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Business Implementation Report - FORMAT. Final
Business Implementation Report - FORMAT. Final
DEPARTMENT OF EDUCATION
Region XI
Division of Davao de Oro
MARAGUSAN NATIONAL HIGH SCHOOL
Talisay St., Poblacion, Maragusan, Davao de Oro
“The Premier Valley School of Responsible Leaders”
SENIOR HIGH SCHOOL
School Upholding Progressive Education Responsive for Better Communities
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BUSINESS IMPLEMENTATION REPORT
CONTENT FORMAT
Page
Title Page i
Table of Contents ii
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RATIONALE AND OBJECTIVES
Rationale
“Carrot sweets” typically refer to a type of cookie that incorporates grated or
finely chopped carrot as a primary ingredient. This sweets often have a moist and
soft texture, and the carrot contribute a natural sweetness and a subtle flavor. Carrot
sweets may also include additional ingredients such as spices (like cinnamon or
nutmeg), nuts, or raisins. They are a variation of traditional sweets, offering a unique
and somewhat healthier twist by incorporating vegetables into the sweet treat.
The market opportunity for carrot cookies lies in the growing demand for
healthier and unique snack options. Several factors contribute to this opportunity:
that provide nutritional benefits. Carrot cookies, with their inclusion of vegetables,
ingredients. Carrot sweets fit this preference, as carrots are a wholesome and
familiar component.
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Carrot sweets can cater to various dietary preferences, including those
customer base.
The market often welcomes unique and innovative products. Carrot sweets
offer a distinct twist on traditional cookies, appealing to consumers seeking novel and
flavorful treats.
5. Allergy-Friendly Potential:
Depending on the recipe, carrot sweets may be suitable for those with certain
allergies (e.g., nut-free, if the recipe excludes nuts), broadening their appeal.
Overall, tapping into the market opportunity for carrot sweets involves
positioning them as a wholesome, flavorful, and innovative snack that meets the
1. Health-Focused Market:
Address the growing demand for healthier snack options by offering carrot
the baked goods market, attracting customers looking for something distinct.
Republic of the Philippines
DEPARTMENT OF EDUCATION
Region XI
Division of Davao de Oro
MARAGUSAN NATIONAL HIGH SCHOOL
Talisay St., Poblacion, Maragusan, Davao de Oro
“The Premier Valley School of Responsible Leaders”
SENIOR HIGH SCHOOL
School Upholding Progressive Education Responsive for Better Communities
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3. Dietary Preferences:
4. Marketing Story:
their health benefits, natural sweetness, and the creativity behind combining them
into sweets.
allowing you to meet various taste preferences and potentially attract a broader
audience.
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9. Educational Initiatives:
Educate consumers about the nutritional benefits of carrots and how they
contribute to a healthier sweets option, building awareness and trust in your brand.
sweets business for success in a market that values health-conscious, unique, and
not yet available on the market. We choose carrot sweet as one of the types of
pastries to have a vegetable variety. It helps the community to think out of the box
The innovation of sweets results many flavorful and innovative snacks that
Competitors at the market, like other bakers selling sweets products are
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STRENGTH OF COMPETITORS
Existing of product:
Widely loved and established in the market. They offer a classic, indulgent
Pricing:
Stability:
A bakers has a stable job in producing more cookies that is needed in the
costumers.
WEAKNESS OF COMPETITORS
Traditional Sweets:
ingredients that exist in the market that makes it common for the customers.
Customers across the world are increasingly become health conscious and
are shifting their preferences to a healthy eating habit. Our product " Carrot Sweet"
aims to satisfy the health preferences of the customers. Making your carrot sweet as
your snacks can help boost your energy because it contains whole grain flour, which
provides a nutritious source of protein, vitamins, fiber, and minerals that help produce
a stable metabolism. It also has a unique ingredient of carrots that has a healthier
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offering vitamins, minerals, and dietary fiber. It's also a good source of beta carotene,
vitamin K, potassium and antioxidants. Carrots have several health benefits that is
good for the health of customers. They are a weight loss friendly food and have been
linked to lower cholesterol levels and improved eye health. Carrot Sweet is a sharing
age.
Enterprise Objectives
The enterprise purpose of carrot cookies may differ based on the aims of the
Profitability:
carrot sweets would need to be sold at a price that meets production and ingredient
Product Differentiation:
As a healthier substitute for regular sweets, carrot sweets may stand out from
the competition. Perhaps the goal is to present the carrot sweets as a unique and
Market Expansion:
Republic of the Philippines
DEPARTMENT OF EDUCATION
Region XI
Division of Davao de Oro
MARAGUSAN NATIONAL HIGH SCHOOL
Talisay St., Poblacion, Maragusan, Davao de Oro
“The Premier Valley School of Responsible Leaders”
SENIOR HIGH SCHOOL
School Upholding Progressive Education Responsive for Better Communities
-----------------------------------------------------------------------------------------------------------------
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The company might want to boost carrot sweets sales and broaden its
customer base. This could entail reaching agreements with shops for distribution,
Brand Awareness:
consumers think of the carrot sweets brand as a delightful, nutritious, and high-
Client satisfaction:
The goal can be to produce a product that, in terms of flavor, texture, and
general quality, either meets or beyond the expectations of the client. Long-term
Business Overview
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infused cookies, we bring a perfect balance of healthy and indulgence to
creativity sets us apart, ensuring a unique and flavorful experience with every
bite. With a focus on sustainability, we strive to source locally and reduce our
Product Description
is crunchy, tasty and highly nutritious. It contains flour, sugar, egg, and butter.
It is a sweet that mixed with fresh carrots and has a good aroma of vanilla.
PRODUCT DESCRIPTION
NUTRITION BENEFITS
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and improved eye health.
ADVANTAGE OF THE
PRODUCT
Table 1. Product
Carrot sweets
providing both flavor and moisture. Carrot sweets often include spices like
pinpoint an exact origin, it's safe to say they evolved as a creative twist on
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MARKETING PLAN
Market Trends
Consumers are increasingly looking for healthier dessert options, and carrot
sweets fit this trend well. They are a good source of vitamins, minerals, and fiber, and
Carrot sweets are considered a functional food, which means that they offer
health benefits beyond their basic nutritional value. Carrots are a good source of
Republic of the Philippines
DEPARTMENT OF EDUCATION
Region XI
Division of Davao de Oro
MARAGUSAN NATIONAL HIGH SCHOOL
Talisay St., Poblacion, Maragusan, Davao de Oro
“The Premier Valley School of Responsible Leaders”
SENIOR HIGH SCHOOL
School Upholding Progressive Education Responsive for Better Communities
-----------------------------------------------------------------------------------------------------------------
---------
beta-carotene, which is an antioxidant that can help protect against cancer and other
diseases.
Carrot sweets can be made gluten-free and dairy-free, which makes them a
Bakers are experimenting with new flavors and variations of carrot sweets,
such as adding nuts, spices, and fruits. They are also creating new and innovative
Carrot sweets are often seen as an upscale treat, and they are often found in
gourmet bakeries and cafes. This is due to their rich flavor and healthy ingredients.
Carrot sweets are often featured on seasonal menus, especially in the fall and
winter months. This is because carrots are a seasonal vegetable, and they pair well
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Social media is playing a role in popularizing carrot sweets. People are
sharing photos and recipes of their favorite carrot sweets on social media platforms,
Overall, the market for carrot sweets is growing, and there are a number of
factors that are driving this trend. Consumers are looking for healthier desserts,
functional foods, and creative flavors. They are also becoming more aware of the
nutritional benefits of certain ingredients, and they are increasingly willing to pay for
upscale treats.
Target Market
Primary Target:
dessert options that are still delicious and satisfying. They may be
nutritious foods.
Parents of young children: Parents who are looking for healthy snacks
and treats for their children. They may be concerned about the
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Secondary Target:
Individuals who enjoy creative and unique flavors: People who are
Individuals who are looking for a gift that is both thoughtful and
delicious: Carrot sweets make a great gift for friends, family, and
appreciated.
Value Proposition
Carrot Sweets are a healthy snack that can help you satisfy your cravings for
something sweet. They are good source of protein and fiber, and they will keep you
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Carrot Sweets are a delicious and nutritious treat that can be enjoyed by
people of all ages . They are made with real carrots, which are a good source of
vitamin A, C and K. They are also a good source of fiber, which can help you feel full
and satisfied.
Marketing mix
Products/services strategy
creative packaging to make our product stand out on the shelves. Launching a
could attract a wider audience. Keep an eye on emerging food trends and adapt our
products accordingly. Regularly engage with our customer base for feedback to guide
future enhancements.
Price strategy
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excellent value for money, considering their premium ingredients,
piece
1. ₱ ₱
2. ₱ ₱
You can see our product inside the Maragusan National High School,
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Offer special promotions and discounts to encourage customers to try
customer satisfaction.
Promotion strategy
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videos. We will not spend money for our promotion, we can create on
Carrot Sweets
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November 2023