Full Download Global Marketing 9th Edition Keegan Solutions Manual
Full Download Global Marketing 9th Edition Keegan Solutions Manual
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ual/
CHAPTER 2
SUMMARY
LEARNING OBJECTIVES
1 Identify and briefly explain the major changes in the world economy that have occurred during
the past 100 years
2 Compare and contrast the main types of economic systems that are found in different regions
of the world
3 Explain the categories of economic development used by the World Bank and identify the key
emerging country markets at each stage of development
4 Discuss the significance of balance of payments statistics for the world’s major economies
5 Identify the countries that are the world’s leading exporters
6 Briefly explain how exchange rates impact a company’s opportunities in different parts of the
world
DISCUSSION QUESTIONS
2-1. The seven criteria for describing a nation’s economy introduced at the beginning of this
chapter can be combined in a number of different ways. For example, the United States can be
characterized as follows:
• Trade and capital flows: Incomplete free trade and part of trading bloc
• Services provided by the state and funded through taxes: Pensions and education but not
health care
• Institutions: Transparency, standards, corruption is absent, a free press and strong courts
2-2