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Directions: Read and answer the following questions.

Post your answer here and corresponding points


will be give.

1. Describe contract manufacturing. Why is it becoming popular these days?


Manufacturing companies today face tough scrutiny from consumers when it comes to the
quality and durability of their products. This is especially true for electronics. Consumers today
expect more options and features than ever before. It can be extremely difficult for
manufacturing companies to keep up with demand.

Lately, we’ve seen more companies choosing to outsource to a contract manufacturer. Although
outsourcing isn’t a new concept for businesses around the world, the recent uptick in companies
turning to contract manufacturing is. It makes sense when you consider the fact that using a
contract manufacturer reduces costs and time to market. Outsourcing also helps increase the
quality and consistency of products produced.

2. Discuss the benefits of exporting.


Exporting enables companies to diversify their portfolios and to weather changes in the
domestic economy. Exporting helps small companies grow and become more competitive in all
their markets.
- You could significantly expand your markets, leaving you less dependent on any single
one.
- Greater production can lead to larger economies of scale and better margins.
- research and development budget could work harder as you can change existing products
to suit new markets.
3. If you were a manager of a firm that manufactures shoes, which of these options would you
choose to venture into international business and why? A- Exporting, B- Contract
Manufacturing.

Exporting is an efficient way to enter into international market. Further, the manager must consider it as
-It requires less management as firm is not required to invest much time and money.

There is a minimal risk in foreign transactions as much of investment is not required. The good can be
produced in bulk and sent,

In a self-manufacturing sector, the international company would contribute a larger portion of the
equity. As a result, small and medium businesses consider it a viable choice for entering the
international market.

4. State the benefits of franchising over joint venture.


THE BENEFITS OF FRANCHISING
Capital.
Motivated and Effective Management.
Fewer Employees.
Speed of Growth.
Reduced Involvement in Day-to-Day Operations.
Limited Risks and Liability.
Increasing Brand Equity.
5. Advertising and Promotion.Explain, with examples, the concept of strategic alliance.
Strategic alliances are agreements between two or more independent companies to cooperate
in the manufacturing, development, or sale of products and services, or other business
objectives.

For example, in a strategic alliance, Company A and Company B combine their respective resources,
capabilities, and core competencies to generate mutual interests in designing, manufacturing, or
distributing goods or services.

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