Daniel Throssell - The Legend of The Time-Travelling Copywriter (No Response To First Email in 6 Hours)

7/4/22, 11:04 AM Gmail - The legend of the time-travelling copywriter
Joel Kelly <[email protected]>
The legend of the time-travelling copywriter
1 message
Daniel Throssell <[email protected]> 4 July 2022 at 01:24

To: [email protected]
Once upon a time, there was a copywriter.

(Let’s call them something silly, that you’d never actually name a real
character, like “Joel Kelly”.)

The copywriter led an existence that was…

…well, if not amazing, let’s just say it was satisfactory enough.

They were pretty good with words…

Wrote copy they were reasonably proud of…

Earned — well, a little less than they’d like, but hey, not bad for being
able to write for a living…

Followed a few more famous copywriters, and read their emails…

And even occasionally, splurged on a copywriting course or two, to try
and pick up a few new tricks.

The same old stuff. Getting more clients, learning how to write emails and
landing pages. That sort of thing.

It wasn’t the most scintillating existence, but it kept them going.

It sure beat a ‘J-O-B’ job.

And while, deep down, they knew they had a ‘weird side’…

…they always believed that that side wasn’t supposed to mix with their
copywriting life.

Until one day…
https://mail.google.com/mail/u/0/?ik=f7892f58d2&view=pt&search=all&permthid=thread-f%3A1737402185647944127&simpl=msg-f%3A1737402… 1/5

Something happened
that changed everything.

In one of the copywriter’s random browsing sessions…

They stumbled across a strange website.

Unlike other copywriting websites they’d seen before…

This one seemed a little weird.

Talked about things like time-travel … and monsters … and manga.

And to the copywriter’s surprise…

When they signed up…

There was nothing
like they’d expected.

The very first email had started with some strange kidnapping scene…

And have proceeded to offer them a “time-travel remote” they could click
to travel through time.

In all their years of copywriting, this was something new.

It was fresh.

It was weird.

It was different.

And it had the potential to change everything.

Clicking this button once could mean the start of an entirely new phase in
the copywriter’s career.

And so…

With the time-travel remote in their trembling hands…

Joel did the unthinkable:

NOTHING.

THEY LITERALLY DID NOTHING. AT. ALL.

FOR SIX FULL HOURS…

THEY JUST … STARED AT A TIME-TRAVEL REMOTE
LINK…

AND DIDN’T CLICK THE BLEEDING THING ONCE.

WHAT? I'M NOT SALTY YOU'RE SALTY.

😅

Okay, for real though:

Maybe you're “busy”.

Maybe you just don't click links.

Or maybe you did click, but some internet goblin ate your click before my
time-travel machinery picked it up.

Whatever the case:

I think email time-travel is something every copywriter should experience
at least once in their life.

(And frankly, if you're not even curious about how my Parallel Welcome
Sequence works, you should just unsubscribe. Trust me, things don't get
any more "professional" around here.)

So for a fun time…
give that time-travel remote some lovin':

+18 HOURS

(Yep, only 18 now. Not 24 anymore. You already used up six of the
hours.)

Daniel Throssell

P.S. I will give you one more reason to click beyond pure, morbid
curiosity…

When you click, I will immediately send you an email titled:

“Copywriting Olympics:
800m Madness”

This is possibly the most popular email I've ever written.

In fact, when I first sent it, it made its way to Drayton Bird.

(Drayton was the former VP & creative director at Ogilvy & Mather … and
in many ways, David Ogilvy’s right-hand man.)

Drayton loved my email so much … he sent it to his entire email list,
with this comment:

“I never saw anything like this before in my life - what do you think?”

So if you want to see this email…

Take your time-travel remote for a spin:

+18 HOURS

"I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to
every one that believeth." –Romans 1:16
😵 QUIT GAME ▶️ Sick of these emails? Hate my personality? Can't stand my sense of
humour? Honestly, me neither! Hit unsubscribe to stop receiving these emails. (Tip: If
you're really angry at me, hit it hard. It won't make a difference, but it might help you calm
down.)
🏪 STORE ▶️ Unlock new and exciting items! All my copywriting training is available at:
pers.page/gear
🎒 INVENTORY ▶️ Check your currently stocked items & courses in my free app:
pers.page/app
❓ #ASKDANIEL ▶️ Got a question for me? Stuck in a sticky sitch with a client? Want my
take on a new copywriting program/tool? Just wanna ask me something totally random?
Hit reply and ask. I read 'em all, and answer the best Qs in my emails…
💌 SEND MAIL ▶️ Fan mail, death threats and gifts of expensive whisky can be
dispatched via messenger kangaroo to:
Persuasive Page Pty Ltd
PO Box 30
Beechboro WA 6063
AUSTRALIA

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7/4/22, 11:04 AM Gmail - The legend of the time-travelling copywriter

Joel Kelly <[email protected]>

The legend of the time-travelling copywriter

Daniel Throssell <[email protected]> 4 July 2022 at 01:24

Once upon a time, there was a copywriter.

that changed everything.

Joel did the unthinkable:

Take your time-travel remote for a spin:

Persuasive Page Pty Ltd

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