Divine Word College

School of Business Management and Accountancy

WORLD’S BEST FLAVORED FRIES

Angelica M. Loterte
BSBA-MARKETING MANAGEMENT 2
5:30-7:00 PM (Monday-Wednesday)
 I.SUMMARY
PURPOSE OF MARKETING PLAN
The main goal of this marketing strategy is to successfully launch, market,
and sell the flavored fries product in a cutthroat industry, which will ultimately
result in higher sales and brand recognition.
II.TARGET MARKET
Demographic Profile
Age: Mr. Joe Magsaysay, the owner and CEO of Potato Corner, stated that
children in the Philippines aged 5 to 12 years old will always be their primary
target.
Gender: Both gender
Occupation: Potato Corner’s convenient and quick service appeals to individuals
with busy schedules and working professionals or those who enjoy French fries
and want a low-cost snack.
Income: Individuals and households earning between middle-class and upper-class
incomes and able to afford the "World's Best Flavored French Fries"
Psychographic Profile
Wants: Customers want snacks that are not just satisfying but also bursting with
unique and delicious flavors. They enjoy the various seasoning options Potato
Corner provides.
Needs: They expect the same high quality and consistent taste in every order,
ensuring they get the flavors they crave.
Convenience and Time Saving: Customers need fast and efficient service,
especially in busy locations like malls or cinemas, to get their snacks without long
wait times. When you're pressed for time, fries can serve as a snack. Particularly by
those who lead busy lives, convenience is a common reason why people value
fries.
Wellness and Health: Vitamin C, an antioxidant, is abundant in potatoes. Because
the vitamin C in potatoes warded off scurvy, they were a life-saving food source in
earlier times. Potassium, an electrolyte that supports the function of our heart,
muscles, and nervous system, is another important nutrient found in potatoes.
Taste and Pleasure: Potato corner is known for its delicious fries, which is why
many people enjoy them. Here are some reasons why people find pleasure in
Potato Corner:
1. Unique Flavors- Potato Corner offers a wide range of unique and tasty
flavors for their fries. From classic options like cheese, barbeque, sour cream
to more adventurous choices like garlic Parmesan and chili barbeque, there
is something for everyone. These flavors add an extra layer excitement and
enjoyment to the fries.
2. Crispy Texture- fries are known for their crispy exterior and soft, fluffy
interior. This contrast in textures enhances the eating experience and can
provide a satisfying crunch with every bite.
Quality and Premium Ingredients: Some consumers place a high value on the
quality of ingredients used in fries.
Personalization and creativity: Potato Corner provides size options for their fries
allowing customers to choose the portion size that fits their appetite. Whether it’s a
small snack or a larger serving, customers can personalize their order based on
their hunger level and preferences.
III. USP (Unique Selling Proportion)
Potato Corner has several unique selling selling propositions that
set it apart from other fast food chains and make it a popular choice among
customers. Here are some the key unique selling propositions of Potato Corner:
1. Flavoured Fries- Potato Corner is known for its wide variety of flavored
fries. Unlike traditional plain fries, Potato Corner offers unique and delicious
flavour options that add an extra level of excitement to the eating
experience. This variety flavors gives customers the opportunity to explore
different tastes and find their favourite flavor combination.
2. Customization Options- Potato Corner allows customers to customize their
fries according to their preferences, the size of the fries to selecting the
intensity of the seasoning, customers have the flexibility to tailor their order
to suit their taste. This customization feature adds a personal touch and make
each order unique.
3. Freshly Cooked Fries- One of the unique aspects of Potato Corner is that
they cook their fries on-site. This ensures that customers receive hot, fresh,
 and crispy fries every time. The use of fresh potatoes and the cooking
process contribute to the superior taste and quality of the fries.
4. Nostalgic Appeal- holds a nostalgic appeal for many people. Whether it’s
the familiarity of the brand or memories of enjoying their fries at fairs and
events. Potato Corner taps into the nostalgia factor that resonates with
customers and keeps them coming back for more.
5. Brand Reputation- Potato Corner has built a strong reputation for
consistently delivering on their promise of flavourful fries. Customers know
that they rely on Potato Corner to provide a delicious and satisfying snack
each time they visit. This consistency and commitment to quality have
helped establish Potato Corner as trusted brand in the food industry.
By offering unique flavors, customization options, freshly cooked fries, a nostalgic
appeal, and a strong brand reputation, Corner sets itself apart and attracts a loyal
customer base.
IV. Pricing and Positioning Strategy
Pricing
1. Menu Structure- Popular snack chain Potato Corner is well-known for its
flavored French fries. Although the menu layout can change over time and
depending on the location, it typically includes the following categories:
Fry Size Price
 Regular P35
 Large P60
 Jumbo P90
 Mega P119
 Giga P189
 Tera P220
Flavor Choices
 Barbeque
 Sour Cream & Onion
 Chili Barbeque
 Cheddar
 Wasabi
2. Cost Analysis- The cost analysis of a Potato Corner franchise or business
would depend on various factors, including location, size, and local market
conditions. Here are some key cost components to consider:
 Franchise Fee
 Location
 Equipment and Supplies
 Staffing
 Licensing and Permits
 Marketing Advertising
 Initial Inventory
 Insurance
 Utilities
3. Promotion and Discounts- Use special offers and discounts from time to
time to draw in new clients and keep old ones coming back.
4. Competitive Pricing- Setting prices that are competitive within the fast-
food and snack sector while still ensuring profitability would be necessary
for Potato Corner, a well-known French fry franchise.
Positioning
1. Unique Product Offering- Emphasize the uniqueness of Potato Corner’s
seasoned fries. The wide range of delicious seasonings.
2. Flavor Variety- Position Potato Corner as the leader in flavor
innovation, offering a diverse selection of seasonings that cater to
different tastes and preferences.
3. Customization- Promote the idea that customers can customize their
fries to their liking, fostering a sense of personalization and choice.
4. Quality Ingredients- Highlight the use of high quality, fresh ingredients
and emphasize a commitment to excellence in sourcing.
5. Social Engagement- Position Potato Corner as a gathering place where
friends and family can enjoy delicious fries together, fostering social
engagement.
6. Convenience- Emphasize the quick and convenient nature of Potato
Corner’s offerings, catering to people with busy lifestyles.
7. Affordability- Position Potato Corner as an affordable, value-for-money
snack option, appealing to broad range of consumers.
 The key to a successful positioning strategy is consistency. Ensure
that all aspects of the brand, from marketing and menu offering to customer
interactions, align with this positioning. By consistently delivering on the
promises made in the positioning strategy, Potato Corner can effectively
differentiate itself and attract and retain a loyal customer base.
V. Distribution (Channel of Distribution)
The Primary distribution channel is through physical retail outlets or stores.
This can be located in malls, shopping centers, food courts, or standalone
locations. By posting and sharing Potato Corner on social media, we are
capitalizing on the trend of sharing visually stunning product photos on
platforms such as Instagram, Facebook, and Tiktok. These aesthetically
pleasing to go printed paper cups with photogenic flavored fries have
become instagram worthy creations, attracting a younger and more digitally
connected audience.