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CaseSpecs First Round Case
CaseSpecs First Round Case
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Introduction
Agritech startups are plowing their way into practices. Technology has played a significant role
the agriculture sector, harnessing cutting-edge in improving the agriculture sector in Bangladesh,
technologies to tackle the challenges faced by with the adoption of modern practices leading to a
farmers. These startups are cultivating innovativesignificant increase in crop yield. The use of digital
solutions that empower farmers to optimize yields, cut
technologies such as IoT and data analytics has also
costs, and boost profits. With the surging demand for
helped farmers to optimize their crop management,
sustainable agriculture practices, agritech startups
leading to increased efficiency and profitability. The
are planting the seeds for new farming techniques agritech industry in Bangladesh has the potential
that are sprouting up among farmers worldwide. By to improve food security and increase exports, with
providing farmers with access to real-time data and
government support for the sector through initiatives
insights, these game-changers are harvesting data-such as the Bangladesh Hi-Tech Park Authority
driven decisions and giving them an edge in the and the Bangladesh Association of Software and
fiercely competitive market. Information Services (BASIS). With the continued
growth of the agritech industry, Bangladesh is
The agritech industry is of crucial importance to well-positioned to meet the increasing demand for
the agricultural sector, with startups food while also promoting
utilizing technology to provide sustainable agriculture
innovative solutions to the farmers. practices.
In Bangladesh, the agritech industry
has been rapidly growing. Factors
contributing to this growth include
the increasing demand for food due
to population growth, rising
incomes, and the need for
sustainable agriculture
Precision Agriculture
Precision agriculture is a modern farming approach that uses advanced
technologies like GPS, remote sensing, and big data analytics to optimize
crop yields and reduce costs. According to a report by ResearchAndMarkets,
the precision agriculture market size is expected to grow from USD 6.73
billion in 2021 to USD 14.44 billion by 2027, at a Compound Annual Growth
Rate (CAGR) of 13.6%. This growth can be attributed to the rising adoption
of modern technologies such as IoT, AI, and drones in the agriculture sector.
Precision agriculture has been proven to increase crop yields and reduce
water and fertilizer usage, making it a sustainable and cost-effective solution
for farmers.
Internet of Things
The Internet of Things (IoT) has brought revolutionary changes in the field
of agriculture by enabling precision farming, smart irrigation, and livestock
monitoring. IoT devices such as sensors, drones, and weather stations collect
real-time data on soil moisture, temperature, humidity, and other environmental
parameters, which can be analyzed to optimize crop yields and reduce waste.
With the help of IoT, farmers can remotely control irrigation systems, detect
crop diseases, and manage pests. IoT also helps in tracking the health of
livestock by monitoring their behavior, feeding patterns, and vital signs. The
integration of IoT with agriculture has the potential to increase productivity,
reduce costs, and promote sustainable practices, making it an essential tool
for modern farming practices. Agriculture IoT market is estimated to grow from
USD 11.4 billion in 2021 to USD 18.1 billion by 2026 at a CAGR of 9.8% during
2021 to 2026.
Aquaculture $1.14B
Other Agtech
$0.75B
Segments
Greeniculture: iFarmer:
Greeniculture is an urban farming and e-commerce iFarmer is a technology-driven agriculture startup
platform based in Bangladesh. Their goal is to in Bangladesh that focuses on improving farmers’
bridge the gap between rural and urban areas by livelihoods by providing them with funding, input,
providing organic produce, farming materials, and and advisory services. They aim to build the largest
technology to homes, restaurants, corporate offices, demand-driven and organized supply chain of fresh
and factories. Greeniculture promotes endogenous agricultural produce in the country by connecting
varieties, food, and other agro-based produce farmers directly with buyers. The company’s goal
to create a greener environment in the cities of is to provide farmers with customized advisory
Bangladesh. They have also initiated a greening services for crop farming, fisheries, and livestock &
project to rapidly disperse their message across dairy farming using innovative technologies such as
the country. By using sustainable and transparent IoT sensors, remote sensing, and machine learning
farming practices, Greeniculture is changing the solutions to measure and monitor key parameters.
way food is produced and consumed. Through iFarmer has raised a total of $3.5M in funding over
their innovative approach to urban agriculture, 8 rounds.
they are paving the way for a healthier and more
environmentally conscious future.
DeshiFarmer:
Deshi Farmer, an agritech platform in Bangladesh,
Fosholi: is transforming the traditional farming industry by
Fosholi, an agritech startup in Bangladesh, has digitalizing the supply chain from seed to market. By
revolutionized the traditional farming methods with providing end-to-end solutions for farmers, including
their innovative technology. Their online platform agri-inputs, advisory services, Deshi Farmer is
connects farmers with potential buyers, providing empowering small businesses and boosting the
them with an efficient and transparent supply chain. income of farmers. With a focus on transparency and
By utilizing data-driven solutions, such as remote traceability, their marketplace is bringing together
sensing and machine learning, Fosholi offers farmers and buyers, while their expense tracker
customized advisory services to farmers, enabling and supply chain automation tools are streamlining
them to improve their crop yields and increase operations. Deshi Farmer’s easy-to-use online
profits. Fosholi’s commitment to sustainability and platform is revolutionizing the agriculture industry in
impact-driven initiatives have made it a leading Bangladesh and has the potential to scale globally.
player in the agritech space.
Agroshift:
Agroshift provides technology based solutions to help farmers increase their yields and profits. The
company has developed a mobile app that provides farmers with market information, weather forecasts,
and farming tips. Additionally, they have developed a low-cost soil testing kit and a crop monitoring system
that uses satellite imagery to track crop growth in real-time. Since its founding in 2018, Agroshift has helped
smallholder farmers in Bangladesh increase their yields and incomes by an average of 25%. The company
has gained recognition for its innovative solutions and has received $1.8M funding. Agroshift’s success
demonstrates the potential of technology to solve challenges faced by farmers in developing countries,
contributing to sustainable economic growth.
Instructions
1. Participants must carefully review the case and provide a well-supported and reasonable solution.
2. The presentation should be limited to 15 slides, including the introduction or any appendix slide.
3. The solution has to be submitted in PPT or PPTX format. Along with this, you also have to submit your
PPT/PPTX in PDF format.
4. Both of the files (PPT/PPTX and PDF) should be named in the following manner: Team name_Round
1_CaseSpecs 1.0.
5. Submission link: https://forms.gle/5L6csAqdnW23r3it7
6. The solution must be submitted only through the Google form provided and no other medium will be
accepted.
7. The participant’s name should not be mentioned on any slide, and any violation of the rules may lead
to disqualification.
8. Submission deadline: April 30, 11:59 PM. Deadline won’t be extended.
9. Spectrum has the authority to modify any regulations and provisions of the competition without prior
notice.
Marks Distribution
Situation Analysis 10
Problem Identification 15
Proposed Solution 20
Plan of Action 15
Marketing Scheme 10
Contingency Plan 10
Total 100