How To Leverage Micro Events To Scale Ecommerce - Scale Revenue by 70% in A Month!
How To Leverage Micro Events To Scale Ecommerce - Scale Revenue by 70% in A Month!
Table of Content
01 Introduction 01
02 Key learnings from running micro events sales for our brands at Adyogi: 03
04 How much can a brand expect to scale during the sale period? 05
07 Conclusion 23
08 About Adyogi 24
Introduction
As an ecommerce brand, you may think that the period from October to December is the only time when
you can skyrocket your revenue. After all, the biggest festivals of the year - Diwali, Dussehra,
Rakshabandhan, Christmas, and New Year's fall around this time, alluding it to be the most profitable for
ecommerce brands.
Raksha-
Diwali Dussehra Christmas
bandhan
12th Nov 24th Oct 25th Dec
30th Aug
However, some of the fastest growing eCommerce brands working with Adyogi like
and 100+
Have been able to crack the profitability code to make every quarter just as festive as Q3. How?
brands at Adyogi:
Leverage small events to transition your
catalog. For ex- Use Valentine’s to launch
spring collection
Ad spends in efficiency 15
10
Quarterly growth
5
5X >70% 0
-5
Average Revenue
ROAS Growth -10
Q1 Q2 Q3 Q4
Year 2022
Marketplaces v/s DTC growth across 2022
How to leverage micro events to scale eCommerce
03
Understanding The Consumer
Before we dive into specific tactics, it's important to understand consumer behavior during this time of year.
In general, the first half of the year is characterized by lower spending, as consumers recover from the
holiday season and tighten their budgets. However, as the stats speak, there are plenty of opportunities to
drive profitable sales during this time -
27%
Awareness
INR. 3,800 30% sales
Now that we know your consumers are interested in buying, let’s make you
interested in selling your products with exciting offers!
21 Nov
22 Nov
Timeline
Spends 226,763
Revenue 579,997
23 Nov
24 Nov
BRAND IN CONSIDERATION:
A premium men’s apparel brand with an omnichannel presence
OBJECTIVE:
To run a 3-day Mid March Sale to boost D2C website revenue.
Results:
Product
Catalogue Hero Product
Products giving
> 30% Revenue
BRAND IN CONSIDERATION:
An ethnic women’s fashion brand with cross-border presence (US)
OBJECTIVE:
A 3-day Women’s Day Sale for both domestic and international websites
1-3% 55%
LIMITED-TIME BUNDLE
OFFERS DEALS
FREE PERCENTAGE
SHIPPING DISCOUNTS
PRO TIP : You can use terms like "Last Few Hours of
Sale Left" or "Sale Extended on Heavy Demand" to
create Urgency.
Generate Ad-text
RESULTS
Page visitors on
Facebook and
Instagram
Video view audience
Social
on social platform Media
Video view audience
on YouTube
BRAND IN CONSIDERATION:
Celebrity-founded Indian skincare brand
OBJECTIVE:
Valentine’s Day Sale across D2C website to launch
new products with focus on high AOV products
Results:
5X 100%+ 40%
08
March
22
March
07
April
22
April
22
April
14
May
15
June
18
June
21
June
04July
15
August
19
August
29
August
30
August
04
September
07
September
19
September
09
October
15
October
22
October
26
October
30
October
31
October
12
November
14
November
24
November
27
November
25
December
31
December
The key to profitability is to invest in thought-driven planning and data-backed advertising campaigns.
eCommerce brands can take advantage of Adyogi’s comprehensive performance automation tool to scale
their revenue in Q1 and Q2.
Use our advanced automations like Single-click Ad population across different channels, Stop-loss for
underperforming products, Pre-defined category smart Ads, Funnel-tracking optimizations, etc to make 2023 a
profitable year for your eCommerce business.
Pre-defined category
smart Ads
Single-click Ad
population
ROAS analyzer
Funnel-based
optimizations.
23
Introducing Adyogi
A Cloud-based enterprise Saas platform to automate online sales for ecommerce stores worldwide
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