PUMPKIN

BALLS

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 I. MARKETING PLAN
EXECUTIVE SUMMARY
The Pump-CON Inc. is a locally owned
modern food outlet that we will position as an
international franchise by taking .a creative
approach to the company's image and detail
presentation. The Pump-CON Inc. offers
excellent food at a reasonable price, as well
as fun packaging and atmosphere. The
Pump-CON Inc. is the answer to an increasing
demand for healthy food that can be
consumed while walking around a school.
 In today's highly competitive environment, distinguishing one modern
food outlet from another is becoming increasingly difficult.
Cabanatuan, a city state, is now emerging as a model metropolis for the
Philippines' new economic boom. With over 730 thousand visitors per
year, primarily from Asia. Our main priority is to open one outlet in the
city center, preferably inside Nueva Ecija University of Science and
Technology – General Tinio Campus. Later, our efforts will focus on the
expansion of more retail outlets in areas such as NEUST - Sumacab
Campus, NEUST – Atate Campus, and other NEUST campuses. This
strategy is being developed in order to secure a location for the
concept's initial launch. Additional funding will be required for the two
subsequent outlets (NEUST - Sumacab Campus, and NEUST – Atate
Campus), which are scheduled to open in month 13 and early in year
 In addition to the capital contributions from shareholders, the
financing will allow the Pump-CON Inc. to successfully open and
expand in year two. Through the creativity of its founders, the initial
capital investment will enable the Pump-CON Inc. to provide its
customers with a value-driven, entertaining experience. Pump-CON
Inc. will entice the students and tourists; these groups are health-
conscious and require yummy but healthy snacks or dessert. With our
innovative environment and freshly deep-fried pumpkin ball, we
anticipate that these target groups will bring their friends and family.
 VISION
The goal of Pump-CON Inc. is to become one of the most
successful modern food outlets in the Philippines,
beginning with one retail outlet inside Nueva Ecija
University of Science and Technology – General Tinio
Campus as a "market tester."
.
MISSION
The Pump-CON Inc. will strive to be a premier local
modern food brand in the local marketplace, and we want
our customers to have a complete experience when
visiting our outlet(s) and website, where they will learn
about this fascinating new "healthy eating culture."
 OUR SERVICES AND TARGET CUSTOMERS
Our target customers are those who enjoys eating, particularly students who enjoy eating
yummy but healthy snacks or dessert. Pump-CON Inc. provides a wide range of one-of-a-
kind food services in the human environment, including:
Daily Delivery
8-hour order time for days and weeks

THE MARKET
Over the last three years, the food industry in the Philippines has seen an explosion of
growth. Cabanatuan is a wealthy neighborhood with a high tourist density. According to
our market research, nine out of ten tourists polled in Cabanatuan would prefer to eat
something nutritious, while seven out of ten would consider eating something not
nutritious while at work or even at home.
.
OUR COMPETITIVE ADVANTAGES
The Pump-CON Inc. is the only business or store in Cabanatuan
that provides a variety of one-of-a-kind food services to all
yummy but nutritious food lovers.
The Pump-CON Inc. marketing strategy emphasizes the high
quality of food care and the accessibility of our services. Food
lovers, for example, will be pleased with the satisfaction they feel
after purchasing our product. Food care certified staff will provide
all food services. And every employee is insured and bonded.
 THE MARKETING ENVIRONMENT
COMPETITIVE FORCES
The business world evolves and revolves around competition. In establishing a business
being competent is one of the factors an aspiring business owner should consider
especially if a business is common in an area. Consistency and improvement is the best
way to keep customers in the long run. Having a food business has many competitors,
especially since there are so many small and big food businesses like this around here. All
businesses that offer similar products, target the same market, but have different
offerings tend to be competitors. Thus competitors in the business world are important as
they provide useful insights, enhance efficiency, stimulate market expansion, and ensure
fair practices. Businesses can position themselves strategically, adjust to market
dynamics, and ultimately achieve long-term success by embracing competition and using
the qualities of their competitors..
 THE MARKETING ENVIRONMENT
ECONOMIC FORCES
The various elements and circumstances that have an impact on how an economy
operates and behaves. These factors greatly influence businesses, consumers, and
society at large. They also significantly influence the overall economic environment.
Promotion is essential to the success of a food business because it increases brand
recognition across print, radio, television, and online media. And draw in viewers. Regular,
positive media exposure also helps build brand reputation in addition to reputation
enhancement..
 THE MARKETING ENVIRONMENT
TECHNOLOGICAL FORCES SOCIO-CULTURAL FORCES
With the aim to reach a larger audience and Despite the fact that some people may think
attract more customers to buy our product, our product resembles the dish takoyaki,
we must advertise on several social media others who dislike eating vegetables may be
platforms that our target market uses, mainly reluctant to purchase it due to the pumpkin
Facebook. On Facebook, there groups that that is included in the mixture. Despite the idea
we can advertise our product. Orders can also of the flavor, due to the flour and sauce that
be placed over the phone or via text are incorporated in the product, people whose
messaging. taste buds do not like vegetables will not be
able to taste it. They will be able to appreciate
our product..
TARGET MARKET
Our target market is the students, since majority of the consumers here are
students. We can say that this product is fast moving. Since our generation are
explorers, we always crave and seek for something new. This is unique, appetizing,
flavorful as you can see we have different variants of our product, and also healthy
knowing that pumkin contains Vitamin E that is known good for the skin and eyes.
What are the other benefits? According to WEBMD it strengthens our immune
system. In addition Pumpkin have tryptophan, an amino acid that helps make a
chemical called serotonin. Furthermore it makes you feel good, serotonin is also a
key player in promoting good sleep, knowing that now a days students'
are having hard time in sleeping.
II. SWOT ANALYSIS
STRENGTHS WEAKNESSES
W1. Many people will
S1. Special Menu immediately have an idea how
S2. Quality of Products to imitate it.
S3. Affordable W2. Competitors will soon arise
S4. Uniqueness W3. New Business
S5. Healthy W4. Limited Local Distribution
W5. Limited time of selling the
product
II. SWOT ANALYSIS
OPPORTUNITIES THREATHS
O1. Improving our flavor T1. There are many other
and sauce snacks and street foods
O2. Offering promo to available in the market
our value customers T2. Competitors will try
O3. Satisfy your cravings to copy our products
O4. Referrals to the T3. Reviews
target costumers(Family T4. Quality issues food
and Friends poisoning
O5. Promotions in Social T5. Change of mixture
Media
MARKETING OBJECTIVES
To provide a quality food in a affordable price.
To provide nutritious and healthy food to the
locality.
To establish business presence and gain customer.
Ensure customer satisfaction and acquire
customers loyalty..
 MARKETING STRATEGIES
PRODUCT STRATEGIES
The product that we will introduce into the market is the Pumpkin takoyaki, and we call it
the pump-con. It can have 3 variants: ham and cheese, Hawaiian and Craby Veggy inside
the pump-con. For the sauce, it will be teriyaki Orig, teriyaki Roasted, Teriyaki Garlic and
Japanese mayo. Our product will resemble takoyaki style, but instead we use a pumpkin to
make it nutrient without you noticing it.

PRICING STRATEGIES
The pricing of our product is not going to be expensive, but instead, our pricing is such
that it can be affordable in general to anyone, especially to students since we will be
selling at school. It cost only 35 pesos for 4 pieces and 70 pesos for 8 pieces. In fact, it's an
introductory advertisement for our Pump-Con, and the amount of serving of our product
can compete with others in the market, mainly to persuade the curiosity of consumers
that it will be worth trying.
 MARKETING TARGETS
TARGET MARKET 1: STUDENTS
- We are selling at the school and our product is easy to prepare meaning we can serve a
lot of students for their given time of break, Not a lot of students can afford pricey snacks
so it’s very affordable for students.

TARGET MARKET 1: TEACHERS/ PROFESSORS

-Since we are selling at school not just students will buy our product but also teachers or
professor that will want to try our product in their break for them to ease from their stress
from work by eating our delicious pumpkin balls.

TARGET MARKET 1: VISITORS/ FRIENDS OUTSIDE THE CAMPUS

-As the students and teachers try our product that’s new in the market, they will call some
friends to refer to try our pumpkin balls, that’s more healthy and affordable than a
takoyaki, that is worth to try a new snack
 MARKETING TARGETS
TARGET MARKET 1: STUDENTS
- We are selling at the school and our product is easy to prepare meaning we can serve a
lot of students for their given time of break, Not a lot of students can afford pricey snacks
so it’s very affordable for students.

TARGET MARKET 1: TEACHERS/ PROFESSORS

-Since we are selling at school not just students will buy our product but also teachers or
professor that will want to try our product in their break for them to ease from their stress
from work by eating our delicious pumpkin balls.

TARGET MARKET 1: VISITORS/ FRIENDS OUTSIDE THE CAMPUS

-As the students and teachers try our product that’s new in the market, they will call some
friends to refer to try our pumpkin balls, that’s more healthy and affordable than a
takoyaki, that is worth to try a new snack
 BUDGET

In our group of 15 members, each person

contributes 180 pesos to have the budget
that we need to meet our needs for our
product, for a total of ₱2,700.
COSTING
PRICING
 HANK Y O U!
T MP - C O
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