Full Download Cost Management A Strategic Emphasis 5th Edition Blocher Test Bank
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Chapter 02 - Implementing Strategy: The Value Chain, the Balanced Scorecard, and the Strategy Map
Chapter 02
Implementing Strategy: The Value Chain, the Balanced Scorecard, and the
Strategy Map
1. In SWOT analysis, strengths and weaknesses are most easily identified by looking:
A. At the firm as a potential customer.
B. Inside the firm at its specific resources.
C. At the firm's competition.
D. At the firm's product.
E. Outside the firm from a consultant's perspective.
3. Which of the following does not represent a possible opportunity for a manufacturing firm as
a part of SWOT analysis?
A. Demographic trends.
B. Technological advances in the industry.
C. An efficient process developed by our firm for manufacturing a product.
D. Changes in regulation of the industry.
E. Changes in the economic environment facing all industries.
2-1
5. The balanced scorecard can be made more effective by developing it at a detail level so that
employees:
A. Can see how it is put together.
B. Appreciate all the effort that goes into its preparation.
C. Respect management for including them in its formulation.
D. Can see how their actions contribute to the success of the firm.
E. Do not feel left out.
7. The main objective of value chain analysis is to identify stages of the value chain where the
firm can:
A. Justify increases in the price of the product or service.
B. Increase value to the customer or reduce cost in some way.
C. Outsource production to other producers.
D. Improve efficiency.
8. It is becoming more common to see manufacturing firms use the value chain to take strategic
steps to improve the overall profitability of the firm by:
A. Placing greater emphasis on the value chain.
B. Moving to an emphasis on upstream activities in the value chain.
C. Moving to an emphasis on downstream activities in the value chain.
D. Identifying most profitable customers.
E. Finding low-cost manufacturing locations.
2-2
Chapter 02 - Implementing Strategy: The Value Chain, the Balanced Scorecard, and the Strategy Map
9. With regard to critical success factors, which one of the following would not be considered a
financial measure of success?
A. Cash flow.
B. Growth in industry productivity.
C. Sales growth.
D. Earnings growth.
E. Reduction in the cost of inventory.
10. Which one of the following critical success customer factors is best measured by warranty
expense?
A. Quality.
B. Dealer and distributor efficiency and effectiveness.
C. Timeliness of delivery.
D. Customer satisfaction.
11. Which one of the following is not usually included as a perspective of the balanced
scorecard?
A. Financial Performance.
B. Financial Reporting.
C. Learning and Growth.
D. Customer Satisfaction.
E. Internal Business Processes.
12. Which of the following best describes the type of information that cost management must
provide that is important for the success of the organization?
A. Information of a record keeping nature.
B. Reported financial information.
C. Reported nonfinancial information.
D. Information that addresses the strategic objectives of the organization.
E. Long-term planning information.
2-3
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severe reprobation on the part of the father of unchastity in his
unmarried daughter; myths telling of cruel sentences of death
imposed for the offence. But these suggest no religious feeling; the
sentiment may well have arisen from the fact that under the
patriarchal system the virgin-daughter was the more marriageable
and commanded a higher bride-price.
Looking at the code of family and social duties in the ethical
religion of Babylon, of which the private penitential hymns and
confessional ritual of exorcism are the chief witnesses, we find no
figures whose concept and function remind us at all of the Erinyes,
the curse-powers on the side of righteousness; but there is evidence
in the literature of a family morality more advanced and more
articulate than the primitive Greek. Among the sins mentioned in the
ritual of confession, alluded to above, those indicated by the
following questions are of interest: “Has he caused variance between
father and son, mother and daughter, father-in-law and daughter-in-
law, brother and brother, friend and friend, partner and partner? Has
he conceived hatred against his elder brother, has he despised his
father and mother, insulted his elder sister?”151.1 All these acts of
social misconduct are supposed to give a man into the possession of
the evil demon, which must be exorcised before God will admit him
to his fellowship again. Though magical ideas are operative in the
ceremony, yet we discern here a high religious morality. And among
the other moral offences clearly considered as sins in the same
formula are such as shedding one’s neighbour’s blood, committing
adultery with one’s neighbour’s wife, stealing from one’s neighbour.
We find also a certain morality in the matter of property and
commerce given a religious sanction in this text: “Thou shalt not
remove thy neighbour’s landmark” was a religious law in ancient
Babylonian ethics as in our present liturgy; it would appeal to the
Hellene who reverenced Zeus Ὅριος; and there are reasons for
believing this cult-idea to have been in vogue very early in Greece.
The Babylonian code also recognises the sin of using false measure
or false coin. And the confessional liturgy agrees in many points with
the famous hymn to Shamash, where phrases occur such as
“Shamash hates him who falsifies boundaries and weights”;
“Shamash hates the adulterer.”152.1 It excites our envy also, by
stamping as sins certain unpatriotic acts, such as “the spreading a
bad report concerning one’s city,” or “bringing one’s city into evil
repute.”
We may say, then, that we find a high degree of morality in early
Greece, a still higher at a still earlier period in Babylon, and both are
obviously indigenous and natural products. And both reveal the
phenomenon that marks an early stage of social morality: as the
tribe or the family are one flesh, one corporate unit of life, so the
members are collectively responsible, and “the sins of the fathers are
visited on the children.” This was the familiar law of old Hellas, and
we may say of the ancient Mediterranean society; the first to make
the momentous protest against it, and to proclaim the responsibility
of the individual conscience, was Theognis for the Hellenes and
Ezekiel for the Hebrews. The Babylonian, advanced in moral thought
as he was, had not escaped the bondage of the older clan-faith: in
an incantation-hymn to Marduk,152.2 the man who is seeking
deliverance prays “may the sins of my father, of my grandfather, my
mother, my grandmother, my family, my whole circle of kindred, not
come near me, may they depart from my side.”
One other characteristic of early moral thought and feeling is that
the sense of sin is not wholly ethical according to our modern
criteria, but is partly regarded as something external to the will and
purpose, something inherent in certain acts or substances of which
the performance or the contagion renders a man a sinner. Thus in
the Babylonian confessional liturgy and hymns of penitence, while
there is much that would appeal to the most delicate moral
consciousness, and is on the same level with the most spiritual
passages in the Hebrew psalms, there is also a strong admixture of
what is alien and non-moral. The confessional formula153.1 asks a
man, for instance, “whether he has sat in the chair of a person under
a ban,” that is, “a man forbid,” a person impure and under a curse;
“whether he has met him, has slept in his bed, has drunk from his
cup.” In one of the penitential hymns that might be addressed to any
god, “to the god that I know, and to the god that I do not know,” as
the formula expresses it, we find such sorrowful confessions as
“without knowing it, I have eaten of that which is abominable in the
sight of my god: without knowing it, I have trodden on that which is
filthy in the sight of my goddess”; “my sins are many, great is my
transgression.”153.2 This must be taken quite literally: contact with
unclean things or with unclean persons, eating of forbidden food, is
put in the same category with serious offences against social
morality, and all these expose a man equally to the power of the evil
demon and to the loss of his God’s protection. And this is a half-
civilised development in Babylonian psychology of the primeval
savage law of tabu: nor, as I think, is there yet any proof that the
people of the Mesopotamian culture ever attained to the highest
plane of ethical enlightenment; the later Zarathustrian religion of the
Persian domination is strongly fettered by this ritualistic morality, in
which the distinction between that which is morally wrong and that
which is physically unclean, is never clearly apprehended.
This mental attitude is supported in the older and later
Mesopotamian system by a vivid polydaimonism; the evil demon is
on the alert to destroy the family and the individual; and where the
demon is in possession the god departs. As the demon takes
advantage of every accidental act, whether conscious or
unconscious, the idea arises in the over-anxious spirit that one
cannot be sure when or how often one has sinned, and all illness or
other misfortune is attributed to some unknown offence.154.1 The
utterance of the Hebrew psalmist, “who can tell how oft he offendeth:
cleanse Thou me from my secret faults,” may express the intense
sensitiveness of a very spiritual morality, or it may be merely
ritualistic anxiety. This latter is certainly the explanation of the
strikingly similar phrases in a Babylonian penitential hymn—“the sins
that I have done I know not; the trespass that I have committed I
know not.”154.2 The feeling of sin is here deep and very moving
—“take away from me my wickedness as a cloak… my God, though
my sins be seven times seven, yet undo my sins”; yet the context
that illustrates this passionate outpouring of the heart, shows that the
sin might be such as the accidental stepping on filth. Such ideas,
allowed to obsess the mind, easily engender despondency and
pessimism; and this tone is heard and once or twice is very marked
in some of the most striking products of Babylonian religious poetry;
for instance, in the penitential hymn just quoted from, the poet
sorrowfully exclaims: “Men are dumb, and of no understanding: all
men who live on the earth, what do they understand? Whether they
do right, or wrong, they understand nothing.” But the strangest
example of this is a lyric of lamentation that reminds us vividly of the
book of Job, found in the library of Assurbanipal, and of great
antiquity and of wide vogue, as Zimmern shows.155.1 It is a
masterpiece of the poetry of pessimism: the theme is the sorrow and
tribulation of the righteous who has served God faithfully all his life,
and feels at the last that he has had no profit of it; and his main
thought is expressed in the lines, “If I only knew that such things
were pleasing before God; but that which seems good to a man’s
self, is evil in the sight of God: and that which according to each
man’s sense is to be despised, is good in the sight of his God. Who
can understand the counsel of the Gods in heaven? A god’s plan is
full of darkness, who hath searched it out?”
It is easy in all this to detect the intimate associations with Biblical
thought and feeling; and we may trace back to Babylon the
daimonistic theory of morals that colours the New Testament, and
has prevailed throughout the centuries of Christendom, and is only
slowly losing its hold. But at the same time all this sharply divides
early Babylonian thought from what we can discern of the early
Hellenic, and more than any other evidence confirms the belief that
the great Eastern and Western races were not in close spiritual
contact at the time when Hellenism was in the making. Certain
external resemblances in the thought and feeling about these
matters are to be found in Hellas and in Mesopotamia; that is to say,
the germs are identical, for they are broadcast all over the world; but
the intensity of their cultivation, and their importance in relation to
other life-forces, are immeasurably different. In the earliest Greek
legend we discover the reflex of that external unpurposive morality
that I have tried to define above: the acts of Oedipus were not
according to our moral judgment ethically wrong, for they were
wholly unintentional: yet in the oldest legend he is πᾶς ἄναγνος, as
he calls himself in Sophocles’ play, and a sinner in the eyes of the
gods; nor could all the virtue and valour of Bellerophon save him
from the wrath of heaven aroused by the accidental slaying of his
brother. Certain acts were supposed to put upon a man a quasi-
physical, quasi-spiritual miasma, without reference to will or purpose,
and render him hateful to God and man. But the bondage of the
Greek mind to this idea was slighter and more temporary. And after
all, the external sins in these legends were parricide, incest, and
fratricide, dreadful things enough in themselves. We do not hear of
any Hellene’s agony of remorse on account of treading accidentally
on filth, or eating malodorous food. Homer, indeed, is marvellously
untroubled by any ritualistic pharisaic code; we might even take him
as a witness that there was none at all in earliest Hellas. We should
be undoubtedly wrong. The early Greek must have had, like all
mankind, his “tabus” in plenty; for to suppose that all that we find in
Hesiod and in the later inscriptions were a sudden discovery, would
be childish. I may be able to consider the evidence concerning early
Greek tabus when I compare the ritual. I will only say here that we
have reason to believe that at no period was the Hellene morbidly
perturbed about these, or ever moralised them up to that point where
they could exercise a spiritual tyranny over his moral sense. He
might object to touching a corpse or to approaching an altar with
blood upon him; but it does not seem to have occurred to him, as it
did to the Persian, and with almost equal force to the Babylonian,
that accidental contact with an impure thing instantly started into
existence an army of demons, who would rush abroad to destroy the
world of righteousness.157.1
In fact, Hellenic tabus and purification-laws, except, indeed, the
law concerning purification from bloodshed, had only this contact
with religion, that the breach of them might offend an irritable divinity,
which it would be unwise to do; they were not religious, so far as we
can discern, in the sense that they were associated with a vivid belief
in evil spirits, as they were in the Babylonian and Persian creeds.
There were germs indeed which might have developed into a
vigorous daimonistic theory in early Hellas. We hear even in Homer
of such unpleasant things as “a black Kér”; and a mythic hero of
Megara kills a monster called a ποινή, almost, we may say, a devil.
Certain days, according to Hesiod, might be unlucky, because
perhaps Erinyes or ghosts were walking about, though that popular
poet is not clear about this. But certainly not in early nor often in later
Greece were men habitually devil-ridden: nor did they see devils in
food or blood or mud. Therefore, on the whole and comparatively,
early Greek religion, when we first catch a glimpse of it, appears
bright and sane, a religion of the healthy-minded and of men in the
open air. And therefore, when secular philosophy arose, Greek moral
theory made no use of evil spirits except in certain Pythagorean
circles where we may detect Oriental influence. Superstition and
magic must have been more rife in ancient Greece than the Homeric
picture would lead us to suppose: yet the higher culture of the
people, in the earliest period which we are considering, was
comparatively free from these influences and refused to develop by
religious speculation or anxious brooding the germs of daimonism
always embedded in the lower stratum of the national mind. The
Universe could not, therefore, be viewed by the Hellene as it was by
the Zarathustrian, and to some extent by the Babylonian, as the
arena of a cosmic struggle between the powers of good and the
powers of evil. Nor could the Hellene personify the power of evil
majestically, in such a guise as Ahriman or Satan; he only was
aware of certain little daemon-figures of death and disease, ghostly
shadows rather than fully outlined personages; or such vaguely
conceived personal agencies as Ate and Eris, which belonged not to
religion, but to the poetic-moral thought of the people. When we
compare the various rituals, we shall discern that the Hellenic was by
no means wholly bright or shallow, but that some of its most ancient
forms were gloomy and inspired by a sense of sin or sorrow:
nevertheless, it is just in respect of the comparative weakness of this
sense that it differed most markedly from the Babylonian.
There are other aspects of the divine character interesting to
compare in the religious theory of East and West. Despite the
apparent grimness of the Babylonian-Assyrian theology, no divine
trait is more movingly insisted on in the liturgies than the
mercifulness of the deity: Nebo is “the merciful, the gracious”;159.1
Ishtar is “the mighty lady of the world, queen of humanity, merciful
one, whose favour is propitious, who hath received my prayer”;159.2
Sarpanitum is addressed as “the intercessor, the protectress of the
captive”;159.3 Shamash as “the merciful god, who liftest up those that
are bowed down and protectest the weak”;159.4 Sin as “the
compassionate, gracious Father”; and “Gamlat the merciful” is
mentioned as a descriptive general epithet of an unknown Assyrian
deity.159.5
These phrases may attest in the end a genuine and fervent faith;
but originally they were probably inspired by the word-magic of
penitence, the sinner believing that he can make the deity merciful
by repeatedly calling him so. At any rate, Babylonian religion catches
thus the glow of a high ethical ideal; and as the deities were invoked
and regarded as by nature merciful, so the private man was required
at certain times to show mercy, as the confessional formula proves.
The same idea, though a less fervent and ecstatic expression is
given to it, is found in the oldest record of Greek religion: “Even the
gods are moved to pity… them men turn aside from wrath by
sacrifice, libation, and gentle prayers, when a man hath sinned and
trespassed against them. For prayers are the daughters of great
God,… and if a man do them honour when they come anigh him, to
him they bring great blessings, and hear him when he prayeth.” This
Homeric utterance in the great speech of Phoenix160.1 is the voice of
a high and civilised religion; and the idea inspires the ancient cults of
Zeus μειλίχιος and ἱκέσιος.
The Babylonian conception of divine mercy gave rise to an
interesting phrase which is attached as a quasi-liturgical formula to
many of the leading gods and goddesses—“the awakener of the
dead,” “thou who raisest up the dead”: a phrase which has
erroneously been supposed to refer to an actual resurrection of the
dead:160.2 various contexts attest its real significance as an
expression of the divine grace shown in restoring the sick to health,
in saving men from the hand of death. Hellenic religious vocabulary
affords no parallel to this formula nor to that title of Enlil—“Lord of the
breath of life of Sumer”;160.3 or that of Bel, “Lord of the life of the
Land.”160.4 In some passages of Babylonian literature we mark the
glimmering of the idea that life in its varied forms on the earth is a
divine substance sustained by the personal deity. Ishtar is described
as the protectress of all animate existence, and all life languishes
when she descends to the nether regions.160.5 The goddess of
Erech, identified with Ishtar, speaking of her own functions, exclaims,
“In the place of giving birth in the house of the begetting mother,
guardian of the home am I.”160.6 It is specially Tammuz who, by the
side of Ishtar, impersonates the life of the soil, as appears in the
striking refrain recurring in his hymn of lament: “When he slumbers,
the sheep and the lambs slumber also; when he slumbers, the she-
goats and the kids slumber also”;161.1 and the same thought may
have inspired a phrase that is doubtfully translated at the end of the
hymn: “In the meadows, verily, verily, the soul of life perishes.” Still
more explicit is another Tammuz hymn, in which, while bewailing the
departed god, they wail for all the life of the earth, “the wailing is for
the herbs;… they are not produced: the wailing is for the grain, ears
are not produced: the wailing is for the habitations, for the flocks, the
flocks bring forth no more. The wailing is for the perishing wedded
ones, for the perishing children; the dark-headed people create no
more.”
In all this we see the reflection of a pantheistic feeling that links the
living world and the personal divine power in a mystic sympathy.
Now the idea of divinity immanent in living nature is inconsistent with
a severely defined anthropomorphic religion; hence we scarcely find
it in the earlier religion of Hellas. Zeus is called the father of men and
gods, but in a reverential rather than in any literal creative sense: nor
is there found any trace of the idea that divine power is immanent in
the life or soul of man, till we come to the later period of philosophic
speculation and Orphism. Only here and there behind the
anthropomorphism we discern in Hellenic myth or cult the vaguer
thought of diffused and immanent divinity; this reveals itself more
than once in the myth and cult of Demeter, whose anger and sorrow
at the loss of her daughter causes a sympathetic disappearance of
the crops and the fruits of the earth; and it is embodied in the Attic
cult on the Akropolis of Demeter Χλόη,161.2 which title expresses the
immanence in the verdure of the life-giving potency of the goddess.
The ancient folklore of Greece, and a few cult-records of the
primitive village-communities, reveal figures that recall faintly the
lineaments of Tammuz, Eunostos of Tanagra, Skephros of Tegea,
who may belong, as Linos certainly did, to that group of heroes of
crop and harvest, who die and are bewailed in the fall of the year,
and whose life is sympathetically linked with the life of the earth. But
we find this type of personage in other parts of Europe, and there is
every reason for believing that the western shores of the
Mediterranean had not been touched by the Tammuz-myth and
service in the second millennium B.C.
The evidence then suggests that the pregnant idea of the godhead
as the source of life was more prominent and more articulate in
Babylonian than in Hellenic religion.
CHAPTER IX.
Purity a Divine Attribute.