Our team

Avani satra Riddhi sawant

Nitesh wadhwa Rucha mane

 Table of contents
Target
ABOUT THE BRAND 01 04 audience

DIGITAL
Marketing MARKETING
strategy 02 05 MEDIA
CAMPAIGN

Competitive
research 03 06 RESOURCES
01
About the
brand
● Noise makes the latest personal technology
accessories available and affordable to young
Indian consumers.
● Amit Khatri & Gaurav Khatri founded ‘noise’ in
2014.
● Noise started out selling smartphone cases but
diversified into smart wearables and wireless
headphones.
● It was one of the first brands in India to offer
truly wireless earbuds; the Noise SHOTS.
From fitness & health
to work & style,
Noisefit helps you
stay at the top of
everything
BRAND AMBASSADORS
Search engine
optimization
TABLE OF CONTENT

01 02 03
Search Engine On-Page Off-Page
Optimization Optimization Optimization
Audit
01

SEARCH ENGINE
OPTIMIZATION
AUDIT
SITE AUDIT
Seo issues discovered
Seo checks passed
TITLE
Description

Description is too long

Header tags
ANCHOR TEXT DISTRIBUTION
 02
On-page
optimization
ON-PAGE OPTIMIZATION

01 02 03

PAGES KEYWORD ON-Page

RESEARCH Optimization
 01 pages

1. 5 noise warranty policy

2. Frequently Asked Questions for noise

3. Bestseller noise buds VS304

4. Noise headphones

5. Noise smartwatch ColorFit Pulse Buzz

02 KEYWORD RESEARCH
- 5 noise warranty policy
02 KEYWORD RESEARCH
- Frequently Asked Questions for noise
02 KEYWORD RESEARCH
- Bestseller noise buds VS304
02 KEYWORD RESEARCH
- Noise headphones
02 KEYWORD RESEARCH
- Noise smartwatch ColorFit Pulse Buzz
03 ON- PAGE OPTIMIZATION
- 5 noise warranty policy
BEFORE
03 ON- PAGE OPTIMIZATION
- 5 noise warranty policy
AFTER
03 ON- PAGE OPTIMIZATION
- Frequently Asked Questions for noise
BEFORE
03 ON- PAGE OPTIMIZATION
- Frequently Asked Questions for noise
AFTER
03 ON- PAGE OPTIMIZATION
- Bestseller noise buds VS304
BEFORE
03 ON- PAGE OPTIMIZATION
- Bestseller noise buds VS304
AFTER
03 ON- PAGE OPTIMIZATION
- NOISE HEADPHONE
BEFORE
03 ON- PAGE OPTIMIZATION
- NOISE HEADPHONES
AFTER
03 ON- PAGE OPTIMIZATION
- Noise smartwatch ColorFit Pulse Buzz
BEFORE
03 ON- PAGE OPTIMIZATION
- NOISE smartwatch ColorFit Pulse Buzz
AFTER
BACKLINKS
● https://www.gadgets360.com/

In this website information related to various gadgets are updated

● https://www.techradar.com/in

It gives tech buying advice

● https://www.91mobiles.com/

It gives latest websites and news regarding tech products

● https://www.gadgetsnow.com/

Gadgets now is by times of india which provides reliable information about gadgets

● https://www.mysmartprice.com/

MySmartPrice is a gadget research destination which helps users to find the best products at the
best price.
 03
Off-page
optimization
TRAFFIC OVERVIEW
TOP SEO PAGES
Site speed
DESKTOP
Site speed
MOBILE
DOMAIN AUTHORITY & BACKLINKS CHECK
 02
rEVIEW 360
MARKETING
STRATEGY
 Market share

Brands are pushing various models as

consumers look for different options
to choose from including dial size,
display form etc.
The colours and materials used
continue to play a huge role in the
purchase decision.

Source- TheHindu, Gadgets360

The Noise that reached
every home in India

Source- SimilarWeb
Traditional
marketing
The brand does not
majorly focus on the
traditional methods of
marketing as the major
target audience is
active on the digital
platforms.
 Presence on social media
platforms

Daily posts on these platforms,

up-to-date content update on
festivals, events etc.

Instagram

Youtube

Facebook
 Pricing strategy

Noise offers 47 new models in India with price starting

from-

₹ 1,499 and upto ₹ 12999.. The brand has focused on the

consumer needs focusing on good quality products with a
reasonable pricing so that a bigger chunk of audience can
afford the product.

Rs.899- Rs.2799
 Latest campaign which made
A lot of noise
Noise’s latest campaign ft. Rishabh Pant highlights the feature
where smartwatch users can connect more seamlessly and quickly to
their world.

The campaign includes a series of 3 short videos that talk about the
feature in a fun and light-hearted manner.

The digital ad campaign depicts the brand’s youthful and

light-hearted emotions showcased by Rishabh Pant, where is seen
making calls using Noise smartwatch without any interruptions.

The campaign gained a lot of attention as it was published during

the cricket India- NewZealand series. So a lot of cricket and sports
enthusiasts could relate to it.

#ShorAbhiBaakiHai
 Noise collaboration with
amazon mini tv

CASE TOH BANTA HAI

#DilKaShor

Along with various other

celebrities like Karan Johar,
Pankaj Tripathi, Badshah,
Rohit Shetty etc.
 Social media strategies

Frequent contests This campaign was about virtual Diwali campaign created
held which involves walkathon in collab with HRX. by the brand in
designing of It gained a lot of attention as association with Dream
watchface for various people started to enjoy the process Girl Foundation for the
different occasions of completing 10,000 steps daily. underprivileged kids

#NoiseForTheHeaRt
 INFLUENCER MARKETING

Diksha Rawat Ankush Bahuguna Aboutritvi

The brand can also collab with -

Fitness influencers like Fitness With Pranit, Ranveer Allahbadia, BaniJ
Celebrity Fitness Trainers like Yasmin Karachiwala, Namrata Purohit
 NoiseFit app analysis

In-app
Goal of Daily In-app store
reviews of
the person progress along with
fitness tracking the products
 Pain points

● Connectivity issues of
application with the phone

● Less accuracy of tracking calories

and other physical activities

● A lot of products to choose from Major Concern

under smartwatches
 Solutions

● The brand should make its budget smartwatches 4G compatible

● Instead of connecting with bluetooth, the brand should come up with a collaboration with the
Leading Internet Connectivity brands such as Reliance Jio, Vi, Airtel.

● They can come up with a solution by making a small chip which has 4G/5G enabled internet
connectivity which can be placed inside the smartwatch. This will decrease the dependency
of enabling bluetooth for tracking activities as it does not give accurate results.

● This will help in increased connectivity as both the devices will have their own internet
connection. Hence, resulting in accurate count of steps.

● The brand can come up with limited edition watches which cater the needs of a segment of
audience instead of coming up with new launches and not giving expected features or
results.
 03
COMPETITIVE
ANALYSIS
competitors
COMPETITOR 1
ABOUT BOAT
● Founded by Sameer Mehta and Aman Gupta .

● Globally 5th and India’s 2nd Brand .

● Headquarters in Delhi and Offices around Mumbai and Delhi .

● Incorporated in 2013 and established in 2015 .

● Markets earphones , headphones stereos , travel chargers and premium

rugged cables .
Products

WIRELESS AIRDOPES ROCKERZ WATCH FLASH

MARKETING STRATEGY
INFLUENCER MARKETING : DIGITAL MARKETING :
● MOBILE MARKETING
● INFLUENCERS
● EMAIL MARKETING
● CRICKETERS
● PHONE MARKETING
● ACTORS
● SMM
● MUSICIANS
● HASHTAG MARKETING
● STYLISTS
● COLLABORATIONS
TARGET AUDIENCE

● AFFORDABLE YET WITH GREAT PRODUCT QUALITY .

● RESPONDS TO THE FEEDBACK FROM THEIR CUSTOMERS
AND CONSUMERS .
● CONSTANT INNOVATION IN PRODUCTS .
● FOCUSING ON THE YOUTH FOR ITS GROWTH .
● CHANGING THE CONSUMER MINDSET AND EXPERIENCE .
SOCIAL MEDIA PRESENCE
● 44.4 MILLION + IMPRESSIONS
● 15.5 % LIFT IN PRODUCT INTEREST
● 59 % DECREASE IN COST PER CLICK
● 3.9 LAKHS + CLICKS
● 158.7 % LIFT IN BRAND INTEREST

INSTAGRAM : FACEBOOK :
2943 POSTS 2375 POSTS
863k FOLLOWERS 1.2 MILLION LIKES
POST FREQUENCY- 1.2 MILLION FOLLOWERS
EVERYDAY POST FREQUENCY -
EVERYDAY
Boat’s collab with marvel.
COMPETITOR 2
ABOUT APPLE
● FOUNDED BY STEVE JOBS , STEVE WOZNIAK AND RONALD WAYNE .

● RANKS AMONGST THE TOP 5 COMPANIES IN THE WORLD.

● HEADQUARTERS IN CALIFORNIA AND STORES ALL AROUND THE

GLOBE .

● INCORPORATED ON 1ST APRIL,1976 AND ESTABLISHED IN 1977.

● MANUFACTURES AIRPODS , HEADPHONES , SMARTWATCHES AND

SPEAKERS .
PRODUCTS

AIRPODS AIRPODS MAX I WATCH

APPLE’S SALES TACTICS
● CREATES UNIQUE BUYING CHANNELS
● AVOIDS PRICING WARS
● FOCUSES ON THE ENTIRE USER EXPERIENCE
● MAKES THINGS SEEM SCARCE
● BUILDS QUALITY PRODUCTS
SOCIAL MEDIA PRESENCE
FACEBOOK :

● 13 MILLION FOLLOWERS
● ACCOUNT NOT VERIFIED
● 8 MILLION LIKES
● POST FREQUENCY -
NOT POSTED IN LAST 2 YEARS
SOCIAL MEDIA PRESENCE
INSTAGRAM :
● 28.9 MILLION FOLLOWERS
● 1071 POSTS
● EXTREMELY ACTIVE
● POST FREQUENCY - ONCE IN TWO DAYS
SOCIAL MEDIA PRESENCE

TWITTER :
● 8.8 MILLION FOLLOWERS
● NOT ACTIVE
● POST FREQUENCY -
NO POSTS
APPLE’S MARKETING PROMOTION :
● KEEPS PRODUCT PRESENTATION SIMPLE .

● PROVIDES WELL APPRECIATED CUSTOMER EXPERIENCE .

● HAVE A COMMUNITY OF LOYAL USERS AND CUSTOMERS .

● DOES NOT OVERWHELM THEIR TARGETED AUDIENCE WITH TOO

MANY CHOICES/OPTIONS .
04
Buyer
persona
 05
Digital
marketing
campaign
 Table of contents
Organic content a d Google ads

Video content b e remarketing

Social media
marketing c f Seo & orm
ORGANIC
CONTENT
Facebook post
Facebook post
INSTAGRAM REELS
INSTAGRAM STORies
INSTAGRAM POST
LINKEDIN POST
Video
content
Duration: 46 secs
Social media
marketing
Meta ads
{Facebook &
instagram}
Hierarchy & campaign objective
Campaign budget
A\b testing
Ad set 1
Potential reach
Target audience
Meta ads {facebook & instagram}
Ad setup
Meta ads {facebook & instagram}
Headline & description
Ad preview
Ad preview
Ad set 2
Target audience
Detailed targeting
Meta ads {facebook & instagram}
Ad preview
Creatives used for carousel
Creatives used for carousel
Google
ads
search ads
campaign optimization
Keyword research
➢ top smart watches
➢ best smart watches for women
➢ smart watch best brand
➢ noise smartwatch
➢ noisefit
➢ noise smart watch price
➢ noise colorfit pro 3
➢ top smart watches for men
➢ smart watch ladies
➢ latest smartwatch
➢ fitness smartwatch
➢ best smart watch under 5000
➢ smartwatch under 5000
➢ best smart watch under 3000
Keyword research
➢ go noise airpods
➢ gonoise headphones
➢ go noise earphones
➢ gonoise india
➢ go noise website
➢ gonoise website
➢ noise cancelling headphones
➢ headphones
➢ smartwatch
➢ best smartwatch
➢ smart wearable device
➢ smart watches for android
➢ smart watches for iphone
➢ smart wearables
Keyword research
➢ smart wearables
➢ airbuds
➢ noise air buds
➢ noise airbuds
➢ best bluetooth earphones
➢ wireless earphones
➢ wireless headphones
➢ earbuds
➢ headphones
➢ wireless earbuds
➢ best wireless earbuds
➢ noise earbuds
➢ noise cancelling earbuds
➢ airbuds
➢ wireless audio wearables
Negative keywords
Ad strength & display path
headlines
Headlines & description
Mobile ad variations
Desktop ad variations
Sitelink & callout extensions
Budget & bid
Overview of the campaign
Overview of the campaign
Overview of the campaign
Display ads
Audience manager
Ad strength
demographics
Preview of the ad on youtube
Preview of the ad on gmail
Ad variations
Ad variations
Video ad
Video ad created
Preview of youtube ad on mobile

Video Ad Link
Preview of youtube
ad on desktop
Preview of youtube ad on tv
remarketing
 A picture
always
reinforces
the concept
ORM
FACEBOOK PAGE
INSTAGRAM PAGE
 06
LED
BILLBOARD
AD
resources
➢ Gonoise.com
➢ Instagram
➢ Youtube
➢ Canva
➢ Google ads
➢ Meta ads
➢ Similarweb.com
 Fonts & colors used
This presentation has been made using the following fonts:

Bungee
(https://fonts.google.com/specimen/Bungee)

Anaheim
(https://fonts.google.com/specimen/Anaheim)

#3c3d41 #b4b1b1 #f3f3f3

#00ffff #ff00ff #9900ff #f6b26b

thanks!