Exploring Shared Experience of ABM Students

In Selling Products

A Research Conducted in Partial Fulfillment for the subject Practical Research

1 Qualitative Research at Rosario Integrated School, Rosario, La Union

Submitted by:

NADIR ULANGCAYA
MIKAELA JOYCE NATAVIO
MANUEL GABRIEL VILLALOBOS
ANTONETTE GREGORE ESLAVA

Submitted to:
MRS. GERLIE C. GUBATAN
Practical Research 1

June 2023
 Table of Contents

Page

TITLE PAGE.....................................................................................................................i

APPROVAL SHEET.........................................................................................................ii

ACKNOWLEDGEMENT.................................................................................................iii

DEDICATION...................................................................................................................iv

ABSTRACT.......................................................................................................................v

CHAPTER

1. THE PROBLEM

Background of the Study...........................................................................1

Theoretical/Conceptual Framework…........................................................10

Statement of the Problem............................................................................13

Significance of the Study.............................................................................13

Definition of Terms......................................................................................14

2. RESEARCH DESIGN AND METHODOLOGY

 Research Design.........................................................................................15

Population and Locale of the Study..........................................................16

Data Gathering Tool/Instrument................................................................16

Data Gathering Procedure..........................................................................17

Treatment of Data.....................................................................................17

3. RESULTS AND DISCUSSIONS

Exploring Shared Experience Of ABM Students In Selling Product...........19

4. SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary...................................................................................................28

Conclusion.................................................................................................29

Recommendation.......................................................................................29

LITERATURE CITED…..................................................................................................30

APPENDICES

Appendix A Letter....................................................................................31
 Appendix B Sample Interview Questionnaire..........................................32

CURRICULUM VITAE....................................................................................................33

LIST OF TABLE

Table 1 Initial Coding Approach...................................................................................19

LIST OF FIGURE

Figure 1 Theory on Selling Product…..........................................................................10

 Exploring Shared Experience of ABM Students
In Selling Products

A Research Conducted in Partial Fulfillment for the subject Practical Research

1 Qualitative Research at Rosario Integrated School, Rosario, La Union

Submitted by:
NADIR ULANGCAYA
MIKAELA JOYCE NATAVIO
MANUEL GABRIEL VILLALOBOS
ANTONETTE GREGORE ESLAVA

Submitted to:
MRS. GERLIE C. GUBATAN
Practical Research 1

June 2023

i
 APPROVAL SHEET

This research, Exploring Shared Experience Of ABM Students In Selling Products,

prepared and submitted by Nadir Ulangcaya, Mikaela Joyce Natavio, Manuel Gabriel
Villalobos, Antonette G. Eslava of grade 11 ABM KLB, in partial fulfilment of the
requirements for the subject research project was examined and passed on June, 2023 by the
research committee composed of:

GERLIE C. GUBATAN PAMELA O. GUTIERREZ

Research Adviser Member

MELANIE F. PADILA KAY OWEN L. BOADO

Member Member

Accepted and approved in partial fulfillment of the requirements for the subject Research
Project.

JESUSA E. VILLUAN
Assistant Principal II

Date Signed

ALICIA F. APRECIO, Ed.

Principal IV

Date Signed

i
 ACKNOWLEDGEMENT

This piece of work would not have been possible without the guidance and help
of several individuals who have contributed and extended their valuable assistance for
the success of this study. We would like to thank.
Dr. Alicia Aprecio, our principal, for allowing us to take our interviews.
Mrs. Gerlie Gubatan, our Practical Research teacher, for his guidance and
suggestions all throughout this study.
Senior High School Learners who answer the questions our research with
sincerity and honesty.
To our loving parents who push us to strive harder in this research.
Above all, to our Almighty God, for his unconditional love, for the provision and
wisdom he has bestowed upon us, and for all the blessings he is showering upon us
each day of our life.

i
i
 DEDICATION

First and foremost, the researchers would like to extend their gratitude to the powerful
Almighty God for providing them necessary knowledge and understanding needed for this study,
for giving them strength during the sleepless nights of researching, and for lending them the
favour or all of the expenses involved in the publication of this study.
The researcher dedicate this study to their friends and families who have been there
during stressful times, giving them the moral support and the motivation to move forward and
continue to pursue this study.
Also, the researcher dedicate this work for those who were not mentioned but had
contributed and been a part of the success of this study.
And lastly, to the people who face their fears through the use of their own perception of
fortitude.

v
 ABSTRACT

ULANGCAYA,NADIR,.NATAVIO, MIKAELA JOYCE,. VILLALOBOS MANUEL

GABRIEL,.ESLAVA, ANTONETTE.Exploring Shared Experience o
Of ABM Students In Selling Product Grade 11-ABM KLB. Rosario
Integrated School, Rosario La Union.

Research adviser. Gubatan, Gerlie C.

This paper describe the the shared experience of ABM students senior high school in selling
product.
. It was guided by the three main questions: a) What are the products they offer to their
customer; b) What are the problem they often face in selling products?; c) What are their
strategies in selling products?. This research employed in-depth interviews as the main
instrument in gathering the needed data. The research site took place in Rosario Integrated
School where purposive sampling was used to select the Interviewee which is the ABM Students.
This study describe the experience of ABM students in selling products.
The study found out that most of the ABM students Interviewee are selling snacks/foods.
The common problem they often face in selling products are setting a price and competition to
other seller. The common strategies they imply in selling products are setting affordable price
and product quality.

Keywords: Selling Products

v
 CHAPTER 1

The Problem

Background of the Study

Selling product is act of assisting someone to buy your product primarily for the purpose

of satisfying that person's stated need or desire. It also refers to the process of persuading a

person to buy your product. Certain students are engaging in product selling to support their

studies, and at the same instance they are honing their skills to be a good entrepreneur someday.

This day people should competent and advanced in terms of marketing to raise the economy.

As a stated in 2011, Malaysian University Students studied that selling product or

entrepreneurship is one of the best way to develop the economy of a country and to sustain the

competitiveness in facing the increasing trends of globalization (Schaper and Volery 2004;

Venkatachalam and Waqif 2005) . More specifically, Entrepreneur is one of the main reason in

economic growth, Innovation, and competitiveness.Therefore many universities and colleges

around the world have responded to this demand by introducing entrepreneurial courses to

students in an effort to promote entrepreneurship as well as a professional entrepreneurship

career (Postigo and Tamborini 2002). Consequently, Students need more actualization of what

they learn on entrepreneurship to hone their skills.

As a stated in a report of University World News(2009) Students selling products tend to

be part of economic growth in a knowledge of economy. As for the countries United Kingdom,

Australia, and Japan they found out that 45% of students are self-financing and risking their

allowance incautiously. Meanwhile in China a student’s name Wang selling snacks and farm

products made large of money amounting 1 million yuan approximately(144,000 US dollars)

south China news(2023). They found out that 23% of university students in China are engaging

7
selling products.

A study entitled “A Case of Students Entrepreneur who run Business” found out that

students studying in university while selling product is self-sufficient in achieving success.

Financial problem, Business opportunities are the motivations dominate the students to be young

entrepreneur (Aryandha 2014) The researcher pointed out the gain experience of students who

engage early in entrepreneur or selling product.

Hence, The Department of Education(DepEd) added ABM accountancy and business

management curriculum in senior high school as designed to prepare students who are inclined to

be entrepreneur in the future. It includes the basic principles of the various functional areas of

business.

As a statement written by Leilanie Adriano(2018) Students from San Isidro Pasiquin

town which is in Laoag city opted to hold a unique trade fair to showcase their skill in

entrepreneur. This means that developing the skills of students in entrepreneur help the students

to be economically stable in the future.

Looking these studies, It is understandable that knowledge in Entrepreneurship is very

important in selling product, However applying this knowledge in the future will be hard.

Students should engage more on actualization of all the knowledge they gain.

8
 Theoretical/Conceptual Framework

The focus of this study is to explore the experience of ABM students in Rosario

Integrated School on their product selling.Th following Illustration shows the

relationship of the main focus of the study. A) What are the products they offer to their

customer? B) What are the problems they often face in selling their products? C) What

are their strategies in selling products?

Selling Product
Products
Problems

Selling Strategies

Customer Wants and Needs Theory

Selling Product Problem And Solution

Pricing and Quality

9
Product
Statement of the Problem

In general, This study aim is to describe the experience of ABM students in selling

different products. This aim to answer certain question such as:

1.What are the products you offer in your customer?

2.What are the problems you often face in selling products?

3. What are your strategies in selling products?

Significance of the Study

This study can be a guide and help the following.

Students- This will be helpful to those students who wants to be a young entrepreneur, not only for

ABM students but even in the other students who wants to be a young entrepreneur. This study will

help them gain the knowledge they need in building a business.

Teachers- They can use this as a guide in honing their students’ skills in entrepreneurship. It will

give them a concept on Business Managing.

Parents- Parents will be able to understand the potential of their children in Business managing.

And for them also to gain idea in Business Managing.

Researchers- They will be able to gather current information that they can share to other people.

They will gain new idea related to this study.

1
Scope and Delimitation's

This study focus is about the Shared experience of ABM students selling product in

Rosario Integrated School. It regards on how students in ABM strand face the problems

they encounter in selling products.

Researchers on this study aim to learn the product that ABM students they offer to

their customer, The problem they face in selling products. It also aim to learn the

strategies of ABM student in selling products.

The limitation of this study is only 5 students. This will be enough to fill the gap

between the information and data seeking for. The researcher of this study will be using

purposive sampling in their survey.

Definition of Terms

Experience-Fact or state of having been affected by or gained knowledge through direct

observation or participation.

Selling-a business is an activity that is the result of one or more traders betting their

sweat, thought, and money to earn and grow more.

ABM/ABM STRAND-The Accountancy, Business and Management (ABM) strand

would focus on the basic concepts of financial management, business management,

corporate operations, and all things that are accounted for.

1
 Product- Is something that can be acquired via exchange to satisfy a need or want.

RESEARCH DESIGN AND METHODOLOGY

This chapter discusses the research design, population and locale of the study, data gathering

tool, data gathering procedure and treatment of data.

Research Design

The method used by researchers is a qualitative research with phenomenological

approach. This approach aims to study the human behavior.

The main reason why researchers used phenomenological approach in this study

is to describe the experience of ABM students selling products. The number of

respondents to the questionnaires is limited, but the Phenomenological research is not only

based on the collected answers from the questionnaire; it is also gather data from existing

source such as past studies, Books, Articles and other related literature.

On the other hand, Cristobal (2017) defined phenomenological research as a descriptive

research design in which situations or events are being described, explored and

investigated. It seeks to discover significant experiences, perceptions and feelings of

particular participants of a

study.

Population and Locale of the Study

After the researchers have chosen their topic, which is the experience of the students in

1
selling different products, they have gathered data related to the topic they have chosen from

past study and articles on the and websites.

After this topic was affirmatively approved, it was time for the researchers to create a

questionnaire. They created three questions to be the basis for the totality of the thesis.

After the researchers developed and validated the questionnaires, they conducted an

interview at the Rosario Integrated School, where the respondents will study ABM in the

eleventh and twelfth grades.

In the first week of June, they conducted the survey and addressed every student who could

respond to the developed questionnaire. The questionnaires took a total of two days for the

respondents to organize and answer them intelligently.

Data Gathering Tool

This study used a interview to gather data with the aim of finding out the problems faced

by students in selling different products, the benefits of it, and their strengths in selling different

products. The interview was conducted on ABM students only because it is the delimitation of

the study. The researchers also gathered related data in different ways, such as through

reading past studies related on students engaging in business

Data Gathering Procedure

The data were gathered in a systematic way. First, The researchers designed a tool and validated
1
by Mrs. Gerlie C. Gubatan a practical research teacher. The instrument was ready to be

administered to the study's target participants when it was discovered that the validation was

extremely valid.

Upon validating the research designed, researchers started their interview to their participants

and explain to them the objective of the study.

After the interview, the data was retained confidentially and was ready for interpretation and

analysis.

Treatment of Data
The data were gathered through transcribing and thematic coding. Transcribing is defined as

the process of writing down the questions and answer that subject for analysis (Baraceros).

Thematic coding, on the other hand, was described by Maguire (2017) as a method of data

analysis where significant and pertinent terms, phrases, and participant statements were chosen

and highlighted with the intention of characterizing or interpreting them. Assigning themes that

are appropriate to the codes found will make the interpretation process easier. The highlighted

topics are examined in further detail. In addition, the researchers used coding and thematizing

(thematic coding) to organize and understand the data.

Chapter 3 Results and

Discussion

1
Question 1: What are the products you offer to your customer?

RESPONSES CODES COLLATED THEMES

RESPONSES

Interviewee 1.

“snacks like sago’t

gulaman and potato Snacks - Snacks Foods

balls”.

Interviewee 2.

“snacks like sagot Snacks

gulaman and potato Foods

balls”

Interviewee 3.

“Snacks like Snacks

Graham balls, Foods

Banana chips and

also bread rolls.

1
 Interviewee 4. - Snacks

“The product offer Dish washing

- Diswashing liquid
to my customer is liquid Cleaning products

Dish washing liquid.

Interviewee 5. “I - Snacks

offer them beads Beads - Dishwashiing Liquid

Accessories
bracelet or - Beads Accessories

necklace.”

Interpretation: 3 out of 5 respondents are selling snacks, 1 out of 5 are selling accessories and 1 out of 5
are selling Dish washing liquid. Meanwhile, In a study entitled “The use of small capital selling snacks as a
business opportunity” stated that the idea of responding to market needs is the key to successful
business.The Author of this study see opportunity in selling snacks.sumampouw(2021)

Question 2: What are the problems you often face in selling products?

RESPONSES CODES COLLATED THEMES

RESPONSES

1
Interviewee 1.

“The problem I

often face in selling -Competition to other

seller Competition
products is the Competition

competition to other

seller.

Interviewee 2

.” I often face Competition Competition

competition to others

seller”.

Interviewee 3.
-Competition to other
The problems I often Price and Competition seller
Competition and
encounter in selling - Pricing Pricing

products are setting

the price and

competition to other

seller

Interviewee 4.

“Setting a right Price and Competition

Competition and
price for my Pricing

product and

competition in

other seller.

Interviewee 5. “I -Competition to other

1
The problems I seller
Lack of Motivation
- Pricing
face in selling Lack of motivation
- Lack of motivation
product is the lack

of motivation.

Interpretation: 4 out 5 Interviewee declared that competition to other seller is the problem

they often face in selling product, 2 out of 5 Interviewee are facing a struggle in setting the

right price to their product, and 1 out of 5 interviewee are facing lack of motivation. As a stated

to the earliest empirical work on the ethics of Businessmen and it is also the most quoted

empirical study of business ethics stated that miscellaneous unfair competitive practice, Price

discrimination, Unfair pricing , and Price collusion by competitors is some of the major ethical

problems that Business people wanted to eliminate. R.C, Baumhart(1961).

1
 Question 3: What are the strategies do you use to attract customer?
?
RESPONSES CODES COLLATED THEMES

RESPONSES

Interviewee 1.

Setting affordable Affordable price -Affordable Price Price

price to my product
Interviewee 2.

“Setting affordable Affordable Price

price to my product”.
Price

Interviewee 3.

“Making a Delicious and - Affordable Price

Affordable
delicious product -Delicious Quality and Price

but still affordable.”

Interviewee 4.
- Affordable Price
“Thru Social
- Delicious
media I promote
Promotion
my product to Identifying Customer

encourage needs

possible

1
 customer

Interviewee 5.
- Affordable Price
“My strategy is Social media
- delicious Customer wants and
identifying their Quality
- Customer wants
wants and making a

quality product.

Interpretation: 3 out of 5 Interviewee strategies are setting affordable price to their

product.2 of the interviewee strategies are making quality product. 1 of them using

promotion as a strategy, and the other 1 is identifying the customer wants.

As a stated in a book entitled ‘Marketing strategy” to satisfy the need of those target

customer and gain a competitive advantage from the competitor Product must be higher of

quality than competitive offerings, Its prices must be consistent with the level of quality, and

its promotion must be more effective in communicating with the target customer.O.C.

Ferrel, M. Hartline, Bryan W. Hochstein (page.40)

t

2
 Chapter 4

SUMMARY, CONCLUSION AND RECOMMENDATRION

Summary
The main purpose of the study is to determine the shared experience of ABM students in

selling products.

It answered the following question: a) What are the products you offer to your

customers? b) What are the problems they often face in selling products? c) What are their

strategies in selling products?

This study involved 5 learners from ABM Senior High School in Rosario Integrated School.

The data tool were gathered is an in-depth interview and semi-structured interview.

The study findings in the previous chapter can be summarized as follow:

Most of the ABM students selling product are selling foods as their main product. The problem they often

face in selling products are competition and pricing. The strategies they imply in selling products are setting

an affordable price for them also to overcome pricing discrimination and producing a quality product.

Conclusion

To conclude, Selling products is a best way to develop the economy and to remain the

competitiveness in facing the increasing trends of globalization. It is important to choose the right product

in selling products.

All the ABM students selling product are using strategy to attract customer and to overcome their problem

facing in selling products.

2
 Recommendation

Based on the conclusion of the study, the following recommendations are forwarded:

To all learners who want to be entrepreneur, before starting a business you must know what products you

will sell to the customer and will be popular to them.

And they must learn the different strategies in selling products to be successful in their business.

Applying these strategies can avoid future problem.

Literature Cited

https://researchbank.swinburne.edu.au/file/c4a6a89f-7080-4e56-a1cd-adf1007ec504/1/PDF
%20%28Published%20version%29.pdf?
fbclid=IwAR1TqaaZQP9RmG7aXaNhYahkCE1pTBRlHNNEfVEoL32iRzJfZIE_neLKn_M

Inclination towards entrepreneurship among university students: An empirical

study of Malaysian university students

https://www.researchgate.net/publication/335566161_Headmaster
%27s_Competency_In_Preparing_Vocational_School_Students_For_Entrepreneurship

Headmaster's Competency In Preparing Vocational School Students For Entrepreneurship

https://ejournal.aibpmjournals.com/index.php/APJME/article/view/1047?
fbclid=IwAR0jKRyDC9Mol_gT5RS71OItjAYYlQ2GPlR2hq1bWB3RmzRckY5xGfI3vis

The Use of Small Capital Selling Snacks as A Business Opportunity in The Langowan Shopping Complex
Olviane Olke Sumampouw

https://www.sciencedirect.com/science/article/abs/pii/0148296385900062?
fbclid=IwAR0jKRyDC9Mol_gT5RS71OItjAYYlQ2GPlR2hq1bWB3RmzRckY5xGfI3vis#preview-section-
references

2
Ethics and marketing management: An empirical examination

https://books.google.com.ph/books?
hl=en&lr=&id=SewfEAAAQBAJ&oi=fnd&pg=PP1&dq=marketing+strategy&ots=PgWAwyKh59&sig=mklAi3OV
GlHufXYPifskGx6aFSE&redir_esc=y#v=onepage&q=marketing%20strategy&f=false

O. C. Ferrell, Michael Hartline, Bryan W. Hochstein

Cengage Learning, Mar 3, 2021 - Business & Economics - Marketing Strategy

Appendices

Appendix A Letter

Appendix B Sample Interview Questionnaire

Question 1: What are the products you offer to your customer ?

Question 2: What are the problems you often face in selling products?

Question 3: What are the problems you often face in selling products?

2
 CURRICULUM VITAE

NADIR ULANGCAYA

Personal Address; Purok Uno, Brngy Subusub Rosario, La Union

Date of Birth: August 25, 2000
Place of Birth: Science city of Munoz, Nueva Ecija
Fathers name: Mansawi B. Salic
Mothers name: Sarah H. Ulangcaya

EDUCATIONAL BACKGROUND

2022-2023 Accountancy, Business and

Management Rosario Integrated School
Poblacion East Rosario La Union

2
 2012-2017 Grade 10 Completer
Rosario Integrated School
Poblacion East, Rosario La Union

2006-2012 Elementary Graduate

Rosario Integrated School
Poblacion East, Rosario La
Union
CURRICULUM VITAE
MIKAELA JOYCE D.NATAVIO

Personal Address: Pindangan Sison Pangasinan

Date of Birth: May 26,2006

Place of Birth: Landas,Mangaldan,Pangasinan

Fathers name: Marcial Natavio

Mothers name: Jenny Natavio

2
EDUCATIONAL BACKGROUND

2022-2023
-Accountancy Business Management
-Rosario Integrated School
-Poblacion East Rosario La Union

2018-2022
-Grade 10 completer
-Pindangan National High School
-Pindangan Sison Pangasinan

2012-2018
-Elementary Graduate
-Pindangan Elementary School
-Pindangan Sison Panganan

2
CURRICULUM VITAE

Manuel Gabriel Villalobos

Personal Address: Camp One Rosario La Union

Date of Birth: May 17,2006

Place of Birth:Rosario, La Union

Fathers name: Manuel Antonion L. Villalobos

Mothers name: Meldred G. Villalobos

EDUCATIONAL BACKGROUND

2022-2023
-Accountancy Business Management
-Rosario Integrated School
-Poblacion East Rosario La Union

2
2018-2022
-Grade 10 completer
- Saint Mary's Academy
- Subusob Rosario La Union

2012-2018
-Elementary Graduate
-Udiao Elementary School
-Udiao Roasario La union

2
 CURRICULUM VITAE

ANTONETTE G. ESLAVA

CURRICUUM VITAE

PERSONAL ADDRESS:Brg. Caronoan West R.L.U

Date of birth: April-24-2006

Place of birth: Imus Cavite

Father's name: Antonio C. Eslava

Mother's name: Roselle G. Eslava

EDUCATIONAL BACKGROUND

2022-2023

2
-Accountancy Business And Management
-Rosario Integrated School
-Poblacion East Rosario La Union

2018-2022
-Grade 10 Completer
-Tanglag National High School
-Brg.Tanglag Rosario La Union

2012-2018
-Elementary Graduate
-Tanglag Elementary School
-Brg.Tanglag Rosario La Union