Professional Documents
Culture Documents
DM Strategy - Farm Fresh
DM Strategy - Farm Fresh
DIGITAL MARKETING
Digital
Marketing
Strategy
D2C Organic Food Brand -
GROUP 4:
Farm Fresh PARTH SHEORAN (I069)
GAURAV DUBEY (I074)
RAHUL BHOOTDA (J004)
ANOUSHKA JAIN (J018)
SAMYAK SHAH (J040)
YASH JAIN (M022)
NAMAN JAIN (N017)
ANSHUL SHROTE (N049)
D2C Brand
Sell Organic Products
Overview Launching in 15 Days
Target Audience :-
of the company
All Adults 22+
Sec ABC
PAN India
Promote Products
Build Reputation
THINK
Identifying
the KPIs
SEO Social Media Paid Marketing Email Marketing
Total visits, unique visitors, Likes, Comments, Shares, Cost-per-Click (CPC), Cost- Sign up rate, open rate, Click-
organic traffic, website visits, unique visitors, traffic per-mille (CPM), Cost-per- Through Rate (CTR), Bounce
visitors, traffic sources, page sources from social media Lead (CPL), Cost-per- rate, Unsubscribers
views per session, top pages, handles Acquisition (CPA)
bounce rate
THINK
Identify the
Target Audience
All Adults with an age of 22+
Sec ABC
PAN India
Setting up the THINK
Budget
01 02 03
of Assets &
Creatives
WEBSITE
AD BANNERS
VIDEOS
APPLICATION
WEBSITE
Development CREATE
of Assets &
Creatives
farm_fresh
LAUCHING
Launching Soon!
SOON
Selection of
Channels
1. SEO
2. PPC
3. Social Media & Content marketing
4. Email marketing
ENGAGE
SEO
With the help of Ethical SEO techniques, index the website into
multiple search engines, increase website visibility, rank industry-
specific keywords, and potentially improve website performance
and overall health in Search Engines.
Website Analysis
Industry-specific Keywords Research
Logical Navigation Structure & UVP
Keywords specific Content Implementation
Setup Google Analytics A/C & Webmaster
Building Quality backlinks via off-page SEO activities
Management of online business development campaigns
PPC ENGAGE
With the help of PPC marketing efforts, we can get more qualified
customers. As currently most of the online Food/Grocery
websites are running their paid campaigns to get potential
customers in a limited budget.
It protects your business even when the SEO ranks are changed
Best practices include:
Consistency
Personalization
List building
Solution-focused content
Automation
OPTIMIZE
Tracking, measurement
& optimization