Scribd Logo
Upload

Welcome to Scribd!

  • DM Strategy - Farm Fresh

    Uploaded by

    Siddharth Gautam
    81 views15 pages
    The document provides a digital marketing strategy for an organic food brand called Farm Fresh that is launching in 15 days. The strategy includes setting objectives to build brand awareness, increase website traffic, promote products, and build brand affinity. Key performance indicators for SEO, social media, paid marketing, and email marketing are identified. The target audience is all adults aged 22+ across India. The budget will be determined using an affordable, competitive parity, or objective-based method. Assets like a website, videos, banners, and an app will be developed. Channels will include SEO, PPC, social media/content marketing, and email. Specific tactics are outlined for each channel focused on lead generation and sales. Performance will be tracked

    Original Description:

    DM Strategy - Farm Fresh

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides a digital marketing strategy for an organic food brand called Farm Fresh that is launching in 15 days. The strategy includes setting objectives to build brand awareness, increase website traffic, promote products, and build brand affinity. Key performance indicators for SEO, social media, paid marketing, and email marketing are identified. The target audience is all adults aged 22+ across India. The budget will be determined using an affordable, competitive parity, or objective-based method. Assets like a website, videos, banners, and an app will be developed. Channels will include SEO, PPC, social media/content marketing, and email. Specific tactics are outlined for each channel focused on lead generation and sales. Performance will be tracked

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    81 views15 pages

    DM Strategy - Farm Fresh

    Uploaded by

    Siddharth Gautam
    The document provides a digital marketing strategy for an organic food brand called Farm Fresh that is launching in 15 days. The strategy includes setting objectives to build brand awareness, increase website traffic, promote products, and build brand affinity. Key performance indicators for SEO, social media, paid marketing, and email marketing are identified. The target audience is all adults aged 22+ across India. The budget will be determined using an affordable, competitive parity, or objective-based method. Assets like a website, videos, banners, and an app will be developed. Channels will include SEO, PPC, social media/content marketing, and email. Specific tactics are outlined for each channel focused on lead generation and sales. Performance will be tracked

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    GROUP

    DIGITAL MARKETING

    Digital
    Marketing
    Strategy
    D2C Organic Food Brand -
    GROUP 4:
    Farm Fresh PARTH SHEORAN (I069)
    GAURAV DUBEY (I074)
    RAHUL BHOOTDA (J004)
    ANOUSHKA JAIN (J018)
    SAMYAK SHAH (J040)
    YASH JAIN (M022)
    NAMAN JAIN (N017)
    ANSHUL SHROTE (N049)
    D2C Brand
    Sell Organic Products
    Overview Launching in 15 Days
    Target Audience :-
    of the company
    All Adults 22+
    Sec ABC
    PAN India

    DIGITAL MARKETING STRATEGY - FARM FRESH


    Setting
    THINK
    Objectives & Goals

    Building Brand Awareness

    Increase Website Traffic

    Promote Products

    Build Brand Affinity

    Build Reputation
    THINK

    Identifying
    the KPIs
    SEO Social Media Paid Marketing Email Marketing

    Total visits, unique visitors, Likes, Comments, Shares, Cost-per-Click (CPC), Cost- Sign up rate, open rate, Click-
    organic traffic, website visits, unique visitors, traffic per-mille (CPM), Cost-per- Through Rate (CTR), Bounce
    visitors, traffic sources, page sources from social media Lead (CPL), Cost-per- rate, Unsubscribers
    views per session, top pages, handles Acquisition (CPA)
    bounce rate
    THINK

    Identify the
    Target Audience
    All Adults with an age of 22+

    Sec ABC

    PAN India
    Setting up the THINK

    Budget
    01 02 03

    Affordable Method Competitive Parity Objective and Task


    method Method

    Estimation of how much a Estimation of what your Most logical method of


    company can afford to competitors are investing in budgeting, where in-depth
    spend. A good method for digital marketing and trying to marketing research takes
    startups. match that number. place
    Development CREATE

    of Assets &
    Creatives
    WEBSITE
    AD BANNERS
    VIDEOS
    APPLICATION

    WEBSITE
    Development CREATE

    of Assets &
    Creatives

    farm_fresh

    LAUCHING
    Launching Soon!
    SOON

    APPLICATION AD BANNERS & CREATIVES


    ENGAGE

    Selection of
    Channels
    1. SEO
    2. PPC
    3. Social Media & Content marketing
    4. Email marketing
    ENGAGE

    SEO
    With the help of Ethical SEO techniques, index the website into
    multiple search engines, increase website visibility, rank industry-
    specific keywords, and potentially improve website performance
    and overall health in Search Engines.

    Website Analysis
    Industry-specific Keywords Research
    Logical Navigation Structure & UVP
    Keywords specific Content Implementation
    Setup Google Analytics A/C & Webmaster
    Building Quality backlinks via off-page SEO activities
    Management of online business development campaigns
    PPC ENGAGE

    With the help of PPC marketing efforts, we can get more qualified
    customers. As currently most of the online Food/Grocery
    websites are running their paid campaigns to get potential
    customers in a limited budget.

    Getting Quick Responses


    Leads/Conversions
    Qualified & Potential Customers
    Remarketing [ Target returning customers/visitors]
    Run Display Network campaign [ Gets Brand Impression]
    Separates out reporting of Brand and Non-Brand keyword
    performance
    Understand and Implement Strategy according to business
    needs.
    Social Media & Content
    Marketing ENGAGE

    Creation of rich media content like infographics, videos & ebooks


    High-Quality Images
    Social media audit of your brand
    Social media campaigns (if required)
    Run Contest & Giveaways
    Creating Polls
    Referral Schemes

    Creating a big idea to promote it on various online channels and focus on


    SMO strategies for engaging more social audiences and increasing online
    sales of organic food.

    Facebook Ads campaign is another best option for instant marketing.


    ENGAGE
    Email Marketing
    A great source for reaching into your potential customers

    Consists of Subject line, Preheader, Body and a strong CTA

    It protects your business even when the SEO ranks are changed
    Best practices include:

    Consistency
    Personalization
    List building
    Solution-focused content
    Automation
    OPTIMIZE

    Tracking, measurement
    & optimization

    Leverage web analytic tools like


    Google Analytics to find deeper
    insights into the campaigns
    Perform A/B Testing
    Use Funnel Analytics
    Leverage Heatmaps to
    understand user behaviours
    THANK YOU

    You might also like