Business Implementation Report - FORMAT. Final

Republic of the Philippines
DEPARTMENT OF EDUCATION
Region XI
Division of Davao de Oro
MARAGUSAN NATIONAL HIGH SCHOOL
Talisay St., Poblacion, Maragusan, Davao de Oro
“The Premier Valley School of Responsible Leaders”
SENIOR HIGH SCHOOL
School Upholding Progressive Education Responsive for Better Communities
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BUSINESS IMPLEMENTATION REPORT
CONTENT FORMAT
Page
Title Page i
Table of Contents ii
RATIONALE AND OBJECTIVES

Rationale
Enterprise Objective
GENERAL BUSINESS DESCRIPTION

Business Overview
Product Description
Product Name and Logo
MARKETING PLAN
Market Trends
Target Market
Value Proposition
Unique Selling Proposition
Marketing Mix
FINANCIAL REPORT
Sales
Raw Materials Requirement
Inventory End
Cost of Goods Sold
Operating Expenses
Income Statement
Narrative Report
Documentation
Entrepreneur’s Profile
References
Appendices
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RATIONALE AND OBJECTIVES
Rationale
“Carrot sweets” typically refer to a type of cookie that incorporates grated or
finely chopped carrot as a primary ingredient. This sweets often have a moist and
soft texture, and the carrot contribute a natural sweetness and a subtle flavor. Carrot
sweets may also include additional ingredients such as spices (like cinnamon or
nutmeg), nuts, or raisins. They are a variation of traditional sweets, offering a unique
and somewhat healthier twist by incorporating vegetables into the sweet treat.
The market opportunity for carrot cookies lies in the growing demand for
healthier and unique snack options. Several factors contribute to this opportunity:
1. Health and Wellness Trend:
As consumers become more health-conscious, there is a demand for snacks
that provide nutritional benefits. Carrot cookies, with their inclusion of vegetables,
align with this trend.
2. Natural Ingredients Appeal:
Consumers are increasingly seeking products with natural and recognizable
ingredients. Carrot sweets fit this preference, as carrots are a wholesome and
familiar component.
3. Diversity in Dietary Preferences:

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Carrot sweets can cater to various dietary preferences, including those
looking for plant-based or vegetable-infused options, expanding the potential
customer base.
4. Innovation in Baked Goods:
The market often welcomes unique and innovative products. Carrot sweets
offer a distinct twist on traditional cookies, appealing to consumers seeking novel and
flavorful treats.
5. Allergy-Friendly Potential:
Depending on the recipe, carrot sweets may be suitable for those with certain
allergies (e.g., nut-free, if the recipe excludes nuts), broadening their appeal.
Overall, tapping into the market opportunity for carrot sweets involves
positioning them as a wholesome, flavorful, and innovative snack that meets the
evolving preferences of health-conscious consumers.
Starting a business focused on carrot sweets presents several opportunities:
1. Health-Focused Market:
Address the growing demand for healthier snack options by offering carrot
sweets as a nutritious alternative to traditional sweets.
2. Unique Product Offering:
Differentiate your business by providing a unique and innovative product in
the baked goods market, attracting customers looking for something distinct.
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3. Dietary Preferences:
Cater to diverse dietary preferences, including vegetarian and plant-based
diets, potentially expanding your customer base.
4. Marketing Story:
Craft a compelling marketing story around the use of carrots, emphasizing
their health benefits, natural sweetness, and the creativity behind combining them
into sweets.
5. Variety and Customization:
Explore different recipes and variations to offer a range of carrot sweets,
allowing you to meet various taste preferences and potentially attract a broader
audience.
6. Local and Organic Sourcing:
Emphasize the use of locally sourced or organic carrots to appeal to
consumers who prioritize sustainable and environmentally friendly practices.
7. Online Sales and Subscription Services:
Leverage online platforms to reach a wider audience, and consider
subscription services for regular deliveries, providing convenience to customers and
ensuring repeat business.
8. Collaborations and Partnerships:
Explore collaborations with cafes, health food stores, or specialty markets to
expand distribution channels and increase brand visibility.

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9. Educational Initiatives:
Educate consumers about the nutritional benefits of carrots and how they
contribute to a healthier sweets option, building awareness and trust in your brand.
10. Packaging and Presentation:
Invest in attractive and eco-friendly packaging, enhancing the visual appeal of
your carrot sweets and creating a positive first impression.
By strategically addressing these opportunities, you can position your carrot
sweets business for success in a market that values health-conscious, unique, and
flavorful food options.
Significance of the Market
The importance of this product to the market is to innovate something that is
not yet available on the market. We choose carrot sweet as one of the types of
pastries to have a vegetable variety. It helps the community to think out of the box
that we can also innovate a sweet using carrots.
The innovation of sweets results many flavorful and innovative snacks that
meets the evolving preferences of health-conscious consumers.
Competitors at the market, like other bakers selling sweets products are
increasing that may affect the preferences of a customers.

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STRENGTH OF COMPETITORS
Existing of product:
Widely loved and established in the market. They offer a classic, indulgent
flavor with the appeal of chocolate, raisins and peanut butter.
Pricing:
Bakers business owner possess capacity to manipulate the price .
Stability:
A bakers has a stable job in producing more cookies that is needed in the
costumers.
WEAKNESS OF COMPETITORS
Traditional Sweets:
A baker usually bakes a traditional sweets pastries in using a common
ingredients that exist in the market that makes it common for the customers.
Customers across the world are increasingly become health conscious and
are shifting their preferences to a healthy eating habit. Our product " Carrot Sweet"
aims to satisfy the health preferences of the customers. Making your carrot sweet as
your snacks can help boost your energy because it contains whole grain flour, which
provides a nutritious source of protein, vitamins, fiber, and minerals that help produce
a stable metabolism. It also has a unique ingredient of carrots that has a healthier
profile because it perceived as a healthier option due to the inclusion of carrots,

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offering vitamins, minerals, and dietary fiber. It's also a good source of beta carotene,
vitamin K, potassium and antioxidants. Carrots have several health benefits that is
good for the health of customers. They are a weight loss friendly food and have been
linked to lower cholesterol levels and improved eye health. Carrot Sweet is a sharing
chewy, crunchy, crumbly confection is sure to brighten anyone's day - regardless of
age.
Enterprise Objectives
The enterprise purpose of carrot cookies may differ based on the aims of the
business, however some typical goals can be:
 Profitability:
Turning a profit is usually the primary goal of every business. To do this,
carrot sweets would need to be sold at a price that meets production and ingredient
costs as well as the targeted profit margin.
 Product Differentiation:
As a healthier substitute for regular sweets, carrot sweets may stand out from
the competition. Perhaps the goal is to present the carrot sweets as a unique and
enticing choice for customers who are health-conscious.
 Market Expansion:
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The company might want to boost carrot sweets sales and broaden its
customer base. This could entail reaching agreements with shops for distribution,
growing online sales channels, or even looking into other markets.
 Brand Awareness:
Success depends on increasing brand awareness. Perhaps the goal is to have
consumers think of the carrot sweets brand as a delightful, nutritious, and high-
quality option. With marketing and promotion, this can be accomplished.
 Client satisfaction:
The goal can be to produce a product that, in terms of flavor, texture, and
general quality, either meets or beyond the expectations of the client. Long-term
success depends on recurring business and favorable word-of-mouth, both of which
are facilitated by satisfied customers.
 Sustainability and Social Responsibility:
Using sustainable and socially conscious methods in the carrot sweets
making process may be the main goal.
GENERAL BUSINESS DESCRIPTION
Business Overview
Carrot sweets venture is on a mission to revolutionize the snack
industry with our innovative approach to bake goods. Specializing in carrot-

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infused cookies, we bring a perfect balance of healthy and indulgence to
consumers. Our commitment to quality ingredients and a passion for culinary
creativity sets us apart, ensuring a unique and flavorful experience with every
bite. With a focus on sustainability, we strive to source locally and reduce our
environment footprint. Carrot Sweets Venture aims to captivate the market,
appealing to health-conscious consumers seeking a delicious, guilt-free treat
that aligns with their lifestyle choices.
Product Description
Carrot Sweets is a healthy baked snack that is typically small or flat. It
is crunchy, tasty and highly nutritious. It contains flour, sugar, egg, and butter.
It is a sweet that mixed with fresh carrots and has a good aroma of vanilla.
Create a table for your product presentation.
PRODUCT DESCRIPTION
NUTRITION BENEFITS
Carrot sweets are a particularly
good source of beta-carotene,
fiber, vitamin K, potassium, and
antioxidants. Carrots have several
health benefits. They are weight
loss friendly food and have been
linked to lower cholesterol levels

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and improved eye health.
UNIQUE AND COMPETITIVE
ADVANTAGE OF THE
PRODUCT
Our product is different from the
other sweets because it has a
healthy ingredient of fresh carrots.
A perfect sweet that is slightly
crunchy and crisp outside from
the crumb’s air pockets. In the
center, its softer. The caramelized
butter, sugar, vanilla, chocolate
and subtle notes of salt offer a
balanced flavor profile.
Table 1. Product
Carrot sweets
Likely originated as a variation of carrot cake, a popular dessert that
gained popularity in the mid-20th century. The incorporation of carrots into
baked goods was influenced by the use of sweet vegetables in desserts,
providing both flavor and moisture. Carrot sweets often include spices like
cinnamon and nutmeg, contributing to their distinct taste. While I can't
pinpoint an exact origin, it's safe to say they evolved as a creative twist on
traditional sweets recipes.

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Figure 1. Business Name and Logo
MARKETING PLAN
Market Trends
1. Increasing Demand for Healthier Desserts:
Consumers are increasingly looking for healthier dessert options, and carrot
sweets fit this trend well. They are a good source of vitamins, minerals, and fiber, and
they can be made with whole grains and natural sweeteners.
2. Rise of Functional Foods:
Carrot sweets are considered a functional food, which means that they offer
health benefits beyond their basic nutritional value. Carrots are a good source of
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beta-carotene, which is an antioxidant that can help protect against cancer and other
diseases.
3. Growing Popularity of Gluten-Free and Dairy-Free Products:
Carrot sweets can be made gluten-free and dairy-free, which makes them a
good option for people with allergies or dietary restrictions.
4. Creative Flavors and Variations:
Bakers are experimenting with new flavors and variations of carrot sweets,
such as adding nuts, spices, and fruits. They are also creating new and innovative
ways to present and package carrot sweets.
5. Growing Awareness of Nutrient-Rich Ingredients:
People are becoming more aware of the nutritional benefits of certain
ingredients, such as carrots. This is leading to an increase in demand for products
that contain these ingredients, such as carrot sweets.
6. Upscale Appeal of Carrot Sweets:
Carrot sweets are often seen as an upscale treat, and they are often found in
gourmet bakeries and cafes. This is due to their rich flavor and healthy ingredients.
7. Popularity of Carrot sweets in Seasonal Menus:
Carrot sweets are often featured on seasonal menus, especially in the fall and
winter months. This is because carrots are a seasonal vegetable, and they pair well
with warm spices like cinnamon and nutmeg.
8. Social Media Influence on Carrot sweets Trends:

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Social media is playing a role in popularizing carrot sweets. People are
sharing photos and recipes of their favorite carrot sweets on social media platforms,
which is helping to spread awareness of this delicious and nutritious treat.
Overall, the market for carrot sweets is growing, and there are a number of
factors that are driving this trend. Consumers are looking for healthier desserts,
functional foods, and creative flavors. They are also becoming more aware of the
nutritional benefits of certain ingredients, and they are increasingly willing to pay for
upscale treats.
Target Market
Primary Target:
 Health-conscious individuals: People who are looking for healthier
dessert options that are still delicious and satisfying. They may be
trying to lose weight, manage a chronic condition, or simply eat more
nutritious foods.
 Parents of young children: Parents who are looking for healthy snacks
and treats for their children. They may be concerned about the
amount of sugar and unhealthy fats in traditional sweets.
 Individuals with allergies or dietary restrictions: People who are gluten-
free, dairy-free, or have other dietary restrictions. Carrot cookies can
be made to accommodate a variety of dietary needs.

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Secondary Target:
 Individuals who enjoy creative and unique flavors: People who are
looking for something different than the traditional chocolate chip
cookie. They may be interested in trying new flavors and ingredients.
 Gourmands and food enthusiasts: People who appreciate high-quality
ingredients and artisanal baking. They may be willing to pay a
premium for carrot cookies made with the finest ingredients.
 Individuals who are looking for a gift that is both thoughtful and
delicious: Carrot sweets make a great gift for friends, family, and
coworkers. They are a unique and unexpected treat that is sure to be
appreciated.
Value Proposition
"Satisfy your craving with a healthy snack"
Carrot Sweets are a healthy snack that can help you satisfy your cravings for
something sweet. They are good source of protein and fiber, and they will keep you
feeling full for hours.
Unique Selling Proposition
"Delicious and nutritious indulgence"

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Carrot Sweets are a delicious and nutritious treat that can be enjoyed by
people of all ages . They are made with real carrots, which are a good source of
vitamin A, C and K. They are also a good source of fiber, which can help you feel full
and satisfied.
Marketing mix
Products/services strategy
For enhancing carrot sweets, consider introducing organic or locally sourced
ingredients to appeal to health-conscious and environmentally conscious consumers.
Experiment with texture variations like soft-baked or crunchy options. Incorporate
creative packaging to make our product stand out on the shelves. Launching a
marketing campaign emphasizing the natural sweetness and nutritional benefits
could attract a wider audience. Keep an eye on emerging food trends and adapt our
products accordingly. Regularly engage with our customer base for feedback to guide
future enhancements.
Price strategy
 Competitive pricing strategy to attract a wide range of consumers. 15
peso each for both carrot sweets and muffins.
 Introduce introductory discounts or special offers to attract new
costumers and boost sakes.
 Our 15-pesospoint makes Carrot Sweets an attractive option for
budget-conscious consumers. We are confident that our products offer

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excellent value for money, considering their premium ingredients,
freshness and deliciousness.
 We plan to adjust pricing over time or under different circumstances to
maintain a competitive edge, maximize sales, and adapt to market
conditions: We will continuously monitor customer feedback and sales
data to determine if our current pricing aligns with customer
expectations and market trends. If there are significant changes in the
cost of our ingredients, production, or distribution, we may need to
adjust prices accordingly to maintain profitability.
Product Cost per piece Selling Price per
piece
1. ₱ ₱
2. ₱ ₱
Table 2. Product Price
Place (distribution) strategy
 Establish a strong online presence with a user-friendly website and
social media pages. Collaborate with school cafeterias to provide
healthy snack options.
 You can see our product inside the Maragusan National High School,
Talisay ST., Poblacion, Maragusan Davao De Oro.

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 Offer special promotions and discounts to encourage customers to try
the delivery service. Ensure timely and efficient deliveries to maintain
customer satisfaction.
Promotion strategy
 Establish a strong presence on platforms like Facebook, Instagram,
and Twitter. Increase brand awareness and establish Carrot Sweets
as a recognized brand I the healthy snack category.
 Participate in food festivals, and community event to gain exposure,
distribute samples, and engage with potential customers, Develop a
blog or content section on our website to provide recipes, nutritional
information, and lifestyle tips related to Carrot Sweets.
 Implement targeted online advertising campaign to reach potential
customers. Provide prompt, responsive, and personalized customer
service to address customers inquiries, resolve issues and enhance
the overall customer experience. Utilize sales data and customer
feedback to make informed decisions regarding product development,
marketing strategies, and sales channel expansion.
 Provide bite-sized samples of carrot Sweets at community events, and
retail locations to allow potential customers to experience the taste
and quality of the product firsthand. Utilize social media platforms to
engage with potential customer, share enticing product images and

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videos. We will not spend money for our promotion, we can create on
our own Facebook page to save on costs.
A Business Implementation Report
Carrot Sweets
In fulfillment for the Requirement of Entrepreneurship Subject

Submitted to the Faculty of Grade 12 Senior High School
Maragusan National High School
Mary Grace Lacno

Jackia Sua-an
Gyan Querol
Rotchelyn Merry Maniquez
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November 2023

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Republic of the Philippines

RATIONALE AND OBJECTIVES

GENERAL BUSINESS DESCRIPTION

1. Health and Wellness Trend:

As consumers become more health-conscious, there is a demand for snacks

align with this trend.

2. Natural Ingredients Appeal:

Consumers are increasingly seeking products with natural and recognizable

3. Diversity in Dietary Preferences:

looking for plant-based or vegetable-infused options, expanding the potential

4. Innovation in Baked Goods:

evolving preferences of health-conscious consumers.

Starting a business focused on carrot sweets presents several opportunities:

sweets as a nutritious alternative to traditional sweets.

2. Unique Product Offering:

Differentiate your business by providing a unique and innovative product in

Cater to diverse dietary preferences, including vegetarian and plant-based

diets, potentially expanding your customer base.

Craft a compelling marketing story around the use of carrots, emphasizing

5. Variety and Customization:

Explore different recipes and variations to offer a range of carrot sweets,

6. Local and Organic Sourcing:

Emphasize the use of locally sourced or organic carrots to appeal to

consumers who prioritize sustainable and environmentally friendly practices.

7. Online Sales and Subscription Services:

Leverage online platforms to reach a wider audience, and consider

subscription services for regular deliveries, providing convenience to customers and

ensuring repeat business.

8. Collaborations and Partnerships:

Explore collaborations with cafes, health food stores, or specialty markets to

expand distribution channels and increase brand visibility.

10. Packaging and Presentation:

Invest in attractive and eco-friendly packaging, enhancing the visual appeal of

your carrot sweets and creating a positive first impression.

By strategically addressing these opportunities, you can position your carrot

flavorful food options.

Significance of the Market

The importance of this product to the market is to innovate something that is

that we can also innovate a sweet using carrots.

meets the evolving preferences of health-conscious consumers.

increasing that may affect the preferences of a customers.

flavor with the appeal of chocolate, raisins and peanut butter.

Bakers business owner possess capacity to manipulate the price .

A baker usually bakes a traditional sweets pastries in using a common

profile because it perceived as a healthier option due to the inclusion of carrots,

chewy, crunchy, crumbly confection is sure to brighten anyone's day - regardless of

business, however some typical goals can be:

Turning a profit is usually the primary goal of every business. To do this,

costs as well as the targeted profit margin.

enticing choice for customers who are health-conscious.

growing online sales channels, or even looking into other markets.

Success depends on increasing brand awareness. Perhaps the goal is to have

quality option. With marketing and promotion, this can be accomplished.

success depends on recurring business and favorable word-of-mouth, both of which

are facilitated by satisfied customers.

 Sustainability and Social Responsibility:

Using sustainable and socially conscious methods in the carrot sweets

making process may be the main goal.

GENERAL BUSINESS DESCRIPTION

Carrot sweets venture is on a mission to revolutionize the snack

industry with our innovative approach to bake goods. Specializing in carrot-

consumers. Our commitment to quality ingredients and a passion for culinary