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    Plemmons Taylor Resume

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    This document provides a summary of Taylor Plemmons' experience and qualifications for a marketing position, including over 10 years of experience in marketing, public relations, and social media roles in retail, home goods, and airline industries, as well as an in-progress MBA focused on marketing from the University of Georgia.

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    Plemmons Taylor Resume

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    This document provides a summary of Taylor Plemmons' experience and qualifications for a marketing position, including over 10 years of experience in marketing, public relations, and social media roles in retail, home goods, and airline industries, as well as an in-progress MBA focused on marketing from the University of Georgia.

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    This document provides a summary of Taylor Plemmons' experience and qualifications for a marketing position, including over 10 years of experience in marketing, public relations, and social media roles in retail, home goods, and airline industries, as well as an in-progress MBA focused on marketing from the University of Georgia.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    38 views1 page

    Plemmons Taylor Resume

    Uploaded by

    api-526983827
    This document provides a summary of Taylor Plemmons' experience and qualifications for a marketing position, including over 10 years of experience in marketing, public relations, and social media roles in retail, home goods, and airline industries, as well as an in-progress MBA focused on marketing from the University of Georgia.

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    of 1

    706-340-8400

    TAYLOR PLEMMONS [email protected]


    taylorplemmons.weebly.com
    Marketing Manager
    @workdaytay

    EXPERIENCE
    Retail Marketing Manager, Canada | Carter's, Inc. 09/2022 - Present
    Lead annual marketing plan for Carter’s Canada, reaching performance and sales goals, and managing
    $2.2M budget for cartersoshkosh.ca
    In partnership with merchant, brand and retail teams; manage requests for creative assets and slotting of
    email campaigns
    Manage owned channels including developing and implementing creative strategy for organic social
    content and overseeing organic search optimization
    Work closely with agency partners to grow and manage all paid media for Carter’s OshKosh Canada
    including SEM, Paid Social, Affiliate and Display
    Segment Marketing Manager | Mohawk Industries 07/2021 - 09/2022
    Responsible for the creation, execution and reporting of omnichannel segmentation lead generating
    campaigns to increase revenue within the segment while closing managing segment budget
    Supervised 10+ brand product launches per year through coordination with cross-functional internal
    teams and external vendor relationships
    Enterprise Sales Development Representative | Salesloft 08/2019 - 07/2020
    Planned, executed, and evaluated A/B tests and experiments to connect with prospects, generate leads
    and educate customers on value proposition associated with SaaS products and services
    Exceeded sales quota by an average of 50% by designing an effective GTM strategy
    Senior Public Relations Specialist | The Home Depot 05/2018 - 08/2019
    Spearheaded 15+ innovative public relations campaigns to drive a 65% increase of awareness
    (impressions) across categories owned by working cross-functionally and carefully managing a budget
    Built and nurtured working relationships with top-tier media representatives to seamlessly pitch
    upcoming product launches
    Cultivated influencer relationships through the implementation of social media campaigns and in-person
    engagements to expand recognition of the brand
    Social Media Specialist | The Home Depot 10/2016 - 05/2018
    Achieved an 88% YoY boost in audience engagement by revamping the digital creative strategy on key
    platforms to foster customer connections
    Created and executed a digital editorial schedule to align with crucial business objectives, leveraging tools
    like Sprinklr and Hootsuite to enhance analytics for reporting
    Captured and edited social content; wrote all copy across platforms using a consistent brand voice
    Spearheaded the community and crisis management strategy, actively monitoring potential risks and
    collaborating with legal to address customer concerns effectively
    Public Relations Intern | The Home Depot 07/2016 - 10/2016
    Analyzed and presented on corporate site data to suggest the most optimized content
    Crafted media advisories and byline articles to pitch to top-tier home publications
    Presented rising trends in social media to the department bi-weekly, initiating multiple projects
    Flight Attendant | Delta Air Lines 07/2015 - 07/2016
    Social Media Strategist | Red Dress Boutique 05/2014 - 07/2015
    Developed and executed creative strategy across key social platforms, increasing YoY sales by 110%
    Fostered customer, influencer and ambassador relationships to further amplify the Red Dress brand,
    growing customer loyalty and acquisition
    Led digital communications through exponential company growth following our appearance on Shark
    Tank and the resulting partnership
    EDUCATION
    MBA, Marketing (In Progress) | University of Georgia 08/2022 - 05/2024
    ABJ, Public Relations and Communications Studies | University of Georgia 08/2010 - 05/2014

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