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Noise Final Presentation For IIDE
Noise Final Presentation For IIDE
DIGITAL
Marketing MARKETING
strategy 02 05 MEDIA
CAMPAIGN
Competitive
research 03 06 RESOURCES
01
About the
brand
● Noise makes the latest personal technology
accessories available and affordable to young
Indian consumers.
● Amit Khatri & Gaurav Khatri founded ‘noise’ in
2014.
● Noise started out selling smartphone cases but
diversified into smart wearables and wireless
headphones.
● It was one of the first brands in India to offer
truly wireless earbuds; the Noise SHOTS.
From fitness & health
to work & style,
Noisefit helps you
stay at the top of
everything
BRAND AMBASSADORS
Search engine
optimization
TABLE OF CONTENT
01 02 03
Search Engine On-Page Off-Page
Optimization Optimization Optimization
Audit
01
SEARCH ENGINE
OPTIMIZATION
AUDIT
SITE AUDIT
Seo issues discovered
Seo checks passed
TITLE
Description
01 02 03
4. Noise headphones
● https://www.techradar.com/in
● https://www.91mobiles.com/
● https://www.gadgetsnow.com/
Gadgets now is by times of india which provides reliable information about gadgets
● https://www.mysmartprice.com/
MySmartPrice is a gadget research destination which helps users to find the best products at the
best price.
03
Off-page
optimization
TRAFFIC OVERVIEW
TOP SEO PAGES
Site speed
DESKTOP
Site speed
MOBILE
DOMAIN AUTHORITY & BACKLINKS CHECK
02
rEVIEW 360
MARKETING
STRATEGY
Market share
Source- SimilarWeb
Traditional
marketing
The brand does not
majorly focus on the
traditional methods of
marketing as the major
target audience is
active on the digital
platforms.
Presence on social media
platforms
Youtube
Facebook
Pricing strategy
Rs.899- Rs.2799
Latest campaign which made
A lot of noise
Noise’s latest campaign ft. Rishabh Pant highlights the feature
where smartwatch users can connect more seamlessly and quickly to
their world.
The campaign includes a series of 3 short videos that talk about the
feature in a fun and light-hearted manner.
#ShorAbhiBaakiHai
Noise collaboration with
amazon mini tv
Frequent contests This campaign was about virtual Diwali campaign created
held which involves walkathon in collab with HRX. by the brand in
designing of It gained a lot of attention as association with Dream
watchface for various people started to enjoy the process Girl Foundation for the
different occasions of completing 10,000 steps daily. underprivileged kids
#NoiseForTheHeaRt
INFLUENCER MARKETING
In-app
Goal of Daily In-app store
reviews of
the person progress along with
fitness tracking the products
Pain points
● Connectivity issues of
application with the phone
● Instead of connecting with bluetooth, the brand should come up with a collaboration with the
Leading Internet Connectivity brands such as Reliance Jio, Vi, Airtel.
● They can come up with a solution by making a small chip which has 4G/5G enabled internet
connectivity which can be placed inside the smartwatch. This will decrease the dependency
of enabling bluetooth for tracking activities as it does not give accurate results.
● This will help in increased connectivity as both the devices will have their own internet
connection. Hence, resulting in accurate count of steps.
● The brand can come up with limited edition watches which cater the needs of a segment of
audience instead of coming up with new launches and not giving expected features or
results.
03
COMPETITIVE
ANALYSIS
competitors
COMPETITOR 1
ABOUT BOAT
● Founded by Sameer Mehta and Aman Gupta .
rugged cables .
Products
INSTAGRAM : FACEBOOK :
2943 POSTS 2375 POSTS
863k FOLLOWERS 1.2 MILLION LIKES
POST FREQUENCY- 1.2 MILLION FOLLOWERS
EVERYDAY POST FREQUENCY -
EVERYDAY
Boat’s collab with marvel.
COMPETITOR 2
ABOUT APPLE
● FOUNDED BY STEVE JOBS , STEVE WOZNIAK AND RONALD WAYNE .
GLOBE .
SPEAKERS .
PRODUCTS
● 13 MILLION FOLLOWERS
● ACCOUNT NOT VERIFIED
● 8 MILLION LIKES
● POST FREQUENCY -
NOT POSTED IN LAST 2 YEARS
SOCIAL MEDIA PRESENCE
INSTAGRAM :
● 28.9 MILLION FOLLOWERS
● 1071 POSTS
● EXTREMELY ACTIVE
● POST FREQUENCY - ONCE IN TWO DAYS
SOCIAL MEDIA PRESENCE
TWITTER :
● 8.8 MILLION FOLLOWERS
● NOT ACTIVE
● POST FREQUENCY -
NO POSTS
APPLE’S MARKETING PROMOTION :
● KEEPS PRODUCT PRESENTATION SIMPLE .
Social media
marketing c f Seo & orm
ORGANIC
CONTENT
Facebook post
Facebook post
INSTAGRAM REELS
INSTAGRAM STORies
INSTAGRAM POST
LINKEDIN POST
Video
content
Duration: 46 secs
Social media
marketing
Meta ads
{Facebook &
instagram}
Hierarchy & campaign objective
Campaign budget
A\b testing
Ad set 1
Potential reach
Target audience
Meta ads {facebook & instagram}
Ad setup
Meta ads {facebook & instagram}
Headline & description
Ad preview
Ad preview
Ad set 2
Target audience
Detailed targeting
Meta ads {facebook & instagram}
Ad preview
Creatives used for carousel
Creatives used for carousel
Google
ads
search ads
campaign optimization
Keyword research
➢ top smart watches
➢ best smart watches for women
➢ smart watch best brand
➢ noise smartwatch
➢ noisefit
➢ noise smart watch price
➢ noise colorfit pro 3
➢ top smart watches for men
➢ smart watch ladies
➢ latest smartwatch
➢ fitness smartwatch
➢ best smart watch under 5000
➢ smartwatch under 5000
➢ best smart watch under 3000
Keyword research
➢ go noise airpods
➢ gonoise headphones
➢ go noise earphones
➢ gonoise india
➢ go noise website
➢ gonoise website
➢ noise cancelling headphones
➢ headphones
➢ smartwatch
➢ best smartwatch
➢ smart wearable device
➢ smart watches for android
➢ smart watches for iphone
➢ smart wearables
Keyword research
➢ smart wearables
➢ airbuds
➢ noise air buds
➢ noise airbuds
➢ best bluetooth earphones
➢ wireless earphones
➢ wireless headphones
➢ earbuds
➢ headphones
➢ wireless earbuds
➢ best wireless earbuds
➢ noise earbuds
➢ noise cancelling earbuds
➢ airbuds
➢ wireless audio wearables
Negative keywords
Ad strength & display path
headlines
Headlines & description
Mobile ad variations
Desktop ad variations
Sitelink & callout extensions
Budget & bid
Overview of the campaign
Overview of the campaign
Overview of the campaign
Display ads
Audience manager
Ad strength
demographics
Preview of the ad on youtube
Preview of the ad on gmail
Ad variations
Ad variations
Video ad
Video ad created
Preview of youtube ad on mobile
Video Ad Link
Preview of youtube
ad on desktop
Preview of youtube ad on tv
remarketing
A picture
always
reinforces
the concept
ORM
FACEBOOK PAGE
INSTAGRAM PAGE
06
LED
BILLBOARD
AD
resources
➢ Gonoise.com
➢ Instagram
➢ Youtube
➢ Canva
➢ Google ads
➢ Meta ads
➢ Similarweb.com
Fonts & colors used
This presentation has been made using the following fonts:
Bungee
(https://fonts.google.com/specimen/Bungee)
Anaheim
(https://fonts.google.com/specimen/Anaheim)