7 Eleven Questionnaire Survey
7 Eleven Questionnaire Survey
Demographic Questions
Business Questions
Competitor/Industry Questions
1. When you think of (product/services or industry, e.g., “Convenience Store”), which brands or
companies come to mind?
__________________________________________________________________
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2. When you think of convenience store, do you think 7 Eleven has meet the standard to be
called “more convenient” at low price than the other?
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3. On a scale of 1-5 with 1 being likely and 5 being unlikely, how likely you are to find a better
but cheaper store in the same industry?
1 2 3 4 5
4. On a scale of 1-5, with 1 being not at all and 5 being extremely, how brand loyal are you when
it comes to this product/service?
1 2 3 4 5
5. On a scale of 1-5, with 1 being extremely satisfied and 5 being extremely unsatisfied, how
satisfied are you with the product or service in the same industry that you have experienced in
recent days?
1 2 3 4 5
Brand Questions
5. When looking for this product, how likely are you to consider 7 Eleven on a scale of 1-5, with
1 being extremely unlikely and 5 being extremely likely?
1 2 3 4 5
Product Questions
1. On a scale of 1-5, with 1 being very difficult and 5 being very easy, how easy is to buy in our
store?
1 2 3 4 5
2. What are the most important criteria to you when deciding which product to buy?
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3. What features or attributes of our products/services or store do you think are the best?
__________________________________________________________________
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4. What features or attributes of our product/ services or store do you think are the worst?
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5. How do you feel about your last 7 Eleven visits? Will you consider visiting there again?
______________________________________________________________________________
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Pricing Questions
1. When was the last time you buy with our store?
A. In the past 24 hours.
B. In the past week.
C. In the past month.
D. In the past year.
E. More than a year ago.
F. Never
3. At what price would you think the product is getting expensive, but you still might buy it?
A. Chocolates
B. Water/Juice
C. Body lotion
D. Alcohol/Wine
E. Essential needs
4. How much would you consider paying for the original products or services offered by our
store only? ______________
5. If you know the price of the product, would you be willing to buy it?
Yes
No