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Lessons

 ::  Forgotten  
Mark  Gray,  MBA,  PMP®,  PRINCE2®  
SigmaPM  
 
PMI  Switzerland,  12  October  2012  
The  situation  
! Organisations  are  dealing  with  a  rapidly  changing  
environment,  accelerating  development  cycles  and  
increasing  complexity  
! Project  management  is  struggling  to  get  recognition  as  a  
profession  in  its  own  right,  mainly  due  to  repeated  
failures  

! “Forward  pass”  knowledge  should  be  a  logical  way  of  


improving  –  and  yet  is  often  not  done  

! We  need  to  find  a  way  to  “sell”  a  continuous  lessons-­‐


learned  process  to  project  stakeholders  
Information  types  
! Images  

! Text  

! Verbal  

! Format  &  Structure  


! Information  is  filtered  by  personal  paradigm  
! Structure  of  information  based  on  type  and  media  
Transmission  “systems”  
! Newspapers  

! Television  

! Internet  

! Books  

! Presentations  &  training  


Defining  Knowledge  
! Knowledge:  “The  psychological  result  of  perception  
and  learning  and  reasoning”  (Websters  online)  
! Something  you  have  observed  
! That  you  have  interpreted  and  stored  
! That  you  can  apply  to  future  situations  
Data  to  Knowledge  
Wisdom
Increasing interrelationships

Knowledge

Information

Data

Increasing understanding
Individual  Learning  
Process  
! Observation  

! Recognition  

! Encoding  

! Storage  

! Retrieval  

! Application  
Individual  Learning  
! Bound  by  personal  paradigm  
! Language,  Culture,  Training,  ...  

! Rationalisation  of  information  received  

! Experience  –  learning  by  doing  


! Root  =  experiment  
Individual  Knowledge  
Cycle  

Applying   Experiencing  

Personal  worldview  
(Filter)  
Internalizing   Observing  
Organisational  learning  
! Continuous  Improvement  
! Starts  from  the  “Check”  part  of  PDCA  

! Built  into  process  


! Modifies  process  –  feedback  loop  

! Requires  ownership  to  be  clear  


! As  well  as  management  involvement  
Group  Knowledge  Cycle  

Tacit  
Applying   Experiencing  
This is the
really
important bit!
Information   Collective    
Transmission   recognition  

Sharing   Acquiring  

Explicit  
What  is  a  lesson?  
! Observed  reactions  to  a  trigger  event  
! Negative  or  Positive  
! Leading  to  changed  outcomes  

! Captured  /  recorded  /  stored  /  …  

! Passed  on  to  others  (in  the  same  domain)  

! In  short  -­‐  experience  


Formal  context  
! Formal  process  
! Debrief  at  phase  end  
! Risk  management  process  

! Peer  reviews    
! During  the  project  

! Problem  solving  “nodes”  


! Aka  crash  actions  
What  happens  to  the  
Lessons?  
! Often  nothing  at  all  

! Generally  recorded  in  debrief  documents  

! Sometimes  stored  in  a  central  database  

! Occasionally  used  to  update  processes  

! Seldom  used  in  downstream  projects  

! Hardly  ever  valued!  


Knowledge  transmission  
! Searchable  database  

! Knowledge  forums  

! Story-­‐telling  

! Best  practice  “documents”  

! Process  updates,  common  risk  lists,  …  

! Benchmarking?  
What’s  the  impact  
! Little  or  none  
! Same  mistakes  are  made  over  and  again  

! Heavy  process  checklists  


! Constricting  creativity  

! Occasional  Eureka  moments  


! Perceived  value  is  high  
Understanding  “value”  
! That  depends  
! On  the  observer  (so  its  relative)  

! Some  examples  
! Financial  impact  
! Intellectual  capital  
! “Secret  code”  /  exclusion  principles  

! Can  be  quantitative  or  qualitative  


! Can  be  Extrinsic  or  Intrinsic  
Measure  the  value  
! LV  =  Σ(δT,  δC,  δQ)•Rκ/t  

! Or  should  we  even  try?  


! Connecting  value  to  a  management  practice  is  nearly  
impossible  
! Excessive  metrics  can  reduce  the  usefulness  

! Perceived  value  changes  over  time!  


! Think  of  the  Sydney  Opera  House  
! Knowledge  has  a  “sell  by”  date  
What  measurements  
are  valid  
! Try  this  one  
! Risk  normally  has  a  value  (impact  cost,  mitigation  cost)  
! Lessons  can  influence  (re)actions  on  risk  nodes  
! Therefore  lesson  could  equate  to  value  of  risk  
! Assumes  the  downstream  projects  are  sufficiently  
similar  to  benefit  from  the  lesson  
What  measurements  
are  valid  
! Or  this  one  
! Deep-­‐sea  drilling  “tips”  or  lessons  are  shared  
between  the  Shell  Turbodudes  CoP  
! By  means  of  this  CoP,  issues  related  to  new  wells  
are  addressed  ahead  of  time  
! Possible  value  in  reduced  “failed  wells”  is  counted  
in  millions  of  $$’s  
What  measurements  
are  valid  
! Or  this  one  
! Many  user  forums  have  an  FAQ  section  where  
experience  can  be  shared  
! Readers  can  “rate”  the  answers  found  in  terms  of  
usefulness  
! Regular  “best  answer”  contributors  are  
recognised  by  their  peers,  either  formally  or  
informally  
Positive  drivers  
! YES  
! If  you  are  able  to  communicate  the  “value  added”  
of  the  lesson  
! If  you  can  make  the  lesson  relevant  to  the  listener  
! Or  tell  the  “story”  in  an  interesting  way  
! Including  a  moral  
! Add  some  “fun”  
Stakeholder  engagement  
Motivation

Pay  me  more  –    


 I  will  run  faster!  
Potential  blockers  
! NO  
! Lessons  are  often  too  vague  or  generalist  
! Lessons  are  often  too  specific  to  one  project  
! There  is  minimal  connection  between  the  lesson  and  a  
real  value  
! NIH  syndrome  
! Knowledge  “half  life”  
What  needs  to  be  done  
! Organisations  need  to  instil  a  culture  of  learning,  
specially  in  PM  

! Lessons  need  to  be  distilled  and  shared  in  a  


consistent  manner  

! Lessons  need  to  gain  recognition  as  a  valuable  


knowledge  asset  
Recommendation  
! Use  a  simple  process  –  ROADMAP  for  success  
! Regular  Review  
! Open  Questions  
! Avoidance  of  Blame  
! Discussion  of  Findings  
! Management  support  /  Measurement  of  
Change  
! Application  of  Knowledge  
! Process  Updates  
Thanks  
• Thank  you  for  your  time  and  attention  

• mailto:  mark@sigma-­‐pm.com  

• Website:  www.sigma-­‐pm.com  

• Twitter:  @sigmapm  

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