Internship Report
Internship Report
Internship Report
ON
CONTENT WRITING & CONTENT DEVELOPMENT
Submitted to
DEPARTMENT OF ENGLISH
BHOPAL SCHOOL OF SOCIAL SCIENCES
Guided by: Submitted By:
Dr Supriya Mandloi Ankita Rani Francis
Associate Professor MA English Literature
Department of English IV Semester
BSSS BSSS
1
DECLARATION BY THE STUDENT
Signature
2
CERTIFICATE
To the best of my knowledge this work has not been submitted in part
or full for any degree or diploma to another University or elsewhere.
Department Of English
3
CONTENT
1.
Acknowledgement 5
2.
Introduction 6-7
Traditional v/s
5. 20-21
Modern
6. Objectives 22
7. Methodology 23
8. Key observations 24
11. Conclusion 25
4
ACKNOWLEDGEMENT
5
Introduction:
Internship and Writing
students. On the other hand, students too can put the institute or industry on
benefit while taking exposure to the work environment, relating to their specific
field of study.
employers favour prospective employees who have done not only one internship
situation with real live co-workers performing actual professional tasks, which
the job encompasses. internship is that you will gain invaluable professional
experience. Internships can be done for a short period. i.e. one or two months or
for a longer period like a year or more. Internships can be stipend or voluntary.
6
experience the role one aspires to be and understand what it’s all about and how
the progress in that particular field can be achieved. It also shows the true
realities of the job. Internship provides itself as a ‘try before you buy option and
The working period of my Content Writing internship was divided into 30 days,
for two hours each day. The working period of the Content Development
7
ABOUT THE COMPANY
TheQnA.Org
TheQna.Org is an information portal that came with the objective to bridge the
gap between information and its seeker. It covers each and every piece of
and many more. We all know these are the things which make our life
convenient and how important is to know about them so that we can use them
for several purposes for which they are designed to serve. There is no limit to
collect information but it is very difficult to have a genuine one. This is the
further undoubtedly.
8
Website: https://theqna.org
Industry: Information Technology & Services
Company size: 0-1 employees 12 on LinkedIn (Includes members with current
employer listed as TheQna.Org, including part-times roles)
Headquarters: New Delhi, Delhi
Type: Self-Employed
Specialities: Technology, Gadgets, Smartphone Reviews, Travel, Mobile
Phones, Application Reviews, and Tech News.
9
Offer Letter by the QnA.org
10
Interface of my articles
11
Certificate from QnA.org
12
CONTENT DEVELOPMENT
Infybytes Ai Labs Private Limited has also developed a homework app that
helps students with their homework. Specially designed for students of class 6th
to 10th. It includes features like Questions from all NCERT & best reference
textbooks like RD Sharma, RS Agarwal, Oswaal, S Chand, Xam Idea are
pre-populated (pre-typed) in the homework app, Create homework/revision/quiz
in just 2 minutes, Auto-grade your homework etc.
13
Interface in which Content was Developed
14
Books Completed during Internship
15
Offer Letter by InfyBytes AI Labs
16
Certificate from InfyBytes AI Labs
17
REVIEW OF LITERATURE
A look Into the History
Content writing services (also known as online content writing services and
content marketing services) is a category of work that first surfaced in the early
1990s, due to an exponential rise in online activities. Content writing services
are firms, companies or groups of writers that provide services such as blog
writing for websites, web content writing, marketing material content, white
papers, research articles, proofreading services, infographic content, social
media content, press releases, product descriptions, copywriting services, and
many more.
Content writing services generally charge a fixed per word rate which is
popularly known as PPW (pay per word or price per word). However, many
content writing firms also have pricing plans that offer a fixed amount of
content against subscription plans.
The adoption of the World Wide Web spread across the globe during the early
1990s. With it came the ability for businesses to represent themselves through a
website, enabling visitors to obtain relevant information and engage with their
favourite brands. Later came search engines like Yahoo, Google, and Bing.
Their goal was to categorize information found on the internet and present it to
those who were searching for it. This information, known as web content,
became intrinsic to the modern Web in years to come.
18
CONTENT WRITING IN 21st CENTURY
The 21st century distinguishes content writing services into multiple segments.
Such categorization comes from a diversified approach to presenting
information in the World Wide Web Consortium. Today, in addition to its
utilization for commercial descriptive purposes, individuals have taken up
writing as a means to communicate with their global audience. The main
subdivisions of content writing services today include.
Web Content – Visually descriptive & interactive content present on the web
pages of every website that highlights the services and amenities provided by a
venture.
SEO Content – Search Engine Optimized Content so that it can rank in Search
engine result pages on some particular queries.
Research and Report Writing – This type of content needs strong research and
an analytical bent of mind to write.
Copywriting – Copywriting is the act of writing the text for advertising or other
forms of marketing. The product, called copy, is written content that aims to
increase brand awareness and ultimately persuade a person or group to take a
particular action.
Social Media Content – This type of content has to be the most compelling,
engaging and viral. Used for Social media Optimization and Social Media
Marketing.
19
Business Writing – It includes Sales proposals, memos, official emails, manual
writing and another form of writing which is used by organizations in B2B or
B2C communication.
Landing Page - The pages on which Ads of your search engine like Google and
Bing lands. Ads of social media platforms like Facebook, Instagram, Linked In
and so on also lands on the landing page. Landing Page content writing plays an
important role in generating leads. Through the landing page, show the audience
the benefits of getting the service from you.
Direct Marketing Copy - These are pieces that speak directly to a business'
audience. For example, newsletters, emails, and marketing funnels.
20
TRADITIONAL WRITING VS MODERN(SEO)
WRITING
Many people who consider themselves good writers are a bit intimidated by the
idea of writing content for the Internet. English majors or Creative Writing
majors who graduate with honours may feel as if they could write in any style,
for any type of publication, with any target audience; only to discover that they
get turned down for website copywriter positions time after time. So what is this
secret to SEO writing, and what makes Internet writing so different from
traditional writing styles?
21
● Keywords: Keywords are the words or phrases that Internet users
search for as they cruise around the web. Good SEO writing
incorporates these keywords, using a moderate percentage of
between 2% and 7%. Too much keyword usage results in a lower
ranking for search engines, which is exactly the opposite of what is
desired. The skill comes with being able to smoothly incorporate
these keywords into SEO writing without the reader even noticing
them.
● Condensed: Internet readers what to get to the point—and quickly!
Long, drawn-out sentences and paragraphs that cause the reader to
scroll repeatedly will turn most of your website visitors off. SEO
writing is usually much more concise and crisp than other forms of
traditional writing, and often uses more bullets and numbered lists.
You want the reader to be able to find the information they want
quickly and easily.
● Link Building: When you are writing you have to learn how to
leave links to other writings on your website. These links are
internal page links and help google understand what key phrases
you are trying to show up for on Google. You should also get other
websites to link to your content using the same keyword phrases if
possible. There are text links and graphic links and in SEO writing,
you should understand the two.
22
OBJECTIVES
PRIMARY OBJECTIVES
The major objective of my whole internship was to create content that is useful
and valuable. The goal was to create something that helps someone, answers a
question, teaches them(audience/customer) a skill, entertains them and informs
them.
The second major objective was to build an audience online, to get people on
the website, convince them to stay back on the website etc.
SECONDARY OBJECTIVES
23
METHODOLOGY USED IN WRITING CONTENT
Creating a Hook That Grabs Reader’s Attention: Three seconds are very
important for a content writer to keep readers hooked after the headline. The
first sentence also plays a role in determining whether they read the rest of your
content. As a result, it should capture the reader’s attention and smoothly lead
them into your first point.
Doing Research: One must have extensive knowledge of the topic they are
writing about, especially in the B2B market(a kind of content marketing
strategy). Including valid facts, information statistics, data and metrics to
establish credibility and support claims.
Focussing on a single purpose: One should identify at least one key message
they’d like to convey before creating content. While writing, tieing content back
to the main point as much as possible is very necessary.
Writing in a Unique Voice: The content published is the voice of the company
so it should be unique to the company’s personality. It’s important to align the
tone of writing to the target audience, business goals and brand persona.
Editing Work: After the first draft is created, go back and consider how it
might be polished to the rough edges of writing.
24
KEY OBSERVATIONS OF THE REPORT
● The Internship-report has been made on both experiential and research
bases to sync the experience and observations with the prevailing norms,
methods and ethics, for an explanation.
● The report includes a brief about the institution I have worked with, how
it works and who (persons) runs it.
● Review of Literature’ mainly deals with the historical context of the
experience work done and changes that occurred over time.
● Research data has been created and added in the report that supplements
the work done, for a better understanding of the readers.
Other observations:-
● The love for writing creatively keeps the content writers going and
motivated.
● Dealing with the market trends and strategies.
● As a content writer, it is a challenge to keep yourself updated with
changing trends of the relevant topic.
25
Conclusion
As a Content Writer and a developer, I have learnt that content writing skills
give you the ability to write clear, consistent and relevant content that delivers
an engaging experience for your company's target audience. The use of effective
content writing directs them to visit your company's website for more
information.
Some of the skills which play an important role for content writers:
● Adaptability
● Research
● Originality
● Search engine optimization (SEO)
● Time management
● Communication
● Editing
● Knowledge of social media
● Technical
26
THANK YOU
27