“BANANA CARMS”

In Partial Fulfillment of the Requirements

In Entrepreneurship

By

Julie Mae Busarang

Sherya Lou Busarang

Wilt Cham Jr. Siplon

Lance Gabriel Mamhot

Marnelle Anne Navarro

Alexandra Chrysta Quillano

Silliman University

Dumaguete, Philippines

March 2023
 TABLE OF CONTENTS

Executive Summary

Vision

Mission

Goals and Objectives

Section 1. Market Plan

1.1 Description of the Product

1.2 Comparison of the Product with Its Competitors

1.3 Location

1.3 Market Area

1.4 Target Customers

Section 2. Production Plan

2.1 Production Process

2.2 Fixed Capital and Life of Fixed Capital

2.3 Raw Materials and their Costs

Section 3. Organization and Management Plan

3.1 Form of Business

3.2 Organizational Structure

3.3 Working Hours and Potential Schedule

3.4 Pre-operating Activities

3.5 Pre-operating Expenses

Section 4. Financial Plan

 4.1 Project Cost

4.2 Income Statement

4.3 Cash Flow Statement

4.4 Balance Sheet

4.5 Break-even Point

4.6 Return on Investment

Entrepreneurs Profile
Section 1. Market Plan

Executive Summary

Banana Carms is a student-run business in a stall. Banana Carms will sell Filipino’s favorite

snack, Caramelized Bananas or banana cue. Our small business will provide a nutritious and

delicious but budget-friendly snack while serving nostalgia and fond hometown memories when

customers eat our Banana Carms with a twist. The Banana Carms will be pre-sliced into biteable

sizes instead of the traditional skewered banana.

The company encourages the practice of being eco-friendly for the benefit of both the

environment and customers. Research shows that BPA could be found in food-graded plastic and

could not withstand heat and as a result BPA could leach from the plastic into its content and

consequently to the body (Hananeh et al., 2021, 52). Thus, instead of the traditional plastic bag

to place a hot banana cue, Banana Co. will instead use a kraft tray with wooden forks provided

for easy handling and to lessen plastic waste.

Our target market is the population within Silliman University, specifically those on a budget

with their food consumption. Banana Carms wants to provide accessible food that is both easy on

the wallet and delicious without compromising the quality of the ingredients that go in the recipe.

The company plans to do this by sourcing our ingredients from local farmers and markets.

Banana Co.’s location is within the school grounds of Silliman University at Dumaguete, Negros

Oriental. We are placed at the Katipunan Hall Grounds at stall C6 table 2two. We plan to sell our

Banana Carms exclusively on school grounds on a small stall where we will display the freshly
made snack. The location is ideal for the convenience and accessibility of the students within the

school.

Vision

Banana Corps will be a shop that is run by students for students where a comfort food item is

served that is both nutritious and delectable that serves nostalgia and fond hometown memories.

Mission

● Provide snacks in a warm and friendly manner

● Snacks with quality ingredients at affordable prices

● An enjoyable and secure space for students

● A plastic-free experience for the sake of the planet

Goals and Objectives

Banana Corps aims to:

● Provide a delicious but nutritious snack to students

● Lessen single plastic use in their products

● Preserve traditional Filipino snacks through modernization

Introduction

With the constant modernization of society, new trends constantly come and go; one of the

aforementioned includes food. Food from other countries such as milk tea from Korea and iced

tea from the West have slowly integrated into the country’s food industry. Students nowadays

drink and eat food influenced by other cultures and because of its growing accessibility. In turn

to that, Banana Corps wants to retain traditional Filipino culture but with a twist and a little

modernization to catch up to trends.

Filipino people eat three meals a day with other desserts or merienda as they call it. Traditional

Filipino snacks are well-adversed among the masses in the Philippines, especially street foods for

their convenience and affordability and as a source of income (Buted & Ylagan, 2014). The

recipes do not hinder people from making merienda on a random afternoon. A very good

example of this would be a banana dipped into something sweet or savory. Nutella is something

sweet for the tooth while fermented fish is a savory snack in the afternoon.

One of the classic Filipino meriendas is the Banana Cues. A true Filipino delicacy made from

saba bananas caramelized with brown sugar and cooked until a perfect golden color. This snack

always welcomes newly dismissed students after a school day just right outside the school

grounds. But one downside of this snack is its trademark, the banana being skewered on a stick.

One wrong bite and the banana may fall into the ground. Thus, Banana Corps incorporates

modernization along with this problem by altering the presentation whilst retaining its traditional

recipe.
Banana Corps aims to preserve the company’s roots of culture and the Banana Carms is the

perfect traditional snack to deliver the company’s mission. Derived from the merienda “banana

cue,” the company wants to sell a snack that reflects Filipino culture while still being flexible to

altercations for modernization.

Description of the Product

Banana Carms are caramelized banana snacks cooked to a delicious amber color and sold at an

affordable price. It is made up of only three ingredients: bananas, sugar, and cinnamon. This

snack is a delicious twist to the Filipino traditional banana cues where whole bananas are fried

and served on a stick. Banana Carms are instead sliced and have an added sprinkle of cinnamon

for additional warmth and flavor.

After cooking, the Banana Carms are placed on a rectangular kraft-made container with bamboo

forks provided. Banana Corps emphasizes its mission to provide an enjoyable experience with its

snacks while not at the expense of the planet in the case of that as much as possible, plastic use

will be lessened or nonexistent.

Comparison of the Product with Its Competitors

The banana cue is a popular street food known for its affordable price and no Filipino childhood

is ever complete without the taste of fried caramelized bananas. Although the other stalls will be

selling food that is both trendy and modern, what sets this product apart is the fact that even

though it does not have the sweetness of chocolate chip cookies or the zestiness of freshly

squeezed lemon juice, it is healthy. Bananas are known for their great amount of potassium

which aids blood pressure levels and provides benefits for heart health. Research from the

Centers for Disease Control and Prevention (2022) showed that numerous people in our

generation suffer from cardiovascular diseases ranging from age 20 to older. The nutrients found

in Bananas assist in mitigating the causes of not only heart-related diseases but various health

problems as well. Aside from the health benefits, it is a vigorous and delightful snack that fulfills

a busy student’s heart and stomach. The amazing aroma of the snack will remind you of home

and will fill you with a great sense of nostalgia, along with the fact that an unexpected twist was

added to it while still retaining its affordable price. It is guaranteed to fill both the customer’s

belly, heart, and wallet with delight.

Location

Banana Carms is located at Silliman University Campus in Dumaguete City, Negros Oriental at
the Katipunan Hall Grounds. Silliman University is one of the most prestigious schools in the
Philippines. The University is an ideal choice for students in search of the best of a laid-back
environment located within the progressive and safe University Town of Dumaguete. It is a
private university with a student population of more than 20,000+ students. As Silliman
University is a melting pot of cultures and religions, a traditional Banana Carms would be very
ideal. On the campus, together with the other stalls with different kinds of products, the store
selling Banana Carms will be a small stall with an open front from which the foods are
displayed. On the campus, together with the other stalls with different kinds of products.

Market Area

Banana Carms will be sold at Silliman University thus Hibbard Avenue will be the coverage

area. Banana Corps is a snack-focused company wherein students are the main target market.

The school is the perfect place to set up and sell the Banana Carms as it is school grounds

housing the student population within. The block consists of elementary school, junior high

school, senior high school, and the different college departments. With the entrepreneurship fair

being held in the quadrangle at the entrance street by the Silliman University portals, this is the

perfect location to set up because of the high student foot traffic during break, lunch, and

dismissal hours.
Target Customers

Since Banana Corps will start operations at Silliman University, then the target customers are the

University students, teachers, and workers in nearby offices or establishments specifically people

who want to budget their money and get their money’s worth. The company wants to promote

accessibility thus, Banana Carms are offered at a very affordable price.

Section 2. Production Plan

Production Process

The Banana Carms were produced by batch. The total number of Banana Carms boxes the stall

aims to sell on the day of the fair are forty-five boxes. Buying the raw ingredients was conducted

a day before the fair to that all ingredients will be completed. The bananas were sourced from

one of the owner’s backyard and harvested the evening before production to be delivered to the

production sight.

Twenty-one boxes of the Banana Carms will be produced to be sold in the morning while

twenty-five boxes will be produced to be sold in the afternoon. Prepping of the syrup will be

conducted the night before the fair while the cooking of the first batch is to be done four hours

before the official opening of the fair.

On the other hand, the following is the exact recipe to be used in producing the Banana Carms:

Ingredients:

● 92 pcs. of Gardava Bananas

● 1½ kg Brown Sugar

● 1½ kg Water

● 20g Cinnamon Powder

● 113g Butter

● 1 flat of Oil

Procedure:
Preparing the caramel:

1. Add equal amounts of brown sugar and water in a saucepan and bring to a boil while

stirring until the sugar is dissolved.

Preparing the bananas:

1. Peel and slice the bananas horizontally into coin-shaped circles.

2. Place the pan over medium heat and add the oil to heat it up.

3. Add the sliced bananas to the pan and flip until both sides are golden brown.

Raw Materials and their Costs

Particulars Qty. Unit of Unit Cost Total Cost

Measurement

Gardava Banana 92 pieces ₱ 0.10 per piece ₱ 9.20

Sugar 1 kilograms ₱ 74.00/kg ₱ 74.00

½ kilogram ₱ 37.00/kg ₱ 37.00

Water 1½ kilograms ₱ 1.00/kg ₱ 1.50

Cinnamon Powder 20 grams ₱ 1.72/g ₱ 34.40

Oil 1 flat ₱ 5.00/flat ₱ 5.00

Total Direct Materials: ₱ 161.10

Figure 1. Raw Materials
Section 3. Organization and Management Plan

Form of Business

Banana Carms is a partnership amongst the students of Grade 11 STEAM - Q. It is composed of

four regular students belonging to the grade and two irregular students that are in Grade 12.

Organizational Structure

Figure 2. Positions of Owners

Working Hours and Potential Schedule

Figure 3. Shift Schedule of the members during the ENTREP Fair

Pre-operating Activities

The pre-operating activities conducted in preparation for the fair are as follows:

1. Buying of ingredients not available at home.

2. Designing the Banana Carms logo.

3. Gathering and making of supplies which include packaging and marketing materials (eg.

tarpaulin and stickers).

Pre-operating Expenses

Particulars Quantity Unit of Unit Cost Total Cost

Measurement

Carton Bento Box 46 Piece ₱ 0.25/piece ₱ 11.50

(small)

Sticker 46 Piece ₱ 0.10/piece ₱ 4. 60

Tarpaulin 3x5 Square meter ₱ 0.10/㎡ ₱ 0.80

Colored Cartolinas 4 Piece ₱ 1.00/piece ₱ 4.00

Cloth 3 Meter ₱ 1.00/m ₱ 3.00

ENTREP Fair Table 1 Piece ₱ 500.00/piece ₱ 500.00

Total Pre-operating Expenses: ₱ 523.90

Figure 4. Pre-operating Expenses

Section 4. Financial Plan

Project Cost

Particulars Raw Materials Pre-operating Fixed Actual

Costs Cost Amount

Units Unit Units Unit

Costs Costs

Gardava Banana 92 pcs. ₱ 0.10 ₱ 9.20

Sugar 1½ kg ₱ 74.00 ₱ 111.00

Water 1½ kg ₱ 1.00 ₱ 1.50

Cinnamon Powder 20 g ₱ 1.72 ₱ 34.40

Oil 1 flat ₱ 5.00 ₱ 5.00

Production of Banana Carms ₱ 161.10

Carton Bento Box 46 pcs. ₱ 0.10 ₱ 4.60

Sticker 46 pcs. ₱ 0.10 ₱ 4.60

Packaging ₱ 9.20

Tarpaulin 1㎡ ₱ 0.10 ₱ 0.10

Colored Cartolina 4 pcs. ₱ 1.00 ₱ 4.00

 Cloth 3m ₱ 1.00 ₱ 3.00

ENTREP Fair Table ₱ 500.00 ₱ 500.00

Marketing ₱ 507.10

Total Cost ₱ 677.40

Figure 5. Project Cost

Income Statement

BANANA CARMS

INCOME STATEMENT

For the SUSHS Entrepreneurship Fair 2023

Net Sales. ₱ 1 150.00

Cost of Sales. ₱ 1 840.00

Gross Profit. ₱ 472.60

Selling and Operating Expenses. ₱ 677.40

Total Operating Expenses. ₱ 677.40

Operating Income. ₱ 472.60

Net Income. ₱ 472.60

Break-even Point

Figure 6. Break Even Point

Return on Investment

Investment Gain ₱ 472.60

ROI 69.77 %
Figure 7. Table of Return on Investment
Figure 8. Return on Investment Pie Chart
Entrepreneurs Profile
About Us
Banana Carms is a company run by Silliman University students of Grade 11 STEAM - Q. They
sell Banana Carms, which are sliced caramelized bananas that are both healthy and
budget-friendly. The company believes in the preservation of Filipino food culture through food
modernization while maintaining an eco-friendly stance by practicing a no-plastic policy and
using biodegradable packaging and utensils.

Our Services
Banana Carms offers a healthy snack served with warmth by our friendly staff. The food is
directly served upon paying wherein customers have the power to decide the amount of syrup
and cinnamon powder added to their newly bought Banana Carms. The company only operates
locally in Dumaguete City, Negros Oriental with the Silliman University campus grounds with
students as the main target market.

Our Values
The Values of the company include:
● Health and Safety
● Integrity
● Culture Conservation
● Respect

Our Strengths
1. High-quality products that are homemade and healthy.
2. Stellar customer service that accepts feedback for improvement.
3. Establishment of proper food safety and hygiene.

Our Team
 References

Buted, D. R., & Ylagan, A. P. (2014). Street Food Preparation Practices. Asia Pacific Journal of

Education, Arts and Sciences.

Heart Disease Facts | cdc.gov. (2022, October 14). Centers for Disease Control and Prevention.

https://www.cdc.gov/heartdisease/facts.htm