3J& K Electronics Installation Services

Huervana St. La Paz Iloilo CITY

www.fb.3j&k.com

OWNED BY:
James Remel Alog
Jeve Galve
Joseph John Guanzon
Khean Venedic Gumboc

PLEASE FOLLOW THE BUSINESS PLAN OUTLINE.

 Table of Contents

Executive Summary
Introduction
Business Description
Marketing Plan
Industry Analysis
Operational Plan
Financial Plan
Appendices

I. EXECUTIVE SUMMARY
 This section presents the VMGO, Unique Selling Proposition, and the parties supporting the
study.

Vision
To be a trusted company that provides quality security solutions, services, and value to our clients to
make the people of Iloilo feel safe and protected for their buildings, business, properties and life
concerns.

Mission
To be consumers’ trusted choice regarding security solutions, providing them with high-quality electronic
security systems that are cost-effective and scalable with the aim to provide superior customer service and
exceed the customer’s satisfaction.
Objectives

 To provide good quality products and services to the customer.

 To attain customer satisfaction.
 To improve company performance.
 To expand product and services.

Unique Selling Proposition

Your safety and security matters. Be okay with 3J&K.

Parties Supporting the Business

 Security System

- is a Chinese state-owned manufacturer and supplier of

video surveillance equipment. Hikvision produce a vast range of
CCTV cameras and equipment, including IP cameras, HD analog
cameras, alarm systems, and many other assistive surveillance
 equipment. Also Hikvision is ranked among the best providers of
security cameras and related products in the world. (https://active-
cctv.co.uk/why-choose-hikvision-for-your-commercial-cctv-
system/)

 Cabling System

- Leviton offers best-in-class copper and fiber cables, tested to

perform beyond industry standards. Leviton has the ideal cabling
solution for the most demanding networks.
(https://www.leviton.com/en/products/commercial/networking/c
able)

II. INTRODUCTION

This section of the business plan presents the description of the business, its location, and the
total funding requirements and the possible funding source.

Description of the Business

One of today’s problems is about crime or simply security issues about our properties, and Closed Circuit
Television (CCTV) can prevent these issues. CCTV is a video surveillance system that records images,
and videos in a home, business property, and other security-related issues. In this generation, new
buildings were established in our community and we know that many of them wanted to monitor their
property through the help of CCTV. Therefore, we plan to establish a business to help the community at
the same time to make a profit as well.
The 3J&K CCTV Installation Services, is a company founded by four students named James Remel Alog,
Jeve Galve, Joseph John Guanzon and Khean Gumboc from the Western Institute of Technology. We will
focus on CCTV Systems and installation. The company will sell different types of cameras, such as
Dome Camera, Bullet camera and Colorvu camera. The company is located at Huervana Street La Paz, in
front of La Paz Plaza, we believe that the location of our company will help us for our sales. The
establishment is accessible by the customer and it is beside the police station So that the customer will
ensure their safety and also we can ensure that the establishment is well safe for our employees.

Location of the Business

The company is located at Huervana St. La Paz In front of La Paz Plaza. The space is owned by James
Remel’s Family and is about 35x20 ft, it is divided into two rooms; one is for Working Area where
Employees Works and the other one is the stock room where tools, equipment and other materials are
located.

Also, we decided to make a page to connect with our customers and offer key information about our
business, products, and services, and to promote our company as well.
Funding Requirement and Source of Funds

The needed capital to start this business is estimated about P140,000 to P180,000.
the source of funds will be taken from family and bank loans.

III. BUSINESS DESCRIPTION

This section shall describe the product to produce, personnel required to handle the operation and
long term aim of the business.

Product/Service Description
CCTV, also known as closed-circuit television, is a security monitor system that enables us to always
keep a watchful eye around or in our business. CCTV security systems contain monitors and cameras that
allow you to view live events, as well as recorders that archive footage for later use.
Bullet camera -are a type video surveillance camera that is typically small and shaped like a rifle bullet
shell or lipstick case.
Dome Camera – is designed to withstand all elements, both inside and outside. Their construction allows
for the camera to work even in low-light or no-light settings due to the built-in infrared LEDs.

ColorVu Camera - means that images are recorder in full-color 24 hours a day. This means that during
night and day all images are recorded in high quality full-color.

Personnel Requirement
The success of the business depends on its organization. The needed requirement to handle the operation
of the company are:
1. Have knowledge of how to handle their work.
2. At least 1 year of experience in their specified type of work.
3. Leadership and can work with minimal supervision.

CEO - The CEO or Chief Executive Officer is the highest ranking executive in a company whose
primary responsibilities usually including major corporate decision and managing the overall operation
and resources of a company. (Adam Heyes)
Project Development Manager - One of the roles of Project Development Manager is prioritize, plan
and coordinate project development activities according to customer requirements. (Amy Drury)
Finance Officer - is responsible for all financial aspects of a business or organization. They manage the
budget, prepare financial reports, and ensure that all financial transactions are conducted legally and
ethically. (Vicky Velsasquez)
Purchasing officer – their duties and responsibilities include buying products, materials or services that
are needed to maintain the smooth functioning of company operations. (Jobsoid)
Project manager - is to make sure that the customer is satisfied and the work scope, project is completed
in a quality manner, using budget and on time. The project manager has primary responsibility for
providing leadership in planning, organizing and controlling the work effort to accomplish the
construction project objectives. (Go construct)
Technical lead - is responsible for smooth functioning of all technical operations. The tech lead role also
requires analyzing ongoing projects and write progress reports on the same. Furthermore, they will be
responsible for leading the team members and overseeing their performance.
Technical Assistant – is responsible for installations, repairs, and maintenance of products. This is the one
who will be executing a plan given by the technical lead.

Long Term Aim of the Business

A business with weak or non- existent long term goal is like a leaf in the wind, it moves in no particular
direction. Planning for long term goals can allow our company to manage the resources efficiently. These
are the following goals that we aim to achieve in the next 3 years or more:
  Increase sales- increasing sale help expand the company and acquire new advance technology for
ease works.
 Build Brand recognition- being recognizable in community help obtain new customer and
keeping current ones. Remain consistent on social media, regularly participating in community
and events will help achieve that goal
 Open a new location- opening a new branch will help acquire new customer. In order to get their
we need to build solid customer base that can help expand successfully.
 Increase Earnings- increase earning will help the company expand. Getting new bigger projects
such as installation in bigger building and company will help achieve this goals.
IV. Operational Plan
This section presents the description of company’s operations.

Description of company’s operation

Suppliers – what suppliers do you need to produce your product? Include schedule with the suppliers.
Supplier- the most effective suppliers are those who offer products that match or exceed the needs of our
business. We are looking for a supplier that equips the following:

 Reliable- we need a supplier that is reliable. This is perhaps the biggest factor to consider. We
look for supplier that can provide the supplies to us when we need them. We need to have the
confidence in the company to know that what we order will be delivered on time so we can
provide it to our customers.
 Quality- What we bring in to our business goes out to our customers. For this reason, we need to
ensure that supplier is providing quality product to us. The quality needs to be consistent as well.
If quality falls from time to time, this impact the relationship of our customer. We are looking for
a supplier that can guarantee the products and services they provide at the same quality level as
we.
 Competitive Pricing- is another factor to look for in a supplier

Equipment & Technology – what are the equipment, technology and software needed to run your
business?
Equipment and Technology – the basic equipment needed to run our business are:

 Computer or Laptop - Computers have become essential business tools. They are used in every
aspect of a company's operations, including product creation, marketing, accounting and
administration.
 Internet - The Internet is an indispensable tool for doing business. It allows us to connect with
customers and partners all over the world and makes it easy to communicate and collaborate with
them.
 Printer - In the business world, many documents still need to be printed. This includes contracts,
proposals, reports, and more.
Location – where are the employees working? Will you need additional facilities?
The employees will work in office, it is big enough to fit in the employees and types of equipment. If the
company will grow we will make an extension for our stocks and other tools.

Work hours – Will employees have a set schedule or flexible work schedule? Include business’ operation
hours.
We will have a set schedule for our employees and it will start from 8 am to 12 pm, 1-hour break for
lunch or rest, and continue from 1 pm to 5 pm Monday to Saturday. This applies except for legal
holidays.

Personnel – Who will facilitate the operations of your business? Do you have any plans of bringing your
employees to training?
The persons who will facilitate the operation of our business will be Engr. Jeve Galve and Project
Manager Mervin Faro. These persons have the knowledge and experience to execute plans and decisions
to make the work runs more softly.
Flow of goods/services

Supplier
We will order products from our trusted
supplier.

Company
Once the product arrived, the company will
start to accept transactions and projects from
customer.

Customer
We will start to ask details from customer
and start to estimate the given projects.
Customer can only avail our products through
walk in.

Service
We will start to prepare our products and
employees for installation and services.
 V. Marketing Plan

This section contains the following factors of the marketing mix: product, place, price, promotion,
people, packaging, positioning.
Product - our product helps to provide reassurance, prevent antisocial behavior, and provide evidence to
enforcement agencies. It has a type of camera that fits in your specified location. We will offer
services/installation depending on the customer’s will.
Place – – a product will be sold in the office. In order to create value we need to sell our products in a
place that is convenient, accessible, safe, and helpful to the customer.

Price - In the pricing strategy, we will use a bundle pricing strategy- this means we will group several
products into a bundle and sell them at a single price, rather than attribute individual prices to each item.
In this strategy, we can encourage customers to purchase an entire CCTV system rather than a single
item. Also, we will use Psychological Pricing Strategy. The goal of this strategy is to meet customers’
psychological needs. For example, even though our product costs P999 is essentially P1000, a customer
may see this as a good deal because of the nine in the price or offer a buy1-get1 free deal that makes
customers feel that it is cheap enough than in original price.
These are the following package that we sell:
System Package #1.
1DVR
2 Dome Camera
2 Bullet Camera
For Only P5,299
System Package #2.
1DVR
2 Dome Camera
2 ColorVu Camera
For Only P9,999
System Package #3.
1DVR
4 Dome Camera
4 Bullet Camera
For Only P8,099
System Package #4.
1DVR
4 Dome Camera
4 ColorVu Camera
For Only P16,799
Promotion - the strategies that we were going to do to promote our business. Creating a Facebook
account or Facebook page and posting it online is important because, in this generation, social media is
one of the platforms to use in business, no matter what kind of business it is. We are going to use it to
show what services we are offering and to post new services we will be offering in the future, as well as
promotions that can attract customers. Posting our accomplishments to show we can be trusted to do the
service. Being one of the sponsors in an event, like, for example, town events, can help introduce our
business to local customers. Being advertised on a local radio station.
People - The workers will be a well experience technicians (Technical Lead, Technical assistant),
Licensed Electronic or electrical engineer, Purchasing officer, Finance officer, Project Development
officer, Project manager, and the CEO that will take care of running the business in serving the clients
satisfaction.
Packaging – Since we are a retailer and the products already have the packaging, we don’t have to
package them but we will ensure that we take good care and check those products before installing them.
(See figure 1 for the Company Logo)

Figure 1.

Positioning - A consumer looking for high quality CCTV, AEP offers affordable package and
installation. Our company has the best customer services, our is to prioritize one-on-one interaction with
a consumer making a purchase.
 VI. Industry Analysis
This section presents the industry analysis covering the following forces directly affecting the
proposed business: the trend in the industry, the competitors, market segmentation, industry and market
forecast.
Market Segmentation
In target segmentation, we will divide our target audience into smaller more specific or defined groups of
people. These are;
Geographic – it groups our target by location, which means the differences between rural and urban.
Demographic - we will be targeting our customers based on their age, gender, income and education.
Psychographic – this focuses on the character, lifestyle, values, and interests of our customers.
Our target customers are business and home owners of Iloilo, and customers ages 30 to 50 plus in urban
areas who are interested in business and electronics, because these peoples are usually business owners
and homeowners. Furthermore, the people who need our services are; government agencies, households,
churches, shopping malls, school, and hotels, etc. These three main categories of market segmentation
will help us understand our customers, create targeted plans, increase profit and build relationships with
our customers.
SWOT Analysis
Strength

 Our business offers package, and it depends on how much it is on the chosen CCTVs we have.
 Our employees are well trained and experienced in working installments.
 Offers free inspection to clients that has problems with their CCTV’s.
Weaknesses
  Insufficient knowledge of current market trends
 Lack of ability to understand the needs and expectations of customer leads to ineffective strategic
decision-making.
Opportunity

 We are launching out in the City of Iloilo, provides us with unlimited opportunities to sell our
products and services to a large number of corporate organization, government and households.
Threat

 Complaints about the CCTVs that are not working, but only because of the rats that eat the wires
of the electric connection
Analysis of Competitors

Competitor

Name of company: Technosure Electronics and electrical supply and services.

Location: Rosary Building, Iznart St, Iloilo City Proper

Summary:
Technosure Electronics and electrical supply and services is our main competitor, Technosure focuses on
selling electronics supplies, installation, maintenance and repair. The company established branches in
Iloilo City, Pototan, and Bacolod. Their security systems are the same brand as ours.

Competitive Analysis:
Technosure, as previously stated, I our main competitor. The company has established brand recognition
in the industry and has trusted customers. Based on their Facebook page comments and feedback, the
company does an excellent job with hiring well experienced employees.

Competitor
Company name: Technologix Electronic Supply
Location: Valeria st, Mary Mart Mall, Iloilo City.

Summary:
Technologix Electronic Supply is a company that focuses only on selling CCTV systems. They also offer
different brands of CCTV systems and cables, including Hikvision and Leviton.
Competitive Analysis:
Based on our research, Technologyx is a newly established company and not that big yet. The company is
not that well known but has trusted customers and some of it are contractors and bulk buyers. Based on
their Facebook comments, they have excellent staff and they feel at ease when doing transactions.

Our company
Company Name: 3J&k CCTV Installation and Services.
Location: Huervana St. La Paz Iloilo City
Summary:
3J&k CCTV Installation and Services is focuses on selling and installation of CCTV Systems. The
company is selling different types of cameras, such as Dome Cameras, Bullet Cameras and Colorvu
cameras.

Place Employees Products

Technosure Technosure is Based on their Their products are the

located at Iznart facebook comments same brand as ours
street, beside of and feedback, they and they offer any
the Iloilo Capitol. have a well- kinds of electronics
experienced such as CCTV, Wi-Fi,
employees. Smoke detector, etc.
They also offer
services like; repair
maintenance and
consultation.

Technologyx The company is The company has a The company offers

located at solis st, few employees, due different brands of
in front of store to the fact they only products and they
Delgado. focus on selling offer a different kind
rather than services, of CCTV.

3J&K Services 3J&K Is located The employees of The company focuses

at Huervana St. this company are only on selling CCTV
Our
lapaz, in front of knowledgeable and Systems and services,
lapaz plaza, the well-experienced. unlike the two
company is competitors, they are
accessible to the selling different
customer because electronic products.
it is near the
highway and safe
as well because it
is near the police
station. Some of
our competitor’s
location is located
inside the
building, So can
struggle to access
the company and
it takes time to
get there.

competitive characteristics are that we are a standard and well equipped CCTV security camera
installation services company that is positioned to handle customers wherever they want to install their
cameras are. We can confidently say that we have a well-experienced and qualified team that can go all
the way to give our clients value to their money.

VII. Financial Plan

Projected Income
Our estimated income in the first year after the business was established is P 1,200,000.
We estimated to sell 60 packages in a year, not including products that aren’t included in the packages.
The installation is not included in the package, because it depends on the area.
Utilities- 70,000
Transportation- 20,000
Wages- 700,000
Sales Expenses- 400,000
Office Supplies – 40,000
Tot -1,230,000
For example:
Marketing Post
 VIII. Appendix
Supporting Documents

A. Logo and /or Slogan Design

B. Floor plan or Interior Design (physical store)
C. Sample Advertisement