Advertising Management 100033
Advertising Management 100033
MANAGEMENT
Joydeep Mukherjee
PUBLIC SERVICE ADVERTISING
Public service advertising is aimed at issues of
public interest and promotes public welfare.
ADVOCACY ADVERTISING
It aims at making a point on issue of concern.
Such advertising aims at the propagation of ideas
and the clarification controversial social issues of
importance.
SURROGATE ADVERTISING
Surrogate advertising refers to the strategy used by
companies and advertisers to promote a product
clandestinely, because the law of the land may not permit
the advertising of that particular product. Liquor and
cigarette companies use this route as many countries do
not allow the advertising of such products.
COMPARITIVE ADVERTISING
Comparative Advertisements means such practice where
one goods or services is compared with another belonging
to one of the same field , speaking legally through an
advertisement. The comparison is made on the basis of
price, quality by referring the alternative brand’s name,
visual illustrations, and other distinctive attributes.
Subliminal
Deception
Effect
Effect on Our
Offensiveness
Value System
ETHICAL ASPECT
ASCI’s code of ethical self-regulation:
Upward
Pressure Exchange
appeal
Rational
Coalition Ingratiation persuasion
Inspirational
Consultation
appeal
CHILDREN AS INFLUENCERS
Children