Professional Documents
Culture Documents
Winter Live Project Simran
Winter Live Project Simran
Submitted By
SIMRAN SHARMA
ERP ID - 0221MBA349
UNIVERSITY ROLL NO. – 220360505201
TANIA MITTAL
DEPARTMENT OF
DOON BUSINESS SCHOOL, DEHRADUN
MAY 2023
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APPENDIX 2
BONAFIDE CERTIFICATE
Sharma under my supervision from “20 February 2023” to “31 March 2023”.
Countersignature
Name
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APPENDIX 3
DECLARATION BY AUTHOR
This is to declare that this report has been written by me. No part of the report
is plagiarized from other sources. All information included from other sources
have been duly acknowledged. I aver that if any part of the report is found to be
plagiarized, I are shall take full responsibility for it.
Signature of Student
Place:
Date:
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AKNOWLEDGEMENT
Lastly, I would like to thank my parents and friends who helped me while doing
the project by providing the facilities that was required while doing it .
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TABLE OF CONTENT
CH. NO PARTICULARS
CH. 1 INTRODUCTION
CH. 6 FINDINGS
CH. 7 CONCLUSION
CH. 8 SUGGESTION
CH. 9 REFERENCES
CH. 10 ANNEXURE
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ABSTRACT
the changing times and the demand, preference and taste of the
consumers.
The data for the research was collected from their individual experience by
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INTRODUCTION
NESTLE's relationship with India dates back to 1912, when it began trading as The
NESTLE Anglo-Swiss Condensed Milk Company (Export) Limited, importing and
selling finished products in the Indian market.
NESTLE set up milk collection centres that would not only ensure prompt
collection and pay fair prices, but also instil amongst the community, a confidence
in the dairy business. Progress involved the creation of prosperity on an on-going
and sustainable basis that has resulted in not just the transformation of Moga into a
prosperous and vibrant milk district today, but a thriving hub of industrial activity,
as well.
NESTLE has been a partner in India's growth for over a century now and has built
a very special relationship of trust and commitment with the people of India. The
Company's activities in India have facilitated direct and indirect employment and
provides livelihood to about one million people including farmers, suppliers of
packaging materials, services and other goods.
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Consumer Focus
They mainly focus to the need of their consumer they buy a brand like Nescafe,
nestle instant soup, Kitkat, Maggie and many others. They mainly focus on quality
of the product and this advantage make nestle one of the largest food company in
the world. They also acquire stakes in many brand .before world war one the nestle
company buying companies mainly in Asia and America. Their product are healthy
for every age group and every religion. Every one of different tradition also buy
and take a nestle product.
Nestle is knowing for its understanding of consumer needs. The business of their
food product are grew rapidly.
NESCAFE- Nescafe was created in 1939 and since then the brand is gone world-
wide one of the most striking qualities they have as a brand is their resilience when
there sales started to majorly decline in 2009 they Reis tragedies brought
something different to the masses and kept on growing there’s a reason their coffee
is number one. Nescafe coffee has been known to give both a relaxing and a
stimulating feeling as well it increases mental alertness is absorbed by the body in
30 minutes and its effect can last for an average of three and a half hours.
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MAGGIE- For more than a century, Maggi has been helping cooks around the
world to prepare fresh food they love. Every time you wonder what you should
cook, Maggi has the answer.
With Maggi we can cook the best meal for us and your loved ones, using a range
of products that add greater flavor to everyday favorites – bringing out the best in
fresh ingredients to deliver great taste in a simple way.
Mission statement
Vision statement
The management of the firm is committed to increasing the firm’s sales revenue.
This will be attained through transforming the company from a food manufacturing
company to leading health, nutrition, and wellness firm.
Fundamental principles
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Recognition of the fact that the consumers have a legitimate interest in the
operation of the firm. This includes the firm’s actions, beliefs and behaviors
in relation to the firm’s brands since they trust the brands. The company
recognizes the fact that the firm cannot be in existence in the absence of the
customers.
Recognition of the importance of integrating professionalism and social
responsibility by both the management and the firm’s employees in the
success of the firm. To attain this, the management of the firm has
formulated a comprehensive recruitment procedure and a continuous
training program in effort to develop it human capital.
Incorporation of legislation as the best mechanism of safeguarding and
inducing responsible conduct. In addition, the management also considers
incorporation of voluntary business principles as a strategy of maintaining
the highest business standards in the entire organization.
The operation of Nestle is not aimed at attaining a high level of profits in the
short term at the expense of its long term survival.
The management of the firm is committed at ensuring that the firm adheres
to all the local laws in all the markets in which it operates.
Quality
STRENGTHS
Diverse Portfolio: Nestle is the core brand, with more than $10 billion in
brand value. They have a diverse portfolio and own more than 2000 brands
selling over 8000 categories of products. Their product list includes pet care,
instant beverages, healthcare, milk products, cooking aid, confectionery,
water, and many more. Thus, they have successfully served the demand of a
massive number of customers across the globe.
Worldwide presence: Nestle is a leading name in the packaged food
market. They have customers in more than 186 countries. The brand has the
largest market in America, and they have successfully penetrated large
markets like Asia, Europe, the Middle East, and Sub-Saharan Africa. In
Forbes Global 2000 list 2022, they were ranked at the 46th position, which
identifies them as one of the largest companies in the world.
Relationship with customers and other brands: Nestle has a positive
brand image which leads them to garner a loyal customer base. Their
customer relationship has helped them survive the highly competitive
packaged food market. They also have good relationships with retailers and
powerful brands like Coca-Cola, Colgate Palmolive, General Mills, etcetera.
Efficient employees: Over the years, Nestle has got a group of efficient
employees to work for the company’s success. They have a smooth supply
chain that allows them to continue their business internationally. Their
research and development department has more than 5000 experienced
employees working in 21 R&D centers to provide customers with high-
quality products.
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WEAKNESSES
OPPORTUNITIES
THREATS
Product quality: In the past, Nestle’s product quality was questioned and
sometimes failed in quality tests. It caused Nestle to lose many customers.
Many potential customers are still hesitant to buy Nestle products.
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Rising Competition: Since the demand for packaged food and beverages is
increasing, many brands are entering the market. The number of local and
international companies in the market is rising daily. It enhances the risk of
losing customers.
Economic condition: The economic condition of the world is still
improving after it got impacted by the pandemic situation. Conditions like
unemployment can affect people’s buying habits. They may switch to
necessary yet less expensive products. It can decrease the sales of a few
Nestle products, showing an overall decline in sales.
Government policies and taxation: In some countries, tax amounts are
high. It can decrease the brand’s profit margin. Due to government policies,
trade laws, and labor laws, the production cost can also increase, leaving a
low-profit margin for the company.
POLITICAL FACTORS:
The political factors in the Nestle PESTLE Analysis can be explained as follows:
According to recent reports, Nestle operates across 190 countries and thus several
political factors affect the day to day operations of the organization are many. A
major task that the organization needs to perform is to keep a track of the various
changes that are made in the various policies related to import, export, taxation,
environmental regulations, etc. in these countries. These changes may sometimes
be in favor of the organization, but sometimes are major bottlenecks to production
in certain countries. For. e.g. The change in labor laws, which prohibit/shun the use
of child labor in cocoa farms are getting stringent, which according to reports will
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affect the operations of the company indirectly. Multinational companies like
Nestle, perform well when the global scenario is stable. An unstable phase
happened during the Brexit period, where Nestle faced a high-pressure situation.
The situations forced the company to rethink its decision of continuing in the
country, in fact, the giant even thought of relocating to a new region such as
Poland. When such a move will happen, it will leave behind a lot of people jobless,
further creating a tensed environment. When certain food regulations change, the
organization must undergo rigorous brainstorming and extensive testing to recreate
the product in newer forms and still meet customer demands. This was witnessed
in the case of Maggi, which has resurfaced with the same issue of lead content
being present in it. A positive for Nestle happened when India reduced its
corporate tax in its latest budget. This gives the group an advantage to produce
more and better-quality products at a lower cost and serve the society better.
ECONOMIC FACTORS:
Below are the economic factors in the PESTLE Analysis of Nestle:
With the Nestle group operating across multiple countries, it becomes a mandate to
create various economic policies, relating to the economic conditions prevailing in
that country. With affordability being a major factor, providing quality foods for
all in a market where the prices of the raw materials keep fluctuating due to various
political and environmental factors is a major challenge. The cost of the raw
materials for Nestle has been increasing, with trade wars continuing between China
and the US creating further unrest between suppliers. The lower rise in disposable
incomes, posed by the difficulty of producing and supplying quality food for the
same price is a major hurdle. With deflationary period continuing across Western
Europe, there was a 0.7% decline in pricing. Such situations are common when the
rate of the exchange rate of currency drops or increases or there is some political
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unrest in the region. Nestle has taken various initiatives to promote local-level
production of raw materials to increase the efficiency of the various agricultural
sectors across its countries of operation. With the US and China being its major
markets, improved economic activity in this region will lead to better performance
as well as higher sales and profits.
SOCIAL FACTORS:
Any company that works on such a large scale, gets affected by even the slightest
change in trends created by the consumers. Working towards trends related to
improved health, the group has decided to work on products with low sugar,
sodium, and saturated fats. The Group has policies, processes, controls and regular
monitoring systems that ensure high quality products thus preventing health risks
arising from handling, preparation, and storage throughout their value chain. The
success of the Nestle depends on their ability to anticipate the needs of the
customer, and be able to offer high quality, competitive, relevant and innovative
product. In context to growing awareness among the millennial generation
regarding sustainability, the group has inaugurated the largest ground-mounted
solar plant in UAE. With increasing concerns regarding the consumption of canned
and precooked food, the company has strived to eradicate these beliefs by investing
into research and development, so that a scientific basis can be created through
which the public can be convinced. In context to satisfying the growing customer
demand, the group decided to role out custom made Nestle KitKat in the UK
market. With continuous efforts like these to keep everything and everyone
covered, Nestle is working towards a brighter, more profitable and innovative
future.
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TECHNOLOGICAL FACTORS:
The technological factors in the PESTLE Analysis of Nestle are mentioned below:
The Nestle group believes in the integration of digital solutions, services, and
models, both internal and external. With increasing cyber-attacks disrupting the
reliability, security, and privacy of data, a contingency plan needs to be developed
to avoid major mishaps while trying to expand into the digital segment. With real-
time data being proposed for water quality, the company has invested in a start-up
to turn this dream into reality. With real-time data of its water use, its operations
will become more efficient in terms of water consumption. With trials undertaken
in using block chain for better transparency between the consumers and the group's
supply chain, Nestle is willing to change the way the game is being played.
Implementation of various portals, to check the nutritional information of its
various products, Nestle has partnered with various governments. In the United
States, Nestlé has joined the SmartLabel® transparency initiative, and provides
online information about nutrition, ingredients, and allergens for around 87% of its
products.
LEGAL FACTORS:
Following are the legal factors in the Nestle PESTLE Analysis:
The legal requirements across various countries need to be analyzed and complied
with accordingly. A team of experts needs to be in constant check for compliance
related to the changes brought about. The laws related to health and safety of the
employees, quality and hygiene of its products and labor laws established in
different countries need to be followed. Apart from these, trademark and IPO rules
need to be kept under constant watch, along with environmental laws. A major
issue that the company has faced over the years, is preventing its unique chocolate
designs from other competitors. A case that surfaced was when Nestle was denied
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legal protection in Europe for its one of a kind wafer chocolate KitKat. Though not
in Europe, Nestle has managed to secure a trademark for the KitKat shape in
countries including Australia, Canada, and France. Nestle has been facing the heat
in India for supporting research for breast milk substitutes which is proclaimed to
be against the local as well as international laws. These cases make it very critical
a segment that Nestle needs to keep a tab on. Once a legal compliance is violated,
the entire group faces the shame of it.
ENVIRONMENTAL FACTORS:
In the Nestle PESTLE Analysis, the environmental elements affecting its business
are as below:
Nestle believes in creating shared value and strive for zero environmental impact
via its operations. The group's efforts to reduce the use of plastic in its products
and their target to make 100% recyclable plastic in all its packaging material is a
major feat towards environmental sustainability since its one of the four major
groups that are responsible for production of 6 million metric tons every year. With
major countries moving towards sustainability, the need to keep a track of all these
changes across its various countries of operations is primal. If any of these policy
changes are missed the group faces major setbacks. This fact was evident when
Nestle was suspended by RSPO when it failed to submit palm oil sustainability
reports. Nestle group's efforts, though not completely bleak are seen as a part of
their annual review.
The report boasts a 2.6% reduction in indirect greenhouse gas emissions per tonne
of product produced, along with 293 companies claiming zero-waste production.
The group proposes to be developing plant-based offerings and promoting
sustainable nutrition worldwide. A major project that they have undertaken is to
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promote water efficiency and sustainability across the various operations as well as
promote these policies and stewardship.
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Shubhendu Shekher Shukla and Sandhya Sinha (2020) in their paper on
Consumer’s Awareness towards Instant Noodle Brands: On the basis of taste
and preferences explained that, Over the few years, the noodles have been a
fasten food in many parts of the world. Now a day the change of consumer
preference, taste and eating habit also is being changed due to the
modernization. As per my analysis Consumer buying behaviour mainly
depend on the knowledge about the product and consumer is one of the
important factor for every organization to increase the market share, If
consumer wouldn’t aware about the product then it is hardly possible to
increase the sales. The study finds out Television advertisement make the
customers to availability of the products. The study concludes that company
can use for the poster and handbill for these area instead of high budget TV
advertisements. As per the study rural people brand loyalty and brand
recognition is so high which help to the company to increase the market
share and market growth.
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RESEARCH METHODOLOGY OF NESTLE MAGGIE NOODLES
PRIMARY DATA:
The primary data were collect from the consumers of the Nestle Company
through structured Questionnaire.
SECONDARY DATA:
The secondary data was collect from publishing by search engine, newspapers,
books, magazines, journals, websites and other relevant information.
SAMPLING METHOD:
Sampling is a method that allows researchers to infer information about a
population based on results from a subset of the population, without having to
investigate every individual.
The sampling method used in this research is convenience and snowball
sampling.
CONVENIENCE SAMPLING:
A convenience sample simply includes the individuals who happen to be most
accessible to the researcher.
This is an easy and inexpensive way to gather initial data, but there is no way to
tell if the sample is representative of the population, so it can’t
produce generalizable results. Convenience samples are at risk for both sampling
bias and selection bias.
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SAMPLE SIZE:
The sample size is defined as the number of observations used for determining the
estimations of a given population. The size of the sample has been drawn from the
population. Sampling is the process of selection of a subset of individuals from the
population to estimate the characteristics of the whole population. The number of
entities in a subset of a population is selected for analysis.
Sample size taken from the research was 55.
TARGET SAMPLE:
In this research the target are basically from social median in the city of Dehradun,
Kolkata, Asansol, Adra, Ludhiana.
SAMPLING TOOL:
The tool used for data collection was Google form.
1. OCCUPATION
5.8%
30.8%
51.9%
11.5%
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2. GENDER
15.4% MALE
FEMALE
84.6 OTHER
3. MONTHLY INCOME
6.3%
6.1%
BELOW 20000
4. AGE
35-50
26-35 13.5%
18-25 73.1%
<18 13.5%
0 10 20 30 40 50 60 70 80 90
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5. How did you first hear about Nestle Maggie?
Through an advertisement
35.3% From a friend or family member
Through an online search
62.7%
From a professional or contractor
Maggie
25% Coffee
Yogurt
63.5%
Others
42.2%
Extremely satisfied
Satisfied
Not satisfied
46.2%
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8.How long you are consuming Nestle Maggie?
48.1%
More than a month
More than a year
51.9%
15.4%
Yes
No
84.6%
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11. Which factors influence your decision to choose
Nestle Product over other brands?
6.1%
Price
44.9%
Quantity and quality
Sustainability and eco friendly
49%
18%
Yes
14% No
68% May be
26%
36% Yes
No
May be
38%
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14. Are you satisfied with packaging of Maggie?
11.8%
Yes
No
88.2%
15. Over all how likely are you continue using Nestle
products in the future?
1.95% 1.95%
Very likely
15.7%
39.2% Likely
Neutral
Unlike
41.2%
Very unlikely
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FINDINGS
1. 63.5 percent of the respondents prefer Maggie of Nestle product.
2. 63.5 percent of the respondents have tasted nestle Maggie noodles instead of
other nestle product.
3. 68 percent of the respondents purchase Nestle Maggie noodles for its quality.
4. 42.2 percent of the respondents extremely satisfied and 46.2 percent of the
respondents were satisfied by the price of Nestle Maggie is justified to its
quantity and quality.
5. Television advertisements are a major factor in purchase decision compared
to other Medias.
6. The foremost influencer in purchase decision of the respondents is teenager
between 18-25.
7. Out of 55 respondents, 51.9% of the respondents are consuming Maggie for
than a month and 48.1 percent of the respondents are consuming Maggie
more than a year.
8. 11.8 percent of the respondents wanted a change in the packaging of the
Maggie noodles.
9. 44.9 percent of the respondents feel that prices are cheap.
10.49 percent of the respondents are moderately satisfied with the quality and
quantity of nestle Maggie noodles.
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SUGGESTIONS
The following are the suggestions made on the finding of the analysis and
information’s are collected from respondents.
1. Some of the respondents felt that manufacture may improve the quality of
Maggie noodles.
2. Some of the respondents suggested that the product may be better taster by
adding rich flavor.
3. Some of the respondents feel not to add toxic chemicals.
4. For attracting those advertisements may be focused on the want, needs
and pleasure of children.
5. Manufacture should focus on distribution channels and use of the
distribution channel to expand its market to rural India with products
targeted to the market. It is the way it could increase its volume of sales.
6. Manufacture should launch health awareness campaign to educate
consumers about the benefits of healthy food. It could sponsors health
camps, publish health information.
7. To enlarge its domain, manufacture should enlarge its product segment. It
would spread economies of scale to customers in the form of price.
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CONCLUSION
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REFERENCES:
1. https://www.nestle.in/
2. https://www.researchgate.net/publication/340296107_CONSUMER_BEHAVIOUR_AN
D_BRAND_PREFERENCE_OF_NESTLE_MAGGI_NOODLES_-
_AN_EMPIRICAL_STUDY_WITH_REFERENCE_TO_TRICHY_TAMIL_NADU
3. https://www.researchgate.net/profile/Dr-Gopinath-
R/publication/357527770_BRAND_PREFERENCES_AND_LEVEL_OF_SATISFACTI
ON_IN_CONSUMING_NOODLES_AMONG_WORKING_WOMEN_IN_TIRUCHIR
APPALLI_DISTRICT/links/61d2a90ed45006081687127c/BRAND-PREFERENCES-
AND-LEVEL-OF-SATISFACTION-IN-CONSUMING-NOODLES-AMONG-
WORKING-WOMEN-IN-TIRUCHIRAPPALLI-DISTRICT.pdf
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ANNEXURE:
1. Occupation
a) Student
b) Service
c) Business
d) Other
2. Gender
a. Male
b. Female
3. Monthly income
a) Below 20000
b) 20000-40000
c) 40000-60000
d) 60000 and above
4. Age
a) Below 18
b) 18-25
c) 26-35
d) 36-50
a) Through an advertisement
b) From a friend or family member
c) Through an online search
d) From a professional or contractor
6. Have you used Nestle products before? If so, which products have you used?
a. Maggie
b. Coffee
c. Yogurt
d. Others
a. Extremely Satisfied
b. Satisfied
c. Not Satisfied
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a. More than a month
b. More than a year
9. Did you ever face any issue with Nestle products? If yes how was issue resolved?
10. Did you recommend Nestle product to you friends and family members?
a. Yes
b. No
11. Which factors influence your decision to choose Nestle product over other brands?
a. Price
b. Quantity and quality
c. Sustainability and eco friendly
a) Yes
b) No
c) May be
a. Yes
b. No
c. May be
a. Yes
b. No
15. Over all how likely are you continue using Nestle products in the future?
a. Very likely
b. Likely
c. Neutral
d. Unlike
e. Very Unlikely
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