Pmwj13 Aug2013 Martin Project Stakeholder Management BookReview
Pmwj13 Aug2013 Martin Project Stakeholder Management BookReview
Vol. II, Issue VIII – August 2013 Authors: Pernille Eskerod and Anna Lund Jepsen
www.pmworldjournal.net Book Review Reviewer: Rodger L. Martin
The authors’ premise is that a recurring theme in projects that have failed is due to
projects managers who have not sufficiently taken into account the interests and
motivations of the persons and entities that can affect or be affected by the project – the
project stakeholders.
Chapters include:
After the Analysis is completed, the Project Manager can then determine the
appropriate communication options. This can be matrixed into axes of
Interpersonal/Impersonal and Push/Pull. The authors provide some tactical suggestions
for stakeholder communications. They also discuss the Ethical Issues of Stakeholder
Management. The final conclusion is that Stakeholder Management is “Easy to
Understand,” but “Difficult to Master.”
The identification of Analytical tools and techniques was very helpful in building a
substantive Stakeholder Management Plan.
The Assessment categories following the Analysis were helpful to formulate effective
strategies and approaches for interacting with stakeholders.
As the Mini-Cases illustrate, the techniques and analysis appear to be best suited to
“public” projects. Those would be projects with widely diverse stakeholder groups which
do not involve an over-reaching management structure. Some of the techniques would
be overkill when used in organizations that have internally focused projects and
stakeholders.
Project Managers who don’t know or understand their stakeholders. Without sufficient
analysis and techniques to deal with various stakeholder needs, project managers will
put their project at a higher risk.
Conclusion
Project success is more than just on- time, on-budget delivery. It also has stakeholder
implications that must be included into a complete project methodology.
___________________________
Editor’s note: This book review was the result of cooperation between the publisher, PM World
and the Dallas Chapter of the Project Management Institute (PMI Dallas Chapter –
www.pmidallas.org). Publishers provide the books to PM World; books are delivered to the PMI
Dallas Chapter, where they are offered free to PMI members to review; book reviews are
published in the PM World Journal and PM World Library. PMI Dallas Chapter members are
generally mid-career professionals, the audience for most project management books. If you
are an author or publisher of a project management-related book, and would like the book
reviewed through this program, please contact [email protected].