Executive Summary

EXECUTIVE SUMMARY
Halo-halo is a popular sweet summer, refreshing dessert and is mainly a mixture of

sweetened fruits, evaporated milk and crushed ice. It is one of the famous dessert which is
originally made at Hydro 1,Camp 6 Kennon Road, Tuba, Benguet. By making the popular Filipino
dessert Halo-halo into something with full of ingredients plus with a twist became popular
because of its ingredients and affordable price. This halo-halo dessert with a twist was added
with a bigger amount of Leche Flan, stik-o and Ube Halaya on top of it. This Halo-Halo business
mission is to serve the popular Filipino dessert with more ingredients, with variety of sizes and
affordable price for the people to enjoy this one of a kind dessert.
Halo-Hello is unlike any other product available at Maligaya National High School; it
provides a refreshing taste of summer. This product was created with passion by the
stockholders to ensure that all clients are delighted with this halo-halo. It is a collaboration of
young entrepreneurs to develop high-quality products that benefit not only the owners but also
the customers. When people consume Halo-Halo with their pals, our Halo-Halo intended to
bring them happiness and refreshment.
To promote Filipino products and to make people aware that there are numerous
products for which they must advocate. Furthermore, to encourage young students to create a
unique product that is well-known in their community and to assist them in starting a business.
The primary purpose of these products is to exchange love, renew their minds, and build a
harmonious relationship between teachers and students within the institution.
SECTION 2. The Business Goals: Vision, Mission, Objectives and Performance

Target
2.1. VISION
Maintain profitable operation that will continue the tradition of serving a quality Filipino
dishes and comfort food at measurable cost and with customers satisfaction.
2.2. MISSION
Halo halo mission is to serve the popular Filipino dessert with more ingredients, with
variety of sizes and affordable price for the students to enjoy this one of a kind of
dessert.
SECTION 3. MARKET ANALYSIS AND MARKETING RESEARCH DESCRIPTION
3.1. MARKET ANALYSIS

EXECUTIVE SUMMARY
During dry season, Filipinos’ demand for cold and refreshing foods increases. Halo-halo
is a popular dessert among Filipinos’ especially during summer, for it is perfect for
beating the tropical heat that exists almost year-round in the Philippines.
Halo-halo is not only consumable during summers, but actually in any time the market
wanted it and it is because of its power to uplift or elevate one's mood. This condition
serves as a challenge to all Halo-halo Business to continue to deliver a higher value in
every time the market will consume it.
This is one of the reasons why there is a growing number of Halo-Halo vendor or stores
offering such desserts; they want to deliver the market more satisfaction. Due to the
same reason, the competition among business who offers the same kind of dessert gets
tougher and tougher overtime.
Objectives:
Our objectives are:
1. To create and deliver quality, cold and refreshing Halo-Halo dessert in a consistent,
courteous and timely manner in order to have the customer return again for another
satisfying, flavorsome treat;
2. To earn a reasonable return on the initial investment
3. To increase our brand awareness to reach more customers within and outside the
province; and
4. Establish our business as the ultimate and exceptional Halo-Halo brand in Zambales.
A. Company Profile
Summer’s Halo-Halo Espesyal is a start-up business that offers special Halo-Halo

dessert to locals of Zambales, particularly in San Felipe. Summer’s Halo-Halo Espesyal
is established to give delight and flavorsome treat to residents and most tourists of Sitio
Liwliwa, Sto. Niño, San Felipe, Zambales. It is intended not only for the tourists but also
to everyone around the area and province. This business was created to bring
refreshment and uplift an individual’s mood. Consumers can enjoy the simplest but
incredibly delicious halo-halo in town at an affordable price.
Summer’s Halo-Halo Espesyal will provide consumers a unique taste of Halo-Halo
dessert by giving them a number of options to give them more satisfaction and delight.
A.1. Logo of the Business
A.2 Name of the Business
The business was named “Summer” since it is a season experienced almost all year-
round in the Philippines, it is the perfect time where people craved for something frosty
and something refreshing to beat the heat. Summer signifies the season where Halo-
Halo is most popular and demanded by the market. While Halo-Halo is core product of
the business. To make even more attractive to consumers, we therefore named it
Summer’s Halo-Halo Espesyal.
A.3 Form of Ownership
The form of ownership in Summer’s Halo-Halo Espesyal business is partnership in

which partners, Christine Joy Mendigorin, Joyce Anne Maraggay, Irish Vianca Divino,
Dhonna Maurice Miranda, Mel Anthony Nuñez and Julian Karl Marpa. Contribute and
provide money, skills and other kinds of resources and intends to share profit and divide
loses among partners upon the accordance with the terms of the partnership
agreement.
A.3. Mission, Vision, Core Values
Vision: Summer’s Halo-Halo Espesyal’s vision is to be the ultimate and top brand of
Halo-Halo in Zambales, establishing its own brand as the most recognized and
respected brand in the whole province, to expand in later years and create more
branches on every part of the province and to have growing relationships with
customers.
Mission: Summer’s Halo-Halo Espesyal’s chief mission is to provide rich, creamy, milky,
delicious, and flavorsome ingredients that will give satisfaction to customers and to
become successful in business. Summer’s Halo-Halo Espesyal also aim to achieved
these through a number of strategies and marketing that includes staying true to our
word by always providing the unrivaled customer service, best quality experience, and
Halo-halo.
Core Values: At its core, Summer’s Halo-Halo holds the following values and beliefs.
Integrity. Rest assured that we act with integrity, we communicate openly, honestly, and
respectfully.
Collaborative. We always act collaboratively with courage towards a common purpose

and shared goals.
Passion. We persist despite the obstacles. We celebrate effort as well as achievement,

and we are tenacious in the pursuit of our objective.
Quality. We aspire to deliver and serve high quality dessert to give delight to customers.
B. Products and Services Offered
Summer’s Halo-Halo Espesyal will provide traditional yet extraordinary, sweet summer
Halo-Halo dessert, making it not the typical Halo-halo that most people expect.
Summer’s Halo-Halo Espesyal will also offer a “create your own version of Halo-halo”
option to customers. Halo-Halo will be made from over 20 finest and fresh rich
ingredients. Summer’s Halo-Halo Espesyal’s numerous ingredients will create more
options for customer and set our brand apart from the market.
B.1. Product and Service Description
Summer’s Halo-Halo Espesyal is a start-up business that aims to be the pioneer in

selling Halo-Halo dessert in the whole province and offers an exceptional quality
product as well as service that surpasses our customer’s expectation.
Summer’s Halo-Halo Espesyal ingredients includes:
 Ube Halaya
 Coconut
 Sweetened saba
 Mango
 Macapuno
 Nata De Coco
 Leche flan
 Ice cream
 Sweet Potatoes
 Kaong
 Pinipig
 Sweetened garbanzos
 Jackfruit
 Gulaman
 Evaporated Milk
 Condensed Milk
 Coconut Milk
 Shaved Iced
Summer’s Halo-Halo Espesyal also offers different flavors of ice cream and different
flavors of gelatin to give more options and satisfactions to customers. Ice cream flavors
include, Ube, cheese, and chocolate and many more, meanwhile, the gelatins are in two
colors or flavors -green and red.
Furthermore, Summer’s Espesyal Halo-Halo introduces a new way of serving and

adding satisfaction to customers. Summer’s Halo-Halo Espesyal also offers a free
delivery of extraordinary Halo-Halo dessert to customers with a minimum order of ten
(10) Halo-Halo Espesyal. In addition, Summer’s Halo-Halo provides an option wherein
customers will be able to purchase only the ingredients of our Halo-Halo Espesyal and
served it on their homes at any time they want it. All they have to do is add shaved or
crushed iced and enjoy.

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EXECUTIVE SUMMARY

Halo-halo is a popular sweet summer, refreshing dessert and is mainly a mixture of

SECTION 2. The Business Goals: Vision, Mission, Objectives and Performance

3.1. MARKET ANALYSIS

Our objectives are:

2. To earn a reasonable return on the initial investment

Summer’s Halo-Halo Espesyal is a start-up business that offers special Halo-Halo

A.1. Logo of the Business

A.2 Name of the Business

A.3 Form of Ownership

The form of ownership in Summer’s Halo-Halo Espesyal business is partnership in

A.3. Mission, Vision, Core Values

Collaborative. We always act collaboratively with courage towards a common purpose

Passion. We persist despite the obstacles. We celebrate effort as well as achievement,

B. Products and Services Offered

B.1. Product and Service Description

Summer’s Halo-Halo Espesyal is a start-up business that aims to be the pioneer in

Summer’s Halo-Halo Espesyal ingredients includes:

Furthermore, Summer’s Espesyal Halo-Halo introduces a new way of serving and

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