Research Fenty Beauty
Research Fenty Beauty
Research Fenty Beauty
Disadvantages:
1. Difficult to manage inventory levels as stock is subject to fast moving sales trends in the pop
up stores due limited shelf life of products being sold
2. Higher cost incurred by retailers on rent for such spaces as compared brick & mortar shops
3. Lack of long term vision while making decisions can lead to suboptimal decision outcomes
4. Inconsistent planning across pop ups leading poor customer experience
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Additionally, a pop up store can act as an effective way to test interest in certain regions where Fenty
Beauty is unavailable. If the response is positive, the brand may even consider opening its own
physical stores there or expanding distribution channels to better serve that region.
Fenty beauty pop-up stores
Fenty Beauty made waves in the beauty industry with their first-ever 3 day pop up store located in
New York City. Long lines of eager fans filled the block, waiting for their chance to explore and
purchase from the highly anticipated Morrocan Spice Collection. The success of this event marked
Fenty Beauty's arrival onto the scene as a major player in cosmetics.
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1810345
Fenty Beauty's pop-up store offered customers a unique and immersive experience, with makeup
artists helping to find the right shade of foundation and offering personalized recommendations.
There were also interactive displays such as photo booths and swatching tables where customers
could experiment with products, creating content to share on social media. By providing this fun
experience, Fenty Beauty was able to build strong connections with their customers.
Source: https://www.elitedaily.com/p/what-does-the-fenty-beauty-pop-up-shop-look-like-i-got-to-
experience-the-hype-irl-9599386
Other brands like Social Tourist had been introducing their own pop up shops in cities like LA and
NYC, copying Savage X Fenty’s success
Source: https://www.retaildive.com/news/savage-x-fenty-launches-pop-up-
shop-ahead-of-rihannas-super-bowl-performan/641043/
“Rihanna has made an impact since launching her Savage X Fenty line last month with reportedly
strong sales, and she’s now announced that London will host a pop-up shop, the label’s second after
New York.” (Halliday, n.d.)
We can see that the pop-up stores have achieved success, and they are in the process of expanding
abroad.
Source: https://uk.fashionnetwork.com/news/rihanna-selects-london-for-second-savage-x-fenty-
pop-up,986279.html
Some interesting information : Rihanna's Savage X Fenty opens 1st store in Las Vegas as digital
brands enter malls
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https://secretldn.com/rare-beauty-cafe-selena-gomez/
Kylie cosmetics:
https://www.moodiedavittreport.com/coty-launches-kylie-pop-up-in-copenhagen-kastrup-airport/
https://www.masala.com/lifestyle/kylie-cosmetics-launches-in-dubai