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Using Mis 9th Edition Kroenke Test Bank
Using Mis 9th Edition Kroenke Test Bank
2) Which of the following statements is true of source data for a business intelligence (BI)
system?
A) It refers to the organization's metadata.
B) It refers to data that the organization purchases from data vendors.
C) It refers to the detailed level of data.
D) It refers to the hierarchical arrangement of criteria that predict a classification or a value.
Answer: B
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.1: How do organizations use business intelligence (BI) systems?
Classification: Concept
3) Business intelligence (BI) systems have four standard components called hardware, software,
data, and procedures.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.1: How do organizations use business intelligence (BI) systems?
Classification: Concept
1
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4) Define business intelligence (BI) and BI systems.
Answer: Business intelligence (BI) systems are information systems that process operational,
social, and other data to identify patterns, relationships, and trends for use by business
professionals and other knowledge workers. These patterns, relationships, trends, and predictions
are referred to as business intelligence. As information systems, BI systems have the five
standard components: hardware, software, data, procedures, and people. The software
component of a BI system is called a BI application.
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.1: How do organizations use business intelligence (BI) systems?
Classification: Concept
5) ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source
data.
A) Data entry
B) Data acquisition
C) Data mining
D) Data encryption
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.2: What are the three primary activities in the BI process?
Classification: Concept
2
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7) Push publishing delivers business intelligence ________.
A) according to a schedule or as a result of an event or particular data condition
B) through reporting, data mining, and knowledge management
C) by obtaining, cleaning, organizing, relating, and cataloging source data
D) in response to requests from users
Answer: A
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.2: What are the three primary activities in the BI process?
Classification: Concept
9) The three primary activities in the business intelligence (BI) process are to acquire data,
perform analysis, and publish results.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.2: What are the three primary activities in the BI process?
Classification: Concept
10) Push publishing delivers business intelligence only on request from the users.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.2: What are the three primary activities in the BI process?
Classification: Concept
3
Copyright © 2017 Pearson Education, Inc.
11) Name and describe the three primary activities in the business intelligence (BI) process.
Answer: The three primary activities in the BI process are: acquire data, perform analysis, and
publish results. Data acquisition is the process of obtaining, cleaning, organizing, relating, and
cataloging source data. BI analysis is the process of creating business intelligence. The four
fundamental categories of BI analysis are reporting, data mining, BigData, and knowledge
management. Publish results is the process of delivering business intelligence to the knowledge
workers who need it. Push publishing delivers business intelligence to users without any request
from the users; the BI results are delivered according to a schedule or as a result of an event or
particular data condition. Pull publishing requires the user to request BI results. Publishing media
include print as well as online content delivered via Web servers, specialized Web servers known
as report servers, and BI results that are sent via automation to other programs.
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.2: What are the three primary activities in the BI process?
Classification: Concept
12) In large organizations, a group of people manage and run a(n) ________, which is a facility
for managing an organization's BI data.
A) OLAP cube
B) neural network
C) data warehouse
D) Web server
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
13) ________ refers to the source, format, assumptions and constraints, and other facts about the
data.
A) Clickstream data
B) Dimensional data
C) Outsourced data
D) Metadata
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
4
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14) Problematic operational data is termed as ________.
A) metadata
B) rough data
C) dirty data
D) granular data
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
15) ________ is a term that refers to the level of detail represented by the data.
A) Granularity
B) Intricacy
C) Interoperability
D) Complexity
Answer: A
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
5
Copyright © 2017 Pearson Education, Inc.
17) Which of the following phenomena states that the more attributes there are, the easier it is to
build a model that fits the sample data?
A) attribute paradox
B) curse of dimensionality
C) uncertainty principle
D) economies of scale
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
18) A ________ takes data from the data manufacturers, cleans and processes the data, and
locates the data on the shelves.
A) data link layer
B) data mine
C) data warehouse
D) data model
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
19) A data ________ is a data collection, smaller than the data warehouse that addresses the
needs of a particular department or functional area of the business.
A) mart
B) mine
C) cube
D) model
Answer: A
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
6
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20) Which of the following statements is true about data marts?
A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to
a retail store.
B) Data mart users possess the data management expertise that data warehouse employees have.
C) Data marts address the needs of a particular department or functional area of a business.
D) Data marts are larger than data warehouses.
Answer: C
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
21) Operational data is structured for fast and reliable transaction processing.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
22) Data warehouses do not include data that is purchased from outside sources.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
23) Granularity is a term that refers to the level of detail represented by the data.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
24) It is better to have data with too coarse a granularity than too fine.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
7
Copyright © 2017 Pearson Education, Inc.
25) Data mart is another term used for a data warehouse.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
27) Describe the functions of data warehouses and the need for them.
Answer: Operational data is structured for fast and reliable transaction processing. It is seldom
structured in a way that readily supports BI analysis. Finally, BI analyses can require
considerable processing; placing BI applications on operational servers can dramatically reduce
system performance. Hence, most organizations extract operational data for BI processing. For
small organizations, the extraction may be as simple as an Access database. The larger
organizations typically create and staff a group of people who manage and run a data warehouse,
which is a facility for managing an organization's BI data. The functions of a data warehouse are
to:
• Obtain data
• Cleanse data
• Organize and relate data
• Catalog data
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
8
Copyright © 2017 Pearson Education, Inc.
28) What are the common problems with using operational data?
Answer: The problems associated with operational data are:
• Problematic (dirty) data
• Missing values
• Inconsistent data
• Nonintegrated data
• Wrong granularity (too fine; not fine enough)
• Too much data (too many attributes; too many data points)
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.3: How do organizations use data warehouses and data marts to acquire data?
Classification: Concept
9
Copyright © 2017 Pearson Education, Inc.
31) Which of the following is a basic operation used by reporting applications to produce
business intelligence?
A) coalescing
B) transposing
C) dispersing
D) calculating
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
32) ________ analysis is a way of analyzing and ranking customers according to their
purchasing patterns.
A) Regression
B) CRM
C) Market-basket
D) RFM
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
33) RFM analysis is used to analyze and rank customers according to their ________.
A) purchasing patterns
B) propensity to respond to marketing stimulus
C) socio-economic status
D) motivation and needs
Answer: A
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
10
Copyright © 2017 Pearson Education, Inc.
34) U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the
customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics
relates SAMCROW with its RFM score?
A) SAMCROW has ordered recently and orders frequently, but it orders the least expensive
goods.
B) SAMCROW has not ordered anything for a while, but when it did order in the past, it ordered
frequently, and its orders were of the highest monetary value.
C) SAMCROW has not ordered anything for a while and it did not order frequently, but when it
did order, it bought the least-expensive items.
D) SAMCROW has ordered recently and orders frequently, and it orders the most expensive
goods.
Answer: D
AACSB: Reflective Thinking
Difficulty: 3: Challenging
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Application
35) Jackson Steel Inc. has four major customers. Based on the following RFM scores of these
customers, the sales team at Jackson's should attempt to up-sell more expensive steel to
________.
A) SM Constructions with an RFM score of 311
B) Shanghai Heavy Industries with an RFM score of 551
C) Castellano Automobiles with an RFM score of 113
D) Heavy Duty Cables Inc. with an RFM score of 542
Answer: C
AACSB: Reflective Thinking
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Application
36) Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has
not ordered linen in some time, but when it did order in the past it ordered frequently, and its
orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to
have an RFM score of ________.
A) 155
B) 511
C) 555
D) 151
Answer: B
AACSB: Analytical Thinking
Difficulty: 3: Challenging
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Application
11
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37) Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an
RFM score of 545. With reference to the score, how should the sales team at Opezim respond to
JM Toys?
A) The sales team should contact JM Toys immediately.
B) The sales team should let go of JM Toys, for the loss will be minimal.
C) The sales team should attempt to up-sell more expensive goods to JM Toys.
D) The sales team should spend more time with JM Toys.
Answer: B
AACSB: Reflective Thinking
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Application
39) The viewer of an OLAP report can change its format. Which term implies this capability?
A) processing
B) analytical
C) dimension
D) online
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
12
Copyright © 2017 Pearson Education, Inc.
40) The remarkable characteristic of OLAP reports is that they are ________, as they are online
and the viewer of the report can change their format.
A) accurate
B) informal
C) specific
D) dynamic
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
41) An OLAP report has measures and dimensions. Which of the following is an example of a
dimension?
A) total sales
B) average sales
C) sales region
D) average cost
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
13
Copyright © 2017 Pearson Education, Inc.
43) Which of the following is an example of a measure in an OLAP report?
A) customer type
B) purchase date
C) sales region
D) average cost
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
45) Which of the following observations about RFM and OLAP reports is true?
A) RFM reports are more generic than OLAP reports.
B) OLAP reports are more dynamic than RFM reports.
C) RFM reports have measures and dimensions.
D) RFM reports can drill down into the data to a greater extent than OLAP reports.
Answer: B
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
46) OLAP provides the ability to sum, count, average, and perform other simple arithmetic
operations on groups of data.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
14
Copyright © 2017 Pearson Education, Inc.
47) An OLAP cube and an OLAP report are the same thing.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
48) A drawback associated with OLAP reports is their inability to let users drill down into the
data.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
15
Copyright © 2017 Pearson Education, Inc.
50) Explain the concept of RFM analysis.
Answer: RFM analysis, a technique readily implemented with basic reporting operations, is used
to analyze and rank customers according to their purchasing patterns. RFM considers how
recently (R) a customer has ordered, how frequently (F) a customer ordered, and how much
money (M) the customer has spent.
To produce an RFM score, the RFM reporting tool first sorts customer purchase records by the
date of their most recent (R) purchase. In a common form of this analysis, the tool then divides
the customers into five groups and gives customers in each group a score of 1 to 5. The 20
percent of the customers having the most recent orders are given an R score of 1, the 20 percent
of the customers having the next most recent orders are given an R score of 2, and so forth, down
to the last 20 percent, who are given an R score of 5. The tool then re-sorts the customers on the
basis of how frequently they order. The 20 percent of the customers who order most frequently
are given an F score of 1, the next 20 percent of most frequently ordering customers are given a
score of 2, and so forth, down to the least frequently ordering customers, who are given an F
score of 5. Finally, the tool sorts the customers again according to the amount spent on their
orders. The 20 percent who have ordered the most expensive items are given an M score of 1, the
next 20 percent are given an M score of 2, and so forth, down to the 20 percent who spend the
least, who are given an M score of 5.
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.4: How do organizations use reporting applications?
Classification: Concept
16
Copyright © 2017 Pearson Education, Inc.
52) ________ is the application of statistical techniques to find patterns and relationships among
data for classification and prediction.
A) Data optimization
B) Database normalization
C) Data mining
D) Data warehousing
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
53) Which of the following terms is used as a synonym for data mining?
A) regression analysis
B) data warehousing
C) knowledge discovery in databases (KDD)
D) parallel processing in databases (PPD)
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
54) Which of the following statements is true about unsupervised data mining?
A) Analysts do not create a model or hypothesis before running the analysis.
B) Neural networks are a popular unsupervised data mining application.
C) Unsupervised data mining requires tools such as regression analysis.
D) Data miners develop a model prior to the analysis and apply statistical techniques to data.
Answer: A
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
17
Copyright © 2017 Pearson Education, Inc.
55) A(n) ________ is a complicated set of possibly nonlinear equations.
A) data warehouse
B) neural network
C) expert system
D) online analytical processing (OLAP) cube
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
56) In ________, statistical techniques can identify groups of entities that have similar
characteristics.
A) regression analysis
B) cluster analysis
C) supervised data mining
D) neural networks
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
57) Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually
live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In
this case, Samuel uses ________ to understand customer behavior.
A) supervised data mining
B) cluster analysis
C) neural networks
D) market-basket analysis
Answer: B
AACSB: Reflective Thinking
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Application
18
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58) In ________, data miners develop a model prior to the analysis and apply statistical
techniques to data to estimate parameters of the model.
A) cluster analysis
B) unsupervised data mining
C) supervised data mining
D) click streaming
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
60) Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses
variables such as the customer's age and monthly salary. Which of the following methods does
Matt use in this case?
A) BigData analysis
B) regression analysis
C) market-basket analysis
D) cluster analysis
Answer: B
AACSB: Reflective Thinking
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Application
19
Copyright © 2017 Pearson Education, Inc.
61) Which of the following techniques determine sales patterns?
A) regression analysis
B) market-basket analysis
C) neural networks
D) cluster analysis
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
62) In marketing transactions, the fact that customers who buy product X also buy product Y
creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying
Y, sell them X."
A) cross-selling
B) value added selling
C) break-even
D) double-sales
Answer: A
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
63) In market-basket terminology, ________ describes the probability that two items will be
purchased together.
A) support
B) confidence
C) lift
D) dimension
Answer: A
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
20
Copyright © 2017 Pearson Education, Inc.
64) Judy is analyzing weekly sales transactions at a supermarket. She finds that the support value
for bed sheets and pillow covers is 0.9. Given this information, which of the following
statements is true?
A) The sale of bedsheets and pillow covers is lower than other items.
B) Customers who buy bedsheets usually also buy pillow covers.
C) The supermarket carries a large stock of bedsheets and pillow covers.
D) Customers who buy bedsheets rarely also buy pillow covers.
Answer: B
AACSB: Reflective Thinking
Difficulty: 3: Challenging
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Application
65) In market-basket terminology, the ratio of confidence to the base probability of buying an
item is called ________.
A) confidence
B) support
C) granularity
D) lift
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
21
Copyright © 2017 Pearson Education, Inc.
67) Which of the following is a characteristic of decision trees?
A) They are a supervised data mining technique.
B) They are used to select variables that are then used by other types of data mining tools.
C) Special training is required to understand and implement them.
D) Partial data or multiple variables cannot be used while using decision trees.
Answer: B
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
68) Data mining is the application of statistical techniques to find patterns and relationships
among data for classification and prediction.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
69) In an unsupervised data mining technique, analysts do not create a model or hypothesis
before running the analysis.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
70) Cluster analysis is used to identify groups of entities that have similar characteristics.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
71) Regression analysis measures the effect of a set of variables on another variable.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
22
Copyright © 2017 Pearson Education, Inc.
72) Neural networks are popular unsupervised data mining techniques used to predict values and
make classifications.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
73) In market-basket terminology, confidence is the probability that two items will be purchased
together.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
23
Copyright © 2017 Pearson Education, Inc.
76) What is the objective of performing a market-basket analysis?
Answer: A market-basket analysis is an unsupervised data mining technique for determining
sales patterns. Such an analysis shows the products that customers tend to buy together. In
marketing transactions, the fact that customers who buy product X also buy product Y creates a
cross-selling opportunity; that is, "If they're buying X, sell them Y" or "If they're buying Y, sell
them X."
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.5: How do organizations use data mining applications?
Classification: Concept
78) ________ is a technique for harnessing the power of thousands of computers working in
parallel.
A) RFM analysis
B) MapReduce
C) Granularity
D) Reposition
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.6: How do organizations use BigData applications?
Classification: Concept
24
Copyright © 2017 Pearson Education, Inc.
79) ________ includes a query language titled Pig.
A) MapReduce
B) Hadoop
C) RFM Analysis
D) Online analytical processing (OLAP)
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.6: How do organizations use BigData applications?
Classification: Concept
80) Hadoop is an open-source program supported by the Apache Foundation that implements
MapReduce on potentially thousands of computers.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.6: How do organizations use BigData applications?
Classification: Concept
82) ________ is the process of creating value from intellectual capital and sharing that
knowledge with employees, managers, suppliers, customers, and others who need it.
A) Intellectual property protection
B) Knowledge management
C) Business process reengineering
D) Repository management
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
25
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83) Knowledge management (KM) benefits organizations because it ________.
A) allows distributors to work within the company premises
B) allows suppliers to work according to the organizational policies
C) enables employees to solve problems and rectify mistakes later
D) improves process quality and increases team strength
Answer: D
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
84) In the context of knowledge management systems, ________ are rule-based systems that
encode human knowledge in the form of If/Then rules.
A) expert networks
B) expert systems
C) intelligent systems
D) decision-making systems
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
26
Copyright © 2017 Pearson Education, Inc.
86) ________ are information systems that support the management and delivery of documents
including reports, Web pages, and other expressions of employee knowledge.
A) Decision Support Systems (DSS)
B) Online Analytical Processing (OLAP) systems
C) Content Management Systems (CMS)
D) Data Transfer Protocols (DTP)
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
87) ________ is the application of social media and related applications for the management and
delivery of organizational knowledge resources.
A) Business intelligence server management
B) Hyper-social knowledge management
C) Knowledge management protocol
D) Online analytical processing
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
88) Knowledge management was done only after the advent of social media.
Answer: FALSE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
89) Expert systems are rule-based systems that encode human knowledge in the form of If/Then
rules.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
27
Copyright © 2017 Pearson Education, Inc.
90) In expert systems, the programs that process a set of rules are called expert systems shells.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.7: What is the role of knowledge management systems?
Classification: Concept
93) A sales report that is current at the time the user accessed it on a Web server is an example of
a(n) ________.
A) static report
B) dynamic report
C) expert system
D) hybrid market report
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
28
Copyright © 2017 Pearson Education, Inc.
94) Which of the following statements is true about business intelligence (BI) publishing
alternatives?
A) Dynamic reports are published as PDF documents.
B) The push option is manual for Web servers and SharePoint.
C) BI servers extend alert/RSS functionality to support user subscriptions.
D) Publishing static BI content requires more skill, compared to publishing dynamic BI content.
Answer: C
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
95) BI servers use ________ to determine what results to send to which users and on which
schedule.
A) expert systems
B) metadata
C) RSS feeds
D) neural networks
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
96) Dynamic reports are business intelligence (BI) documents that are updated at the time they
are requested.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
97) A business intelligence (BI) server extends alert/RSS functionality to support user
subscriptions.
Answer: TRUE
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
29
Copyright © 2017 Pearson Education, Inc.
98) Explain the difference between static and dynamic reports.
Answer: Static reports are business intelligence (BI) documents that are fixed at the time of
creation and do not change. A printed sales analysis is an example of a static report. In the BI
context, most static reports are published as PDF documents.
Dynamic reports are BI documents that are updated at the time they are requested. A sales report
that is current at the time the user accessed it on a Web server is a dynamic report. In almost all
cases, publishing a dynamic report requires the BI application to access a database or other data
source at the time the report is delivered to the user.
AACSB: Information Technology
Difficulty: 2: Moderate
Course LO: Compare and contrast different business intelligence systems
LO: 9.8: What are the alternatives for publishing BI?
Classification: Concept
100) ________ is a concept that computer systems will become sophisticated enough that they
can adapt and create their own software and hence adapt their behavior without human
assistance.
A) Expert systems
B) The Singularity
C) Knowledge management
D) Business intelligence systems
Answer: B
AACSB: Information Technology
Difficulty: 1: Easy
Course LO: Compare and contrast different business intelligence systems
LO: 9.9: 2026?
Classification: Concept
30
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