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  • Statistical Treatment of Data

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    Irene Francisco
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    The document discusses two statistical tests used to analyze data: 1) Frequency and percentage distribution was used to analyze respondent demographics like sex, status, occupation, and income. This involves tallying responses by category and calculating percentages. 2) Weighted mean was used to determine the effectiveness of marketing mix and how it affects business growth. Weighted mean gives different weights to individual values to calculate an average. A Likert scale was also used to rate items and interpret results, with ranges indicating levels of agreement.

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    The document discusses two statistical tests used to analyze data: 1) Frequency and percentage distribution was used to analyze respondent demographics like sex, status, occupation, and income. This involves tallying responses by category and calculating percentages. 2) Weighted mean was used to determine the effectiveness of marketing mix and how it affects business growth. Weighted mean gives different weights to individual values to calculate an average. A Likert scale was also used to rate items and interpret results, with ranges indicating levels of agreement.

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    1K views3 pages

    Statistical Treatment of Data

    Uploaded by

    Irene Francisco
    The document discusses two statistical tests used to analyze data: 1) Frequency and percentage distribution was used to analyze respondent demographics like sex, status, occupation, and income. This involves tallying responses by category and calculating percentages. 2) Weighted mean was used to determine the effectiveness of marketing mix and how it affects business growth. Weighted mean gives different weights to individual values to calculate an average. A Likert scale was also used to rate items and interpret results, with ranges indicating levels of agreement.

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    of 3

    Statistical Treatment of Data

    After evaluating the gathered data with the help of statistical tools. The response

    of the costumers was analyzed using the following statistical treatment.

    1. Frequency and Percentage Distribution


    This statistical test is used in the analysis and interpretation of the first statement

    of the problem which is about the profile of the respondents in terms of sex, status,

    occupation, and Monthly Income.

    Frequency distribution is the itemized summary of response for each question

    based on the categories that were established in the study.

    Percentage Distribution summary is the itemized summation of the percentage of

    the frequency of responses for each question based on the arithmetical percentage

    of the frequency distribution to the number of responses.

    Formula:

    f
    P= × 100
    N

    Where:

    P – Percentage

    f – Frequency of the respondents

    N – Total number of respondents


    2. Weighted mean

    This was utilized in answering statement of the problems 2 and 3 which aims to

    determine the effectiveness of marketing mix used by the Czyrah’s Pizza and on how

    Marketing Mix affect the business growth of Czyrah’s Pizza (Regalado Branch).

    Weighted mean is an average computed by giving different weights to some

    of individual values.

    Wx=
    ∑ fw
    N

    Σfw = Sum of the product of the frequency

    𝑁 = No. of respondents

    The equivalent part will assign to each indicated item to show the extent of

    existence of the conditions as perceive by the respondents. This will be

    determined by checking each weighted average against numerical rating the

    equivalent verbal description and interpretation.

    Likert Scale is a type of rating scale used to assess/measure the opinion or

    attitudes. In this scale, the respondents are asked to rate each item in the

    questionnaire. The following scale was used in order to interpret the results of the

    computed weighted mean.

    For the description of the developed instructional module:

    3.25 – 4.00 Strongly Agree (SA)

    2.50 – 3.24 Agree (A) s


    1.75 – 2.49 Disagree (DA)

    1.00 – 1.74 Strongly Disagree (SDA)

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