I have a confession to make.

I am a man, and I buy used clothing

online. This might not strike you as odd (it shouldn’t, if you’re an
aspiring reseller), but the majority of people we meet are surprised to
find out that not only does used clothing sell extremely well online,
men’s clothing is typically worth more than women’s clothing! But
wait, isn’t it women that love shopping? Well, yes…maybe. That is,
there are a lot of women that DO love shopping. Couple that with the
fact that most clothing resellers are women, and you end up with an
eBay marketplace that literally has 10x the amount of women’s clothes
as men’s clothes listed. Even with the massive influx of new sellers, if I
want to buy a pair of used Levi’s in my size (511s, 34×36, preferably
black) there are currently only 3 used options available and the
cheapest is $25.50!

So if you want to set yourself apart from the gaggle of basic resellers
who make less than a part time wage on eBay and stall their business
for years on end… quit heading to the women’s clothing racks! I can
guarantee that those who insist on heading straight to the women’s
workout apparel and sweater racks so they can find Lululemon and Free
People stuff will continue to see their businesses shrink over the
coming year or two. While the men’s clothing market may eventually
reach the saturation level of the women’s market, it is currently a ripe
plum to be picked! (Get it? picked?)

Why Clothing?
We currently have about $60,000 worth of clothing listed on
eBay. Each year, it generates more than $60,000 in profit while
growing our business! If you have a computer, a little ingenuity, and a
place that sells used clothes nearby, it is within your power to create a

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second income, get out of debt, travel, or even – if you want – build a
full-time, thriving business! All on the back of someone else’s used
long-johns. Well, maybe not quite. But you get the idea.

In the circles of resellers that we hang out in, people are staunchly
divided: either you sell mainly clothing, or you sell mainly hard
goods. While I absolutely love hard goods (and they account for more
than 40% of our profit), ignoring clothing is foolish in the extreme. In
fact, if you are running a reselling business, ignoring ANY brand, item,
scrap of information, etc. that can give you an edge and increase your
profits is foolish. While some sellers preach that you should choose a
niche and stick with it, we find that it’s helpful for most resellers to
keep their options open, particularly if you are counting on eBay to
provide a living. The more selective you are about the type of product
you sell, the more likely it is that you leave the thrift store empty
handed.

Getting Started
We recommend that new eBay sellers start by selling things they have
around their home, but once that source of inventory is exhausted,
clothing is typically a good first step into the world of buying for
resale. Why clothing, you ask? Well:

● It’s ubiquitous. Clothing is everywhere and everyone needs

clothing. You would think that this would mean the market is
saturated, but that is far from true. The more people there are,
the more unique tastes exist, and the more likely it is that there is
a buyer out there who wants your specific piece of thrift store-
found clothing.
● Clothing is easy to store. Our first storage unit was 10 feet x 15
feet. In addition to storing a ton of personal belongings in it (we

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 had a tiny apartment at the time), we stored almost 1,000 items
of clothing there. Unlike hardgoods, clothing is relatively uniform
in size and shape once it’s folded, and can easily be stored in
baskets or totes.
● It’s cheap and easy to ship. Clothing can be had for a pittance at
yard sales, thrift stores, liquidation auctions, etc. If it doesn’t sell,
you can always re-donate it and find something else. Good luck
finding another business that you can start today with less than
$20 and no technical skills.
● Clothing fulfills the perfect “side hustle business
model.” Perhaps you are not like most people, but when the
majority of people start a business or side hustle, they need
three things: a business that is cheap to start, easy to understand,
and has the potential to provide instant profits.

If none of that lights your fire, maybe entrepreneurship and reselling

are not for you. I’ll be the first to admit that it takes hard work and
dedication, which not everyone has. However, if you’re here, you are
probably one of those action-takers who is ready to start making
money (or maybe you already are and want to make way more
money!) Whichever of those groups you are in, if you are still reading,
let’s dispel some of the biggest myths about reselling used clothing.

Myths About Selling Used Clothing

While there are literally hundreds of myths and terrible business
practices in the reselling world, here we’ll focus on just 3. These should
be enough to provide you with a solid foundation to blow past
hundreds of stagnant eBayers:

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Myth #1: A High MSRP Means a High Resale Value
We have sold shirts that retail for $30 for $50, and failed to sell $200
dresses on auction for $.99. While the market for used clothing does
have some relationship to the new cost, buying things based solely on
MSRP (Manufacturers Suggested Retail Price) is foolish. Instead of
going off of purchase price, successful resellers learn what brands hold
their value on the used market and make purchases accordingly.

Myth #2: Everything Sells Eventually

This is a motto for resellers that has been around longer than I have
been on eBay. Despite my best attempts to debunk and destroy it, new
resellers quip, “List it and forget it!” This refers to the notion that you
don’t have to worry about dropping the price, checking if things have
watchers, tweaking listings, etc. because, eventually, the right buyer
will come along. I’ll say it outright – that is a stupid and lazy business
practice. Businesses with stupid and lazy practices do survive, but they
rarely thrive and they NEVER live up to their potential. With the
number of clothing items listed on eBay, you cannot afford to simply
source whatever you want and throw it up for sale. If you want to be
successful, you need to be calculated in your sourcing, smart in your
listing, and always evolving, bringing your old listings with you. Having
had inventory that has sat for 2+ years at a sale price under $10, I can
tell you – some things never sell. And if it ever does, you can be darn
sure that I won’t be pleased after storing it for years and paying 15
cents a month to keep it online.

Myth #3: You Will Get Hundreds of Returns When the Clothes Don’t
Fit
Our return rate on clothing is actually lower than our return rate for
non-clothing items. Our average clothing return rate for the last 2
years has been right around 2%. The truth is, people don’t often buy

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brands they’ve never heard of online. The majority of our sales are to
people who want to replace a similar item, have an item from that
brand they love and they want another, etc. In the case of people
buying new and novel brands, we include measurements on all of our
clothing listings (and so should you!).

So, What Makes Used Clothing Valuable?

When I first started selling on eBay, I was super excited to find a heavy
leather trench coat at a local thrift store. While I’m not really the
trench coat type, I thought that someone would love it for sure, and
despite the mediocre brand, bought it for $14.99. Six months later I
was finally shipping it. It had generated absolutely no interest in the
time it had been online and had finally sold for $19.99 when I put it on
auction. Shipping it was expensive and after all my work, I barely
managed to break even. I didn’t know it at the time, but I was violating
one of the most basic rules for reselling clothing: BRAND IS
KING. While there are some items that can sell without a brand
(cashmere for example, or unique one-off pieces), the fact remains:
people love brands, and people search for brands. No matter what
level you are in the reselling game, learning new brands is the fastest
way to level up. Trends change, there are only so many exotic fabrics
to learn, but the infinite number of brands in the world means that the
more brands you know, the more your business will grow. Let’s talk
about 47 of them:

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“Well, I reckon I got to light out for the territory ahead of the rest
because Aunt Sally she’s going to adopt me and civilize me and I can’t
stand it. I been there before.” – Mark Twain, The Adventures of
Huckleberry Finn

The Territory Ahead makes “Quality Casual Clothing,” meaning shirts,

pants, shorts, and shoes.

What to Look for: The best sellers in the used market are bright and
colorful button down shirts. Particularly in the heavy textured cotton
that is so characteristic of the Territory Ahead brand. Also keep an eye
out for tall sizes, as they are typically harder to find and, therefore,
more valuable.

Profit Potential & Market Outlook: The market for The Territory Ahead
can be hit or miss. I’ve had shirts sell overnight for $40 and other that
have taken a year to sell for $20. If a shirt is interesting and cheap,
definitely pick it up, list it, and forget it.

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Ermenegildo Zegna is a luxury brand that was launched in 1910 and
remains one of the best known Italian brands.

What to look for: Zegna is a dedicated menswear designer that creates

business and business casual looks. The most common items we find
are dress shirts, but also keep an eye out for dress slacks, polo shirts,
blazers, and even full suits. You'll need to be checking tags, as the
company does not have a style which differentiates it from the
hundreds of other business casual items on the racks.

Profit Potential & Market Outlook: The market for basic shirts and
items has dropped off a bit because of new sellers low-balling the price
to move inventory. If you have a nice item, take nice pictures and price
it high. The more current an item is, the better it will sell.
Older/vintage Zegna items have not done well for us.

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Filson is a privately held, Seattle-based company that manufactures
outdoor goods and clothing. It was founded in 1897 as C.C. Filson's
Pioneer Alaska Clothing and Blanket Manufacturers to meet the needs
of prospectors passing through Seattle on their way to the Klondike
Gold Rush.

What to look for: Filson is a high-end outdoor brand which specializes

in wool and canvas products. As can be expected from a company with
a logo like, "Might as well have the best," their clothing can be very
expensive, running $500-600 for a coat. Keep an eye out for their
characteristic red and black buffalo check (similar to Pendleton's), and
for leather/canvas bags. Filson also makes belts, hats, and other
men's accessories.

Profit Potential & Market Outlook: Anything Filson will sell fast and for
great money. The market has not felt the effects of saturation and
there is a ton of money to be made in Filson items from thrift stores,
yard sales, and even store outlets.

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Carhartt is a U.S. based company that is still owned by the founding
family, despite having revenue of more than 600 million dollars
annually!

What to look for: Anything Carhartt will sell, but you’ll make the most
money from their signature canvas workwear. Look for jackets, vests,
and (to a lesser extent) pants. Anything vintage or Made in the USA is a
great seller as well.

Profit Potential & Market Outlook: The majority of Carhartt items on

eBay are underpriced. Get a good idea of how much your item sells for
new and then price it at 50-75% of MSRP.

Also, don't avoid Carhartt items that are dirty, stained, or have
logos. People generally want beat up Carhartt items for one of two
reasons:

1. There is a "breaking in" period for new Carhartt items where they
are typically stiff and uncomfortable. Buying used bypasses this.

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2. They don't want to be the guy at the construction site with the
brand new shiny work jacket. Rugged and used speaks volumes
about "work ethic."

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Schott NYC was founded by two brothers in 1913 in (surprise) New York
City. They have several claims to fame, including:

● Being the first company to put a zipper in a jacket

● They made clothing for the U.S. Air Force during WW2 and, later,
for law enforcement
● The latest claim to fame is the "Perfecto" motorcycle jacket which
is named after Irving Schott's favorite cigar

What to look for: Keep your eyes open for all forms of leather jackets
including moto jackets, bombers, greaser jackets, etc. The most
valuable jackets are shearling bombers from WW2, and we often search
Craigslist and other local avenues for them to flip on eBay.

Profit Potential & Market Outlook: Excellent. Items are getting harder
to find, but if you source them intentionally (rather than wandering
thrift store aisles) you will find them. Expect to pay up, but the pay-out
is typically worth it.

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Founded in 1830, Woolrich is the oldest manufacturer of outdoor wear
in the United States. The original purpose of the company was to buy
furs from trappers, but they soon branched out to wool milling. They
provided clothing for soldiers during the civil war and several
expeditions to the Antarctic. Now, the company's production has been
significantly downsized and moved overseas, but vintage items are still
plentifully available in thrift stores.

What to look for: The best Woolrich items are vintage work-wear
items and current jackets/coats. We skip any ugly jackets or blasé,
earth toned fashion items from the 90’s. Look for items made of
canvas, denim, or leather, typically lined with the characteristic red and
black plaid wool.

Profit Potential & Market Outlook: The market for low level Woolrich
items is now non-existent due to market saturation. The current
fashion trends, however, have resulted in a huge demand for the style
of clothing Woolrich manufactured pre 1980. If you see it, grab it!

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Loudmouth Golf is a relatively new and small company, founded in
2000 by a former graphic designer

What to look for: If you see something on the rack that is an assault to
all your senses, you should probably be checking it out. That is the way
I have typically found Loudmouth Golf items - seeing extremely lurid
and loud prints in shorts and pants, and then checking inside the fly
zipper for the brand tag.

Profit Potential & Market Outlook: Loudmouth is only growing in

recognition and desirability. Items seem to be getting a bit more
common at thrift stores, but the market doesn’t show signs of getting
saturated any time soon.

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Like Carhartt, Harley Davidson is a brand that has become a
lifestyle. People feel that the brand represents their very being, and
because of this, they are willing to pay top dollar to represent!

What to look for: There are actually a ton of different things that make
Harley items valuable look for items that:

● Are vintage. The older the better.

● Made in the USA
● Are actually made by Harley Davidson and not just licensed by
them.
● Are from an unusual location (we’ve sold shirts from Germany,
Alaska, South Africa, and even Moscow!)
● Are made of leather
● Are for a specific bike/model/etc.
● Have crude or profane pictures/sayings
● Are distressed or worn out

Profit Potential & Market Outlook: Excellent, especially for vintage

items.

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Brooks Brothers is the oldest men's clothier in the United States! For
this reason, Brooks Brothers items have had a long time to accumulate
in attics and closets - which results in them getting donated all the
time! I find Brooks Brothers dress shirts every time or two I thrift.

What to look for: If you can name it, Brooks Brothers makes it. Men's
items are the most valuable, with leather items being on the top of the
list. Brooks Brothers produces coats, shoes, belts, shirts, suits, etc. so
you never know where you'll find it next. The most valuable pieces are
in excellent condition and are recent, as opposed to vintage.

Profit Potential & Market Outlook: Fair. Stick to nice dress shirts,
sweaters, and jackets.

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True story: the first time I heard of Orvis is when I found a leather and
canvas Orvis bag in a dumpster. It felt so quality that I looked it up,
cleaned it up, and flipped it for $150!

What to look for: Look for canvas, leather, or wool items. Vintage
items should get special treatment here, as they are some of the best
Orvis items for flipping. Look particularly for fishing gear, hunting
clothing, and sweaters with elbow patches.

Profit Potential & Market Outlook: Unfortunately, the bottom of the

market has totally fallen out for newer Orvis jackets and shirts. Stick to
vintage or unusual items.

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Chubbies started out as a shorts company owned by some frat bros
who loved vintage short shorts. Since then, it has grown into a multi-
million dollar business which sells shorts and Hawaiian shirts.

What to look for: Keep an eye out for short shorts (sometimes
mistakenly put in the women's section) with bright and fun
patterns. New shorts sell for $50-60, and some used ones with
awesome patterns can sell for about the same!

Profit Potential & Market Outlook: Chubbies are a fairly unusual find,
so the market is still strong. As long as Saver’s isn’t trying to sell them
for $9.99, pick them up!

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While they now make women's and children's clothing as well, Vineyard
Vines started off as a men's clothing company that produced preppy
beach and casual wear. (Actually, they started off selling ties out of the
back of their car at the beach…)

What to look for: Look for ties, hats, shorts, swimwear, and shirts,
particularly in plaid. Condition is pretty important because of the
preppy kind of fan base that Vineyard Vines has. The only exception to
this is distressed looking t-shirts (think beach wear). Vineyard Vines has
also done collaborations with several companies/stores (such as
Target), and those items are typically not worth picking up.

Profit Potential & Market Outlook: Fair. The market remains strong for
more current pieces in good condition. Faded polos or grungy button
downs will be hard to move.

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The market for outdoor brands is super hot right now, and ICEBREAKER
is right there among them. ICEBREAKER tends to make slightly more
purpose driven or technical gear (as opposed to fashion), so their items
are often a bit harder to find - but hold their value better.

What to look for: Merino Wool should be on your list of fabrics to look
out for, and Icebreaker is one of the kings of Merino. They make base
layers, shorts, jackets, hats, etc. and all of their items are worth picking
up. To give you an idea of the value of Merino, a regular old crewneck
t-shirt from Icebreaker will run you about $60. The cool thing, is that
they tend to hold their value extremely well on the used market - as the
value is in the material. So don't put something back because it's "just
a t-shirt" or "just a base-layer," because it'll probably pay for your
groceries. The more complex a piece is, the better so also be sure to
check for jackets, shorts, etc.

Profit Potential & Market Outlook: Very good. No signs of slowing!

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What to look for: Although t-shirts and hoodies can be good sellers
(particularly in bigger sizes), keep your eyes open for:

● Leather Jackets: particularly ones with anniversary patches or

from a specific event
● Antique or vintage items. One of our best finds was a vintage
"Rodeo Mickey" button down shirt which we paid $5 for, and sold
for $300+shipping to a Disney fan in Japan.
● Current jackets. It happens all the time that someone forgets
their jacket and has to buy a replacement at the park. When they
get home, they donate the jacket they bought...and you buy
it! Savvy buyers typically shop for souvenirs BEFORE leaving on
their trip, so be there to meet that need!

Profit Potential & Market Outlook: Believe it or not, Disney clothing

has made us more money than almost every single other brand on this
list. We typically source several Disney items per year that sell for
$300+. As with most things, the bottom half of the market has slowed,
but if you’re willing to pay up a bit or hold out for better pieces, you’ll
still have luck.

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What to look for: The more embellished an affliction shirt is, the better.
Look for leather trim, rivets, spikes, etc. Those embellishments are the
easiest way to find Affliction shirts, but unfortunately, this will also find
you a plethora of knockoffs (Dedication, Affection, Sinful, etc.) that are
worth nothing, so be sure to leave those on the rack!

As far as jackets, look for their hand numbered line (not the “Black
Premium” mass produced line).

Profit Potential & Market Outlook: Before the market caught up, we
intentionally sourced Affliction leather jackets from Mercari, Facebook
Marketplace, Craigslist, etc. and sold them eBay for up to $500 a
pop! The market is a bit more saturated now, but we will still pick up
everything Affliction, from t-shirts, to jackets, to dresses.

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Although Willis & Geiger is no longer around in its original iteration, its
items are still in high demand. W&G provided the gear for multiple
world wars, arctic expeditions, and record breaking flights. Keep an eye
open for outdoor clothing such as shirts and jackets, as well as the holy
grail: the leather bomber jacket. You're unlikely to find one at a thrift
store, but you can intentionally source them at auction houses, online,
etc.

What to look for: Willis & Geiger was a company that we learned about
by luck (or I guess you could say "persistence"). At the beginning of our
thrifting career, I was working my way down the men's clothing rack,
looking up everything I didn't recognize. I came across a shooting shirt
and decided to look it up...BAM! Selling for $200. The next shirt on the
rack was the same shirt in another color, and another... We found 3
Willis & Geiger shirts that day and 1 the next week. Easiest money I've
ever made. Look for safari type hunting clothing, coats, jackets, and
pants.

Profit Potential & Market Outlook: Very good, especially for clean
pieces in mint condition.

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What to look for: Men’s LuLuLemon items are very difficult to find
because of their knuckle-brained idea to not include clothing tags. I
typically find jackets or shirts when I’m looking through all the items on
a rack and find something that feels very high quality but is missing a
tag. If you think it’s LuLuLemon, you can always find the logo on the
zipper pulls and typically embroidered on the hood, back, or hem. The
size should be on a tiny rubber dot inside one of the pockets. All items
sell well and are typically priced well too, because thrift stores don’t
recognize them.

Profit Potential & Market Outlook: Very good. We will pick up pretty
much any men’s LuLuLemon item that we find.

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We learned the hard way that Robert Comstock is one of those brands
that does not hold its value on the used market. We found a heavy
leather jacket at Savers for $39.99 and when we looked it up, we found
that the MSRP on similar jackets was around $1,000. eBay didn't show
many solds, but we figured we could move it quickly at $200, so we
picked it up. Over a year later, it's still for sale (for the price we
originally paid). These days we only pick up Robert Comstock items if
they are cheap or very unique.

What to look for: Look for leather or wool jackets, particularly those
with patterns or unique features.

Profit Potential & Market Outlook: Unique items tend to sell slowly,
but for a good price. If you can get it for a good deal - grab it, list it, and
let it ride.

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What to look for: Look for vintage items, particularly those made of
good fabric/filler (eg. Lambswool/down) or those that have large logos
on them. Also look for:

● Sweaters and sweatshirts with the Tommy Flag: the more

prominent the better.
● Look for "Spell-out" shirts with the logo either on the chest or
sleeve
● Nautical and sailing jackets with the flag and logo can sell for well
over $100.
While most of these have now been remade, the original pieces are
worth more, and are more commonly found at thrift stores.

Profit Potential & Market Outlook: The market is currently great, but
it’s likely to slow down soon as the trend fades.

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Scotch & Soda is a Dutch men's clothing company whose items have
been rocked by Justin Timberlake, Eddie Redmayne, and Benedict
Cumberbatch

What to look for: look for items with prominent and bright patterns,
particularly jeans and shirts. They canvas/military type jackets also sell
well but you’ll need to be checking tags to find most of their items. If
you're looking for Scotch & Soda in the pants/denim sections, also keep
an eye out for the name "Amsterdams Blauw" which is their dedicated
denim and urban goods line.

Profit Potential & Market Outlook: Very good. Scotch & Soda release a
new collection every season, so there are always desirable goods
(particularly discontinued ones) to be had.

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Named after its founder, Hugo Boss AG is a luxury fashion brand based
in Germany. Hugo Boss has commanded significant respect in the
American market for many years, and the brand is available in high end
department stores such as Nordstrom.

What to look for: The most common Hugo Boss items we find at thrift
stores are dress shirts and sweaters. Neither have a unique look, but
there is almost always a prominent “BOSS” tag that you can spot as you
walk past. Current dress shirts in white do very well. You can find the
style name (it’s literally a name) on the materials tag.

Profit Potential & Market Outlook: Very good for current or unusual
pieces. We haven’t had much luck with mid-range, but out of date
pieces. Hugo Boss makes a full line of men's casual and dress clothing,
but be sure to authenticate the items you find, because the market is
absolutely bursting with fakes.

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What to look for: Nat Nast's button downs earned the name "The King
of Bowling Shirts," and he actually presented a $1,000 bond to anyone
who bowled a perfect game while wearing one of his shirts.

While the company is no longer associated only with bowling, the style
of the shirts still screams BOWLING! to me. Look for the type of shirts
your uncle would wear if he had sensitive skin and had a bowling game
followed by a yacht race. In other words: silk with fancy designs, and
very expensive.

Look for button downs with unique patterns or, if you’re lucky,
embroidery.

Profit Potential & Market Outlook: Nat Nast shirts can be slow sellers,
but if you have found a truly unique design, you'll get a much better
price if you're willing to sit on it for a while, and wait for the right buyer
to come.

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What to look for: Everyone has heard of Oakley in relation to
sunglasses, but we've had better luck with backpacks and snow
pants! Keep an eye out for hoodies, jackets, polos, and other outdoor
gear. Condition is pretty important here, so don't grab anything that is
too grungy or worn out.

Profit Potential & Market Outlook: Low level items like polos and
shirts never had much value, but items that are expensive new hold
their value and can move very quickly on the used market.

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What to look for: Keeping with the "flip clothes your strange uncle
would wear" theme, also keep an eye open for brightly colored western
shirts, particularly those with pearl buttons. The brighter and more
outlandish the patterns, the better the shirts will do. The brand is not
as important as the look, so also pick up similar Roper, Wrangler, and
Levi's shirts on your sourcing journeys.

Profit Potential & Market Outlook: Very good. Outlandish western

wear is very trendy at the moment, and you should be able to move
anything unusual very quickly.

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What to look for: Ted Baker makes a full line of men’s wear, which is
typical of European fashion. Look for button downs and sweaters for
quick flips, the more unusual the colors and patterns - the better.

Also, note that Ted Baker uses a European Sizing System which
translates to U.S. sizes as follows:

● 1 - XS - 34
● 2 - S - 36
● 3 - M - 38
● 4 - L - 40
● 5 - XL - 42
● 6 - 2XL – 44
● 7 - 3XL – 46

Profit Potential & Market Outlook: The market for Ted Baker is steady,
and I consider them to be bread and butter items.

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Smartwool is an outdoor company that works almost exclusively in
Merino Wool. They treat their wool clothing with a special procedure
which they claim makes all its products itch free and resistant to
shrinking. Whether or not it's true, people love it and are willing to
buy!

What to look for: Smartwool is a very similar brand to Icebreaker, so

look for shirts, base layers, shorts, jackets, and socks.

Profit Potential & Market Outlook: Excellent. Technical outdoor gear

holds its value extremely well.

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If you're on the older end of resellers, you'll probably remember when
London Fog was THE brand to have. Whenever my parents see
something London Fog that I'm selling, they tell me how popular it
would have been when they were young. Fortunately for us, there are
plenty of people who still want London Fog items and are willing to pay
big money for them!

What to look for: Leave the traditional vintage trench coats (with the
button out liner) on the rack, and look for more current pieces, typically
wool items such as dress/pea coats.

Profit Potential & Market Outlook: The market for older items has
completely fallen off unless they are unique (such as sweaters, buffalo
plaid, etc.) More current items continue to sell well and for good
money.

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What to look for: While they have several more categories on their
website, True Grit really only specializes in pullover fleeces for
men. The softest, warmest, most comfy pullover fleeces. They run
about $140 new, and in good condition, sell reliably for about half that
used. Look for the tell-tale plush teddy bear fleece and check the tag.
The sweaters typically have to be in good condition to sell well, but
their shirts can move quickly in any condition, the stranger the pattern
the better. True Grit also works with linen, and those pieces hold their
value well.

Profit Potential & Market Outlook: Although the market has slowed
recently, we have got as much as $70 (50% of retail) for one of their
fleece jackets within the past month.

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What to look for: There was a time in my thrifting career when I
wouldn't even pick up Lacoste polos. I had accidentally picked up one
too many fakes, and was
to put in the hours to educate myself on what to look for, and have
saved myself a bunch of money on fakes since (while also being able to
recognize the genuine articles, which are great sellers). Look for polos,
t-shirts, and button downs. Just be sure to put in your due diligence!

Izod Lacoste: We get questions from time to time whether Izod Lacoste
pieces are actually Lacoste. The short answer is yes, kind of. Izod (an
American company) purchased part of Lacoste in 1952, and produced
Izod Lacoste items in the U.S. under licence from Lacoste. These items
(generally polos and jackets) are worth picking up to flip. This
partnership ended in 1993 and the companies are now completely
separate - so if you see something that looks too new, it's probably
fake.
Profit Potential & Market Outlook: The market has slowed (due to
saturation and the influx of fakes) but if you find authentic items in very
good condition, you can still get a premium price out of them.

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What to look for: KUHL has come a long way since they first launched
their company based on a new ski hat design. Kuhl pants are one of my
absolute favorite things to find, because it's an automatic $30-40 in my
bank account. Other items are harder to find, but jackets, base layers,
shorts and tops are all excellent sellers.

And before you waste away wondering, KUHL just means "Cool" in
German. We were pretty disappointed when we learned that.

Profit Potential & Market Outlook: Excellent. The market is still

strong, don’t be tempted to underprice things. Kuhl items are very
rarely on sale when new, so we typically price things at up to 50% of
retail.

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What to look for: John Varvatos does not have much of a presence in
my area, so it's always surprising to me how many people find it and
make great money with it. John Varvatos is very supportive of the
music industry and his clothing reflects that: high-fashion clothing with
an edgy look. While we've found mainly button downs and sweaters,
we are always looking for jackets (especially denim), as they have the
potential to bring much more money.

Profit Potential & Market Outlook: Very good. If you can find it, you
can profit from it.

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What to look for: Robert Graham is a menswear designer that designs
all of its "American Eclectic" fabrics in-house. There are several Robert
Graham lines and styles, but the most valuable ones are always the
most colorful and ridiculous looking shirts. Look for button down and
polo shirts, but be very wary of fakes. Robert Graham shirts feel
quality, and you can find several guides online for weeding out
impostors.

Also, if you live in an area where you can find Robert Graham shirts
easily, consider saving them up for a while. Robert Graham has a
practice of naming a shirt after anyone that has a collection of more
than 100 of his shirts!

Profit Potential & Market Outlook: Very good. Unusual prints continue
to sell for hundreds of dollars, and even tame prints are great bread
and butter items.

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What to look for: Under Amour is one of those every day brands that
has enough of a following to sell well on the used market. Pretty much
anything Under Armour is worth picking up if you get a good enough
price on it! We specifically pick up hoodies, jackets, polos, and workout
shirts. If you can get shirts for a couple bucks apiece, you'll have better
luck putting them in lots of 3-5 and selling them that way.

We also source NWT Under Armour items regularly on clearance at

Ross and TJ Maxx.

Profit Potential & Market Outlook: The market seems to have

steadied. Don’t pick up most women’s items or very basic men’s items -
unless you plan to sell them in a lot - and you’ll be alright.

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What to look for: L.L. Bean is one of those companies that you see so
often that it might not occur to you that it can actually be worth very
good money! At least, that was the case with me.

Look for fisherman sweaters, wool items, down parkas, and the
traditional duck boot. Most basic vintage items, such as jackets, are not
worth much unless they are classic or unusual.

Also be sure to look up anything with a vintage tag or anything that is

made in the USA.

Profit Potential & Market Outlook: Very good for vintage items or
current items in good condition.

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What to look for: There are many different brands included under this
umbrella, but they all have Tiger Woods in common. Any clothing item
that is golf related and has a relationship to Tiger Woods is usually
worth picking up to resell. Because of their long standing
relationship/sponsorship, most of the items you find will be Nike.

Profit Potential & Market Outlook: The market is good currently, but
may wane as Woods passes out of the spotlight.

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What to look for: While it's best known for its shoes, Timberland also
makes a full line of men's clothing, most of which is great for
resale! Look for leather, canvas, and denim goods, as they were the
most valuable when new, and tend to hold their value better. We pass
on shirts of all varieties, although some people have luck with button
down and mechanic's style shirts.

Profit Potential & Market Outlook: The Timberland brand has

withstood the ups and downs of trends, and their used clothing has
done the same. If it’s nice, it will sell.

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What to look for: Abercrombie & Fitch is another one of those
commonplace brands with the potential to bring in huge money. We're
talking hundreds of dollars. There are two major items in the A&F line
which will bring you the most money:

● Canvas jackets & parkas. Any type of canvas jacket (usually made
in olive drab or khaki) has the potential to bring big money. The
best ones have a fur hood or are fleece lined. Each of
these jackets has a specific style name that (if you can find it) will
boost the value of your listings.
● The "Muscle Fit" line. Abercrombie's slim and muscular line is
difficult to find, but highly sought after. We pass on smaller sized
polos and t-shirts, but pick up Larges and 2XLs. Muscle Fit
hoodies can bring $80 or more if you find one with a good logo!

Profit Potential & Market Outlook: Good. Most items are bread and
butter, but we still pick them up!

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What to look for: Rag & Bone is a relatively new clothing company that
hand makes all of its clothing in New York. They do make a full line of
men's clothing, but we've had the most luck with jeans and button
downs. If you're bored with clothing, they also make shoes! Men's
shoes and clothing from Rag & Bone typically do much better than their
womanly counterparts.

Profit Potential & Market Outlook: Very good. Demand will likely grow
as more people become followers of the brand, and it will be
interesting to see how the market plays out.

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What to look for: Reyn Spooner is a maker of Hawaiian shirts that
actually makes shirts in Hawaii. While all of their shirts sell decently,
look for bright colors and florals, as they will attract faster buyers at
higher prices. Also keep a look out for their team and college
collection, which creates Hawaiian shirts around a team logo or
history. We've only found a couple of these, but if you get lucky, price
it high as they are rare and highly desirable!

Profit Potential & Market Outlook: The market is very good, but tends
to be seasonal. We’ve had more luck moving shirts when we include
the words “cruise wear” or “beach wear” in the title.

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What to look for: Tommy Bahama is another brand that has really
suffered from the market saturation on eBay. To add to the problem,
most thrift stores around us are familiar with the brand and price
button downs at $9.99. At this price, we only pick up shirts that are
unusual/unusually good. Look for very bright florals, especially those
with an Asian flare, and any shirts with embroidery or extra designs.

We've also had luck with Tommy Bahama jackets, sleepwear, and
shorts, but all items tend to do better when sold in a lot. When we find
boring Tommy Bahama shirts at the bins, we usually save them up and
sell them in lots of 5 (similar or same sizes of course).

Profit Potential & Market Outlook: Fair. The market seems to have hit
the bottom, but we’re still having decent sales if we’re picky about the
items we source.

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What to look for: Jos. A. Bank Clothiers is one of those high-end
clothing companies that always seems to be having a massive sale. If
you see anything that is NWT at a thrift store, don't get suckered into
over-paying, because the person who donated it probably got it for 50-
75% off that price, and the used market moves accordingly.

We'll typically only pick up nice button downs and sweaters, but other
sellers report luck with suits as well.

Profit Potential & Market Outlook: Fair. The market is pretty

saturated, but people will always buy nice items.

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What to look for: Nike is plentiful, and Nike stuff can be extremely
valuable. But you should know by now that it is not the plentiful stuff
that is valuable. Rather, look for:

● Nike "Tech" Line

● Hoodies in good condition
● Nike items made for specific colleges or teams
● Vintage t-shirts
● Very large/tall sizes
● Windbreakers with large color-blocks or logos

We leave behind shorts, most t-shirts, basic jackets, and all other sorts
of riff raff that wasn't expensive to begin with.

NWT Nike items can also be sourced at Nike Outlets, Ross, TJ Maxx, etc.

Profit Potential & Market Outlook: Good (at a bread and butter level).

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What to look for: POLO is one of those brands that has explosively
regained popularity recently. So what does the company do? Dilutes
the popularity of all its classic styles by remaking all of its old clothing
looks and lines....

Look for vintage pieces - namely polo shirts, jackets, and

sweaters. Anything with a flag, the POLO name, or the POLO bear on it
can mean big money!

Profit Potential & Market Outlook: Very good for vintage pieces. Fair
for current pieces or remakes.

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What to look for: Eddie Bauer is a giant of outdoor gear that makes
pretty much every clothing item imaginable. Unfortunately for us, most
of that clothing is not worth reselling. Keep an eye out for down items,
especially those with fur (or faux fur) trim. Also watch for bomber
jackets, hiking pants, and non-clothing items such as sleeping bags.

Profit Potential & Market Outlook: Very good for down, gore tex, or
other high end items.

Fun Facts:

● General Mills owned Eddie Bauer from 1971-88.

● Eddie Bauer made and patented the first goose down jacket, and
still makes a version of it known as the Skyliner.

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What to look for: A couple of years ago, there was a ton of money in
the used Champion market. Due to their remaking several popular
styles, this has slowed somewhat - but there is still profit to be made!

Look for team-related items (college sports, especially) and jerseys

from professional teams. Also, be sure to pick up windbreakers, shirts,
hoodies, or anything else with the Champion logo embroidered or
spelled out.

Profit Potential & Market Outlook: The market isn’t as hot as it was 2-3
years ago, but there is still money to be made. Just be picky!

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What to look for: G-Star is a Dutch company that specializes in "raw"
denim. That is, untreated & unwashed denim straight from the
factory. Their jeans resell extremely well, as do their jackets, most of
which are based on a military style.

Profit Potential & Market Outlook: Very good. Items are hard to find
which has prevented market saturation.

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In Parting: 9 Tips to Help You Beat the Competition
as a Clothing Seller:

1. Define your business model. I see far too many sellers who
commit to buying and flipping only high quality items. However,
when they have a slow day at a thrift store, they end up buying a
cart load of crap just so they don’t go home empty handed. The
roads to success are either quantity or quality. Choose a business
model and stick with it. There are companies on eBay with over 1
million clothing listings. However, their average sales price (ASP)
is typically around $10, they have a massive amount of overhead,
and they hire dozens of employees just to keep on top of things.
If that doesn’t appeal to you, make sure you’re picking up only
high quality items which will keep your ASP up. It is possible to
make six figures a year as a solopreneur with the quality
approach, but not with the quantity.

2. Diversify where you source. If you want to grow a large and

profitable eBay business, you have to eventually move away from
thrift store or yard sale sourcing. Right from the beginning, I
recommend trying to source on a larger or more consistent scale.
Even if you aren’t able to buy large liquidation lots, you’ll gain the
network, the experience, and the process to be able to do it in the
future.

3. Expedite your picture process. For me, picturing is the bottleneck

when it comes to getting my inventory online. I can source, I can
measure, I can list, but for some reason, my pile of things that
needs pictures is always on the verge of taking over my eBay
room. Remember, you aren’t a Poshmark seller (unless you are).
The purpose of your pictures is not to convince the man looking at

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 it how cute it is. Make it appealing for sure, but do your best to
communicate what the item actually looks like. We have a
standard process we follow for every item, which keeps us
moving.

4. Don’t have a huge death pile. It’s named that way for a reason,
and death piles are nothing but a sign of laziness. Anyone can
source cool stuff, but your sales are where the rubber meets the
road. If it’s not listed, it can’t sell and isn’t profit. With that being
said, everyone has some level of death pile. Keep yours
organized, hang up the clothing, and list everything in the order it
comes in.

5. Don’t ship daily. You can’t do every part of your business every
day if you’re going to do things well. We’ve narrowed our eBay
tasks down to 4 categories: sourcing, listing, shipping,
inventorying. We choose only two per day to focus on. Because
of this, we have 3 days of handling time and ship every other day.

6. Your monthly listings are more important than your daily

listings. There has been a ton of chest-beating about the
importance of listing daily. If you need a goal that strict to make
sure you get stuff done, go for it. Otherwise, the amount you list
per month is far more important. We’ll spend several days in a
row sourcing, and then list $5,000 worth of inventory over a day
or two. Having the inventory for sale is just as effective, no
matter when it goes live.

7. Long term consistency beats short term intensity. If you want to

burn out as a reseller, try to list 40 items a day for a month. Could
you do it? Probably. Would you ever want to hear the name
“eBay” again? Probably not. If we decide to start growing our

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 store, it can take a couple of months to grow our number of active
listings by 100.

8. Make sure your actions align with your goals. Most new resellers
have unrealistic goals. They sell $50,000 worth of inventory their
first year and want to double it the next year…and then the next
year. The problem is, most resellers will reach a plateau within
the first 2 years on eBay. For me, I can’t consistently maintain
more than 1,800 listings unless I hire help. If you have a goal to
net $100,000 per year, make sure your plan makes sense. You
only have so many hours in a day, after all.

9. Separate eBay from your life. Get a storage unit, and if possible,
a work space. When we first started on eBay, we kept our listed
inventory in a cupboard under our kitchen island. Then in a spare
bedroom. We really had no concept of how to grow a reselling
business and, because of that, eBay took over our house and life.
If you want to run a legitimate flipping business, keep eBay out of
your personal life as much as possible. That means: separate
personal/business bank accounts, a storage unit for inventory, not
constantly listing things when you’re with family/friends, etc.

Now that you’re armed with both brand knowledge and practical
business building knowledge, you’re ready to take on the world of
flipping at a higher level. People will tell you that 2020 is too late to
build a business on eBay, but if you’re dedicated, consistent, and able
to adapt, it is one of the few places left where you can be making
$100,000 next year with no skill or knowledge beforehand. So get out
there and get flipping!

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