- slices

PASTELERIA

BREADS–CAKES–SWEETS
CAGAYAN NATIONAL HIGH SCHOOL
SENIOR HIGH

BUSINESS PLAN

Prepared by:
ANGEL MAE M. SALAGAN
PROPOSED TO:
MR.REMIGIO DANGILAN
 TABLE OF CONTENTS

Executive Summary ………………….

Vision and Mission Statement ………………….

Business Description ………………….

Industry Background ………………….

Competitor Analysis ………………….

Marketing Plan ………………….

Operation Plan ………………….

Management and Organization Plan ………………….

Financial Plan ………………….

Appendices & Milestone ………………….

 I. EXECUTIVE SUMMARY

The food industry never gets old and due to its complexity
and diversity, there is a higher chance of bringing any business
venture under this sector into success, a food is a very
fundamental requirement in the lives of the world’s population
and this baked products in particular, has filled the stomach of
most people and will always be in the present day and future
time. This idea made us decide to establish a business venture
that sought to provide an improved food product, specifically
the breads, for the market to become satisfied and at the same
time be entertained to the existence of flavorful and innovated
traditional foods. We implemented the general partnership as a
type of ownership for us to be able to share our responsibilities
and aftermath along the journey. Our business is to be found at
Balilihan, Bohol – a location that is desirable for the target
market. The business is can be managed by just students,
individuals who are open to opportunities, responsible in their
duties, competent in their field of expertise, and dedicated to
cooperation which are essential in the success of this business
venture.
II. VISION AND MISSION STATEMENT

VISION
We passionately bake products that taste great and make
every eating experience more satisfying. We will never
compromise our product quality or family values. And as a
baker, we want our product to achieve recognition.

MISSION
This business creates a bakery which makes the best quality
baked goods on site from scratch, fresh daily! We will strive
daily to exceed costumer’s expectation.
III. BUSINESS DISCRIPTION
Products and services
I plan to offer a large number of delicious breads, cakes and
sweets, a shorty beverage menu as well as a menu with
homemade soft drinks. Our face in front of the costumers,
will be our friendly smiling staff.
According to the website named “delishably.com” In the
Philippines, breads and pastries are not just for eating. They
are tradition. Filipino share these breads and pastries with
their loved ones, bringing them home as pasalubong or gifts,
and eating them together with family and friends during
special occasions. We intend to use this as a stepping stone
for attracting customers, and also, we want to add some
special cakes and sweets.
In that way we will be able to offer a wide variety of bakery
products responding to the high demand for bread and at the
same time, utilize our resource to produce and finish the
specially decorated products that our bakery will become
famous for.
Special events can be a major market segment. Weddings,
birthdays, religious celebrations and parties of all kinds
require cakes and bake goods. So, I have a plan to partner
with party venues in the area to ensure that the costumers
know hat they have to offer when the time comes.
I will use pastel elements for our interior design. We plan to
display professional picture of our top delicious products,
which will increase the customers’ appetite and the number
of purchased items per client.
IV. INDUSTRY BACKGROUND

In the Philippines, the Food industry sales have been

consistently on an uptrend from 2015 to 2019. It even peaked
in 2019 before plunging by 44 percent to 8.54 billion dollars
due to the pandemic.
V. COMPETITOR ANALYSIS

By analyzing the competitors in this industry, I will use the

SWOT analysis which is a study undertaken by an
organization to identify its eternal strategy and weaknesses,
as well as its external opportunities and threats.

STRENGTHS WEAKNESSES
 Have wide range of
products
 Art facilities for products
 Good quality of equipment
to meet the demand  Location- far away from
 Deliver orders for free the city New in the
within city and on market pricing
emergency delivery system
 Good educated and
experienced employees in
the bakery field.

 Expansion of the product Already established bakeries in

range the areas Economic down fall.
 Growing concern for health
 Approved bakery institute

OPPURTUNITES THEARTS
 VI. MARKETINGPLAN
The increase of daily production must consider certain factors
such as profitability rate, efficient workforce, increased
population, inflation, business expansion, effective marketing
strategy, etc.to reach out to our costumers it is a need to provide
them an innovated product that can get their interest, as
costumers always exploring for new and unique products or
services in the market. I will adjust our pricing to fit to their
purchasing power, knowing that in our current situation,
economic is at hand and income is at risk. Because of the
existence of economic boom and boon, individuals are always
busy for income opportunities, thus the business offers delivery
services in order to still advent of technology, we used it in order
to promote our business because mostly of our potential market
were able to access the social media.

Target market
The target market consumes the product the most because of the
following reasons:
Priorities- primary priority of every individual is food and doesn’t
stop from eating which means they have the very capacity to buy
the product
Purchasing Habits- Filipinos are fond of buying anything special
when they are budget friendly, pleasing to the senses and forced
by social pressure
Culture- Philippines is a home of rich culture and traditional
events and this product is commonly found during feast, brutal
rites, and other small or big celebrations and events. Since our
product has various types of bakery products, I want to aim those
people especially children who love to eat something sweet, for the
traditional baked goods, we want to make sure that families will
really love it and became our regular customers.
Also, the price of our product is budget- friendly, therefore, we like
to aim those people who want to budget and save their money.

Marketing strategy
Product
My product menu offers a large number of various baked
goods which is delicious and at the same time eye appealing to the
costumers, by using the tailored strategy, or customizing products
for each segment, we have various fillings in some goods, and you
can choose different kinds of flavors that can satisfy your stomach.
It has a thick bun and delightful fillings that can make our breads
unique and different from others. Slice in Z, where customers can
choose not one but many flavors you like, can make them return to
our store and repurchase our delicious and appetizing baked
products.

Price

Our baked products is not only delicious, but it is very

affordable and budget-friendly though the students and senior
citizens can afford to buy it. Hence, it is less costly, but it can fill
the customers’ stomach. We sell the breads without fillings with a
price of ₱3.00 to ₱5.00 depends on sizes. Using the cost-based
strategy, local delicacies like pandesal are quite cheaper because
the raw ingredients and processing are more convenient compared
to the ones with fillings. We also set the price in a way that our
products can be fitted to the purchasing ability of the target market
(demand-based). Lastly, we found out that the average price of our
competitors’ products range between ₱20.00, that’s why we set the
price below it (competition-based). We want to sell a good quality
product that you can afford and satisfying to eat. The price of our
product makes us different from others and unique. The cost can
no longer justify the flavor and the amount of filling of our baked
products.

Place
You can find Slice in Z at Balilihan, Bohol. Our location is
desirable for the target market. We implemented the direct sale and
the retailing as a distribution channel as it is cost-effective and
convenient. This channel of distribution can be done by going to our
stall and avail or products directly, at any certain quantity the
customer purchases. We also added the delivery services in order to
reach out those who are far and don’t have the time to go directly to
our location. Our goal is to make our business a place of affordable
and easy-to-avail products towards our target market. Many people
would buy our products, and it can become profitable.

Promotion
To promote our product, we use social media platforms to sell
our products so that many people can see our purchase. If you like
to order, you may visit our Facebook page Slice in Z. We would like
to offer our free delivery services to reach those who don’t have time
to go to our store, and the payment method is cash-on-delivery. To
identify and gain our business, we would like to distribute coupons
or cards that contain numbers to give them recommendations to
our business.

VII. OPERATION PLAN

The business we are proposing is called “Slice in Z”. The

business was named after the owner Annlezhien which the favorite
part of her name is having the letter Z. The owner thinks that
naming the business after her name will be unique, remarkable,
and can attract customers to buy. The product that we are selling is
baked goods. Since many other food businesses are trends
nowadays like Boba tea, milk tea, shakes we decide and desire to
build a business of unique Breads that will sustain the yearning of
many Filipinos. The Slice in Z is intended not just for snack but it
can also everyone’s perfect food preparation on celebrations such
cakes and cupcakes, because it has amazing ingredients that
people will love to taste. it should be promoted in a market because
it will be loved by many people and the owners are sure that it will
be known, trending, and craved by people.
Slice in Z will surely satisfy the tongue of our market. It is cheap
and affordable to our customers. Therefore, taste this and you will
feel you’re in a heaven of bread because of its different delicious
flavors. Taste this yummy dish that can never forget.
As we want our product to be marketable for our customers, we
added drinks that is fitted on it. We displayed a menu with its cost
at the front view of the building. This will be easier for customers to
choose that are reasonably priced. And we prepared some sits to
make the customers feel comfortable. As from now, we currently
suffer under the pandemic so that, the order or rules of buying
must follow under the protocols that is prepared by the
government. We prefer to use biodegradable materials in order to
minimize plastics and trash can to maintain cleanliness that being
observed by customers.
 During this pandemic, the Slice in z store deals on online
shopping for those customers favor ordering online. It offers free
deliveries within the city, but outside of the city, it cannot be
counted as free. The business services will operate 12 hours daily,
start at 7 a.m. until 7 p.m.

VIII. MANAGEMENT AND ORGANIZATION

PLAN

General Manager
Annlezhien G.
loquias

Secretary

Human Resources
Operation Finance Manager
Manager
Manager

Marketing and Production Team Finance Staff HR Staff

Sales Team Leader Leader

Sales and
Marketing Staff Production Staff
GENERAL MANAGER (Annlezhien Loquias)- The General
Manager is responsible for providing overall leadership to the
organization; she takes the lead in providing direction and strategy
formulation. The General Manager is in charge of mentoring the
Operation Manager, Finance Manager, and Human Resources
Manager.

SECRETARY - The role of the Secretary is to support the Chair in

ensuring the smooth functioning of the Management Committee.

OPERATIONS MANAGER - The Operation Manager is responsible

for people, operations, budgets, project delivery and strategy. The
Operations Manager also includes supporting the production
planning process and ensuring key performance indicators (KPIs)
are in place and production targets are met.

FINANCE MANAGER - The Financial manager is responsible for the

financial health of the organization. The Finance Manager produces
financial reports, direct investment activities, and develops
strategies and plans for the long-term financial goals of the
organization.

HUMAN RESOURCES MANAGER) - The Human Resources

Manager is responsible for the recruitment, training and
development of staff; administers salaries, pensions and benefits;
and looks after the health, safety and welfare of all employees. It
also enhances the organization’s human resources by planning,
implementing, and evaluating employee relations and human
resources policies, programs, and practices.
PRODUCTION TEAM LEADER - The Production Leader is in charge
of the entire production process of the products. She plans,
organizes and recommends strategies in ensuring that the product
is developed successfully, in accordance with all specifications. She
also supervises teams that work in operations and product
development.

MARKETING AND SALES TEAM LEADER - The Sales and

Marketing Manager is responsible for researching and developing
marketing opportunities and planning and implementing new sales
plans. The Sales and Marketing Manager will also manage both the
marketing and the sales staff and will perform managerial duties to
meet the company's operations goals.

FINANCE STAFF - Finance staff play a crucial role in helping

managers and trustees meet their financial management
responsibilities. The finance staff is responsible for accounting for
various forms of revenue and expenses for a company. The
financial staff will audit processes and accounting functions to
determine accuracy and safety of funds.

HR STAFF - Human resource staff is the behind-the-scenes

collaborator and colleague whose main job responsibilities are
focused on helping HR directors and managers accomplish HR-
related tasks. HR Staff is involved with nearly all programs and
services that relate to human resources division. It works, which is
often decidedly administrative in nature, involves documenting
grievances, terminations, absences, performance reports, and
compensation and benefits information.
SALES AND MARKETING STAFF - Provides first-class service in
order to push the sales of a certain product. Acts as an
intermediary between producers and clientele. Allows people to
make inquiries as necessary. Sales and Marketing Staff ensure
current customers have the right products and services, identify
new markets and customer leads, and pitch prospective customers.

PRODUCTION STAFF - Production staff works on a production line

in a manufacturing environment and perform a variety of duties to
ensure production goals are met for an organization. Production
staff may perform one or several functions on a production line
such as assembly or fabrication of parts and products, testing
finished products, transporting materials and equipment to other
areas or cleaning production areas.
IX. Financial plan

FINANCIAL PLAN

Income Statement

Slice in Z.
INCOME STATEMENT
For the year ended November 31, 2021

REVENUES
Product sales ₱ 163,200
Delivery services 38,400 ₱ 201,600

EXPENSES
Manufacturing Cost ₱ 60,000
Salaries and wages 30,000
Transportation 12,000
Utilities 6,000
Advertising 5,000
Depreciation 640
Interest 520
Taxes and licenses 25,000 ₱ 139,160

INCOME BEFORE TAX 62,440

Income tax expense 90

NET INCOME ₱ 62,350

X. APPENDICES AND MILESTONES

PROJECT MILESTONE STATUS COMPLETED DATE

Investing the capital

for the business

Preparing the space

needed

Hiring employees

Buying the good

quality tools and
equipment

Buying the ingredients

Opening celebration
for the store