SUMMER INTERNSHIP REPORT

on
“To engage with the consumers as a Brand Associate for
Premium Foods/PCP category in the Modern Retail format
stores of ITC”

(Session 2021-2023)

Master of Business Administration (MBA)

DR. A.P.J Abdul Kalam Technical University,

Under the Guidance of : Submitted By :

Mr. Irfan Ahmed Khan Nishant Tripathi

(An Autonomous college)

I, the undersigned, with this claim that the Summer internship report

entitled “To engage with the consumers as a Brand Associate for Premium

Foods/PCP category in the Modern Retail format stores of ITC.” written and

submitted with the aid of using me to the School of Management Science, in partial

achievement of the requirement for the award of the post-graduation degree of Master

of Business Administration below the steerage of MR. IRFAN AHMED KHAN is

my unique project and the conclusions drawn therein are primarily based totally on the

accumulated with my aid of using myself.

Place: Varanasi NISHANT TRIPATHI

Date :
 ACKNOWLEDGEMENT

Many have contributed to the successful completion of this Summer internship

report. Ideally, I would place on record my thanks to each of them, and the report

would be lacking without giving them the proper credit.

I feel extremely exhilarated to have completed this Summer internship report

under the able and inspiring guidance of MR. IRFAN AHMED KHAN (Assistant

Professor SMS, Varanasi). His guidance and timely encouragement has infused

courage in me to complete the work successfully.

In the end, I sincerely thank the entire respondent, friends, and all others who

helped me in the completion of this Summer internship report.

NISHANT TRIPATHI
 INDEX

S No. PARTICULAR Page No

1 Introduction 1-12

2 The Indian FMCG Industry's SWOT Analysis 13-20

3 Company Overview 21-24

4 Objective & History of the Company 25-68

5 Objectives of the Study 69

6 Literature Review 70

7 Research Methodology 71

8 Limitation 72

9 Data Interpretation and Analysis 73-97

10 Conclusion 98

11 Suggestion and Recommendation 99

12 Bibliography 100

13 Appendix 101-105
 INTRODUCTION

INDUSTRY OVERVIEW

Consumer merchandise that promotes fast and cheaply are called fast-moving

goods. A goods for consumers packed is also known as a consumer product. The shelf

life of FMCGs is limited due to high consumer demand (For instance, for cookies and

soft drinks) or because they are perishable. These goods are frequently bought, fast

absorbed, reasonably cost, and sold in large quantities. They also have a high turnover

rate during the time when placed on store shelves.

Customer goods are commodities that the typical consumer buys to consume.

Durable products, non-durable goods, and services are the three different divisions.

Tangible items have a duration of two years or longer, in contrast to non-durable

products, which have a duration of less than one year. Fast-moving goods are the

largest category of consumer items. Since they are consumed right away and have

having a short shelf life, considered non-durable.

nearly all people on the globe uses swiftly changing consumer products

(FMCG) regularly. The small items we purchase for oneself at the grocery store,

vegetable stand, store, supermarket, and outlet warehouse. Products from bakeries, such

as cakes and cookies, prepared meals, fresh produce and fruits, dry fruits like almonds

and cashews, and frozen food items are a few examples.

Over than majority every consumer expenditure flows toward Fast - moving

consumer goods, while these are often simple purchases. In comparison to such a fresh

energy beverage they purchased for Rs. 115 when convenient shop, consumers are

1
more prone to display a robust commodity such as new automobile or wonderfully

designed smartphone.

Quickly movable consumer products (FMCG)is India's fourth-largest business,

with domestic and products for personal care accounting for 50% of revenue. The three

main factors driving the sector's expansion have been more awareness, easier access,

and shifting lifestyles. With an approximate share of the profits of 55%, India's urban

sector seems to be the biggest an overall contribute income made from the FMCG

sector. However, as compared to urban India, Rural India's FMCG market has

experienced grown faster in recent years. The populations of semi-urban areas and rural

areas are expanding quickly, and half of all rural expenditure is on FMCG items.

A growth in income levels and a favorable demography would be beneficial to

the FMCG sector. A major a sector of the Indian economy is the FMCG sector. India is

anticipated the fifth-largest market for FMCG products by 2025. The Indian FMCG

market is anticipated to increase from US$ 110 from US$ 0 by 2020 to US$ 220 by

2025, expanding at a 14.9% CAGR. About 55% of overall revenue comes from the

urban segment, while 45% comes from the rural area. The FMCG industry will be

driven by rural consumption. More than twice as fast as urban consumption (27.7%),

rural FMCG consumption surged by 58.2% year over year in September 2021. The

third quarter of 2021 saw a 12.6% year-over-year increase in the domestic FMCG

market.

Despite nationwide lockdowns, the FMCG sector in India rose by 16% in

CY21, a 9-year high. In June 2021, the MoM rise in sales of FMCG value was 63.6%

in urban settings and 32.8% in rural regions. Tier-II cities led the way in urban

expansion, with a 23.7% MoM rise in monthly stocking per Kirana, while rural kirtan

2
stocking increased by only 2%. According to CRISIL Ratings, revenue growth in the

FMCG industry would increase from 5-6% in FY21 to 10-12% in FY22. Price

increases across product categories, together with volume growth and a recovery in

demand for discretionary products, will counterbalance the impact of increased raw

material prices, propelling growth. In 2017, the number of households purchasing

through the modern-trade channel increased by 29.15% year on year. Shopping volume

on the channel increased by 19.2% year on year the third quarter of September.

Indian FMCG market size ($billion)

150

100

50

0
2020 A 2025 F

Emami Reports, Dabur Reports, AC Nielsen, CRISIL, Nielsen Report, Kantar

Year 2015 2016 2017 2018 2019 2020

MARKET GROWTH 1.5 1.6 1.8 1.9 2.1 1.9

Final consumption spending (in trillions of dollars)

3
 CAGR 5.2%
2.5
2.1
1.9 1.9
2 1.8
1.6
1.5
1.5

0.5
0
0
Season 2016 2017 2018 2019 2020 2021

Emami Reports, Dabur Reports, AC Nielsen, CRISIL, Nielsen Report, Kantar are some
sources.
Indian FMCG Companies List

FMCG, for example, Fast-Moving Consumer Durables, is India's fourth largest

contributor to GDP. The value of the Indian Consumer market was around USD 110 b

during 2020 and also is anticipated to increase in the following years.

Let us know several of the major Indian FMCG industry

1. ITC Limited

A ITC is broad firm with activities in FMCG, hotels, paperboards and packaging,

agriculture, and information technology. The corporation is widely recognized as one

of India's most valuable corporate organizations, with a total sales value of 90,104

crores and a net profit of 15,058 crores (as of 31.03.2022). According to a Fortune

India/Hay Group survey, ITC is the most admired a business in India. ITC is among the

top in India multi-business enterprises, and Forbes magazine has named it among the

World's Best Big Companies, Asia's 'Fab 50,' and the World's Most Reputable

Companies. In a study done by Fortune India magazine and Hay Group, it was also

named "India's Most Admired Company." According to a Group Boston Consulting

4
report, ITC is among the world's greatest sustainable value creators in the consumer

products business. Business Today magazine named ITC one of India's Most Valuable

Companies. According to Brand Finance research published in the Economic Times,

The Business is part of India's "10 Most Valuable (Company) Brands." ITC is also one

of Business Week's top 50 performing firms in Asia.

1. Godrej Consumer Products Limited

It is a manufacturing firm headquartered in Mumbai, Maharashtra, that was

created in 2001. Only its Indian operations provide profit margins of 10%-20%. Sudhir

Sitapati is the CEO of the Godrej Group, which handles Godrej customers. Godrej

Consumer's sales climbed by about 4.5% this year, to over 414 crore INR. Products by

Godrej Consumer Limited, a portion of Godrej group, is a Mumbai-based Indian

consumer goods firm founded in 2001. The firm has production facilities in a number

of them, Madhya Pradesh included, Assam, Himachal Pradesh, Pondicherry, Sikkim,

and Tamil Nadu. It sells items in three categories: personal care for your hair, and

domestic care Ltd. Godrej Consumer Products is a subsidiary of the Godrej Group,

which was founded in 1897. The largest home and personal care company in India is

Godrej Consumer Limited firm.

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 Godrej now ranks first in hair color, home pesticides, and liquid detergents, and

second in soaps. Brands like Cinthol bathing soap, Expert, GoodKnight, and Godrej

No. 1 have long been popular in India and are on their the path to becoming emerging

market FMCG leaders. They are now attempting to establish a presence in three

growing markets: Asia, Africa, and Latin America, and moreover in three categories:

home care, personal wash, and hair care. Godrej has a powerful presence not only in

India but also in many other nations, including the United States.

2. Patanjali Ayurved Limited

It was set up in 2016 at Haridwar in Uttarakhand. It’s a popular growing as a

firm in India the The vast bulk of its goods are 100% natural and made with various

types of herbs and natural ingredients. Baba Ramdev, popularly known as Yoga

Guru said that "Patanjali, is all set to overtake Hindustan Uniliver Limited and

become the No 1 FMCG company of India". Patanjali's income is thought to be

worth over 30,000 crore Indian rupees.

Patanjali Ayurved Limited, the country's fastest-growing FMCG firm, is a

mineral and herbal goods company founded in 2006 and located in Haridwar's

industrial districts. The company's goods are in the personal care and foods

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 divisions and include infant care and beauty items. Patanjaliayurved.net is owned

by Patanjali Ayurved Limited, which was founded in 2006 under the Companies

Act of 1956 and has its registered office at D-26, Pushpanjali Bijwasan Enclave,

New Delhi - 110061. Patanjaliayurved.net is Patanjali Ayurved Limited's official

online Patanjali store. A whole line of high-quality, trustworthy Patanjali goods is

now just a click away from your home. We are committed to providing excellent

service, high-quality items, and immediate support. We provide a complete product

line of food, cosmetics, pharmaceuticals, books, CDs, DVDs, and audio cassettes at

the most competitive prices.

3. Parle Biscuits Pvt. Ltd

It is a manufacturing enterprise that is well-known in India owing to its biscuit

specialties. The company's headquarters are in Mumbai, Maharashtra. The Chauhan

family started it in 1929. It earns a profit of roughly 400 crores INR every year. It’s a

private company well enough for their glucose cookie Parle-G.

Parle Agro is an Indian private limited business that was created in 1984 and

owns the brands Frooti, Appy, LMN, Hippo, and Bailey. They are the largest Indian

food and beverage corporation, with brands that have captured the hearts of people

everywhere; they can also be discovered in nearly every home across India.

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 Baroda Bottling Co began operations in 1959 for carbonated drinks. It's not only

about business at Parle Agro. That's how they do it. It is all about the people. It's all

about culture and ethics. It is also about the environment and social responsibility.

Their concept according to their desire to lead, create, and make the world a better

place with a small contribution from us.

Parle Agro is India's largest food and beverage firm, founded in 1959 as the

Baroda Bottling Company producing carbonated beverages. The original Parle firm

was founded in 1929 and was owned by the Chauhan family.

Parle rose to prominence with the introduction of goods such as Frooti and

Parle-G. Parle Agro is now worth Rs 2,200 crore (US$ 364.93 million). They are well-

known for their expansion into the food industry as well as their leadership in the

beverage industry. Beverages (fruit drinks, nectars, sparkling beverages, and

carbonated soft drinks), Packaged Drinking Water, Foods, and Pet Preforms are Parle's

four business sectors. Every single one of them verticals acts as a separate entity.

8
4. Nestle India

It’s a manufacturing firm with headquarters in Gurgaon, Haryana. The firm,

which specializes in coffee and drinks, was formed in 1959. It’s a public

corporation with a profit of around 617 crore INR. Every year, the company's profit

grows by 5% to 10%. Nestle India offers over 2000 products, the most popular

which include Nescafe, Kit-Kat, and Maggi.

Nestle India seems to be a division of Swiss company NESTLÉ S.A. It supplies

global-standard products to Indian customers through eight factories, four branch

offices, and a huge number of co-packers, and is devoted to long-term sustainable

growth and shareholder pleasure. Nestlè's goods in India are classified into

numerous groups, including milk and nutrition, chocolates and confectionery,

drinks and prepared foods, and culinary assistance.

In the next five to ten years, the Indian packaged food industry is expected to

treble and reach US$ 70 billion, according to Mr. Suresh Narayanan, Chairman and

Managing Director of Nestle India. Factors such as 'demographic dividends' and

'economic reasons' will aid the food processing industry's digital push.

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 5. Britannia Industries Limited

It is a manufacturing firm with headquarters in Bangalore, Karnataka. The main

firm, Wadia Group, is in charge of it. It was formed in 1892 and has a revenue of over

12,000 crore INR. Varun Berry is the current CEO of Brittania Industries. One of

India's top food businesses, Britannia has existed for an long time a century. Among

organized bread brands, it has the largest market share. Its The range comprises

cookies, breads, desserts, rusk, and milk powder such as cheese, drinks, and yoghurt.

Milk, and yogurt. Among organized bread brands, it has the largest market share. The

company has a reach across five marketing of the product shops, as well as 50% of it's

Indian households through its range of products is optimistic about the rural demand

during the COVID-19 crisis and has budgeted a capital investment of about Rs. 700

crores (US$ 99.30 million) during the next two and a half years for its new facilities.

In FY20, the company's combined total revenue of Rs. 11,878.95 crores ($1.69

billion).

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 6. Marico Limited

Harsh Mariwala started it in 1970. It is a public business with a consumer

products specialty. Marico Ltd is a public corporation with around 1600 workers and

revenue of 7439 crores INR. Its headquarters are in Mumbai, and the company's current

CEO is Saugata Gupta. The firm is well-known for its hair oil, Parachute.

Marico is a multinational beauty and wellness consumer goods company

headquartered in India. During the fiscal year 2021-22, Marico generated around INR

95 billion (USD 1.3 billion) in revenue from its goods marketed in India and selected

Asian and African regions. Marico's portfolio of brands includes Parachute, Saffola,

Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care,

Parachute Advanced, Nihar Naturals, Mediker, Coco Soul, Revive, Set Wet, Livon and

Beardo, and Just Herbs, With brands such as Parachute, Parachute Advansed,

HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Mediker

SafeLife, Thuan Phat, and Isoplus, the foreign consumer products portfolio accounts for

about 23% of the Group's revenue. As one of Asia and Africa's largest companies, we

are headquartered in Mumbai, with operations in over 25 countries. In India, we have

seven factories: Puducherry, Perundurai, Jalgaon, Guwahati, Baddi, and Sanand.

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 7. Dabur India Limited

Dabur India Limited is a public corporation known for its products in some kind

of a number of ways areas such as skincare, health care, home care, oral care,

Ayurveda, and many more. S.K Burman created the firm in 1884, and it employed

over 5000 people throughout its numerous production operations. The company's

headquarters are in Ghaziabad, Uttar Pradesh. Mohit Malhotra is the current CEO,

and the company's sales are about 9000 crore INR. Dabur India Limited is India's

fourth largest FMCG company, with revenues over Rs. 10,800 crores and a market

capitalization above Rs 100,000 crore. Dabur is presently India's most trusted name

and the world's biggest Ayurvedic and Natural Health Care Company, with a

portfolio of over 250 Herbal/Ayurvedic products, built on a tradition of quality and

experience spanning over 138 years. Dabur is now present in significant consumer

goods segments include Home Healthcare, Hair Styling, dental Care, Medical,

Beauty Products, and Foods. The ayurvedic firm seems to have a big distribution

network, with 6.7 million retail outlets and a strong presence Whether in the city or

the country regions.

Dabur's products are well-liked in foreign markets as well; they could be found in

excess of 120 nations worldwide. Its trademarks are well-known in the Arab world,

SAARC nations, African, the United States of America, Europe, and Russia. Dabur's

international income represents approximately for over 27% of overall revenue.

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 The Indian FMCG Industry's SWOT Analysis

STRENGTHS WEAKNESS
1. Low operational costs 1. Lower scope of investing in technology
2. Presence of established distribution and achieving economies of scale, especially
networks in both urban and rural areas. in small sectors.
3. Presence of well-known brands in FMCG 2. Low exports levels
sectorial. 3. Counterfeit products. These products
4. Deep roots in local culture and great narrow the scope of FMCG products in rural
understanding of consumer needs. and semi-urban markets.

OPPORTUNITY
THREATS
1. Untapped rural market
2. Rising income levels, ie. Increase in purchasing
power of consumers. 1. Removal of import restrictions resulting in
3. Large domestic market-a population of over one replacing of domestic brands
billion. 2. Slowdown in rural demand
4. Export potential 3. Tax and regulatory structure.
5. High consumer goods spending.

The FMCG Industry's Strength

With an estimated value of'1,300 billion, the FMCG company in India seems to

be the world's fourth-largest country. Throughout over previous years, the industry has

increased at a pace of roughly 11% each year on average. In contrast to established

markets, notably controlled by this one few large companies, India's FMCG business is

very fragmented, with a significant portion among the marketplace including

disorganized players selling global names. In India, A few around 13-14 million in

retail sales establishments, 9 million of which are FMCG shops.

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 India's FMCG industries have significant advantages such as just a powerful

global presence, established distribution networks, fierce rivalry between organised and

disorganised firms, and cheap operational costs.

Consumer Goods That Move Quickly are items that have a rapid turnover and

require little effort (FMCG). FMCG items are typically replaced within a year.

FMCG examples generally incorporate a huge assortment of routinely bought

products, such as hygiene, cleansers, dental care, cosmetic agents care product,

grooming items, and cleaning, as well in addition to additional non-durables such as

crockery, lamps, cells, paperboard, and housewares, among others. In several product

categories, penetration as well as per capita consumptions are low in comparison to

global norms, indicating untapped market potential.

Strategies for Saving Money

Whereas many organisations have relied on fee increases, many others are looking for

ways to cut expenditures. Companies are focused on improving overall communication

and collaboration in order to get greater efficacy and development inside the flexible

chain. Companies are closely monitoring inventory levels and mounting layouts.

Purifier companies, as example, have turned to considerably less costly chemicals to

obtain their materials together at huge expense. Several organisations have reduced

their marketing and advertising spending.

Price Increase

Many firms were obliged to boost their pricing and pass the burden on to customers as

raw material costs rose. HUL raised the price of their Surf Excel cleanser bar, formerly

called as Rin Supreme, by Rupees 13 now Rupees 15. Companies also have expanded a

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number among its commode cleanup brands. Tata Tea and Duncan's Tea have also

boosted prices for individual products in their portfolios. Several groups have been able

to keep their expenditures. Despite increased prices, Parle Agro has not raised Frooti's

pricing. It may be straightforward to raise the prices of premium products, but if there

is an incidence of mainstream items, the preferable option is to cut the prices.To

accommodate consumer budgets, increase the quantity of units while retaining the same

price level or provide a new value range.

Restructuring to Capitalize on Synergies

PepsiCo is altering its organisations for drinks and food in a standard campaign

using the 'intensity of one concept. This will aid them in amplifying interactions

between the two businesses across important capacities, such as procurement,

agribusiness, and creation, resulting in increased creation efficiency. This will aid them

in reducing the value increase. On the other hand, Dabur, one of India's top four FMCG

businesses, has ten manufacturers that offers value more than USD20 million apiece, a

large distribution network encompassing 28 lakhs merchants across the country, and 17

top-notch manufacturing sites that satisfy the needs of various markets.

The FMCG Industry's Weakness

 Big Data

The ability to acquire, retain, and process knowledge is always increasing at an

exponential rate. The ability to disseminate information is presently being used.

Consumer deals every week, brand loyalty, consumer forums, customer data from

inviting, everything on compensated merchants, and a few hundred additional measures

15
depending on who you speak with about information/examination associated with were

previously available with in Fmcg sector.

95percent of the total of the data generated and distributed to active merchants

and researchers is worthless.

Intelligent organisations will collect just the most important data (while

monitoring data costs), relate it to customer behaviour, and utilise it efficiently

to generate things, conduct business, and so on. They will also engage with

consumers correctly.

 Environment & Sustainability

Associations will benefit from a stronger consumer holding ratings if they can

demonstrate supportability across their whole biological system. However, if

customers begin to view manageability as a given rather than a privilege should

become controlled by a select few, the ability to demand a surcharge to cover

increased expenses will remain constrained. The FMCG Companies still needs to

create Tesla by applying fresh developments and improvements.

 Social Media

The speed of data has increased. A tweet, Facebook post, or YouTube video may go

viral online in a matter of hours. Currently, an association cannot offer a product

that was unsellable in a developed market due to health concerns in a less

developed market since rules had not yet caught up. The attempt to compensate for

missed time will be put aside by guidelines, but customer data is easily accessible

with a Google search. Data dispersion will happen quickly and without any spots to

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 hide. More innovative businesses will employ creative strategies to effectively use

this to reach globally while minimizing brand communication expenditures.

Opportunities of the FMCG Industry

hub for clever product creation and assembly to adapt to the global markets. Consumer

spending has recently shifted from basic to premium goods as a consequence of the rise

in discretionary cash flow, and as a result, businesses have started to strengthen their

already strong portfolio. According to a report, the FMCG industry would reach new

heights of USD 103.7 billion by 2020. This indicates that the FMCG industry is

expanding significantly for both well-known and up-and-coming companies and

brands.

The Fast Moving Consumer Goods market's revenue is anticipated to grow

faster during the next 10 years. Patterns are a fantastic technique to both showcase the

present events and provide perspective on what may happen in the future. They are also

driven by social, social, and political factors and have a longer timeline of realistic

usage. This illustrates the marketing strategies for FMCG firms to learn about it in

every possible method. Keeping up with trends enables the center group to think

through, grasp, and devise methods for successful results.

 Health and Wellness

There is developing mindfulness among the consumers concerning respect

for their prosperity. The worldwide and neighborhood FMCG organizations are putting

signs in the wellbeing and well-being sector, as a larger part of individuals, today are

into wellness and mean to live and encounter a solid way of life. The saying Health is

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Wealth, genuinely characterizes the strength of a person, since it is the finest essential

perspective to lead a more extended and illness-free free life.

The pattern of well-being and health is influencing consumer inclinations. The

major international and Indian Food and beverage corporations have identified this

tendency and are working to reverse it. are concentrating on developing new, emerging

products in the medical services sector. The market is constantly overwhelmed with

items that guarantee the best of well-being and an eye-finding name perusing ‘100

percent Organic’, which on occasion are deceiving and vague. The best options for the

comfort of the customer must be presented to the table on a platter by organizations in

order that they can have any impact.

Well-being and health are a trend that is shaping consumer preferences. The

major global and Indian Food and drink corporations have identified this tendency and

are working to reverse it. are focusing on developing new emerging products in the

medical services sector. The industry is regularly flooded with things that promise the

greatest of health and an eye-catching term reading '100% Organic,' which are

sometimes deceptive and unclear. For companies to possess impact, they must present

solid and natural choices that seem to be especially suitable for the consumer's comfort.

 Online Marketing Leads the Way

Millennials and Gen Z customers are increasing in number, as are their diverse

requirements. According to a current survey, people are more interested in realizing the

interactions and sharing them on various online media platforms. In today's modern

environment, web-based marketing is unquestionably a way to interact with the masses.

Because everyone nowadays is influenced by social media, it provides a framework for

18
understanding or learning about specific topics. To attract customer attention and

expand, FMCG firms should emphasize experience sharing.

Threats to the FMCG Industry

 The Risk of Being Replaced

One product on the market has more than five brands to cater to the consumer,

and it is extremely easy for them to pick or move from one brand to another. As a

result, brand owners must focus on strategic decisions, pricing, and quality all at both at

the exact same moment to adapt to the audience.

Some products differ somewhat from one another. As a result, It isn't the case.

difficult for the user to decide to switch from one product to another. As both a

consequence of this, the danger of replacement is real, and it costs us plenty when the

consumer does this. As both a consequence of this, brand owners must devise both an

immediate and long-term strategy for convincing shoppers to stick with them.

 Brand Competition

With time, brands are not just growing and moreover entering new geographies

and categories to enter the modern retail market. Brands such as Wipro, Patanjali, ITC,

and many more are broadening and increasing their product lines to appeal to each

segment with variety. As we all know, the FMCG business is becoming increasingly

fragmented as new competitors enter the market.This creates intense rivalry and makes

it is challenging for weak brands to survive in the marketplace. They must balance

pricing with product quality and amazing bargains to compete with large corporations.

19
  Buyers' Transaction Power

Rising earnings and a young and rising population have been major growth

factors in many industries. Customers are enticed to move to other companies by low-

cost items. As both a result of this, the brand owner must meet increased demand with a

new product line.

 New Players Pose a Threat

Every new competitor in any industry poses a danger to any established market

brands. An investment plan approved by foreign equity in single-brand retail and 51%

in multi-brand retail allows new brands to enter the market, resulting in like a crowded

and competitive market. This even results in corporations spending excessively on

advertisements and other promotional programs, which can harm brands like in big

scheme of things term.

Every company has a unique set of regulations. advantages and disadvantages,

and you must adapt to changing circumstances. These dangers will assist you in

bringing up the problem and confronting it with your cognitive process.

20
 COMPANY OVERVIEW

ITC is a significant multi-business corporation in India, and Forbes magazine named it

one of World's greatest Big Companies, Asia's 'Fab 50,' as well as the World's Top

Reputable Companies. It was also awarded "India's Most Admired Company" in a

research conducted with Fortune Indian magazine and Hay Group. According to a The

Boston Consulting Group analysis, ITC is among the world's most significant long-

term value producers in the consumer products industry. ITC was designated one

among India's Most Valuable Companies by Business Today magazine. The Company

is among Today's "10 Highly Valuable (Company) Brands," according to Brand

Finance analysis published in the Economic Times. ITC is also one of the top 50

performing Asian corporations according to Business Week.More than 26,000

individuals are directly employed.

 In FY21, consolidated income was Rs. 55,787.68 crores (US$ 7.43 billion).

 India's leading FMCG firm

 Environmental, Social, and Governance (ESG) Performance ranked third in the

Foods Industry globally.

25 FMCG MOTHER 12 BUSINESS of RS. 15,058 RS.90,104 CRORES

BRANDS TOMORROW CRORES NET PROFIT GROSS SALES VALUE

(Figures as of 31.03.2022) (Figures as of 31.03.2022)

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MISSION STATEMENT

To increase the enterprise's capacity to generate money in a world that is becoming

more global while providing better and long-lasting stakeholder value

VISION STATEMENT

Create importance to the Indian economy as well as the Company's stakeholders

by maintaining The status of ITC as a member of the highly important businesses in

India.

CORE VALUES

The The Core Beliefs of ITC strive to establish a customer-focused, high-

performance organization that delivers worth for everyone stakeholders:

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TRUSTEESHIP

As We are achieve the best performance. aware that all of our stakeholders have

placed their "confidence" in us. On a long-term sustainable foundation, We shall do so.

actualize investor worth and interest.

FOCUS ON THE CUSTOMER

We have always been focused on the client and therefore will deliver what they need in

regards to value, quality, and happiness.

PEOPLE'S RESPECT

We all have been results-oriented and hold ourselves and our teams to high-

performance standards.We all appreciate and regard people while also promoting humanism

and respect for individuals.We realise that each team member brings distinct perspectives and

skills to the table, and that a strong team is founded on a broad collection of opinions.We

encourage individuals to imagine, appreciate variety, develop and explore new possibilities,

and achieve leadership via cooperation

EXCELLENCE

Taking the right actions, doing them well, and winning are the things we do. We shall
aim our strive for excellence in every task we undertake.

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INNOVATION

We will keep looking for new and better procedures, goods, services, & management

methods.

NATION ORIENTATION

Researchers were aware of their responsibility to generate commercial importance for

the nation. To accomplish our goals, we will make no concessions in following all

existing laws and regulations.

24
 COMPANY OBJECTIVES AND HISTORY
ITC's product portfolio includes Tobacco, hotel, paperboards and specialised

papers, packaging, agro - based, processed foods and candy, IT, and branded clothes

are all examples of industries, personal care, stationery, safety matches, as well as other

FMCG goods. ITC is largely regarded as one of India's biggest valued and renowned

enterprises, with a strong dedication to the nation. This source of motivation, according

to Chairman Y C Deveshwar, is "a dedication beyond the market." This idea is

practiced by ITC by not just driving each of its companies toward worldwide

competitiveness, but also by consciously contributing to the competitiveness, It is a

component of a larger logistics system.”

It employs approximately 26,000 employees across India in over 60 locations.

The Company strives to continually improve its wealth-creation skills through a

globalising world to the environment regularly more reward 4,05,000 shareholders,

satisfy the company's goals stakeholders, as well as meet social preconceptions. (assis,

2003)

 India's FMCG market grew at 16% in FY21, the fastest seen in the previous

nine years.

ITC comprises one of India's earliest multi-business ventures, and Forbes magazine

ranks it among the Nation's finest Large Companies, Asia's 'Fab 50,' and the Globe's

Most Trustworthy Companies. It was also named 'India's Most Admired Company' in a

survey done by Fortune India magazine and Roughage Bunch. According to the Boston

Counseling Gather, ITC is also one of the world's greatest ecological esteem

manufacturers in the client memorabilia market. Commerce Nowadays magazine

named ITC one of India's Highly Profitable Companies. According to a study

25
performed by Brand Fund and syndicated by the Financial Times, the Company is one

of India's Ten Most Important (Company) Brands. Furthermore, according to Trade

Week, ITC is one of Asia's 50 best-performing corporations.

THE ITC MISSION

To upgrade the riches-producing capability of the venture in a globalizing

environment, conveying prevalent and feasible partner value. The ITC Way ITC may

be a board-managed proficient company, committed to making persevering esteem for

the shareholder and the country.

ITC: Enduring Value

26
 ITC HISTORY

2022 Over the next five years, ITC plans to form relationships with 5,000

FPOs, leveraging the company's unique business capabilities in agro

and food value chains, and also a new app for farmers. In January, ITC

announced its plans to introduce a majority of plant-based meat

alternatives.

2021 ITC Ltd. introduced milkshakes and cakes in March 2021 as it

diversified into new product areas as essentials and chocolates.

ITC Paperboards declared their intention to concentrate on eco-friendly

ITC Fabelle will introduce La Terre, an earth-friendly chocolate, in

November 2020. It also intends to expand an indigenous value chain.

JK Tyre and ITC teamed in October 2020 to improve JK's relationship

with clients in India's countryside.

Sunrise Foods Private Ltd, a maker of spices, was acquired by ITC Ltd

for an upfront cash payment of Rs. 2,150 crores (US$ 305.01 million).

ITC introduced Savlon wipes with germ protection.

To introduce its dairy business, ITC launched packaged lassi in West

Bengal capital under the Aashirvaad Svasti brand.

27
 company purchased 33.4percent of total of Delectable Technologies, a
2019
Bengaluru-based start-up that established the Fabelle trademark and

marketed the world's most expensive candy for Rs. 4,30,000

(Approximately USD 6,152) per kg.

company intended to join the Indian dairy drinks sector with a 5-10%

market share in the first year of operation.

company intended to join the Indian dairy drinks sector with a 5-

10percentage - point market share within its first year of operation.

ecstablished very first multi-layer plastic (MLP) collecting initiative in

Pune in collaboration with SWaCH.

2018 ITC became India's largest FMCG corporation.

2010 Tobacco Portfolio Expansion

2005 Launched Personal Care Products: Professional Solutions for Savvy

Shoppers

2002 Agarbattis & Safety Lights - Empowering the Agricultural and Rural

Sector and Educational & Stationaries Items - Providing the Healthiest

Products

2001 Packaged Branded Foods: Bringing Joy to Millions of Families

1910 Imperial Tobacco Company of India Limited was established.

28
History and Evolution

ITC Limited, a diversified conglomerate that was established in 1910, operates

in a number Quick Moving Consumer Items (FMCG) is one of these industries. (foods,

personal care items, tobacco and cigarettes, as well as branded clothing, school

supplies, burning incense, and safety matches), hotel chains, information technology,

paperboard and packaging, agribusiness, and paperboard and packaging. The firm was

founded on 24, August’1910, as Imperial Tobacco Company of India Limited. In 1970,

the changed its name as India Tobacco Company Limited, and then in 1974, it became

I.T.C. Limited as well as the Firm's control gradually became more Indian. On

September 18, 2001, All full stops there in corporate name were removed. dropped to

represent as a ITC's multi portfolios business firm, that also consists of a broad variety

of companies. The organisation is now known as 'ITC Limited,' whereby 'ITC' seems to

be no longer an initial abbreviation or an initialized form.

A Small Beginning

The Company's beginnings were humble. The company's main offices were at a leased

premises on Radha Bazar Lane in Calcutta. The Corporation celebrated their 16th birthdays on

Aug 24, 1926, by purchasing a parcel of land at 37 Chowringhee (now known as J.L. Nehru

Road) in Calcutta for ₹ 310,000. The Company's behaviour was noteworthy in various ways. It

would be the beginning of a lengthy and tumultuous journey towards India's future. Two years

later, the Company has its headquarters, 'Virginia House,' which was erected on that plot of

land, and would become one of Kolkata's most identifiable landmarks.

Backward Convergence in Packages and Print in 1925

Though the Company first six decades was predominantly committed to do expansion

and Cigarettes and Leaf Tobacco industries are being combined, ITC's Packaging &

29
Printing Company was established in 1926 as a backward integration strategy for the

cigarettes division of ITC. It is now India's most cutting-edge packaging business.

1975: A "Welcome" Enter the Hospitality Industry

The Seventies noticed the begin of a commercial enterprise transition that might

carry in large adjustments withinside the Company`s history. In 1975, the organization

set up its Hotels department with the acquisition of a inn in Chennai, referred to as the

'ITC-Welcomgroup Hotel Chola' (now renamed Welcomhotel with the aid of using ITC

Hotels, Cathedral Road, Chennai). The purpose of ITC's creation into the inn quarter

turned into to create price for the nation. ITC picked the inn quarter due to its capacity

to earn large quantities of overseas currency, construct tourism infrastructure, and

create sizable quantities of direct and oblique jobs. Since then, ITC's Hotels enterprise

has developed to take the lead, with over 113 owned and controlled lodges dispensed

throughout India beneathneath 4 brands: Since then, ITC's Hotels department has

developed to be a marketplace leader, with over 113 owned and controlled lodges

dispensed throughout India beneathneath 4 brands: ITC Hotels, Welcomhotel, Fortune

Hotels, and Welcome Heritage.With its impending ultra-premium luxury hotel in

Colombo, Sri Lanka, ITC Hotels has taken its first move toward international growth.

1979: The emergence of a weakness in paperboards and paper products.

ITC entered the paperboard enterprise in 1979 via way of means of organising

ITC Bhadrachalam Paperboards Limited. On March 13, 2002, Bhadrachalam

Paperboards joined with the Company and have become the Bhadrachalam Paperboards

Division of the Company. In November 2002, this department merged with the

Company`s Tribeni Tissues Division to turn out to be the Paperboards & Specialty

30
Papers Division. ITC paperboards' technology, productivity, quality, and manufacturing

tactics are some of the pleasant withinside the world. It has additionally made sizeable

contributions to the improvement of Sarapaka, an economically challenged place in the

country of Andhra Pradesh. It works without delay in education, environmental

protection, and community expansion. In 2004, ITC bought the manufacturing centers

of (BIPCOpaperboard) in Coimbatore, Tamil Nadu. Its Unit lets in ITC to beautify

customer service with the useful resource of the use of decreasing setup time as well as

offering a broader product selection.

1985: Subsidiary Nepal - The First Steps Beyond Boundaries

ITC launched Surya Tobacco Company as a cooperative venture between India,

Nepal, and the UK, in Nepal in 1985. Surya Tobacco convert to a secondary of ITC

Limited in 2002 and changed its name toward Surya Nepal Private Ltd (Surya Nepal).

In year 2004, the firm expanded into garment production and export.

1990: Consolidation and Growth in the Paperboard & Papers Sector

In 1990, ITC acquired Tribeni Tissues Limited, a speciality paper manufacturing

company and a major supplier of tissue paper to the tobacco industry. The new firm

was called Tribeni Tissues Branch (TTD). In Nov 2002, TTD merged with the

Bhadrachalam Paperboards Division to form the Paperboards & Paper Products

Department in order to leverage strategic and tactical advantages.

1990: Agri-Business : Solidification Agriculturalist Linkages

ITC fashioned the Agri-Business Division in 1990 to export agricultural merchandise

the use of its information of agricultural sourcing. Today, the Division is amongst one

of the India`s essential exporter. unique and now globally identified e-Choupal

31
application started out in 2000 with Madhya Pradesh soybean farmers. It now covers

over four million farmers in ten states. Furthermore, the Agri offerings vertical has

been focusing on improving crop yield whilst constructing relationships with the rural

network thru the 'Choupal Pradarshan Khet' project.2002: Offering the greenest goods

in education and stationery

In 2002, ITC brought the Paperkraft emblem of luxurious notebooks. The Classmate

pocket book line became brought in 2003 to complement its imparting and goal a

bigger scholar community. Classmate has advanced to emerge as India`s main pocket

book emblem and has improved its line to seize a bigger part of the faculty bag. The

"Classmate" emblem brought Practical Books, Drawing Books, Geometry Boxes, Pens,

and Pencils among 2007 and 2009. Paperkraft provides a big choice of objects

withinside the area of top class govt stationery and workplace supplies. 2000: Information

Technology - Business Friendly Solutions

In order to discover growing potentialities in facts era extra aggressively, ITC break up

out its facts era department into a completely owned subsidiary, ITC Infotech India

Limited, in 2000. Today, ITC Infotech is certainly considered one among India`s

fastest-developing worldwide IT and IT-enabled offerings companies, and it has

hooked up itself as a key participant in offshore outsourcing, imparting outsourced IT

answers and offerings for super worldwide customers in primary industries including

banking, monetary offerings and insurance (BFSI), client packaged goods (CPG), retail,

manufacturing, engineering offerings, media and entertainment, Travel, Hospitality,

Life Sciences, and Transportation & Logistics.

Branded packaged ingredients have been loved through hundreds of thousands

of families in 2001.

32
 ITC`s access into the meals enterprise is an wonderful instance of correctly

combining numerous inner competencies to create a brand new engine of company

growthThe creation of "Kitchens of India" ready-to-consume Indian gourmand meals in

August 2001 marked the start of everything. ITC entered the confectionery and staples

industries in 2002 with the release of the mint-o and Candyman confectionery

manufacturers in addition to the Aashirvaad Atta staples manufacturers (wheat flour).

Sunfeast became delivered in 2003, because the Company entered the biscuits

enterprise. With Bingo!, ITC joined the swiftly growing branded snack enterprise in

2007. ITC created Sunfeast Yippee! in 2010 to enroll in the Indian immediate noodle

enterprise. ITC entered the gum enterprise with the creation of GumOn Chewing Gum

in September 2014. In January 2015, the corporation entered the marketplace for fruit-

primarily based totally juices and beverages with the creation of B Natural Fruit

beverages. In November 2015, ITC entered the dairy marketplace with the creation of

Aashirvaad Svasti Ghee. Fabelle chocolates, which debuted in April 2016, are ITC's top

class providing withinside the luxurious chocolate category.

ITC entered the branded espresso enterprise in July 2016 with the advent of

Sunbean Gourmet Coffee. ITC MasterChef notable secure spices had been launched in

February 2017 because the first-of-their-type spices in India, giving export pleasant

notable secure spices to the Indian housewife. ITC MasterChef Prawns had been added

in June 2017 because the organization multiplied into the frozen ingredients market. In

November 2017, ITC made its maiden front into the clean end result and vegetable

class with the advent of Farmland Potatoes. With the advent of the Aashirvaad Svasti

pouch milk in 2018 and the Sunfeast Wonderz milkshake line, ITC joined the packaged

milk enterprise.The ITC Master Chef Frozen Snacks collection was also launched that

33
year, marking the Company's first foray into the frozen snacks market. ITC purchased

spice manufacturer Sunrise Foods in July 2020 in order to expand its product offering.

In just over a decade and a half, the Foods business has grown to a large scale,

with an outstanding distribution reach, a rapidly expanding market share, and a good

market position.

34
2002: Agarbattis and Safety Matches - Support for Small and Cottage Sectors. In 2002,

the Safety Matches undertaking located every other embodiment of ITC`s concept of

contributing to the competitiveness of the complete fee chain. ITC presently sells well-

known protection in shape manufacturers including iKno, Mangaldeep, and Aim.

ITC's access into the promoting of Agarbattis (incense sticks) in 2003 become the fruits

of its collaboration with the cottage sector. A famous country wide logo referred to as

Mangaldeep sells various perfumes including "Fragrance of the Temple," Rose,

Jasmine, Bouquet, and Sandalwood.

2005: Personal Care Products: Expert Advice for Sophisticated Shoppers

ITC joined the Personal Care Business in 2005, and the portfolio has evolved below the

'Essenza Di Wills,' 'Fiama,' 'Vivel,' and 'Superia' manufacturers, that have obtained

superb consumer remarks and had been steadily elevated countrywide. The

organisation multiplied its product imparting in May 2013 with the advent of Engage

deodorants. In 2015, ITC entered the fitness marketplace with the purchase of the

manufacturers Savlon and Shower to Shower. Charmis become sold with the aid of

using the organisation in 2017 to extend its skin care product. ITC bought the Nimyle

logo in 2018 to sign up for the ground cleansing marketplace. In 2018, the organisation

additionally added the Dermafique logo, foraying into the luxurious skin care product

marketplace. In 2020, the Personal Care Product Business debuted many non-public

and family hygiene products, in addition to Nimwash, a fruit and vegetable wash logo.

Nimeasy dishwashing gel become added in 2021.

2010: Expanding the Tobaccos Collection

35
ITC added their hand-rolled cigar, Armenteros, to the Indian marketplace in 2010.

Armenteros cigars are humblest offered thru tobacconists in distinct hotels, quality

eating restaurants, and elite clubs.

PRODUCTS AND SERVICES OFFERED BY ITC

• QUICKLY MOVING CONSUMER GOODS (FMCG)

In a short period of time, the company has established and cultivated a portfolio of 25

world-class Indian brands, with the overarching goal of creating and retaining greater

value in India. ITC is now India's largest brand incubator, anchoring competitive and

inclusive value chains in wheat, potato, fruits and vegetables, dairy Today, It is very

promising that ITC's new FMCG collection has achieved an annual consumer spending

of Rs 24,000Cr. The rigorously chosen portfolio, with substantial headroom to grow,

is calculable to own a complete available market potential of Rs 5,00,000 crores by

2030, which is amongst the very best within the Indian FMCG space., aqua, and

forestry, among others, that empower countless farmers. These forward-thinking

purpose-fed firms also are at the forefront of raising awareness concerning current

social challenges. ITC introduced 110 items over the year, demonstrating your

company's customer centricity, agility, inventive capability, and digital transformation.

It also underscores the ITC Next strategy of fortifying and scaling up our big brands

36
like as Aashirvaad, Sunfeast, and Bingo! and Yippeel, use some of these strong brands

to solve value-added adjacencies and invest in future categories. Today, Aashirvaad, a

significant center-of-plate brand that includes a range of basics, has extended to

Organic, Frozen Breads & Vermicelli; Sunfeast has gone beyond Biscuits to Cakes and

Savlon has expanded to Surface Disinfectant Sprays, and so on. ITC is also investing in

future categories, with certain sectors, such as natural-action Nimyle floor cleaners and

ITC Master Chef frozen meals, ramping up gradually. ITC continues to incubate new

growth engines in order to create footholds in potential future areas. Furthermore,

value-added acquisitions such as Sunrise spices and investments in tech-enabled firms

such as Mother Sparsh and Mylo in rapidly growing industries such as maternity and

childcare as well as investments in tech-enabled firms such as Mother Sparsh and Mylo

in rapidly growing industries such as maternity and childcare, will create new

development vectors.

As we grow your company's FMCG portfolio, we hope to take these world-class brands

to international markets. We have developed distribution relationships overseas in

recent years, allowing significant success in exports of ITC's 'Proudly Indian'

trademarks to over 60 countries. The FMCG environment and customer access points

are rapidly changing. To stay ahead of the curve, your company maintains investment

in future-ready capabilities to build new routes to market through strategic alliances,

while also broadening, deepening, and improving the efficacy of its distribution

infrastructure. Through our thriving omnichannel network, ITC's products are now

available in approximately 70 lakh locations.

ITC has built cutting-edge Integrated Consumer Goods Manufacturing and

Logistics (ICML) facilities across the country to gain structural advantages through

37
leaner operations and smart manufacturing leveraging Industry 4.0, allowing for greater

product freshness, best-in-class quality, market servicing, agility, and efficiency. A new

facility at Medak, Telangana, was commissioned this year, increasing the total to

eleven such advanced facilities. Furthermore, three co-located automated logistics

centers have been constructed, which will enable better and more efficient fulfillment

in conjunction with next-generation agile supply chains.

It is also encouraging that women make up the vast majority of the employees

in the new ICMLs, demonstrating your company's dedication to Diversity and

Inclusion. Recently, your company formed a diverse panel of 60 visually challenged

reviewers to serve as scent experts for the Mangaldeep brand of agarbattis. FMCG

Businesses continue to establish structural competitive advantages and increase

profitability as part of the ITC Next strategy through a variety of initiatives. These

include investments in brand portfolios, science-led innovation, a smart linked

environment, and structural advantages in supply chain and multi-channel distribution.

Despite the gestation costs involved with scaling up emerging categories and new

facilities, these investments, together with the unique synergy of your Company's

enterprise capabilities, will progressively contribute to growth and profitability over

time.

With the normalisation of economic activity, the conventional business section

of cigarettes rebounded over the year and is presently ahead of pre-pandemic levels.

Strategic portfolio interventions and outstanding on-the-ground execution bolstered

market standing. Smuggled and tax-avoided goods have had a significant influence on

the legal cigarette sector over the years, and a relatively steady tax structure is expected

to allow the industry to claw back quantities over time.

38
FOOD

Because of the strong brand and client franchises of its renowned brands -

Aashirvaad, Bingo! - ITC's Branding Packaging Foods business is one of the quickest

increasing in India. Immediately start, Fabelle, and Sunbean, rejoice! Some of the

brands offered are Kitchens of India, B Natural, ITC Food Critic, Farmland, mint-o,

Candyman, and GumOn. Commodities include staples, oils, biscuit, candy & chews,

snacks, pastas & noodle, beverages, dairy, microwave meals, candy, coffee, and frozen

meals.

ITC`s unwavering dedication to client fitness and protection ensures that the

very best degrees of first-rate, protection, and hygiene necessities are met in

manufacturing strategies and throughout the deliver chain. Hazard Analysis and Critical

Control Point (HACCP) certification are held with the aid of using all ITC-owned

production facilities. All production units' first-rate overall performance is frequently

checked online. Beyond procedure control, ITC ensures that first-rate requirements are

strictly observed even as deciding on substances for the producing of its culinary

products. (Learn greater approximately the ITC's Food Policy.)

ITC`s Foods manufacturers pride tens of thousands and thousands of families with a

various variety of differentiated, value-introduced merchandise created through

combining ITC's in-residence R&D capabilities, applicable customer insights, a deep

knowledge of the Indian palate won from its Hotels business, agri-sourcing and

packaging strengths, exciting, progressive communication, and an unrivalled

distribution network.

39
 To capitalise on new opportunities and fulfil its objective of remaining the most

leading source of Branding Processed Foods inside the nation, the firm

continues to make investments in all elements of development, transportation,

and promotion. ITC's Foods sector also exports to major areas including United

States, African, the Mid East, and Australasia.

 SUNFEAST

ITC entered the biscuit business in July 2003 with the introduction of the

Sunfeast line of biscuits. Sunfeast biscuits have long stood for excellence, and are

recognised for providing unique and healthful biscuits. Sunfeast is associated with

happiness, contentment, satisfaction, and pleasure.

40
Sunfeast Biscuits spans all market sectors, with Dark Fantasy leading the way at the

luxury end. This sector has been propelled by high quality combined with innovative

developments. With its revolutionary center-filled structure and high-quality packaging,

Dark Fantasy Choco Fills has delighted the Indian customer. Furthermore, the debut of

the Dream Cream biscuit collection in two new and novel dual cream shapes shows

ITC's commitment to continually please the consumer.

SUNFEAST CAKES

Sunfeast Dark Fantasy Yumfills - A delectably soft pie cake filled with

delectable cream and lavishly enrobed in a smooth, rich chocolate coating.

Sunfeast Caker - Satisfy hungry tummies! Anytime, anywhere!

Sunfeast Caker Trinity offers an excellent triple chocolate combination of soft

chocolate cake with chocolate crème and chocolate sauce, sprinkled with chocolate

decoration on top, and dipped in chocolate at the bottom. Sunfeast Caker Swiss Roll is

a soft chocolate cake roll filled with chocolate crème and topped with chocolate

ornamentation. Sunfeast Caker Stacked Cakes are light and fluffy cakes layered with

soft scrumptious butterscotch or chocolate-flavored crème.

 AASHIRVAAD

41
 AASHIRVAAD believes on providing just the finest. This is why the ingredients

are hand-picked and handled with the same love and care that you would use to make

your cuisine. AASHIRVAAD offers atta, ghee, salt, spices, and quick mixes.

AASHIRVAAD travels directly to the source to hand choose the finest grains and

spices to create the greatest ingredients for your cuisine. AASHIRVAAD employs

world-class technology in packaging across all categories to lock in the freshness of the

products, whether it's the PET Poly packaging used to offer you fresh chakki Atta or

the four-layer international bag used to keep the flavour of finely prepared Instant

Mixes. Here is AASHIRVAAD's voyage thus far.

 BINGO!

Bingo! goal is to take you on an adventure of flavors. To put it another way,

everything that goes into a pack of Bingo! is carefully selected and processed using the

finest & freshest possible ingredients.

42
 Its HACCP-certified production facilities meet international standards. Because

You are deserving of almost nothing lesser. than safe, sanitary snacks of the best

quality, we make our goods with Zero Human Product Touch throughout the whole

process. You might be confident that the company will always stick to our commitment

and will never fall short of your expectations.

ITC Foods introduced Bingo! in March 2007 with a variety of fun packed salty

snacks. Potato Chips and Finger Snacks now come in a variety of taste variations.

Youth, joy, and excitement are linked with the brand. It satisfies customers' desire for

diversity and novelty in snack foods. Bingo! now has four sub-brands in its collection,

separately with its particular set of values based on customer need distinction. The sub-

brands are as follows: Bingo! Bingo, Yumitos (potato chips)! Mad Angles (tortilla chip

varieties), Bingo! Medhe Tedhe (a spindle shaped format) Bingo! Tangles (a 3D type

snack) (a 3D style snack)

 Kitchens of India

Kitchens of India offers delectable cuisine inspired by ITC Hotels' culinary

skills in handy, ready-to-eat packaging.

The collection showcases the finest of Indian cuisine from around the country.

These delicacies are prepared by ITC Master Chefs using traditional techniques of

preparation and made accessible to you in shelf-stable packaging. Ready-to-eat

meals.

43
 These inventions are completely natural and do not include any preservatives.

Kitchens of India blends the technology of pasteurization with ancient preservation

practices utilizing oil and salt to preserve food without the use of chemicals.

Kitchens of India offers the globe a collection that has undergone the most thorough

quality testing to assure the safest of products. The Kitchens of India line has

received FDA approval.

Connoisseurs of Indian cuisine throughout the United States of America, North

America, Srilanka, New Zealand, Germany, Japan, and South Korea can now

sample these delectable delicacies.

 YIPPEE!

ITC joined the immediate noodle marketplace in 2010 with the advent of

Sunfeast Yippee! The sourcing and blending knowledge that has helped Aashirvaad

become India's No. 1 branded Atta has been used to the development of a delectable

noodle block. Because the block is circular, it does now no longer want to be damaged

whilst boiling, ensuing in extraordinarily prolonged and slurpy noodles. Even half-hour

after cooking, a particular medical approach guarantees that the noodles do now no

longer lump. YiPPee! Instant noodles come in four tantalising flavours: Magic Masala,

Max Masala, Power Up Masala, and Mood Masala. ITC's Magic Masala is an unique

masala made with spices and five distinct types of dried veggies. Power Up Masala is

created with whole wheat atta and has vegetables in every strand. Mood Masala is a

44
unique product with two Masala Mix sachets that allow you to customise your flavor

every time, making it a suitable companion for any mood!

 B NATURAL

B Natural provides delicious and healthy Fruit drinks. Its whole product line is

created from 100% Indian fruit pulp, for Indian consumers by Indian farmers, and

contains no preservatives or concentrates. Natural fruit drinks are high in fiber and high

in fruit. The development of B Natural fresh fruits need not exist include the extra stage

of attentiveness, which requires boiling juice/pulp to reduce water content, which may

result in a loss of antioxidant activity. B Natural is ready from fruits collected from

local Indian farmers, hence reducing agricultural waste. When it comes to true fruit

nutrition, go no further than Fruit food and drink, which are prepared 100percentage -

point Indian Fruits, 0% Dilute. The entire collection is made from Indian fruits gathered

from local Indian growers around the country. Through our B Natural packets, we

ensure that our customers may experience the fruits of these farmers' hard work and

commitment. As a result, The manufacturing of B Natural juice drinks seems not to

include the extra intensity stage, which requires boiling juice/pulp to reduce water

45
content, which may result in the harm of nutrients, such as antioxidants similar to

Vitamin C.

 SUNFEAST MILKSHAKES

Dark Fantasy Chocolate Shake is created with authentic Belgian chocolate and

promises comparable remain an exquisite experience. Sunfeast Milkshakes come in

Strawberry, Mango, and Vanilla flavors, and they provide the typical thick and creamy

milkshake experience with genuine fruit pulp and pieces. The Badam Milkshake variety

offered features actual badam chunks, as well as milk and nut deliciousness.

 MINT-O

ITC entered the adult confectionery market in 2004 with the introduction of

mint-o candies and mints. ITC Ltd - Foods Division, which is at the forefront of

product development and innovation, has released the new Mint-O fresh variety

following months of product and customer research. "Mint-O fresh Cool Green" has a

gentler and sweeter flavor, and the mint's cool green hue connotes freshness while also

providing dental hygiene and mouth refreshing advantages. Mint-O Fresh Cool Green

was created by combining two flavors: spearmint and peppermint. A multi-media

marketing effort, including a new television ad starring Rakhi Sawant, will support the

46
new product. The initial campaign will be reinforced with on-the-ground advertising

emphasizing the product characteristics and brand identity.

 CANDYMAN

Candyman's mouth-watering sweets and toffees come in a variety of shapes and

flavours that appeal to people of all ages.

 JELIMALS

Jelimals is dedicated to providing children with the finest of the wiggly-wobbly

jelly world, fortified with Vitamin C and Zinc. Jelimals is dedicated to providing

children with the finest of the wiggly-wobbly jelly world, fortified with Vitamin C

and Zinc.

Punky, Maddy, Arty, and Smarty are the adventurous group of wiggly-wobbly

buddies known as elimals. The jellies are now being enhanced using Vitamin C and

Zinc. Available in a variety of fascinating shapes and flavors.

47
  GumOn

GumOn is a long-lasting chewing gum that comes in two flavors: crisp

Spearmint and delicious Strawberry.

 ITC Master Chef

ITC Master Chef was inspired by the love and enthusiasm for fine cuisine,

which is the unifying denominator that unites all 1.2 billion people in our country. It's

good because it's delicious and healthful, and it brings people together. We have

created a line of Veg and Non-Veg snacks that provide a variety of alternatives for

foodies of all ages. Our goods are high in nutritious value, generated from lentils,

vegetables, and poultry, and have both Indian and cosmopolitan flavours to please all

palates.

ITC Master Chef offers a diverse assortment of Cooking Pastes manufactured

with the finest ingredients and according to the strictest sanitary requirements. Each of

the five Cooking Pastes versions was developed in collaboration with the experienced

master chefs at ITC Hotels to give you with a restaurant-quality flavour of your

48
favourite meals in the most convenient way. Try one of our Cooking Pastes today to

experience the true flavour of some of the country's most famous meals.

ITC Master Chef offers a variety of diverse All-Purpose Gravies manufactured with

the finest ingredients and according to the strictest sanitary standards. Each of the three

varieties of this foundation Indian gravy is co-created with ITC Hotels' experienced

Master Chefs to give you with a restaurant-quality flavour in the most convenient

method. With just one basic gravy, you may make a variety of foods. Try one to get a

true flavour of some of the country's most popular meals.

 Sunrise Pure

Sunrise Pure has been an innovator for over 100 years!

No more searching for rare ingredients or agonising over preparations to get the

perfect balance of tongue-tingling taste and flavour, Sunrise masalas may have the

complete own circle of relatives ingesting from your hands! Sunrise Pure spices have

been a vital part of Eastern Indian families for many decades, bringing scent, flavour,

and consistency to wonderful home cooked cuisine. The ingredients used are of the

greatest quality, and our cutting-edge infrastructure guarantees that the quality remains

consistent.

Sunrise, with over 100 years of Spices knowledge, began on a quest to assist

people in producing their favourite cuisines at home, and debuted its Blended Spices

collection. The mixes were carefully selected to replicate the true flavours of the meals

49
while also adding fantastic scent to your favourite recipes. Simply add a pinch of

Sunrise Blended Masalas to your cuisine to make it even more delectable! Sunrise

Pure's entire spices provide a new depth to home-cooked meals. Sunrise Pure Whole

Spices are vital for all families because of the scent and flavour they bring. Individual

the uppermost excellence raw ingredients are sent to you in sanitary packaging to

guarantee that your food is consistent and delicious all the moment.

Sunrise Mustard Oil has a pungent, prickly aroma with an impossible to resist

aftertaste. Dark golden in colour, it provides a flavour that imparts a scrumptious

smoky chew for your dish Sunrise Papads are a pleasing snack crafted from lentils

which might be additionally excessive in protein.

ITC PERSONAL CARE BRANDS

ITC joined the Personal Care business in 2005 as support of its ambition of

becoming Leading indian Consumer firm, recognised for some of its global excellence

and everlasting consumer trust. In the short period since its inception, ITC has already

established a variety of brands, every of which provides a distinct and superior value

proposition to discriminating clients. Based on extensive market research and product

development, ITC's personal care portfolio provides global goods with clearly distinct

benefits to quality-seeking clients.

ITC Beauty Care collection, which includes the brands 'EDW Essenza,' 'Fiama,'

'Vivel,' 'Engage,' 'Savlon,' 'Charmis,' 'Shower to Shower,' 'Nimyle,' 'Nimwash,' and

'Superia,' has conventional positive customer feedback in addition is presence gradually

expanded countrywide.

50
  EDW Essenza

Beautifully created to capture the essence of exquisite life. EDW Essenza is an

opulent brand committed to the production of a unique, international line of exquisite

perfumes and individual care goods for the most demanding customers.

 Dermafique

Dermafique is an Essential and Intelligent Skincare System that combines

strong chemicals with scientific innovation and was co-designed by dermatologists

and cellular biologists.

51
Dermafique works with skin physiology to fix any skin issues that have emerged as

a result of internal or environmental sources.

This intelligent skincare system is built happening the succeeding principles:

Skin Repair Cell by Cell

Healthy skin is developed cell by cell, step by step, by following a science-backed

skincare programme and utilising skin-friendly products.

Dermatologist It was tested on Indian skin.

We established Dermafique, a premium skincare brand tailored exclusively for

Indian skin, based on this principle.

 FIAMA

Fiama Di Wills is a personal care brand from India that sells shampoos,

conditioners, bathing bars, and shower gels. ITC Limited, an Indian corporation

with a market value of $40 billion and a revenue of $8 billion, owns it. The brand

was launched on September 15, 2007, as the second in ITC's personal care stable.

 VIVEL

52
 ITC introduces Vivel, with Kareena Kapoor as the brand's face. Vivel's

personality was defined by her effortless charm, unforced elegance, natural

attractiveness, and remarkable confidence as a successful woman. Satin Soft,

Young Glow, and Ayurveda Essence were among the products available.

Vivel introduces Vivel Luxury Crème bathing bars. A premium offering from

the company, these products with exotic ingredients such as Shea Butter, Olive

Butter, and Sandal Crème were created to pamper our customers and improve their

bathing experience. The unusual flip-top carton packaging added to the theme of

excess.

 Engage

Engage Cologne Sprays, a line of magnificent Colognes for men and women,

were introduced in September 2014. Engage Cologne Sprays offer a larger

fragrance concentration and contain no gas, allowing for long-lasting chemistry.

Engage Cologne Sprays have eight finely designed perfumes, four for men and four

for women. Engage has released a brand new line of fragrance sprays for guys and

women. This line, created by worldwide specialists, produces powerful and long-

lasting smells. This brand's packaging was presented as being transparent and clear.

Engage developed a new deodorant sub-range named "Engage Sport" in 2017.

These deo’s have a high scent concentration that provides long-lasting freshness

53
 when it is most needed. With the introduction of Engage ON, a line of Pocket

Perfumes, Engage transforms the perfume industry.

 NIMYLE

Nimyle Herbal is a powerful floor cleaner with neem strength and a natural scent.

Its distinctive composition makes it a suitable solution for regular home "anti-bacterial"

use while maintaining a clean and sanitary atmosphere. Its one-of-a-kind chlorine-free

composition and 100% natural action provide germ-free floors for children and dogs,

protecting them from germs that cause 100 illnesses. The product's long-lasting natural

aroma keeps your floors smelling fresh for a longer period of time.

 Savlon

Indians have been shielded from germs by Savlon for more than 50 years.

Beginning with Antiseptic Liquid, Savlon has established a reputation for its efficiency

in germ prevention along with its mild impact on skin. For the past 50 years, Savlon

Antiseptic It is a trusted brand, and its broad spectrum action is appreciated by the

medical community. The unique composition of Chlorhexidine Gluconate and

Cetrimide in Savlon Antiseptic Liquid.It is an antiseptic liquid that is widely used in

hospitals and households for cleaning and wound healing. You may be confident that

54
your health is in good hands with Savlon. Doctors' Favorite Antiseptic is Savlon

Antispetic Disinfectant Liquid. At any given time, our hands are hotbeds for a million

pathogens. It is essential to practise appropriate hand hygiene in order to stay healthy.

The sophisticated handwashers from Savlon assist keep hands clean. Savlon

handwashes clean effectively and prevent against a million germs.

Savlon Moisture Shield Handwash features a unique recipe with a flowery scent that

provides moisturised washing to leave your hands smooth and supple.

Savlon Herbal Sensitive Handwash features a one-of-a-kind recipe with herbal essence

that is ideal for sensitive skin.

With its unique composition and fresh citrus aroma, Savlon Deep Clean

Handwash provides effective and thorough washing for hands with additional filth and

grime. Savlon Glycerine Soap is loaded with glycerine, which provides germ

prevention while also gently moisturising your skin. Savlon Glycerine Soap protects

against 100 disease-causing germs.

The Savlon Hexa Advanced cleaning soap is brought via way of means of

Savlon. In order to stay up with the times, Savlon Hexa Advanced soap satisfies your

requirement for germ prevention. The soap protects you against viruses and germs and

keeps you safe. Protect your family from 99.99% germs* by using Savlon Hexa

Advanced soap in aggregation with Hexa Pro Power. Bring Savlon's protection with

you.

Summer has arrived, and Savlon's new Cool Hexa Soap is ready towards assistance you

battle the heat! Savlon Cool Hexa contains menthol, which provides you and your

family with an immediate cooling sensation.

55
EDUCATION AND STATIONARY

ITC launched the educational and notebook industry in 2002 with the Paperkraft

brand, which became popular in the premium class, and then expanded into the

general section in 2003 with the Classmate brand. Classmate had evolved to become

the worlds major Notebook brand by 2007. Classmate and Paperkraft, when

combined, offer unrivalunrivaledled value both in terms of quality and cost to the

discerning client in the Educational & Stationery business.

Classmate also Paperkraft consume evolved into an organic leeway of the buyer. A

thorough understanding of customer demands aided in the development of a related

and wide-ranging collection that met the requirements of various groups of

customers.

Company entered the educational product and education business through Classmate

and has evolved from a notebook brand to a provider of the complete stationery

portfolio, with products ranging from high-quality Writing tools (mechanical

pencils, ball, gel, and roller pens), arithmetic tools (geometry boxes), educational

supplies (rulers, erasers, and sharpeners), and art stationery goods (wax crayons,

sketch pens plastic crayons, and oil pastels).

56
ITC AGARBATTIS & DHOOP BRAND

In 2003, ITC began distributing Incense Sticks obtained from as part of its

business strategy of small-scale and rural units establishing numerous drivers of

development like in FMCG industry industry. This business utilises ITC's fundamental

competencies in national brand creation, development and sales, logistics management,

high-quality paperboard manufacturing, also the development of novel wrapping

resolutions to provide Indian customers with high-quality Agarbattis and Dhoop. These

basic skills benefited ITC in becoming the country's No. 1 Dhoop player. Firm

engagement in the company aims to increase the effectiveness of small-scale and home-

based units by supplementing R&D-based product creation with trade sales and

distribution expertise. The firm is currently developing exciting new services for

customers that it wants to launch in the coming years. Mangaldeep agarbattis are

produced on a small scale and by cottage units, providing employment for nearly 7,000

individuals in keeping with ITC's Triple Bottom Line concept, which states that every

enterprise contributes to the country's economic, environment, and interpersonal skills.

Mangaldeep Agarbatti is produced in a variety of locations throughout the country

using defined processes to ensure uniformity of quality.

ORMAS (Orissa Rural Development & Marketing Society), an independent agency

under the Pachayat Raj of Odisha, has inked an MoU with ITC. This project offers

technical training and career prospects to approximately 4,000 rural women.

57
ITC SAFETY MATCHES BRANDS

As part of its business push to generate many growth drivers in the FMCG

market, ITC decided to advertise safety matches made on a small scale. The

Safety Matches business leverages ITC's key skills in marketing and distribution,

brand building, logistics management, and paperboard and manufacturing to

offer excellent safety match to Indian customers. Aim, Shipping, and Homelites

are some of the most popular brands among ITC's Safety Matches.

These products successfully satisfy the demands of various customer categories

through distinct product characteristics, formats, and new value enhancements.

The wax matchstick has higher wind resistance, burns longer, and comes in a

compact form, making it an excellent companion for outdoor use, whilst

Homelites' stronger, longer, and Karborised Everyone may use them inside the

home safely because of the matchsticks

58
Cigarette

In India, ITC dominates the cigarette market. ITC's cigarette business, which

includes a collection of irreplaceable brands, demonstrates the company's unwavering

and unrivaled commitment to quality, innovation, and consumer care.

More than a period of experience in producing goods to meet changing customer tastes

has resulted in a range of Names like Classic, Gold Flake, American Club, and Wills

Navy Cut.

The industry is distinguished by a single-minded emphasis on creating

continuing value for consumers via major investments in creative product designs,

cutting-edge production technologies, and excellent marketing and distribution.

ITC cigarettes are made at cutting-edge plants in Bengaluru, Munger,

Saharanpur, Kolkata, and Pune, using cutting-edge technology and good work

procedures that are benchmarked to the finest in the globe.

In foreign markets, ITC's cigarette industry maintains tall heights of global

superiority and competitiveness. West Asia is an important export destination for ITC,

and we provide a diverse assortment of high-quality cigarettes in this region. has a

variety of brands registered under the ACE, Wills, Scissors, and Classic trademarks..

ITC partakes recognized the subject as the third largest player in Bahrain and Qatar.

ITC was also the first business trendy into the Western Asia area to develop a flavor-

on-demand (capsule) product inside the economics industry category.

59
Share of the market and industrial rankings of the firm

Company’s Name Market Share (%)

ITC 30%

Hindustan Unilever (HUL) 14%

Nestlé 5%

Britannia 1%

Patanjali Ayurved 4%

Dabur 2%

Godrej Group 2%

Marico 5%

GlaxoSmithKline (GSK) 1%

Colgate-Palmolive 1%

Emami 2%

Amul 4%

Parle Products 7%

60
 The consumer goods (FMCG) sector, also recognized by way of the consumer

packaged goods (CPG) industry, is primarily in charge of manufacturing, distributing,

and marketing fast-moving consumer products. The fourth-largest economic sector

India has the FMCG sector. Domestic and personal grooming care items contribute

50% of industry revenues, healthcare for 31-32%, and consumer goods and drinks the

remaining 18-19%.

61
Sales Performance

62
 Governance Structure

The Corporate Governance practices business Firm's include designed to assist the

effective administration of several companies while maintaining focus on each of them.

Corporate Governance is practiced at three interconnected levels at ITC.

Strategic supervision: By the Board of Directors (Board)

Strategic management: By the Corporate Management Committee (CMC).

By the divisional or strategic business unit, executive management (SBU)

Chief Executive Assisted by the respective Divisional / SBU Management Committee.

63
Destinations of the industry's several plants, along with general sites

Ltd, a packaged products to hotels conglomerate, said on Thursday that 70-80 of its

120 production units in India, including those owned by third-party contractors, are

currently active, operating at 20% to 60% capacity per month due to India's

shutdown. The company's chairman and managing director, Sanjiv Puri, also

advocated for the resurrection of industry and agriculture value chains in non-

containment zones in the nation, which he claimed might assist jumpstart economic

activity, while applauding government efforts to balance lives and livelihoods. On

March 27th, a few days into India's lockdown, ITC Ltd warned stock markets that the

company's plants that make critical commodities like as atta, noodles, cookies,

snacks, soaps, and sanitizers are now just partially functional, having a restricted

staff. The manufacturer of Yippee noodles and Aashirvaad atta stated that it has

continued to focus on producing areas where consumer demand is robust, such as

packaged meals, staples, soaps, and hygiene items, during the previous month.

"Depending on location, the region's current capacity utilisation ranges from 20-25%

to 50-60%." At a digital conference on Thursday, Puri told reporters that even inside

these facilities, "we are operating lines where we can see demand, not lines where

demand is not evident."

64
 ITC SWOT ANALYSIS

 ITC is a prominent and well-known private industry organisation in India. In

truth, it is among the world's most conspicuous consumer enterprises. ITC is the

centre of this SWOT study. Although it is best known for cigarette trademarks

such as GoldFlake, the firm is actively expanding into original FMCG (Growing

Quickly Consumer Products) products across a range of industrial sectors.

 Strengths

Company leveraged its standard processes to develop unique products for growing

sectors. For its FMCG items, for example, ITC drew on its experience shipping and

delivering cigarette products to remote and rural parts of India. ITC's hotel channel's

master chefs are usually charged with generating creative food innovations for the

industry's FMCG segment.

 Company is a multifaceted firm that engages in several areas, including

tobacco, hotel, stationery, agro, ready meals and chocolates, branded clothes,

hygiene products, stationery, Technology, safer matches, burning incense, and

stationery.

 Weaknesses

The original business of the corporation was tobacco trading. Imperial Tobacco

Company Limited is abbreviated as ITC. It's fascinating that a company that has

become so active in branding is still using its REAL name, contempt the undesirable

association of cigarettes with bad health and untimely mortality. To support its cash-

sucking FMCG venture, the corporation is still reliant on cigarette income. Cigarettes

account for 47percentage points of the company's sales and contribute over

65
80percentage points of its profitability. As a result, some say that ITC's foray towards

FMCG (Fast - Moving consumer goods Products) is funded by its cigarette operations.

The Gold Flake cigarette trademark is India's most popular FMCG brand, contributing

for 70percentage points of the retail market.

 Opportunities

Core brands include Aashirvaad, Mint-o, and Bingo!. Sun Feast (as well as others)

may be made using market development, product development, and marketing

penetration strategies. To assist business solutions, ITC is expanding into new and

rising areas like information technologies. e-Choupal is an online mock network that

connect rural Indian farms. This is a novel and quite well concept that might be utilised

in a number of settings throughout the world. It is also a large-scale endeavour, with the

goal of reaching 1 crore farmers in 1,20,000 villages in India.

ITC employs a completely unique approach to e-Choupal. The enterprise studied the

tastes of a famous form of wheat flour customers in India`s North, West, and East, then

used the community to supply and create uncooked substances from farmers, which

have been then mixed for customers below practical emblem names which includes

Aashirvaad Select withinside the Northern market, Aashirvaad MP Chakki withinside

the Western market, and Aashirvaad withinside the Eastern market. This idea may be

tremendously difficult for competition to reproduce. Yogi Deveshwar's long-time

period intention is to make his Indian conglomerate the country's biggest FMCG firm.

India has the bottom in keeping with capita intake of private care gadgets withinside the

world, growing possibility for ITC's Wills emblem soaps, shampoos, and fragrances.

66
Financial Performance of the company

67
 Balance Sheet
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
11 12 13 14 15 16 17 18 19 20 21 22
1,21 1,22 1,22 1,22 1,23 1,23
Share Capital - 774 782 790 795 802 805
5 0 6 9 1 2
1,21 1,22 1,22 1,22 1,23 1,23
Equity Capital 774 782 790 795 802 805
5 0 6 9 1 2
15,7 18,6 22,3 26,4 30,9 41,8 45,1 51,2 57,9 64,0 59,1 61,2
Reserves
16 77 68 42 34 75 98 90 15 44 16 23
Borrowings - 126 119 103 243 268 83 47 35 14 276 272 250
Long term
90 105 91 76 61 27 18 12 8 6 6 5
Borrowings
Short term
24 2 0 150 195 44 19 17 2 1 4 0
Borrowings
Lease Liabilities 0 0 0 0 0 0 0 0 0 268 261 244
Other
11 10 12 16 13 13 8 7 3 2 0 1
Borrowings
9,77 10,5 12,0 13,3 13,9 8,88 9,44 11,6 12,5 11,7 13,1 14,4
Other Liabilities -
7 09 69 69 48 8 0 95 85 60 43 91
Noncontrolling
141 157 180 203 225 261 295 334 343 377 347 366
int
1,49 1,53 1,77 2,10 2,02 2,33 2,65 3,49 3,51 3,63 4,31 4,41
Trade Payables
9 8 2 6 0 9 9 6 0 0 9 7
Advance from 1,27
0 0 0 0 0 805 495 461 430 703 811
Customers 8
Other liability 8,13 8,81 10,1 11,0 11,7 5,48 5,99 7,40 8,30 7,05 7,66 8,42
items 8 4 18 60 02 3 1 4 1 0 6 9
26,3 30,0 35,3 40,8 45,9 51,6 55,8 64,2 71,7 77,3 73,7 77,1
Total Liabilities
91 85 29 48 52 51 98 41 39 11 61 96
9,17 10,0 12,1 12,9 15,3 15,1 15,8 16,5 19,3 21,7 23,2 24,2
Fixed Assets -
2 07 40 21 03 07 93 24 74 13 98 32
1,28 1,50 1,51 1,56 1,71 1,61 1,67 1,68 2,02 2,79 2,88 2,82
Land
5 4 2 4 7 5 3 5 1 7 9 9
2,57 2,80 3,80 4,11 4,86 4,21 4,71 5,33 6,99 8,16 8,38 9,10
Building
7 0 2 0 0 9 6 1 6 1 7 0
8,85 9,79 11,4 12,6 14,6 9,11 10,3 11,4 13,3 14,6 15,3 16,9
Plant Machinery
0 4 22 33 67 2 84 53 16 25 07 12
Equipments 23 26 27 34 46 27 32 32 34 40 41 44
Furniture n
504 519 690 729 805 413 459 497 644 810 833 907
fittings
Railway sidings 2 2 2 2 2 2 2 2 2 2 2 2
Vehicles 79 100 110 120 128 107 128 140 161 184 180 179
2,73 2,74
Intangible Assets 357 414 418 398 678 563 563 570 684 684
4 4
Other fixed assets 342 361 394 411 458 117 138 212 234 663 716 719
14,0 15,5 18,3 20,0 23,3 16,1 18,0 19,9 24,0 27,9 31,0 33,4
Gross Block
19 19 76 00 61 76 94 20 90 65 88 35
Accumulated 4,84 5,50 6,23 7,07 8,05 1,06 2,20 3,39 4,71 6,25 7,79 9,20
Depreciation 2 6 0 3 7 9 1 6 6 2 0 4
1,36 2,39 2,06 3,11 2,70 2,56 3,73 5,50 4,13 3,25 4,01 3,22
CWIP
8 6 2 7 0 0 0 8 6 6 1 6
4,86 5,20 5,98 7,28 6,94 11,7 17,5 22,0 25,0 28,6 24,8 24,8
Investments
8 7 1 4 3 48 81 53 43 63 71 41
10,9 12,4 15,1 17,5 21,0 22,2 18,6 20,1 23,1 23,6 21,5 24,8
Other Assets -
84 75 46 26 06 37 94 56 85 78 80 98

68
 5,73 6,42 7,52 8,25 8,58 9,06 8,11 7,49 7,86 8,87 10,3 10,8
Inventories
5 7 2 5 7 2 6 5 0 9 97 64
1,08 1,20 1,39 2,43 1,98 1,91 2,47 2,68 4,03 2,56 2,50 2,46
Trade receivables
7 0 6 9 2 7 4 2 5 2 2 2
2,42 3,13 3,82 3,49 7,89 6,06 2,96 2,90 4,15 7,27 4,65 4,65
Cash Equivalents
7 0 8 0 6 3 7 0 2 7 9 4
Loans n 1,06 1,68 2,39 1,48 1,76 1,86 2,79 2,81 2,89 2,64 4,05
951
Advances 2 1 3 5 8 9 6 0 4 6 1
1,05 3,42 3,26 4,28 4,32 2,06 1,37 2,86
Other asset items 784 655 719 949
6 7 7 3 8 4 6 6
26,3 30,0 35,3 40,8 45,9 51,6 55,8 64,2 71,7 77,3 73,7 77,1
Total Assets
91 85 29 48 52 51 98 41 39 11 61 96

“To engage with the consumers as a Brand Associate for the PCP /Premium food

category in the Modern Retail format stores of ITC”

The Rs. 14000000000 ($14 Billion) beauty and grooming care sector through out India

is booming, mainly to online beauty product sales, premiumization, and a preference

for organic and ethical goods. According to Euromonitor International, with the

availability of online retailers such as Flipkart, Nykaa.com and Amazon.com, the

cosmetics and grooming care goods sector reached $400 million in internet sales last

year, up from $100 million in 2014.

In the showering cleaning soap/bathroom cleaning soap marketplace, there are

numerous countrywide and nearby businesses. Pears are the dominant player,

accounting for almost all of the marketplace share. Then there are a few countrywide

manufacturers like Lux, Dove, Lifebuoy, Dettol, and so on, in addition to a few nearby

ones. Customers can choose from a huge variety of logo options.

Company Branded Packaged Foods quarter is one of the quickest increasing in India,

way to the marketplace presence and purchaser franchise of its iconic brands - Kitchens

of India, Candyman, Bingo!, Yippee, Sunfeast, Fabelle, Aashirvaad, Sunbean! B

Natural, ITC Master Chef, Farmland, mint-o, and GumOn are some of the producers

69
available. Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta,

Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee, and Frozen Foods are all

part of the Foods business company today.

Draws together consumer conceptions, principles, customs, requirements, and

possibilities.

SUMMARY OF THE PROBLEM

As a result of deregulation, competitiveness for all consumer goods has intensified. To

compete, it is critical to understand consumer behaviour and serve the demands and

desires of the target customers. At this context, the study investigates the purchasing

behaviour, attitudes, purchase decisions, and degree of satisfaction of customers toward

Personal Care goods and the Premium food category in ITC's Modern Retail format

stores.

70
 THE STUDY'S OBJECTIVES

 To increase customer engagement

 To study consumer loyalty toward Personal Care Goods and Premium Foods

 Collect customer satisfaction and feedback

 To Understand the factor affecting consumer perception of ITC Personal Care

Goods and Premium Foods

71
 LITERATURE REVIEW

ITC Personal care companies work in a consumer-oriented business that is

primarily reliant on the sale of manufactured goods. The industry is primarily concerned

inside the production of consumer goods, the majority of which are used for beauty and are

occasionally equipped with personal hygiene items for men and women. However, there is

only a little distinction among goods in the personal care and cosmetics categories.

Personal care products are health care products, although beauty are generally

luxury things intended for appearances.

ITC Ltd, which made a major impression in the intense competition consumer

market items including soaps and shampoos in 2007, wants to extend its line of personal

care brands as it seeks a larger market share.

ITC's current personal-care portfolio comprises soaps, shampoos, and perfumes.

These items are offered under the Fiama, Superia, and Vivel brand’s names. Superia targets

the mainstream consumer market, Vivel the premium market, and Fiama the so-called

super-premium market. Prices range from Rs 10 for a mass-market soap to Rs 2,100 for a

high-end perfume.

72
 RESEARCH METHODOLOGY

• DATA SOURCE

Primary records: The number one records is accrued thru questionnaires.

Secondary data: Company internet site and different associated websites.

Area covered for research: Varanasi.

 Selection of sample: Sampling allows us to concentrate our attention upon a

relatively a tiny number people and hence devote more energy to make sure it

actually the information collected from them is accurate.

 SAMPLE SIZE: 60 units.

 INSTRUMENT USED: Pie charts are employed to depict the data & tables are

employed to classify the data.

73
 LIMITATION

✔ The study considered only a few factors to analyze the customer behavior of

Individual investor, it did not take into account elements such as culture and cast family

size that affects the investment.

✔ Validity and Reliability of the data depend on the truthfulness of the responses from

the public hence chances of bias were more since the sample size of the study was just

on respondents.

✔ The time at the disposal of the researcher is limited and the size of the sample

compared to the population is very small and it may not represent the whole population.

✔ A structured questionnaire was the basis for collecting the data, so it has the usual

deficiencies attached to this technique of data collection.

74
DATA ANALYSIS & INTERPRETATION

75
 S.No. Particular Percentage

1 Student 53.3%

2 Employee 21.7%

3 Business 10%

4 Teacher / Professor 11.7

5 Homemaker / Housewife 3.4%

The pie chart below depicts five distinct occupational groups. According to the pie

chart, the percent of the respondents were students, with the second biggest

proportion(21.7%) being jobs and the smallest proportion (3.4%) being

76
homemaker/housewife.

S.No. Particular Percentage

1 ITC 50%

2 Hindustan Unilever (HUL) 33.3%

3 Patanjali Ayurved 10%

4 Emami 5%

5 Marico 1.7%

 The given pie chart illustrates five different categories of personal care product
brands the most popular brand was ITC with 50% then the second uppermost
reply was for Hindustan Unilever (HUL), While brand Emami with 5% and
Marico with 1.7% comes last.

77
S.No. Particular Percentage

1 Yes 78.3%

2 No 10%

3 May be 11.7%

 The given pie chart illustrates that ITC Personal Care Goods are broadly used.

78
 ARE YOU AWARE ABOUT THE ITC COMPANY AND
ITS PRODUCTS? RESPONSES
YES NO

NO
0%

YES
100%

S.No. Particular Percentage

1 Yes 100%

2 No 0%

 According to the pie chart, the majority of individuals are aware of the

ITC Company and its product.

79
S.No. Particular Percentage

1 Fiama Soap 36.7%

2 Vivel Soap 18.3%

3 Superia Soap 15%

4 Savlon Soap 30%

 Most of the respondents prefer Fiama Soap (36.7%) followed by Savlon with

30%. Superia Soap was the least preferred.

80
S.No. Particular Percentage

1 Fragrance 28.3%

2 Quality 45%

3 Company Image 13.3%

4 Price 11.7%

5 Packaging 1.7%

 Quality was the most common factor considered by the respondents while

purchasing the soap of a particular brand.

 Packaging is the least consider factor.

81
S.No. Particular Percentage

1 Yes 85%

2 No 11.7%

3 May be 3.3%

Shower Gel is highly preferable

82
 S.No. Particular Percentage

1 Yes 88.3%

2 No 11.7%

88.3% of Respondents are aware of FIAMA SHOWER GEL

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S.No. Particular Percentage

1 Yes 81%

2 No 19%

 81% of Respondents have tried Fiama Shower Gel.

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S.No. Particular Percentage

I. Affordability 40%

II. Value for money 26.7%

III. Variety 21.7%

IV. Availability 11.7%

 The main reason for choosing Fiama Shower Gel over other brands was

Affordability and the least 11.7% considered the reason was Availability.

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S.No. Particular Percentage

1 Yes 85%

2 No 15%

 85% of respondents have tried Engage ON Perfume while 9 respondents didn’t

try ENGAGE ON Perfume.

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S.No. Particular Percentage

I. Highly Preferable 43.3%

II. Preferable 40%

III. Neutral 10%

IV. Not Preferable 5%

V. Highly Not Preferable 1.7%

 Mangaldeep Agarbatti is highly preferable by 26 respondents while 3

respondents highly do not prefer Mangaldeep Agarbatti.

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S.No. Particular Percentage

1 Yes 85%

2 No 15%

 51 Respondents consider promotional schemes while purchasing a particular

brand of soap. While 9 doesn’t consider any promotional schemes.

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S.No. Particular Percentage

1 Yes 86.7%

2 No 13.3%

 The majority of respondents preferred Savlon Hand Wash.

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S.No. Particular Percentage

1 Once a week 78.3%

2 Once a fortnight 15%

3 Once a month 6.3%

 47 people prefer to use ITC Personal Care Products once a week, 9 prefer once

every two weeks, and 4 use ITC Personal Care Products once a month.

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S.No. Particular Percentage

1 ITC 45%

2 Britannia 21.7%

3 Patanjali 10%

4 Amul 11.7%

5 Parle 11.7%

ITC biscuits have good taste and are enjoyed by 27 people, followed by Britannia with

13 people, while Patanjali is the least favorite biscuit brand.

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S.No. Particular Percentage

1 Yes 80%

2 No 20%

 Sunfeast Biscuits have been tried by 48 people, while 12 have not.

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S.No. Particular Percentage

1 Highly Preferable 18.3%

2 Preferable 55%

3 Neutral 15%

4 Not Preferable 10%

5 Highly Not Preferable 1.7%

 The majority of people favor Yippee Noodles, which is Highly preferred, while

10% do not prefer and 1.7% strongly dislike Yippee Noodles.

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S.No. Particular Percentage

1 Highly Satisfied 33.3%

2 Satisfied 43.3%

3 Neutral 16.7%

4 Disagree 6.7%

5 Highly Disagree 0%

 26 people were pleased, and 20 were extremely satisfied. Sunfeast Dark Fantasy

Biscuit received 10 neutral votes and 4 negative votes.

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S.No. Particular Percentage

1 Yes 86.7%

2 No 13.3%

 Respondents prefer Aashirvaad Atta the most.

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 Do you like to consume Bingo products as
snacks?

28%
YES
NO
72%

S.No. Particular Percentage

1 Yes 72%

2 No 28%

 43 Respondents like to consume Bingo Products as snacks while 17 don’t like

to consume Bingo products as a snack.

96
 Would you recommend that others purchase ITC products?

60 55

50

40

30

20

10 5

0
Respondent Yes No

The pie chart below depicts the potential for brand value enhancement. 93.3% of

respondents believe there is room for improvement to increase brand value.

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 S.No. Particular Percentage

1 ITC 70%

2 Britannia 11.7%

3 Patanjali 3.3%

4 Amul 10%

5 Parle 5%

The pie chart displays data regarding the brand which has the best market delivery/

availability on the market average, the respondents majorly feel that ITC has the best

market delivery/ availability with 70% followed by Britannia with 11.7% and Patanjali

has the least market delivery/availability on the market 3.3%.

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 RESPONSES
2, 3%
3, 5%
Television
7, 12%
Newpaper

9, 15% Social Media

39, 65% Hoarding

Radio

The pie chart below depicts several channels that are appropriate for promoting various

promotional schemes. The pie chart of responses reveals that television is the most

suitable media to push the various advertisement programs, with 65%, follow by

newspapers with 15%, and radio is the least ideal medium to push the diverse marketing

schemes.

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 CONCLUSION

 91.7% of respondents are familiar with ITC and its goods.

 Because there are a bigger number of people that favor ITC Personal

Care Product.

 When purchasing a certain brand of soap, the majority of participants

consider promotional strategies.

 93.3% believe there is still room for improvement in order to increase the

brand's value.

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SUGGESTIONS & RECOMMENDATIONS

• We can easily convert the people to nimyle by Explaining the attribute of

the product.

• We can promote the product between Nov-dec with cold and flu messages

and during summer vacations promotion will highlight product usage in

kitchens and rooms as children are mostly at home during that period.

• Stock problem needs to be curbed out through their having stock in the

godowns it is unable to reach outlet.

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 BIBLIOGRAPHY

• https://www.itcportal.com/

• https://www.ibef.org/industry

• https://www.investindia.gov.in/sector/consumer-goods/personal-care-

hygiene#:~:text=Some%20of%20the%20major%20players,%2C%20Johnson%20

%26%20Johnso n%2C%20etc.

• https://en.wikipedia.org/wiki/ITC_Limited

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 APPENDIX

• Name:-

• Email:-

• Gender:-

1. Your Occupation?

o Student

o Employee

o Businessman

o Teacher/professor

2. Age Group

o 20-30

o 31-40

o 41-50

o 50-60

3. Which Brand of Personal Care Product do you use frequently?

o ITC

o Hindustan Unilever (HUL)

o Patanjali Ayurved

o Emami

103
 o Marico

4. Do you use ITC Personal Care Products?

o Yes

o No

o Maybe

5. Which ITC Company Soap Do You Prefer Most?

o Fiama Soap

o Vivel Soap

o Superia Soap

o Savlon Soap

6. Do you consider promotional schemes while purchasing a particular brand of Soap?

o Yes

o No

7. Do You Like Savlon Hand Wash Of ITC Company?

o Yes

o No

8. How often do you use the ITC Personal Care Products?

o Once a week

o once a fortnight

o once a month

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9. Which product has good taste in a biscuit ?

o ITC

o Britannia

o Patanjali

o Amul

o Parle

8. Do you eat Sunfeast Biscuits ?

o Yes

o No

11. How preferable is Yippee Noodles to you?

o Highly Preferable

o Preferable

o Neutral

o Not Preferable

o Highly Not Preferable

12. Are you satisfied with the taste of Sunfeast Dark Fantasy Biscuit?

o Highly Satisfied

o Satisfied

o Neutral

o Disagree

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 o Highly Disagree

13. Do you prefer Aashirvaad Atta?

o Yes

o No

14. Do you like to consume Bingo products as snacks?

o Yes

o No

15. Would you suggest other people buy ITC Products?

o Yes

o No

16. Which brand has best market delivery/availability in the market?

o ITC

o Britannia

o Patanjali

o Amul

o Parle

17. Do you feel still there is any scope for improvement to enhance the brand value?

o Yes

o No

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18. Which medium do you feel is suitable to promote the various promotional schemes?

o Radio

o Television

o Newspaper

o Hoarding

*****

107