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  • Group 5 - Zara

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    Celia Nguyen
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    Zara is recruiting TikTok content creators to collaborate on creative campaigns and showcase their latest collections. As a TikTok creator for Zara, one would connect with customers through interactive content while growing their personal brand. Requirements include at least one year of TikTok experience creating content, creativity, understanding of fashion trends, and over 50k followers. The recruitment campaign will involve researching target audiences, key messages, and competitors' strategies. It will highlight benefits like exposure and learning opportunities. Channels will include job sites, Zara's social media where it will promote success stories and direct to applications.

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    Group 5- Zara

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    Zara is recruiting TikTok content creators to collaborate on creative campaigns and showcase their latest collections. As a TikTok creator for Zara, one would connect with customers through interactive content while growing their personal brand. Requirements include at least one year of TikTok experience creating content, creativity, understanding of fashion trends, and over 50k followers. The recruitment campaign will involve researching target audiences, key messages, and competitors' strategies. It will highlight benefits like exposure and learning opportunities. Channels will include job sites, Zara's social media where it will promote success stories and direct to applications.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views3 pages

    Group 5 - Zara

    Uploaded by

    Celia Nguyen
    Zara is recruiting TikTok content creators to collaborate on creative campaigns and showcase their latest collections. As a TikTok creator for Zara, one would connect with customers through interactive content while growing their personal brand. Requirements include at least one year of TikTok experience creating content, creativity, understanding of fashion trends, and over 50k followers. The recruitment campaign will involve researching target audiences, key messages, and competitors' strategies. It will highlight benefits like exposure and learning opportunities. Channels will include job sites, Zara's social media where it will promote success stories and direct to applications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    Recruitment Campaign: TikTok Content Creators

    Group 5 - HRM

    About Zara
    Zara is a renowned fashion retailer that provides stylish and reasonably
    priced clothing for all. It is a trailblazer in the fast fashion industry, introducing new
    products every week with creative and trendy designs. Zara is a vertically integrated
    brand that manages every aspect of its supply chain, from design to distribution,
    ensuring high quality, efficiency, and affordability.
    Moreover, Zara values its customers' opinions and adjusts to their
    preferences and requirements. Additionally, Zara is committed to sustainability,
    taking into account the environmental and social consequences of its operations
    and products.

    Task 2: Recruitment Ad for Zara to Recruit TikTok Content Creators


    Firstly, we plan to create an ad with the format of an infographic:

    Zara logo

    Are you a TikTok creator who loves fashion?

    Zara is looking for talented and passionate TikTok creators to join our marketing
    team and help us create engaging and inspiring content for our global audience.

    As a Zara TikTok content creator, you'll have the opportunity to:


    ● Collaborate with our brand and other creators to develop and execute
    creative campaigns on TikTok
    ● Showcase our latest collections and trends in fun and authentic ways
    ● Connect with our customers and community through interactive and
    educational content
    ● Grow your personal brand and influence while working with one of the world's
    leading fashion retailers

    Requirements:
    ● Experience working on Tiktok (at least 1 year) in content creating, online
    ads,...
    ● Creative & have a good sense of visual
    ● Understand about current fashion trends and the ability to translate them
    into captivating TikTok content.
    ● Innovative & Passionate
    ● Having a Tiktok profile with over 50k followers is an advantage

    If you are interested, please apply here: [link]

    We can't wait to see your creativity shine on TikTok!

    Zara logo
    Fashion Forward. Inspired by You.

    Our group also plans to make a recruitment tiktok video through this platform.
    We plan to create recruiting high-quality video with current TikTok trend &
    eye-catching visual.

    Task 3: Recruitment Campaign Content and Recruiting Sources


    I. Introduction
    ● Overview: Recruitment campaign to attract TikTok content creators in the
    fashion industry
    ● Objectives: To reach qualified and diverse TikTok content creators who can
    produce high-quality and engaging content for Zara's marketing campaigns
    on TikTok

    II. Research and Planning


    ● Target Audience: Identify the demographics and interests of potential TikTok
    content creators who align with Zara's target market
    ● Key Messages and Value Proposition: Articulating the distinctive advantages
    and prospects that Zara provides to content creators, including access to a
    worldwide audience and potential partnerships with the brand.
    ● Market Research: Perform a thorough analysis of competitors is
    recommended to identify effective recruitment strategies utilized by other
    companies, particularly fashion brands that aim to attract TikTok creators.

    III. Methods to attract potential candidates:


    ● Highlight the benefits and incentives of working with Zara, such as
    competitive compensation, creative freedom, exposure, learning
    opportunities, etc.
    ● Showcase the culture and values of Zara, such as innovation, diversity,
    sustainability, customer-centricity, etc.
    ● Create challenges or contests that invite users to submit their best content
    ideas or samples for Zara
    ● Provide feedback and recognition to applicants and candidates throughout
    the recruitment process

    IV. Channels and Tactics


    ● Vietnamwork: Job search platform trusted by big companies in the world in
    Vietnam
    ● Zara's official TikTok account: Post recruitment ads, showcase existing creator
    collaborations, invite users to apply or nominate others
    ● Zara's website and social media channels, especially Zara’s Instagram (Zara
    Most Popular Brand On Instagram With Mentions From 66.4K Influencers):
    Promote the recruitment opportunity, share success stories and testimonials
    from current or past creators, direct users to the application link
    ● Referrals: Encourage current or past creators, employees, customers, or
    partners to refer potential candidates

    Zara is one of the world's leading fashion retailers that offers trendy,
    well-designed, and affordable clothes for everyone. A pioneer of fast fashion that
    delivers new products every week with innovative and fashionable designs. • Zara is a
    vertically integrated brand that controls every aspect of its supply chain, from
    design to distribution, ensuring quality, speed, and low cost. Zara is a
    customer-centric brand that listens to its customers' feedback and adapts to their
    preferences and needs. Zara is a sustainable brand that cares about the
    environment and social impact of its operations products.

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