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Ocado-M&S JV Finance Case &questions
Ocado-M&S JV Finance Case &questions
In February 2019, the British high street retailer Marks and Spenser (popularly known as M&S)
announced that it will set up a 50:50 joint venture with Ocado Group. The joint venture is established
by buying 50% equity in Ocado Retail (Ocado.com), which was a wholly owned subsidiary of Ocado
Group. M&S paid Ocado £750m for the joint-venture, that begin online trading in September 2020,
Steve Rowe, Marks & Spencer’s chief executive, said he had “always believed that M&S food could
and should be online” and combining M&S’s upmarket food range with Ocado’s technology and
delivery network was a “win-win” deal that would “drive long-term growth”.
However, M&S shares fell by 12% as investors and analysts raised concerns that the 134-year-old
high street retailer had overpaid for access to Ocado’s technology and delivery network. The plunge
in M&S’s share price – the biggest one-day fall since 2016 – wiped more than £550m off the retailer’s
Rowe rejected suggestions that M&S had paid too much to get into the growing internet grocery
business. “We think we’re paying a fair price and I think Ocado do too,”.
Tim Steiner, the founder and chief executive of Ocado, said: “I think Steve and his team have taken
an incredibly smart risk today. It’s not like going to a casino and laying down a chip. You’ve got to
take calculated risks where your upside is enormous, your downside is minimal and your investment
to do it is sensible.”
Seminar Task:
Q.1 You are required to assess how far M&S decision to set up a joint venture with Ocado group is a
Q.2 Financial statements of 2021 are included along with this case study. Examining the financial
figures provided therein, you are required to assess financial viability of the deal for M&S. In your
view how far profits earned during the financial year ending March 2021 justify the investment made
and why?
References:
The Guardian, 2019. M&S agrees £750m food delivery deal with Ocado.
https://www.theguardian.com/business/2019/feb/27/marks-and-spencer-agrees-750m-food-delivery-
deal-with-ocado
The BBC, 2021. M&S to close 30 more shops as Ocado deal pays off.
https://www.bbc.co.uk/news/business-57251682
Marks and Spencer Group Plc Full Year Results for 53 Weeks Ended 3 April 2021.
https://corporate.marksandspencer.com/documents/reports-results-and-publications/press-
releases/2020-21/full-year-results-2021-press-release.pdf