Professional Documents
Culture Documents
Consumer Foodservice in Saudi Arabia
Consumer Foodservice in Saudi Arabia
Arabia
Euromonitor International
February 2023
CONSUMER FOODSERVICE IN SAUDI ARABIA Passport i
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CONSUMER FOODSERVICE IN SAUDI ARABIA Passport 1
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annually. As a result, many branded consumer foodservice players expanded their number of
outlets in Makkah and Madinah in 2022. The final year of the review period was also witness to
another clever approach to promoting the Saudi Arabian market. This centred on the FIFA
World Cup in Qatar. The Saudi Tourism Authority allowed visitors holding the FIFA World Cup
Qatar 2022 Hayya Card to enter and secure a visa for Saudi Arabia free of charge. This
consequently, increased consumer traffic and consumption in the country’s consumer
foodservice categories.
Competitive landscape
The competition in consumer foodservice is very, and increasingly, fierce in Saudi Arabia,
partly due to the huge numbers of companies that want to invest in the kingdom. Moreover,
existing players in the industry continued to try to maintain their volume and value shares in a
marketplace made more open and amenable, but also more challenging in light of the effects of
the Vision 2030 initiative. The changing and more dynamic environment in the country forces
consumer foodservice companies to work hard to compete and win over consumers, who are
becoming harder to attract and retain. The growing array of consumer foodservice options is
leading to innovation among brands, and consumers feel increasingly spoilt for choice. This
means that some consumers are keen to try out various foodservice types and outlets, making it
harder for players to create and maintain a loyal customer base.
A clear example of the fierce competition in the industry, and the strategies being executed by
the major players in consumer foodservice in Saudi Arabia, is the widespread expansion of
brands. For example, 17 new Dunkin’ outlets opened in Saudi Arabia in May 2022. Moreover,
on 1 October 2022, 30 Dunkin’ branches opened in one day, with many more openings during
the year. The dynamic expansion strategy for Dunkin’ provides evidence of the ways in which
companies are focused on developing and maintaining a thriving business in the increasingly
open, dynamic and potentially lucrative Saudi Arabian market.
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foodservice. Nonetheless, with double the number of outlets, compared with chained ones,
independent consumer foodservice is set to continue to dominate the landscape and
foodservice value sales, despite the entry of more and more chains.
In addition to the development of independent RestroCafes in the kingdom, the presence of
local independent full-service and limited-service restaurants and kiosks is growing. More of
these independents are expected to form chains over the forecast period. As part of Vision 2030
“Made in Saudi”, the government has been encouraging local entrepreneurs to open local
businesses in all industries and sectors, not only in foodservice. As a result, many local brands
are achieving huge success in the market. There are many examples in consumer foodservice,
such as I’m Hungry (chicken limited-service restaurants) in Jeddah. The brand, which was set to
open a first branch in Riyadh by the end of 2022, is expected to develop into a chain in the short
term. There are other strong competitive independent brands, such as Kyan Cafe (kiosks),
which have developed or are developing into chains in the new environment.
Some independent players and brands gain dynamism, especially Kuwaiti ones, during
Riyadh Season. This is due to the huge profits they accrue during the season. Indeed, some
independents are able to achieve their profit targets for the year in just one Riyadh Season.
These brands come to the season annually with new innovations and new outlet ambiences, so
consumers have many options to experience, which increases the already fierce competition.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
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% growth
2021/22 2017-22 CAGR 2017/22 Total
outlets
Independent Chained Total
% value
2017 2018 2019 2020 2021 2022
% value
2017 2018 2019 2020 2021 2022
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% value
2017 2018 2019 2020 2021 2022
% value analysis
Food Drink Total
% value
2017 2018 2019 2020 2021 2022
% value
2017 2018 2019 2020 2021 2022
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% value
Company 2018 2019 2020 2021 2022
% value
Brand Global Brand Owner 2019 2020 2021 2022
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Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-
2027
% growth
2022/23 2022-27 CAGR 2022/27 Total
DISCLAIMER
Forecast closing date: 6 February 2023
Report closing date: 16 February 2023
Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2022 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access
strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.
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SOURCES
Sources used during the research included the following:
AME Info
Arab News
BBC News
BMI
CIES
Forbes
Gulf News
QSR Magazine
Saudi Gazette
St Petersburg Times
The Economist
The National
Washington Post
Al Ahlia Restaurants Co
Al Baik
Al Faisaliah Group
Al Nafoura
Al Rajhi Group
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ALFA
Alhilal.com
Alhokairland
Amenarica KFC
Americana Group
Amo Hamza
Arabian Entertainment Co
Aroma
Asha's Al Shaya
Bake Mate
Baskin-Robbins Inc
Bateel Int
Bonnon Coffee
Burgerizzr
Café Bateel
Café le Château
Café Trottoir
Canton Express
Chainstorage.com
Chilli's
China Gate
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Cinnabon LLC
Coco's
Daily Food
Dajin
Darin Seafood
Delta Bakeries
DipnDip
Dose Café
El Agmai
El Chico
Ennabi
Fuddruckers
Funtime Pizza
Future of Foodservice
Gorashi Restaurant
Gyro Flame
Hashi Basha
HB Brands Holding Co
Herfy Restaurants
House of Donuts
Hungerstation
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IKEA AB
Innovative Foods
Isfahani Restaurant
Java Time
Kabana Restaurant
Karam Beirut
KFC
Khafif Establishment
Kudu Corp
Latasia Café
Le Balcon Café
Majid Al Futtaim
McDonald's Corp
Menafm.com
MG's café
Moccachino Coffee
Mrs Powel's
Oriental Express
Pennisula Times
Pizza Inn
Popeye's
Quick Food Co
Quick Restaurants SA
Restaurant Maxim
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Roasters
Roma Ristorante
Saadeddin Bakery
Saudi Fisheries Co
Savola Group
Shawarmer
Shobak
Signature Juices
Souvlaki
Spice
Starbucks Corp
Starcup Coffee
Steakhouse Restaurant
Sushi Sakai
Tazaj Fakeih
Texas Chicken
Wooden Bakery
Wssel
Yildizlar Restaurant
Yummy Wok
Zaatar W Zeit
Alnokhba.com
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Awse.com
cia.gov
Eye Of Riyadh
Filfillah
labbaik.com
Ritz Café
Sanbook
Silver Tower
Taktaka
Virtualtourist.com
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