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    The document outlines Dr Bloom's global marketing strategies, including segmentation, targeting, and their marketing mix. Dr Bloom is a sustainable women's fashion brand from Barcelona that targets young adults and trendsetters. Their marketing mix focuses on trendy, colorful clothing sold at fairly prices both in stores and through an online auction. Promotion strategies include virtual shopping, social media, collaborating with non-profits, and pop-up stores in art museums.

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    Dr Bloom

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    The document outlines Dr Bloom's global marketing strategies, including segmentation, targeting, and their marketing mix. Dr Bloom is a sustainable women's fashion brand from Barcelona that targets young adults and trendsetters. Their marketing mix focuses on trendy, colorful clothing sold at fairly prices both in stores and through an online auction. Promotion strategies include virtual shopping, social media, collaborating with non-profits, and pop-up stores in art museums.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views10 pages

    DR Bloom

    Uploaded by

    ying
    The document outlines Dr Bloom's global marketing strategies, including segmentation, targeting, and their marketing mix. Dr Bloom is a sustainable women's fashion brand from Barcelona that targets young adults and trendsetters. Their marketing mix focuses on trendy, colorful clothing sold at fairly prices both in stores and through an online auction. Promotion strategies include virtual shopping, social media, collaborating with non-profits, and pop-up stores in art museums.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    Global Marketing

    Stratgies

    Dr Bloom
    Presented by
    Henrique
    Julie
    TOPICS COVERED

    Agenda 1. What is the brand


    2. Segmentation -positioning, and targeting
    3. Marketing mix
    a. Product
    b. Price
    c. Promotion
    d. Place
    What is the
    brand
    Dr Bloom is a fashion clothing brand
    created in Barcelona.

    The brand sells women's apparel such


    as dresses, blouses, skirts, and
    accessories.

    Focus on promoting the usage of


    sustainable and environmentally
    friendly products in its manufacturing
    process.
    Target Market
    Target Summary
    Bold individuals looking to express
    themselves through their clothing

    Positive-minded people where


    color reflects their mood
    Young Adults &
    Trendsetters who are looking for
    Trendsetters
    eye-catching pieces that are
    Dr Bloom creates trendy and exclusive and limited edition
    colorful clothing for those who
    are looking to reflect their mood
    and personality
    Marketing Mix
    Products
    Sells Clothing, accessories,
    and shoes
    The design is described as
    feminine, romantic, and
    bohemian-inspired, with an
    emphasis on flower
    patterns.
    Focus on bold colors,
    patterns, and unique color
    combinations
    Environmentally friendly
    products, big focus on
    being sustainable
    Marketing Mix
    Price Auction Prices
    fairly priced business When a new collection arrives,
    Exclusive and limited a few pieces can be sold based
    edition pieces are on the concept of an auction
    considered more luxury where customers place a bid on
    items - higher prices are an exclusive piece and the one
    acceptable with the highest bid receives
    In line with other similar the item.
    businesses
    Higher prices reflect the This creates more value for that
    perceived value of the one piece and it is an
    pieces interactive and engaging way
    They also offer free shipping for the business to sell to
    for orders over €160 customers
    Marketing Mix
    Promotion

    Virtual Shopping
    In-store cafes
    To make the shopping
    To promote the brand, Dr
    experience more interactive, Dr
    Bloom should open in-store
    Bloom stores can be equipped
    cafes where customers can sit
    with interactive mirrors that
    and drink coffee while
    allow customers to see what
    shopping. It promotes spending
    clothed would look like.
    more time in the shop and
    alternatively, they can use a
    brings a welcome feeling to
    similar technology on their
    visitors
    website so people can 'try it on'
    before buying
    Trends: Here and now, Revived
    routines
    Trends: Authentic automation
    Marketing Mix
    Promotion
    Dress for Success is a non-profit organization that provides
    professional clothes and career development assistance to
    women in need.

    The strategy is to give a portion of their sales to Dress for


    Success as part of the agreement or provide discounts to
    consumers who donate gently worn apparel to the charity.

    This collaboration would be consistent with Dr. Bloom's principles of empowering


    women and encouraging social responsibility. It would also assist Dress for Success
    boost awareness about its purpose and services, while also allowing Dr. Bloom to display
    their products and reach a new audience.

    The collaboration might be marketed through many platforms such as social media,
    email newsletters, and in-store signage.
    Marketing Mix
    Promotion
    The aesthetic of the page is modern and simple, with a
    focus on exhibiting their clothes through high-quality
    photographs.

    The brand uses a consistent color palette, grid structure,


    and product-focused imagery resulting in an aesthetically
    pleasing feed. Instagram tools such as Instagram Stories
    and Reels are also used by the firm to exhibit its products
    and give behind-the-scenes insights into Dr Loom's
    creation process.

    Overall, Dr. Bloom's Instagram profile efficiently displays


    their clothes range while adhering to their beliefs of
    sustainability and transparency.
    Marketing Mix
    Place

    Partner with Museums


    A unique way of selling their
    products could be by creating a pop-
    up store or even a collection in a
    museum. Museums focusing on
    modern and colorful art would be
    Current Situation ideal for reflecting the brand identity
    and concept.
    Currently, Dr Bloom has stores located in Spain
    and sells to Europe through their online store.
    For example, Centre Pompidou in
    Their stores are colorful and designed in a
    Paris is known for its many and
    unique and inviting way that perfectly
    varying collections
    represents their brand.

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