six-figure business, then this partner coaching program is probably not for
you.
However, if you know you need someone to guide you; someone to give
you a detailed and personalized roadmap for making this system work for
you, and you can afford my $2,500 fee, then click the link below to apply.
https://www.successwithluther.com/pages/offline-coaching-application
I am very selective of whom I work with, so I need you to fill out the short
form on the page below and tell me why you’d be a good fit for my
coaching program.
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10 IN CONCLUSION
The only thing left is for you to take the first step and follow the training I’ve
given you in this guide.
Remember: Reading this book will not make you any money, only going
out there and contacting business owners and closing them will bring home
the bacon.
Follow the training outlined in this book. The more outreach and follow-ups
you do, the quicker your results come, and the bigger and faster you will
grow.
Now, I’d love to hear from you personally, your successes, your troubles,
and any suggestions you may have for me.
If you have a question, please direct it to the support desk. If you have a
comment, criticism, or praise for me directly, feel free to drop me an email
here: [email protected]
I do get a lot of email, but I try to check it every day and respond when I
can.
And remember, the more action you take… the more money you will make.
-LL
//
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