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BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE
MAJOR RESEARCH PROJECT
(Submitted towards the Partial Fulfillment of Master of Business Administration Awarded

by DAVV, Indore)
ON
Impact of effective advertising in increasing sales of Lakme products : A

study ( with spe. Ref. to – indore market )
BM College Indore
MBA III Semester
2023-2024
Project Guide Research Student

Prof. Sonali Deshmukh VAISHNAVI TRIPATHI
ROLL NO. 222470178
CERTIFICATE
This is to certify that Vaishnavi Tripathi has undergone project entitled Impact of effective
advertising in increasing sales of Lakme products : A study ( with spe. Ref. to
– indore market ) towards the partial fulfillment of her two years Master Degree of Business
Administration (MBA) Successfully. She has carried out this project with full sincerity and
dedication and the work is original and genuine.
Director Project Guide

Dr. Vijaylaxmi Iyengar Prof. Sonali Deshmukh
External examiner
DECLARATION
I hereby declare that project entitled Impact of effective advertising in increasing

sales of Lakme products : A study ( with spe. Ref. to – indore market ) is
authentic and I have put in my efforts meticulously to make this project to come up to the
expectations and pragmatically viable. I also ensure that the research work done by me is
completely original and analyzed by me and have not been copied from any other source.
Research Student
VAISHNAVI TRIPATHI
MBA III Semester

ACKNOWLEDGEMENT
At the outset I extend my sincere gratitude to our Director Dr. Vijaylaxmi Iyengar for her
words of wisdom & encouragement during the MBA program.
I am sincerely grateful to my Supervisor Prof. Sonali Deshmukh Faculty guide BM College of
Management & Research, Indore for his generous and valuable guidance throughout my
research. Her / his constant motivation has helped me at each step in completing this thesis.
The words of gratitude are also due to honorable faculty members of the institute Prof Ragini
Hardiya , Prof. Ankit Trivedi, Prof. Priya Yadav , Prof. Sonali Deshmukh , Prof. Rajendra
Sisodiya , Prof. Deepika Dubey for their words of encouragement.
I am also thankful to the librarian Ms. Vidhya Pal, Office Executive Mr. Manoj Gothwal, Mr.
Manoj Kulkarrni,Computer lab-incharge Mr. Govind Rajput, who has extended their co-
operation during my research. From the bottom of my heart,
I am grateful to my respected Parents Mr. Umakant Tripathi Mrs. Pooja Tripathi for
providing moral support and inspiration every time.
Finally, due to the blessings of almighty God, I could complete this research on time.
Research Student
VAISHNAVI TRIPATHI
MBA III Semester

PREFACE
The research provides opportunity to a student to demonstration knowledge, skill and
competencies during the project. The training project help to know the problem in the
organization and to suggest them how to get rid of those problem although research have tried
my level best to prepare this report an error free every effort has been made to offer the most
authenticate position with accuracy to the topic; second will contain the objectives of the project.
The middle part has been giving a brief overview about the organization and the methodology to
be used in the project. Fourth chapter is the most important part as it will contain the analysis od
data. Last part has been dealing with the finding and suggestion.
Chapter One: - Deals with the conceptual framework related to Impact of effective advertising
in increasing sales of Lakme products
Chapter Two: - Deals with the company profile of increasing sales of Lakme products
Chapter Three: - Deals with the objectives of the study which covers the main motive of the
study and the main reason for the conduct of the study.
Chapter Four: - Deals with the review of literature which covers the early researches on the topic
done by research and the conclusion drawn by them will be used for further references.
Chapter Five: - Deals with the Research Methodology to be used by the researcher to analysis the
data and complete the study. It provides details related to the tools for collection and tools used
for data analysis.
Chapter Six: - Deals with the Data analysis of the study.
Chapter Seven: - Deals with the main finding of the study which is drawn after the conduct of the
study.
Chapter Eight: - Deals with the Limitation of the study.
Chapter Nine: - Consist of recommendations for future studies.
Chapter Ten: - Consist of conclusion of the study.
VAISHNAVI TRIPATHI
MBA III Semester
INDEX
S. No. Contents Page No.

Certificate (i)
Declaration (ii)
Acknowledgement (iii)
Preface (iv)
List of Graphs (v)
Chapter 1 Introduction and conceptual framework
Chapter 2 Company Profile
Chapter 3 Objective of the study
Chapter 4 Review of literature
Chapter 5 Research methodology
(a) Meaning of research
(b) Research Process
(c) Research Design
(i) The Study
(ii) The Design

Chapter 6 Data Analysis and Interpretation
Chapter 7 Main findings of the study
Chapter 8 Limitations of the Study
Chapter 9 Recommendations of the study
Chapter 10 Conclusion of the study
Bibliography and reference
Annexure
(a) Questionnaire
(b) Respondent sheet
(c) Data analysis sheet

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BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE

MAJOR RESEARCH PROJECT

(Submitted towards the Partial Fulfillment of Master of Business Administration Awarded

Impact of effective advertising in increasing sales of Lakme products : A

MBA III Semester

Project Guide Research Student

Director Project Guide

I hereby declare that project entitled Impact of effective advertising in increasing

MBA III Semester

MBA III Semester

S. No. Contents Page No.

(b) Research Process

(c) Research Design

(i) The Study

(ii) The Design

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