Consumer Foodservice in Saudi Arabia

Consumer Foodservice in Saudi
Arabia
Euromonitor International
February 2023
CONSUMER FOODSERVICE IN SAUDI ARABIA Passport i
LIST OF CONTENTS AND TABLES

EXECUTIVE SUMMARY .............................................................................................................. 1
Consumer foodservice in 2022: The big picture ....................................................................... 1
2022 key trends ........................................................................................................................ 2
Competitive landscape ............................................................................................................. 2
Independent foodservice developments ................................................................................... 2
What next for consumer foodservice? ...................................................................................... 3
MARKET DATA ............................................................................................................................ 3
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-
2022 ............................................................................................................. 3
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2017-2022 ....................................................................................... 4
Table 3 Consumer Foodservice by Independent vs Chained by Type:
Units/Outlets 2022........................................................................................ 4
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice
Value 2017-2022 .......................................................................................... 4
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %
Foodservice Value 2017-2022 ..................................................................... 4
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: %
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: %
Foodservice Value 2022 .............................................................................. 5
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: %
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value
2017-2022 .................................................................................................... 5
Table 10 GBO Company Shares in Chained Consumer Foodservice: %
Table 11 GBN Brand Shares in Chained Consumer Foodservice: %
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets
2022 ............................................................................................................. 7
Table 13 Forecast Units, Transactions and Value Sales in Consumer
Foodservice 2022-2027 ............................................................................... 8
Table 14 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2022-2027 .............................................................. 8
DISCLAIMER ............................................................................................................................... 8
SOURCES.................................................................................................................................... 9
Summary 1 Research Sources ........................................................................................ 9
© Euromonitor International
CONSUMER FOODSERVICE IN SAUDI ARABIA Passport 1
CONSUMER FOODSERVICE IN SAUDI

ARABIA
EXECUTIVE SUMMARY
Consumer foodservice in 2022: The big picture

Vision 2030 is making Saudi Arabia one of the strongest and most attractive markets for
investors worldwide. Saudi Arabia’s Vision 2030 aims to pave to the way to the transformation of
the market, with a large-scale reform of its economic and social platforms, and the opening up
the country to the rest of the world. Since the beginning of the Vision 2030 strategy, the country
is perceived to have been efficiently achieving its goals. In this vein, there are clear signs that
Saudi Arabia is becoming a solid market, not least with regard to the consumer foodservice
industry. The implementation and development of Vision 2030 has helped Saudi Arabia to foster
change in consumer behaviour, which has changed drastically as a result. Prior to the
Coronavirus (COVID-19) pandemic, many Saudi Arabian consumers used to travel abroad often
and spend huge amounts of money in other countries. This behaviour was heavily influenced by
the extant restrictive environment in Saudi Arabia. The restrictive environment was
characterised by a very weak offer of entertainment events. There were no cinemas, which were
banned before 2019, and music was not permitted to be played in retail stores or restaurants.
Similarly, the offer of domestic tourist destinations was very weak, with a highly limited pool of
attractions. As a result, entertainment was not an area that could easily encourage consumers
to stay in the kingdom, spend their holidays there and spend domestically.
Therefore, Vision 2030 has been implemented to transform the kingdom from a restrictive
environment to more open and accommodating one in terms of entertainment and amenities,
including consumer foodservice. In this vein, the focus has shifted to entertainment events like
the Riyadh and Jeddah Seasons. The Riyadh Season is one of the most interesting and
important events of the year in Saudi Arabia. During this season, thousands of tourists come to
the capital city to experience a range of events. Given the general lack of entertainment
available in the kingdom, Riyadh Season assumes an strong position in the social calendar.
Winter Wonderland is another huge event held annually in Saudi Arabia, and many consumers
and tourists wait to spend time and money during the period. Meanwhile, Boulevard is a large
entertainment venue that is seen as one of the most interesting accomplishments of the Vision
2030 initiative. This is especially the case for local consumers, who can enjoy the venue all-
year-round. The success of Boulevard has led to the launch of Boulevard 2, which is under
construction and is expected to be an even bigger venue than the original Boulevard. The
development of a second Boulevard venue provides an important indication of the scope and
strength of Saudi Arabia’s Vision 2030 strategy.
While international tourism and inbound tourist flows attract much of the attention, hitherto
relatively weak domestic tourism in Saudi Arabia is growing significantly in line with Vision 2030.
The aim is provide a range of, and infrastructure for, domestic amenities and leisure and
entertainment opportunities that act to encourage consumers to stay longer in the kingdom, not
least spending time and money during their holidays. In this vein, the government’s
implementation of longer school terms is seen as a smart strategy to force consumers to stay in
the kingdom and a result spend more in the domestic economy.
However, religious events and pilgrimages remain at the centre of the country’s appeal and
tourism offer. For example, the resumption of the Hajj and Umrah pilgrimages opens up a whole
different consumer foodservice area due to the millions of pilgrims who visit at these times
annually. As a result, many branded consumer foodservice players expanded their number of
outlets in Makkah and Madinah in 2022. The final year of the review period was also witness to
another clever approach to promoting the Saudi Arabian market. This centred on the FIFA
World Cup in Qatar. The Saudi Tourism Authority allowed visitors holding the FIFA World Cup
Qatar 2022 Hayya Card to enter and secure a visa for Saudi Arabia free of charge. This
consequently, increased consumer traffic and consumption in the country’s consumer
foodservice categories.
2022 key trends

Independent RestroCafes provided one of the most interesting trends in consumer
foodservice in Saudi Arabia in 2022. These outlets are emerging as strong competitors to many
branded operators in foodservice, especially those present in chained cafés and full-service
restaurants. An independent RestroCafe can basically be perceived as a normal café, but with a
more extensive menu. In this vein, an independent RestroCafe acts more like a typical
restaurant, where consumers can go for a cup of coffee, but also to have a proper meal for
breakfast, lunch or dinner. One of the main attractions of RestroCafes for consumers is the
ambience of these outlets. This is especially the case in light of the new openness
characterising the country’s social and entertainment outlook. For example, shishas are served
in RestroCafes with no restrictions, music is played and even live bands can perform inside the
café. Furthermore, Karaoke Nights attract many consumers, especially among the younger
cohorts, who tend to be much more open-minded, and open to new experiences, than older
generations.
Competitive landscape
The competition in consumer foodservice is very, and increasingly, fierce in Saudi Arabia,
partly due to the huge numbers of companies that want to invest in the kingdom. Moreover,
existing players in the industry continued to try to maintain their volume and value shares in a
marketplace made more open and amenable, but also more challenging in light of the effects of
the Vision 2030 initiative. The changing and more dynamic environment in the country forces
consumer foodservice companies to work hard to compete and win over consumers, who are
becoming harder to attract and retain. The growing array of consumer foodservice options is
leading to innovation among brands, and consumers feel increasingly spoilt for choice. This
means that some consumers are keen to try out various foodservice types and outlets, making it
harder for players to create and maintain a loyal customer base.
A clear example of the fierce competition in the industry, and the strategies being executed by
the major players in consumer foodservice in Saudi Arabia, is the widespread expansion of
brands. For example, 17 new Dunkin’ outlets opened in Saudi Arabia in May 2022. Moreover,
on 1 October 2022, 30 Dunkin’ branches opened in one day, with many more openings during
the year. The dynamic expansion strategy for Dunkin’ provides evidence of the ways in which
companies are focused on developing and maintaining a thriving business in the increasingly
open, dynamic and potentially lucrative Saudi Arabian market.
Independent foodservice developments

In 2022, chained consumer foodservice, overall, continued to rebound from the losses in
outlet and current value sales terms due to the COVID-19 pandemic in 2020. Independent
consumer foodservice found it more difficult to arrest the overall decline in outlets, but continued
to see current value sales rise in 2022. Over the forecast period, independent consumer
foodservice is predicted to see an upward trajectory in outlets, as well as further healthy value
(constant 2022 prices) growth, albeit at a slower rate than that of chained consumer
foodservice. Nonetheless, with double the number of outlets, compared with chained ones,
independent consumer foodservice is set to continue to dominate the landscape and
foodservice value sales, despite the entry of more and more chains.
In addition to the development of independent RestroCafes in the kingdom, the presence of
local independent full-service and limited-service restaurants and kiosks is growing. More of
these independents are expected to form chains over the forecast period. As part of Vision 2030
“Made in Saudi”, the government has been encouraging local entrepreneurs to open local
businesses in all industries and sectors, not only in foodservice. As a result, many local brands
are achieving huge success in the market. There are many examples in consumer foodservice,
such as I’m Hungry (chicken limited-service restaurants) in Jeddah. The brand, which was set to
open a first branch in Riyadh by the end of 2022, is expected to develop into a chain in the short
term. There are other strong competitive independent brands, such as Kyan Cafe (kiosks),
which have developed or are developing into chains in the new environment.
Some independent players and brands gain dynamism, especially Kuwaiti ones, during
Riyadh Season. This is due to the huge profits they accrue during the season. Indeed, some
independents are able to achieve their profit targets for the year in just one Riyadh Season.
These brands come to the season annually with new innovations and new outlet ambiences, so
consumers have many options to experience, which increases the already fierce competition.
What next for consumer foodservice?

Saudi Arabia’s strong potential as a market offers major development and growth
opportunities for consumer foodservice. Its dynamism is underpinned by the Vision 2030
strategy. There are areas in the kingdom that remain rural and under development, such as
Yanbu, Jubail, Abha, and many other areas where competition is still weak. In major cities like
Riyadh and Jeddah, the competition is fierce, and companies have to develop new and
innovative ideas, not only focus on quality and service, to compete. Consumers in Saudi Arabia
are much harder to please and consumer behaviour is changing fast.
In 2023, Saudi Arabia’s economic situation is expected to stabilise, although this is likely to
depend on a stable global economic situation. Saudi Arabian consumers are developing new
mentalities and they are more open-minded than in the pre-pandemic period, when they used to
travel abroad often, due to the lack of openness and entertainment events in the country. This is
one reason for the success of Vision 2030, as it promises and is achieving significant
transformation in the kingdom. The focus on bringing new concepts and changing the mind-set
of consumers is bound up with the development of entertainments and other events to
encourage consumers stay in the country, and, consequently, spend more over longer periods
domestically, rather than wait for visits to foreign countries to spend large shares of their
disposable budgets.
Consequently, the outlook for consumer foodservice in Saudi Arabia is very promising over
the forecast period. However, consumer foodservice players need to be aware that will be
harder to win over and retain consumers due to the extensive and increasing number of
foodservice types, outlets and experiences they have to choose from.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
2017 2018 2019 2020 2021 2022
Units 35,310.0 35,718.0 36,805.0 35,593.0 33,999.0 34,099.0

Transactions (mn) 2,599.0 2,602.3 2,697.8 1,540.6 1,842.3 1,945.7
SAR million current 76,993.0 79,770.1 82,916.3 52,760.6 60,632.5 66,295.5

prices
SAR million constant 76,993.0 77,855.8 82,659.4 50,848.4 56,694.7 60,485.3
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2017-2022
% growth
2021/22 2017-22 CAGR 2017/22 Total
Units 0.3 -0.7 -3.4

Transactions 5.6 -5.6 -25.1
Value current prices 9.3 -2.9 -13.9
Value constant prices 6.7 -4.7 -21.4
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
outlets
Independent Chained Total
Cafés/Bars 2,118 1,952 4,070

Full-Service Restaurants 11,600 841 12,441
Limited-Service Restaurants 9,792 6,101 15,893
Self-Service Cafeterias - 4 4
Street Stalls/Kiosks 531 1,160 1,691
Consumer Foodservice by Type 24,041 10,058 34,099
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

2017-2022
% value
2017 2018 2019 2020 2021 2022
Chained Foodservice 28.1 28.0 29.3 32.0 33.9 35.6

Independent Foodservice 71.9 72.0 70.7 68.0 66.1 64.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Foodservice Value 2017-2022
% value
2017 2018 2019 2020 2021 2022
Eat-in 80.8 79.7 78.4 48.6 54.6 54.3
Takeaway 9.2 9.5 9.7 7.4 8.7 8.1

Home Delivery 7.1 7.9 8.5 28.4 25.3 25.6
Drive-Through 2.8 2.9 3.4 15.6 11.4 11.9
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

2017-2022
% value
2017 2018 2019 2020 2021 2022
Food 74.4 74.2 73.7 74.0 73.4 73.0

Drink 25.6 25.8 26.3 26.0 26.6 27.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Value 2022
% value analysis
Food Drink Total
Cafés/Bars 38.8 61.2 100.0

Full-Service Restaurants 76.5 23.5 100.0
Limited-Service Restaurants 76.2 23.8 100.0
Self-Service Cafeterias 75.8 24.2 100.0
Street Stalls/Kiosks 49.0 51.0 100.0
Consumer Foodservice by Type 73.0 27.0 100.0
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Value 2017-2022
% value
2017 2018 2019 2020 2021 2022
Online 4.6 6.6 7.5 42.4 27.1 28.9

Offline 95.4 93.4 92.5 57.6 72.9 71.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
% value
2017 2018 2019 2020 2021 2022
Stand-Alone 69.0 68.8 68.7 77.1 69.2 68.6

Retail 17.3 17.4 17.5 16.9 20.0 20.0
Travel 3.0 3.0 3.0 0.5 2.8 3.2

Leisure 4.3 4.3 4.3 3.0 3.2 3.3
Lodging 6.5 6.4 6.4 2.5 4.8 4.9
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Value 2018-2022
% value
Company 2018 2019 2020 2021 2022
McDonald's Corp 11.5 12.1 13.3 15.1 16.3

Savola Group 4.9 4.8 5.5 5.9 5.9
Inspire Brands Inc 0.3 0.2 4.1 4.5 4.7
Yum! Brands Inc 5.0 4.6 4.2 4.5 4.7
Kudu Corp 3.9 3.7 3.9 4.3 4.3
Starbucks Corp 1.9 2.2 2.9 3.3 3.7
Restaurant Brands 4.3 4.2 3.6 3.6 3.6
International Inc
ALBAIK Food Systems Co Ltd 2.6 2.7 2.7 3.2 3.5
Domino's Pizza Inc 1.5 1.5 1.9 1.7 1.6
Shawarmer Food Co LLC 0.9 1.1 1.3 1.3 1.6
CKE Restaurants Holdings 1.8 1.7 1.3 1.5 1.5
Inc
Al Faisaliah Group 1.6 1.6 1.3 1.4 1.4
Shatirah House Restaurant 0.6 0.7 1.1 1.1 1.1
Co
Ali Saad Aldin' Est 1.2 1.4 1.1 1.1 1.1
Shawaya House LLC 0.9 0.8 0.9 1.0 0.9
Fakieh Group 0.7 0.7 0.7 0.8 0.9
Kyan Cafe Co - - 0.2 0.6 0.8
Daily Food Co 0.9 0.9 0.8 0.9 0.8
Cheesecake Factory Inc, The 0.4 0.4 0.7 0.7 0.7
Imtiayazat Alriyada Group 0.6 0.6 0.6 0.7 0.7
Mafad Trading Co Ltd 0.9 0.9 0.7 0.7 0.7
Doctor's Associates Inc 0.4 0.4 0.7 0.6 0.6
Krispy Kreme Doughnut Corp 0.5 0.5 0.4 0.6 0.6
Focus Brands Inc 0.4 0.4 0.6 0.6 0.6
Alromansiah Co Ltd 0.3 0.3 0.4 0.5 0.5
Apparel FZCO 0.3 0.3 0.4 0.5 0.5
TGI Fridays Inc 0.6 0.5 0.4 0.4 0.5
Sultan Food Co 0.3 0.3 0.3 0.4 0.4
Canton Restaurant Ltd 0.7 0.6 0.6 0.4 0.4
DineEquity Inc 1.3 1.2 0.9 0.4 0.4
Others 48.9 48.7 42.6 37.7 35.1
Total 100.0 100.0 100.0 100.0 100.0
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

2019-2022
% value
Brand Global Brand Owner 2019 2020 2021 2022
McDonald's McDonald's Corp 12.1 13.3 15.1 16.3

Herfy Savola Group 4.6 5.2 5.6 5.6
KFC Yum! Brands Inc 3.7 3.9 4.2 4.3
Kudu Kudu Corp 3.7 3.9 4.3 4.3
Starbucks Starbucks Corp 2.2 2.9 3.3 3.7
Al Baik ALBAIK Food Systems Co Ltd 2.7 2.7 3.2 3.5
Burger King Restaurant Brands 3.6 3.1 3.4 3.4
International Inc
Dunkin' Inspire Brands Inc - 1.8 2.0 2.4
Baskin-Robbins Inspire Brands Inc - 2.1 2.2 2.2
Domino's Pizza Domino's Pizza Inc 1.5 1.9 1.7 1.6
Shawarmer Shawarmer Food Co LLC 1.1 1.3 1.3 1.6
Hardee's CKE Restaurants Holdings Inc 1.7 1.3 1.5 1.5
Burgerizzr Shatirah House Restaurant Co 0.7 1.1 1.1 1.1
Saadeddin Pastry Ali Saad Aldin' Est 1.4 1.1 1.1 1.1
Shawaya House Shawaya House LLC 0.8 0.9 1.0 0.9
Al-Tazaj Fakieh Group 0.7 0.7 0.8 0.9
Kyan Cafe Kyan Cafe Co - 0.2 0.6 0.8
Maestro Pizza Daily Food Co 0.9 0.8 0.9 0.8
The Cheesecake Factory Cheesecake Factory Inc, The 0.4 0.7 0.7 0.7
Moroccan Taste Imtiayazat Alriyada Group 0.6 0.6 0.7 0.7
Cone Zone Mafad Trading Co Ltd 0.9 0.7 0.7 0.7
Steak House Al Faisaliah Group 0.8 0.6 0.6 0.6
Subway Doctor's Associates Inc 0.4 0.7 0.6 0.6
Krispy Kreme Krispy Kreme Doughnut Corp 0.5 0.4 0.6 0.6
Cinnabon Focus Brands Inc 0.4 0.6 0.6 0.6
Piatto Al Faisaliah Group 0.5 0.4 0.4 0.5
Al Romansiah Alromansiah Co Ltd 0.3 0.4 0.5 0.5
Tim Horton's Cafe & Apparel FZCO 0.3 0.4 0.5 0.5
Bake Shop
TGI Fridays TGI Fridays Inc 0.5 0.4 0.4 0.5
Sultan Delight Burger Sultan Food Co 0.3 0.3 0.4 0.4
Baskin-Robbins Dunkin' Brands Group Inc 2.0 - - -
Dunkin' Dunkin' Brands Group Inc 1.5 - - -
Others 49.4 45.6 39.9 37.2
Total 100.0 100.0 100.0 100.0
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Brand Global Brand Owner outlets
Dunkin' Inspire Brands Inc 600.0

Baskin-Robbins Inspire Brands Inc 510.0
Herfy Savola Group 389.0
McDonald's McDonald's Corp 375.0
Barn's Barnie's Coffee & Tea Inc 350.0
Starbucks Starbucks Corp 350.0
Kudu Kudu Corp 300.0
Domino's Pizza Domino's Pizza Inc 275.0
Kyan Cafe Kyan Cafe Co 270.0
Burger King Restaurant Brands International Inc 232.0
KFC Yum! Brands Inc 217.0
Panda Bakery Savola Group 195.0
Maestro Pizza Daily Food Co 160.0
Moroccan Taste Imtiayazat Alriyada Group 152.0
Cone Zone Mafad Trading Co Ltd 140.0
Shawarmer Shawarmer Food Co LLC 131.0

Krispy Kreme Krispy Kreme Doughnut Corp 127.0
Al Baik ALBAIK Food Systems Co Ltd 120.0
Hardee's CKE Restaurants Holdings Inc 120.0
Saadeddin Pastry Ali Saad Aldin' Est 118.0
House of Donuts House of Donuts Corp 112.0
Cinnabon Focus Brands Inc 110.0
Burgerizzr Shatirah House Restaurant Co 100.0
Subway Doctor's Associates Inc 97.0
Al-Tazaj Fakieh Group 96.0
Sasco Palm Saudi Automotive Services Co 90.0
Tim Horton's Cafe & Bake Shop Apparel FZCO 83.0
Little Caesar's Pizza Ilitch Holdings Inc 73.0
Mamma Bunz Cafe Food & Entertainment Co 71.0
Shawaya House Shawaya House LLC 66.0
Others 4,029.0
Total 10,058.0
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-
2027
2022 2023 2024 2025 2026 2027
Units 34,099.0 35,143.0 36,682.0 38,643.0 41,027.0 43,825.0

Transactions (mn) 1,945.7 2,100.8 2,292.8 2,517.8 2,790.2 3,117.6
SAR million 66,295.5 71,795.1 77,450.1 83,959.6 91,084.0 99,055.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2022-2027
% growth
2022/23 2022-27 CAGR 2022/27 Total
Units 3.1 5.1 28.5

Transactions 8.0 9.9 60.2
Constant value 8.3 8.4 49.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
DISCLAIMER
Forecast closing date: 6 February 2023
Report closing date: 16 February 2023
Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2022 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access
strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Foreign Agriculture Service (USDA)
World Travel & Tourism Coucil (WTTC)
Trade Associations Food Service Europe & Middle East
Trade Press albawaba.com
AME Info
Arab News
BBC News
BMI
Caterer Middle East
CIES
Forbes
Gulf News
QSR Magazine
Retail News Middle East
Riyadh Exhibition Co Ltd
Saudi Gazette
St Petersburg Times
The Business Journal of Phoenix
The Economist
The National
The Saudi Network
Washington Post
Company Sources 9th Floor Restaurant
Abdulla Al Bolayhid Sons Corp
Al Ahlia Restaurants Co
Al Amjaad Group (Barncafé)
Al Baik
Al Faisaliah Group
Al Nafoura
Al Rajhi Group
Al Shaya Trading Agencies Est
Alamar Foods KSA (Domino's Pizza)
ALFA
Alhilal.com
Alhokairland
Amenarica KFC
Americana Group
Amo Hamza
Apparel FZCO (Tim Horton's)
Applebee's International Inc
Arabian Entertainment Co
Arabian Food Supply
Arkinvests (Al Tazaj)
Aroma
Asha's Al Shaya
Bake Mate
Baskin-Robbins Galadari Ice Co Ltd
Baskin-Robbins Inc
Bateel Int
Baz Baza Int
Bonnon Coffee
Buffalo Wings & Rings
Burger King Holdings Inc
Burgerizzr
Café Bateel
Café le Château
Café Trottoir
Canton Express
Carlton Al-Moaibed hotel
Catalina Restaurant Group
Chainstorage.com
Cheese Cake Fty
Chilli's
China Gate
Chinese & Grill
Cinnabon LLC
Coco's
Cone Zone Ice Cream
Cornesch Café & Casino
Costa Coffee Ltd
Daily Food
Dajin
Darin Seafood
Delta Bakeries
DipnDip
Domino's Pizza Inc
Dose Café
El Agmai
El Chico
ELBAIK Food Systems Co SA
Ennabi
Food & Distribution Ltd Co
Food & Entertainment
Food & Entertainment-Life with Cacao
Fuddruckers
Funtime Pizza
Future of Foodservice
General Mills Inc (Häagen-Dazs)
Gorashi Restaurant
Gulf Royal Chinese
Gyro Flame
Hashi Basha
Hassan Mohamed Jawad & Partners

Commercial Co Ltd
HB Brands Holding Co
Herfy Restaurants
House of Donuts
Hungerstation
IKEA AB
Innovative Foods
Isfahani Restaurant
Java Time
Joffrey's Coffee & Tea Co
Kabana Restaurant
Karam Beirut
KFC
Khafif Establishment
Kudu Corp
Lagoon Café & Casino
Latasia Café
Le Balcon Café
Little Caesar Enterprises Inc
Majid Al Futtaim
McDonald's Corp
Menafm.com
MG's café
Moccachino Coffee
Mohammed Akbar Biyabani
Molten Chocolate Café
Mrs Powel's
Oceana Café & Casino
Olayan Food Service Co
Oriental Express
Papa John's International Inc
Pennisula Times
PF Chang's China Bistro Inc
Pizza Inn
Popeye's
Quick Food Co
Quick Restaurants SA
Restaurant Maxim
Riyadh Int'l Catering Co
Roasters
Roma Ristorante
Ryiadh Catering Corp
Saadeddin Bakery
Saudi Fisheries Co
Savola Group
Seattle's Best Coffee
Shawarmer
Shobak
Signature Juices
Souvlaki
Spice
Starbucks Corp
Starcup Coffee
Steakhouse Restaurant
Subway (Shamel Food)
Sushi Sakai
Tazaj Fakeih
Texas Chicken
Texas Roadhouse Corp
TGI Friday's Franchisor LLC
Thareed Kitchen & Restaurant
Tim Horton's Inc
Tricon Global Restaurants
Unilever Food Solutions
Wendy's International Inc
Wooden Bakery
Wssel
Yildizlar Restaurant
Yum! Brands Inc
Yummy Wok
Zaatar W Zeit
Other Sources Al Hayat
Alnokhba.com
Awse.com
cia.gov
Eye Of Riyadh
Filfillah
labbaik.com
Ritz Café
Sanbook
Silver Tower
Taktaka
Virtualtourist.com
Source: Euromonitor International

Consumer Foodservice in Saudi Arabia

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Consumer Foodservice in Saudi Arabia

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Consumer Foodservice in Saudi

LIST OF CONTENTS AND TABLES

CONSUMER FOODSERVICE IN SAUDI

Consumer foodservice in 2022: The big picture

2022 key trends

Independent foodservice developments

What next for consumer foodservice?

2017 2018 2019 2020 2021 2022

Units 35,310.0 35,718.0 36,805.0 35,593.0 33,999.0 34,099.0

SAR million current 76,993.0 79,770.1 82,916.3 52,760.6 60,632.5 66,295.5

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Units 0.3 -0.7 -3.4

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022

Cafés/Bars 2,118 1,952 4,070

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

Chained Foodservice 28.1 28.0 29.3 32.0 33.9 35.6

Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Eat-in 80.8 79.7 78.4 48.6 54.6 54.3

Takeaway 9.2 9.5 9.7 7.4 8.7 8.1

Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

Food 74.4 74.2 73.7 74.0 73.4 73.0

Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Cafés/Bars 38.8 61.2 100.0

Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Online 4.6 6.6 7.5 42.4 27.1 28.9

Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022

Stand-Alone 69.0 68.8 68.7 77.1 69.2 68.6

Travel 3.0 3.0 3.0 0.5 2.8 3.2

Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

McDonald's Corp 11.5 12.1 13.3 15.1 16.3

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

McDonald's McDonald's Corp 12.1 13.3 15.1 16.3

Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022

Brand Global Brand Owner outlets

Dunkin' Inspire Brands Inc 600.0

Shawarmer Shawarmer Food Co LLC 131.0

2022 2023 2024 2025 2026 2027

Units 34,099.0 35,143.0 36,682.0 38,643.0 41,027.0 43,825.0

Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Units 3.1 5.1 28.5

Summary 1 Research Sources

World Travel & Tourism Coucil (WTTC)

Trade Associations Food Service Europe & Middle East

Trade Press albawaba.com

Caterer Middle East

Retail News Middle East

Riyadh Exhibition Co Ltd

The Business Journal of Phoenix

The Saudi Network

Company Sources 9th Floor Restaurant

Abdulla Al Bolayhid Sons Corp

Al Amjaad Group (Barncafé)

Al Shaya Trading Agencies Est

Alamar Foods KSA (Domino's Pizza)

Apparel FZCO (Tim Horton's)

Applebee's International Inc

Arabian Food Supply

Arkinvests (Al Tazaj)

Baskin-Robbins Galadari Ice Co Ltd

Baz Baza Int

Buffalo Wings & Rings

Burger King Holdings Inc

Carlton Al-Moaibed hotel