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  • 6.3-Killer Facebook Ad Cheat Sheet

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    Pedro Lucas
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    This document provides tips for creating effective Facebook ads. It recommends using headlines that interrupt patterns and create intrigue to grab attention. The headline should sell readers on reading the full message without giving everything away. An effective formula is a pattern interrupt, unique hook and burning intrigue combined with specific benefits. Storytelling ads that follow the AIDA model of attracting attention and leading readers through identity, struggle, discovery, value and results to a call to action are also recommended. Various tools for analyzing text and images are presented to optimize ads.

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    This document provides tips for creating effective Facebook ads. It recommends using headlines that interrupt patterns and create intrigue to grab attention. The headline should sell readers on reading the full message without giving everything away. An effective formula is a pattern interrupt, unique hook and burning intrigue combined with specific benefits. Storytelling ads that follow the AIDA model of attracting attention and leading readers through identity, struggle, discovery, value and results to a call to action are also recommended. Various tools for analyzing text and images are presented to optimize ads.

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    © All Rights Reserved
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    81 views4 pages

    6.3-Killer Facebook Ad Cheat Sheet

    Uploaded by

    Pedro Lucas
    This document provides tips for creating effective Facebook ads. It recommends using headlines that interrupt patterns and create intrigue to grab attention. The headline should sell readers on reading the full message without giving everything away. An effective formula is a pattern interrupt, unique hook and burning intrigue combined with specific benefits. Storytelling ads that follow the AIDA model of attracting attention and leading readers through identity, struggle, discovery, value and results to a call to action are also recommended. Various tools for analyzing text and images are presented to optimize ads.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 4

    www.getwsodo.

    com
    www.getwsodo.com

    Killer Facebook Ads Cheat Sheet


    These strategies work in any market, for any product or service, even if
    you’re a newbie copywriter who has never ever written a single headline.

    The ONLY job of the headline is to get the reader to stop and read the body
    copy. It doesn’t have to tell the whole story… don’t overcomplicate it.

    You have to SELL the reader on reading your sales message.

    Killer Facebook Ad Formula

    Pattern Interrupt + Unique Hook with Burning Intrigue² x


    Specific Big Benefit = Killer Ad

    Use ads with burning-intrigue (clickbait) plus make them targeted. This is
    the secret to killer ads that crush the competition.

    © King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.
    www.getwsodo.com
    www.getwsodo.com
    Step 1.​ Imagine you are the prospect
    Step 2.​ Browse deeper wants
    Step 3.​ What are the deeper primal desires this product satisfies?
    Step 4. ​Is there something strange/different about this product?
    Step 5. ​Read 50 headlines to get the juices flowing (NewYork Post,
    Buzzfeed, National Enquirer, 1500 winning headlines cheat sheet etc.)
    Step 6. ​Write 20 headlines

    © King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.
    www.getwsodo.com
    www.getwsodo.com
    AIDA​: Attention Interest Desire Action

    Story Selling
    ● Attention (Pattern interrupt)
    ● Identity (Who you are)
    ● Struggle (What you struggled with)
    ● Discovery (What you discovered)
    ● Value (Teach them something)
    ● Result (What happened because of that discovery)
    ● Action (Take action CTA)

    Tools
    ● Image sentiment analysis tool
    ● Text sentiment analysis tool
    ● Headline analyser tool
    ● Facebook ad mockup tool
    ● Character counter tool​ (For optimising headline character length)

    List of the most negative words

    Terrorist, suicide, rape, terrorism, murder, death, cancer, killed, kill, died,
    torture, raped, deaths, arrested, killing, die, terror, jail, kills, war, murdered,
    killings, fatal, tortured, abused, sickness, failed, cry, cruel, violence,
    sadness, diseases, abuse, wars, evil, earthquake, depressing, poison, fail,
    disaster, bomb, tumors, poverty, headache, depression, criminal,
    punishment, killers, illness, disease, dead, slavery, sick, motherfucker,
    rejection, injury, destroyed, crying, violent, tragedy, slaves, slave, prison,
    hates, failure, fails, bankruptcy, virus, suffer, robbery, rejected, racist, dies,
    worst, pain, funeral, dying, heartbreak, unhappy, unemployment, sorrow,
    painful, hurts, hated, crimes, corruption, pollution, homeless, drowned,
    agony, tsunami, robbed, hurt, divorced, depressed, loser, crime, cried,
    suffering, injured.

    © King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.
    www.getwsodo.com
    www.getwsodo.com
    List of the most positive words

    Laughter, happiness, love, happy, laughed, laugh, laughing, excellent,


    laughs, joy, successful, win, rainbow, smile, won, pleasure, smiled,
    rainbows, winning, celebration, enjoyed, healthy, music, celebrating,
    congratulations, weekend, celebrate, comedy, jokes, rich, victory,
    Christmas, free, friendship, fun, holidays, loved, loves, loving, beach,
    hahaha, kissing, sunshine, delicious, friends, funny, outstanding, paradise,
    sweetest, vacation, butterflies, freedom, flower, great, sunlight, sweetheart,
    sweetness, award, chocolate, hahahaha, heaven, peace, splendid,
    success, enjoying, kissed, attraction, celebrated, hero, hugs, positive, sun,
    birthday, blessed, fantastic, winner, delight, beauty, butterfly,
    entertainment, funniest, honesty, sky, smiles, succeed, wonderful, glorious,
    kisses, promotion, family, gift, humour, romantic, cupcakes, festival,
    hahahahaha, honour, relax, weekends, angel, b-day, bonus, brilliant,
    diamonds, holiday, lucky, mother, super, amazing, angels, enjoy, friend,
    friendly, mother’s, profit, finest, bday, champion, grandmother, haha, kiss,
    kitten, miracle, mom, sweet, blessings, bright, cutest, entertaining, excited,
    excitement, joke, millionaire, prize, succeeded, successfully, winners,
    shines, awesome, genius, achievement, cake, cheers, exciting, goodness,
    hug, income, party, puppy, smiling, song, succeeding, tasty, victories,
    achieved, billion, cakes, easier, flowers, gifts, gold, merry, families,
    handsome, lovers, affection, candy, cute, diamond, earnings, interesting,
    peacefully, praise, relaxing, roses, Saturdays, faithful, heavens, cherish,
    comfort, congrats, cupcake, earn, extraordinary, glory, hilarious, moonlight,
    optimistic, peaceful, romance, feast, attractive, glad, grandma, internet,
    pleasant, profits, smart.

    © King Kong Corporation Pty Ltd - All rights reserved. Do not share, copy, reproduce or sell any part of this document. All infringements will be prosecuted.

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